Kangoo Be Bop Draws Influence from a Lighter, Peppier Era

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Isobar just built a new site for Renault's Kangoo Be Bop -- "a quirky car, filled with space and light." Once you've chosen your country (France or UK), hit "BeFun" and watch the film for some '60s-style frivolity.

Light and loose, bright but easy on the eyes. Very Target, but period-specific. It's like everything the Ford Fiesta wanted (but failed!) to achieve with the love factory.

by Angela Natividad    Oct- 6-08    
Topic: Brands, Campaigns, Good, Video



Pantene (Boobs) Launches (Boobs) Distracting (Boobs) Campaign

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Wait. What? There's haircare product in this ad? Damn! All I saw was a pair of colossal boobs bulging forth threatening to explode from the skimpy confines of a cleavage-bearing top. After stuffing my eyes back in their sockets and coming to the realization this was not, in fact, a Wonderbra ad, my eyes finally traveled to the lower right hand corner of the ad where, yes, bottle of Pantene product were displayed.

The ads are said to have been created by MastosGrey in Brazil. Sadly, they look like every other fake ad that employs the massive image/minuscule type approach to creativity. We may never know and, really, who cares. They're fun to look at. Let's just shut up and enjoy ;)

by Steve Hall    Oct- 3-08    
Topic: Campaigns, Good, Magazine, Racy



Gossip Girl (OK, Kristen Bell) Urges People to Vote

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Kristen Bell, along with Mark Cuban, Olivia Munn, John Picard, Minka Kelly, Bill Maher, Matt White, Norman Lear, Perez Hilton and others are part of GAP's Vote For campaign. In the PSAs, the celebrities urge people to vote for those who can't, not to stay silent because an individual vote might not matter, to vote green whether or not you are red or blue, to vote for cleaner energy, to spport the troops and other bipartisan messages no one can really disagree with.

It's a nice effort. It's subtle. It's well crafted. And, thankfully, it's miles away from the usual, overtly leftist/rightist approach we see in so many other political PSAs.

by Steve Hall    Oct- 3-08    
Topic: Campaigns, Cause, Celebrity, Good, Political, Video



Life without Healthcare is Like Going Commando

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Here's a comparison that's never been made before: lack of health insurance is like walking around with your bare ass showing.

May explain why down-and-out celebrities go pantyless so often. Could they be crying for help? "I'm uninsured, please pity me."

By the campaign for Jim Slattery of Kansas, who's running for US Senate.

by Angela Natividad    Oct- 3-08    
Topic: Campaigns, Commercials, Online, Political, Television



7K Gorilla Run, Absinthe Revisited, Gay Puppy Poems

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- Gay folk write odes to pet pups.

- Folksy new site for Kubler Absinthe. The "Creativity" tab suggests an upcoming CGM effort where people can "contribute to the myth of Absinthe." See videos for preparing mixed drinks. They're cool, and don't you love that background music? Also check out "fact and fiction" and the how-to-drink, which I thought was really neat. By Decon/NY.

- Palin inspires rampant web subculture. So many options! Brings back fond memories of Miss South Carolina.

- Really good resource on getting paid to blog.

- M. M. McDermott is not impressed by Millennials, but he'll cater to them on the Baltimore Sun's hipster spin-off. While reading a stylebook and wearing a nametag labeled "COCK."

more »



'They Like Pets, Right? Why Not Get Them a Drug-Sniffing Dog?'

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Patsy, a little potato-faced woman, doesn't know how to talk to her kids about drugs. But she knows that she should, so she finds ways to unearth drug use in ways they won't expect: ambushing them in the shower, patting them down mid-embrace, and stripping labels off the family's prescription pills. (Don't ask. I was clueless about the logic of that.)

In the end, well-meaning Patsy only alienates her kids and bamboozles her husband into accidentally taking female hormone pills. (No labels on the drug bottles, remember?) The moral of this story? "Don't be a Patsy."

more »

by Angela Natividad    Oct- 2-08    
Topic: Campaigns, Cause, Commercials, Online, Television



If Fiesta Means Love, then What's a Tesla Roadster?

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I oscillate between being impressed and appalled by the juxtaposition of human tango and car (?) tango in this promo for Ford Fiesta.

"Tango at the Tower" isn't just a random spot; it's footage from a Tower of London event featuring Jodie Kidd and Ian Waite (Strictly Come Dancing), the key dancers in the video, as well as a handful of other celebs: Andrew Castle, Suzanne Shaw, Liz McClarnon, Mark Ramprakash.

more »



VIFF Turns Camera Eye to Film Festival Audience

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"I was immediately attracted to the idea of turning the movie screen into a kind of mirror to the audience," says Chris Hutsul of Soft Citizen, referring to the spots he directed for the Vancouver International Film Festival (VIFF).

They're smart, funny and unexpectedly existential -- but also familiar, because you see yourself in each of these snapshots: your rage at late-coming friends, your perplexity toward abstract cinema, or the way some foreign films turn you into an overthinking, turtleneck-sporting douchebag. With a ponytail.

o The Overanalyzer
o The Foreign Film
o The Seat-Saver
o The Front Row
o The First Question
o The Die Hard

They end neatly -- gratefully, even -- with the words "We're glad you're here." (So glad, in fact, that they -- meaning VIFF -- have also given you a game to play. It's an amusing one-time distraction, enough of an experience to leave you feeling good, post-chortle.)

Agency: TBWA/Vancouver. Soft Citizen produced, Secret Location assisted with interactive production.



Tourists Promote PA Tourism

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Red Tettemer's launched "PA Stories," a campaign where Pennsylvania tourists tell other tourists their memorable Pennsylvania story.

That sounds cheesy, facile and unoriginal, but the execution was surprisingly good. (Thankfully, the urge to recruit nothing but bloggers was resisted this time.)

At left is "Bonnie Appleseed," the epic story of the best apple bobber off the Dutch Country Roads. Also see "Sticky Situation," about a blind date that takes place in Abay; "Stag Party," where a newlywed husband gets stripped by an elk; and this cute little billboard, "Wildlife and Shopping."

Ex-tourists can submit other stories at Visit PA.

by Angela Natividad    Oct- 1-08    
Topic: Brands, Campaigns, Good, Outdoor, Promotions



WaMu Fades to Grey, Petco Hamster Races, Branding with LASERBEAMS

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- Last week Washington Mutual ran this colorful little ad on its homepage. It reads, "Most banks are grey. That's not our style." Its fortunes have changed since then. See what ad they're running now. (Thanks to Adrants reader Martha for the link.)

- Who's the dick writing comments on your blog? Via David Griner at Adfreak.

- Over the bar-and-bowling scene? Hit up a hamster race near you. (Come prepared. See track specs.)

- Branding with LaserGames. Watch out for epilepsy.

- Alphas eat beef jerky.

- Bored or pissed off at Cubicle Cog #4? Play the Super Fantastic Corporate Confusion game. Unlike life, it will not let you down.

by Angela Natividad    Oct- 1-08    
Topic: Bad, Brands, Campaigns, Games, Good, Online, Strange










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