'They Like Pets, Right? Why Not Get Them a Drug-Sniffing Dog?'

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Patsy, a little potato-faced woman, doesn't know how to talk to her kids about drugs. But she knows that she should, so she finds ways to unearth drug use in ways they won't expect: ambushing them in the shower, patting them down mid-embrace, and stripping labels off the family's prescription pills. (Don't ask. I was clueless about the logic of that.)

In the end, well-meaning Patsy only alienates her kids and bamboozles her husband into accidentally taking female hormone pills. (No labels on the drug bottles, remember?) The moral of this story? "Don't be a Patsy."

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by Angela Natividad    Oct- 2-08    
Topic: Campaigns, Cause, Commercials, Online, Television



If Fiesta Means Love, then What's a Tesla Roadster?

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I oscillate between being impressed and appalled by the juxtaposition of human tango and car (?) tango in this promo for Ford Fiesta.

"Tango at the Tower" isn't just a random spot; it's footage from a Tower of London event featuring Jodie Kidd and Ian Waite (Strictly Come Dancing), the key dancers in the video, as well as a handful of other celebs: Andrew Castle, Suzanne Shaw, Liz McClarnon, Mark Ramprakash.

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VIFF Turns Camera Eye to Film Festival Audience

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"I was immediately attracted to the idea of turning the movie screen into a kind of mirror to the audience," says Chris Hutsul of Soft Citizen, referring to the spots he directed for the Vancouver International Film Festival (VIFF).

They're smart, funny and unexpectedly existential -- but also familiar, because you see yourself in each of these snapshots: your rage at late-coming friends, your perplexity toward abstract cinema, or the way some foreign films turn you into an overthinking, turtleneck-sporting douchebag. With a ponytail.

o The Overanalyzer
o The Foreign Film
o The Seat-Saver
o The Front Row
o The First Question
o The Die Hard

They end neatly -- gratefully, even -- with the words "We're glad you're here." (So glad, in fact, that they -- meaning VIFF -- have also given you a game to play. It's an amusing one-time distraction, enough of an experience to leave you feeling good, post-chortle.)

Agency: TBWA/Vancouver. Soft Citizen produced, Secret Location assisted with interactive production.



Tourists Promote PA Tourism

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Red Tettemer's launched "PA Stories," a campaign where Pennsylvania tourists tell other tourists their memorable Pennsylvania story.

That sounds cheesy, facile and unoriginal, but the execution was surprisingly good. (Thankfully, the urge to recruit nothing but bloggers was resisted this time.)

At left is "Bonnie Appleseed," the epic story of the best apple bobber off the Dutch Country Roads. Also see "Sticky Situation," about a blind date that takes place in Abay; "Stag Party," where a newlywed husband gets stripped by an elk; and this cute little billboard, "Wildlife and Shopping."

Ex-tourists can submit other stories at Visit PA.

by Angela Natividad    Oct- 1-08    
Topic: Brands, Campaigns, Good, Outdoor, Promotions



WaMu Fades to Grey, Petco Hamster Races, Branding with LASERBEAMS

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- Last week Washington Mutual ran this colorful little ad on its homepage. It reads, "Most banks are grey. That's not our style." Its fortunes have changed since then. See what ad they're running now. (Thanks to Adrants reader Martha for the link.)

- Who's the dick writing comments on your blog? Via David Griner at Adfreak.

- Over the bar-and-bowling scene? Hit up a hamster race near you. (Come prepared. See track specs.)

- Branding with LaserGames. Watch out for epilepsy.

- Alphas eat beef jerky.

- Bored or pissed off at Cubicle Cog #4? Play the Super Fantastic Corporate Confusion game. Unlike life, it will not let you down.

by Angela Natividad    Oct- 1-08    
Topic: Bad, Brands, Campaigns, Games, Good, Online, Strange



You Wouldn't Believe It, But This is An Ad for Rolling Paper

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"The Fly in the Eye" follows in the tradition of old-school psychological horror cinema. Created by Cisma/Sao Paulo, it's the story of a man who, in his efforts to get rid of a fly, bends the constraints of reality and for some reason ends up with two irises in one socket.

Weird shit. The video concludes with "Always expect the unexpected!", followed by a link to BlackThinking.com.

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by Angela Natividad    Sep-30-08    
Topic: Brands, Campaigns, Commercials, Good, Online, Packaging, Specialty, Video



Customizable M&Ms Come Off Kinda Creepy

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imc2 made a site where you can put your likeness on M&Ms. I've always wanted to eat my own face off, so I clicked through to The Candy Lab with premature glee.

What I saw were my old buddies, the Red and Yellow M&Ms, wearing zoned-out, slightly stoned expressions. Between them sat a giant M&M into which they trapped the head of a jovial black dude.

Use the buttons on the right to get The Head to sing you I Want Candy or She Blinded Me with Science.

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by Angela Natividad    Sep-30-08    
Topic: Agencies, Brands, Campaigns, Online



'I Know a Lotta Ex-Homosexuals.'

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"I know a lotta ex-straight guys too!"

At left is a promotional poster for Regent Releasing's Saving Marriage, a documentary that chronicles the two-year political odyssey leading to gay couples' right to wed in Massachusetts.

See trailer.

Set against a Pepto Bismol-pink background, a white car sports a "Just Married" wreath and cans on string. Clearly some couple had a happy day.

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by Angela Natividad    Sep-30-08    
Topic: Campaigns, Outdoor, Poster, Promotions, Trends and Culture



Because I Get Off Seeing My Likeness on Coffee Mugs

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Hoping to reproduce the viral success (eh?) that Elf Yourself garnered for OfficeMax, EVB/San Francisco launched MakeMeSuper.com for Kodak.

Look look! It's me! Except blonde and trapped in the '70s!

Use the Kodak gallery to prop your face -- or that of an unwitting victim -- on a spandex-clad body. Your name is incorporated in a theme song (choose from one in five HUNDRED!), and -- that's not all! -- your own logo and swag. It's almost too super to stand.

by Angela Natividad    Sep-30-08    
Topic: Brands, Campaigns, Online, Strange



Viera: For Working Off that Caffeine High

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Apparently Viera plasma and LCD TVs are so awesome that you'll leap tall buildings and whatnot just to sit your ass down in front of it. Okay, maybe not tall buildings but motorists at least.

By IBD Brands/Mumbai for Panasonic.

by Angela Natividad    Sep-30-08    
Topic: Brands, Campaigns, Commercials, Television










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