Customizable M&Ms Come Off Kinda Creepy

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imc2 made a site where you can put your likeness on M&Ms. I've always wanted to eat my own face off, so I clicked through to The Candy Lab with premature glee.

What I saw were my old buddies, the Red and Yellow M&Ms, wearing zoned-out, slightly stoned expressions. Between them sat a giant M&M into which they trapped the head of a jovial black dude.

Use the buttons on the right to get The Head to sing you I Want Candy or She Blinded Me with Science.

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by Angela Natividad    Sep-30-08    
Topic: Agencies, Brands, Campaigns, Online



'I Know a Lotta Ex-Homosexuals.'

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"I know a lotta ex-straight guys too!"

At left is a promotional poster for Regent Releasing's Saving Marriage, a documentary that chronicles the two-year political odyssey leading to gay couples' right to wed in Massachusetts.

See trailer.

Set against a Pepto Bismol-pink background, a white car sports a "Just Married" wreath and cans on string. Clearly some couple had a happy day.

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by Angela Natividad    Sep-30-08    
Topic: Campaigns, Outdoor, Poster, Promotions, Trends and Culture



Because I Get Off Seeing My Likeness on Coffee Mugs

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Hoping to reproduce the viral success (eh?) that Elf Yourself garnered for OfficeMax, EVB/San Francisco launched MakeMeSuper.com for Kodak.

Look look! It's me! Except blonde and trapped in the '70s!

Use the Kodak gallery to prop your face -- or that of an unwitting victim -- on a spandex-clad body. Your name is incorporated in a theme song (choose from one in five HUNDRED!), and -- that's not all! -- your own logo and swag. It's almost too super to stand.

by Angela Natividad    Sep-30-08    
Topic: Brands, Campaigns, Online, Strange



Viera: For Working Off that Caffeine High

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Apparently Viera plasma and LCD TVs are so awesome that you'll leap tall buildings and whatnot just to sit your ass down in front of it. Okay, maybe not tall buildings but motorists at least.

By IBD Brands/Mumbai for Panasonic.

by Angela Natividad    Sep-30-08    
Topic: Brands, Campaigns, Commercials, Television



IKEA Web Series, or Portent of Things to Come?

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IKEA's first webisode stars Illeana Douglas, who arrives on-set as a spokesperson but is mistaken for an employee. The ensuing adventure involves Jeff Goldblum, Tom Arnold, Justine Bateman, Jane Lynch, Craig Bierko, and Kevin Pollack.

You could play the video without the sound on and probably lose none of the impact. I felt only a blandly receptive response to the cheery color palette.

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by Angela Natividad    Sep-30-08    
Topic: Brands, Campaigns, Celebrity, Online, Video



Please, Housewives, No Diving in the Fountain of Youth

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For Johnson & Johnson's Aveeno label, Ogilvy commissioned a street artist to create a three-dimensional "fountain of youth" with chalk on pavement.

See a sped-up video of how the drawing was made. It's sorta like watching a Bob Ross segment, except too fast for you to follow and there aren't any "happy trees."

Of late, Ogilvy's totally stuck on this street art thing. See what it did for IBM and Tom of Finland. If it keeps this up, subversive street punks might actually go back to using Sharpies and aerosol paint.

It'll be like the '80s again.

by Angela Natividad    Sep-29-08    
Topic: Brands, Campaigns, Guerilla, Trends and Culture, Video



'No Stank You' Reminds You: Smoking is So. Not. Trendy.

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WONGDOODY brings retro effects and electonica beats to No Stank You, a fervently trendy effort to keep teens in Washington from smoking.

A dance-off sets the stage for the first spot. Each team consists of a person and a disembodied set of lungs. One set's healthy; the other looks like the tattered black pieces of a deflated life vest.

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by Angela Natividad    Sep-29-08    
Topic: Agencies, Campaigns, Cause, Commercials, Online, Television



Because Politics Can Get Dirty, So Can Las Vegas

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OK. Having recently been in Las Vegas, this new VEGAS.com campaign caught my eye and made me laugh knowingly at its wit and complete lack of attempting to make the city appear to be anything other than what it truly is: Disney for grownups.

Latching on to the Presidential election, the press release asks, "Tired of all the 2008 presidential election hype? The nastiness and innuendo? The half-truths and naked lies?" And answers, "We're not either. We're good with naked. And in Las Vegas, our 'polls' tend to have half-dressed women hanging from them." Not sugar coated at all and that's to be appreciated.

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by Steve Hall    Sep-29-08    
Topic: Campaigns, Good, Political



Flight Theme Adds Relatability to 'Human Network Effect'

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You've probably seen ads for Cisco's "The Human Network" campaign, which tries making the possibilities of Web 2.0 seem accessible to ordinary business people. (What, there are still execs out there that don't video-conference?)

Phase two of the effort uses the banality of airline travel to demonstrate how the so-called "human network" makes it unnecessary to leap time zones for work. In "The Save More Travel Less Effect," an array of business people perform the airline safety procedure you hear every time you get on a plane. They do a nice job of seeming alternately bored, frustrated or severe.

In this spot, a deserted baggage belt rotates slowly as the frustrations of travel flash across the screen: jetlag, wake-up calls, expense reports, lost luggage, etc. As the words go by faster, the music picks up: this is a life you can leave behind!, the ad seems to shout. Three cheers for the human network!

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by Angela Natividad    Sep-29-08    
Topic: Brands, Campaigns, Commercials, Trends and Culture



IBM Battles Carbon with Removable Street Art

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Of late, IBM's been trying to loosen its tie and go a little green. Its efforts so far have been earnest but self-conscious: potentially exciting work dampened by risk-aversion.

For its "Fight Carbon" campaign, IBM gets down with the street artists -- "vandalizing" public areas, then removing its work and leaving those spaces cleaner than when they left them.

In its younger years, IBM was clearly not the rebel in the 'hood.

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by Angela Natividad    Sep-29-08    
Topic: Brands, Campaigns, Cause, Guerilla, Strange, Video










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