Pop Culture Plugs Macy's in Nostalgia Montage

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Part of doing Thanksgiving, Christmas and New Years "properly" is reflecting on how they've been done before, a cultural habit that primes everybody for Memory Lane. That's why the holidays are a perfect time to bang out some pop culture nostalgia, wrap a tagline around it and call it an ad.

Under year-old slogan "The Magic of Macy's" (JWT/NY), Macy's cashes in on these sentiments by leveraging its long brand history. Check out this patchwork quilt of "Macy's" mentions in movies and shows like Charlie Brown, Family Guy, Seinfeld, I Love Lucy and Miracle on 34th Street (which I watched every Christmas as a kid!), among others.

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Prayers for Palin, Ogilvy Takes Wachovia, McMahon Raps, Fishing for Validation

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- The McCain campaign was caught proclaiming John McCain's victory in the Presidential debate -- before the debate even happened.

- For down-and-out creatives that need to feel like heroes. V-v-v-via.

- PETA insinuates that fishermen have small penises.

- Sarah Palin needs prayer from advertisers.

- Ogilvy picks up Wachovia. Good fucking luck!

- Ed McMahon does rap vids for FreeCreditReport.com. Guess the waiter was unavailable that weekend.

- Citigroup vs. Citi-Mobile. Here's a thought: why not just buy the bastards?

by Angela Natividad    Sep-28-08    
Topic: Agencies, Brands, Campaigns, Online, Outdoor, Political



Sony Style Challenges Disney's Monopoly on Wonder

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Sony Style is working with Extreme Group/Toronto on a rebranding effort called "Experience the Wonder." Print ads will be used to distill the magic people feel when walking into a Sony Style store.

"A typical consumer standing outside a Sony Style location has the same look on their face as a kid in a candy store," said associate CD Anthony Taaffe, explaining the ad at left.

It's weird, but for some reason the image of a dazzled kid in oversized clothing always makes me think of Disney.* It's like those guys have a monopoly on childlike awe -- not to say Sony hasn't occasionally swept me off my feet.

Anywho, the work will appear at Sony Style stores and launch events in Montreal, Toronto, Calgary and Vancouver.

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by Angela Natividad    Sep-25-08    
Topic: Brands, Campaigns, Events, Poster



Downy Doesn't Just Soften Clothes; It Helps Pick Them Out, Too

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Because I've always wanted to share my bra size, waist-to-hip ratio, and breadth-of-ass with a fabric softener company that cares just that much, I sat around taking the "Discover Your Shape" quiz on DownyDesignTags.com. This is part of a partnership between myShape and P&G's Downy.

At the end of the test, long-suffering women get a Downy Design Tag, a personal style guide that reveals what our best colors are and which clothes most flatter our bodies. (What is this, a joke?!) Advice is proffered by a celebrity stylist called Jorge, who also dispenses cockle-warming welcome letters and coupons to Ann Taylor LOFT.

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by Angela Natividad    Sep-25-08    
Topic: Bad, Brands, Campaigns, Online



Volvo Doesn't Want Any Piece of Our Lov

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In an effort called "A Piece of Your Lov," Volvo invites online users to contribute to the first Volvo XC60 billboard, which looks something like this (except without the "download wallpaper" bar up top).

The image has been cut jigsaw-style. You'll be given a puzzle piece upon which to inscribe a raving little message about the XC60. These notes are called pieces of "Lov," named after the Swedish town of Lov, home of the XC60.

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by Angela Natividad    Sep-25-08    
Topic: Brands, Campaigns, Consumer Created, Online, Outdoor, Social



Red Tettemer Pits Light and Dark Meat Against Each Other

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For Hatfield Quality Meats, Red Tettemer built a foosball table where sausage links take the place of soccer players.

The set-up brings a grill to mind, but unfortunately all the sausages are plastic. The game will be used at events and sponsorships.

Neat way to build engagement. Wondering whether it might compel stoned co-eds to try building their own foosball tables out of cocktail links and bamboo skewers. Will trawl YouTube regularly, just in case.

by Angela Natividad    Sep-25-08    
Topic: Brands, Campaigns, Events, Guerilla, Packaging, Promotions



Rok Vegas: For a 'Don't-Give-a-F*** Good Time'!

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Unless you have a potty mouth, in which case you'll need to stockpile cards with funny little pictures on them. Well no, not really, but wouldn't that be funny?

More sass-talking picture-play:

o Rok your ass off
o Rok your cans off
o Rok your knockers off
o Rok your funbags off (who says that?)

Tagline: "Like there's no tomorrow." Aww, it finishes the sentences started by the ads! Get it? Get it?! Clever, so clever.

By David&Goliath for Rok Vegas, "THE club to come to for a high energy, don't-give-a-f**** good time," the latter promised earnestly. Note how it never once soils its mouth (or its print!), leaving that to its rowdy, sleepless, perpetually-trashed target market.

by Angela Natividad    Sep-25-08    
Topic: Brands, Campaigns, Outdoor, Poster



White Castle Makes Late-Night Munchie Calls

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Pop your number in at White Castle's Crave is Calling campaign site to get random food-related calls on your phone at odd hours. It's kinda like having an aimless 17-year-old friend with the munchies.

Work by JWT. Users can also shoot the end of a Crave ad -- typical food porn-type stuff -- and upload them onto YouTube. So far only one submission has been made this whole summer, so either the campaign sucks or the copyright Nazis strike again.

by Angela Natividad    Sep-24-08    
Topic: Brands, Campaigns, Commercials, Online, Outdoor, Television, Video



Bloggers vs. Bailout, 'Human' Ice Cream, Digital Marketers Wrist-Slapped ... by Eyeblaster?!

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- Last night Steve Hall hit Nokia Theater for Adobe's Battle of the Bands (photos here). Later he ran into Barbarian Group, which brought him a-frolicking to a hip hop club. Steve has all the fun.

- Guinness World Records taps greenfield media to manage its 3D book campaign. You'll need 3D specs to get the full experience from the ads, which run from Oct. 6 to Dec. 25 in the United Kingdom and United States.

- Blogging taxpayers aren't keen on this whole "Wall Street bailout" thing: "[We] have yet to see any online evidence of organic support for the Paulson proposal. Instead, what's going on may be the largest flowering of civic dissent since the antiwar protests of 2002-2003, but with a [bipartisan] twist." Our own online digging corroborates that (HuffPo! Michelle Malkin! YouTube junkies!), but Pew says 57 percent of the public favors the bailout. Confusing.

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Diesel Celebrates 'Dirty 30' with SFW XXX

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If you're the low-brow cubicle perv we know you are, you probably already know about SFW Porn, where Paint-style animation camouflages visual vice.

Riffing off that style, Diesel promotes its 30th anniversary bash with "SFW XXX." That's not just a Roman numeral 30, it's a naughty '70s-style video that you can't quite be reprimanded for watching. (Bonus points if you tell onlookers this is an ad, which technically counts as research.)

See the pretty panda!

And if you're just that creepy, you might still get off, too. (Hope you haven't got your $30 Diesel skivvies on!)

Bravo to The Viral Factory. This idea -- or, well, appropriation -- may actually sell overpriced grass-stained denim, at least where one blogger's concerned.

by Angela Natividad    Sep-24-08    
Topic: Brands, Campaigns, Online, Racy








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