'Moist And Tender' Slim Jims Help Emasculated Men Man Up

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Before we get into this Venables Bell & Partners-created work for Sim Jim's new steakhouse strips, we have to ask, "Just what the hell are Slim Jims made of?" They don't taste like food and they certainly don't taste like steak. And reading the list of ingredients is enough to make one barf. But, like it or not, that topic is one for the food critics, not the ad critics. Onward.

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by Steve Hall    Jul-30-12    
Topic: Campaigns



Apple Shoots Self in Foot With New Windows-Like Campaign

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So everyone is piling on TBWA for two its most recent Apple commercials in which a Dell Dude-like character comes to the rescue of people in the midst of various computing nightmares. The piling on is well warranted for one simple reason; Apple products are supposed to be so easy to use that you rarely have to call in an Apple Genius for help.

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by Steve Hall    Jul-29-12    
Topic: Agencies, Brands, Campaigns, Opinion



Toyota Camry: For Those Who Make the Right Moves

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Saatchi & Saatchi New York is out with a new Toyota campaign breaking today during the Olympics. The campaign is called Good Move and features stories of people who made the right decisions.

One humorous spot features a guy who runs into his old college girlfriends who turns out to be a wacko. A hot wacko but still a wacko. The spot ends with him saying "I dodged a bullet there" as he gets into his Camry with his family. WHich all play nicely with the ad's tagline, "Those who choose Camry, choose well."

A second spot features a young man who, every morning, arrives at the parking lot of a company to give whomever arrives first a cup of coffee. One morning, the company founder shows up and asks what the kid is doing. The two bond as the CEO shares he use to own a Camry "or five."

Future spots will follow the same theme and center on people who make the right decisions as they go through life.

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by Steve Hall    Jul-27-12    
Topic: Campaigns



Insurance Company Skills Compared to Olympic Athletes

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Likening its ability to the human body's "amazing display of co-ordinated movement," Philadelphia's Independence Blue Cross, with help from Tierney, is positioning itself as the only company that can make the messy business of health insurance move with alacrity.

Shot by production Santa Monica-based Gartner in high contrast black and white, three spots feature a swimmer, a skateboarder and a hurdler performing their sport flawlessly. A fourth combines the three. SPots will air during and after the Olympics.

Television spots will be supported by radio, magazine, newspaper, billboards, transit, banners and a microsite.

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by Steve Hall    Jul-27-12    
Topic: Campaigns



Robert Griffin is Ad Guy of the Week

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Not quite akin to seeing Kate Upton in what seems to be every single commercial aired in the last three months, Redskins quarterback Robert Griffin, within a week, has made appearances in an adidas an and, today, in a Gatorade ad.

The TBWA\Chiat\Day LA ad is routine famous athlete stuff. In this case, it's Griffin vigorously training in various scenarios with help, of course, from Gatorade.

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by Steve Hall    Jul-20-12    
Topic: Campaigns, Celebrity



Kimberly Clark Addresses Menopause Head On

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A new campaign from Kimberly Clark aims to open up the menopause kimono with personal stories from women going through menopause. Created by Organic, campaign also introduces five new products designed to address symptoms associated with peri-menopause and menopause.

Frank, personal stories from women going through menopause address issues and symptoms such as changes in intimacy, hot flashes and general change in lifestyle and mindset.

The campaign includes a new website which houses these stories along with in-depth, informational Q&A and product demos. The effort carries over to social media where a new Facebook page encourages engagement, a YouTube channel shares the stories and a Twitter account enables conversation.

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by Steve Hall    Jul-19-12    
Topic: Campaigns



Nationwide Gets Serious With Julia Roberts

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Nationwide is ditching its "world's greatest spokesperson in the world" funny man and will take on a more serious tone with a new spot, Anthem, featuring voice over by Julia Roberts. Kicking off on NBC during the Summer Olympics, the one minute commercial, created by McKinney, will have Roberts asking viewers to "join a different kind of insurance company."

Bolstering the television will be radio, print and online efforts fueling the increasingly crowded insurance marketplace currently dominated by Allstate, Progressive, Farmers and Geico.

Of the campaign's shift, Nationwide Chief Marketing and Strategy Officer Matthew Jauchius said, "When you have a competitor spending over a billion dollars on ads, which we do, you have to break through the clutter in a relevant way. We are going against the grain in the marketplace by taking a more sincere tone, an authentic tone...rather than just a yuk with a phone number, which seems to characterize our category today."

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by Steve Hall    Jul-19-12    
Topic: Campaigns, Celebrity



Nooner: Slim and Stacked Get Support, Life As Pregnant CEO

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- Ladies, are you, as they say, slim and stacked? Well this new ad campaign and product line are for you.

- AKQA Founder Ajaz Ahmed rallies the troops post-WPP acquisition with a motivational internal email.

- Digital KPIs Research has found marketers are currently tracking between five and ten different digital KPIs, 24 per cent of respondents are already monitoring 10-15 and eight per cent are tracking of 16-20 while just 12 per cent keep an eye on less than five indicators. 72 per cent of respondents thought their current data load was about right but 20 per cent conceded that it was too many.

- Yawn. Man proposes to women using billboard.

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by Steve Hall    Jul-19-12    
Topic: Campaigns, Racy, Research



GoDaddy Gets Even Hotter Girl For Post-Hot Girl Campaign

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When GoDaddy announced it had decided to work with an ad agency and selected Deutsch as its first, many assumed that would put an end to the brand's penchant for drooling all over the internet with its long-running, hot chick-focused advertising.

But, we are told, the campaign is more "evolution" than "revolution. So it would seem the hot chicks are here to stay. At least for a little while. Deutsch's first ad, entitled Otter (thankfully, not Beaver) features, perhaps, one of the hottest women ever to appear in a GoDaddy ad. Charlene, as she is called, "is how GoDaddy attracts domain name customers."

It's a smart wink-nod to the brand's past work and to the fact that, whether or not sex actually sells, it certainly does attracts eyeballs.

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by Steve Hall    Jul-17-12    
Topic: Brands, Campaigns, Racy



Fiat Delivers New Breed of Italian Immigrants to America

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We like this new Fiat work from The Richards Group. Entitled Immigrants, the work leaves behind Jennifer Lopez and Fiat hot chick Catrinel Menghia and, instead, focuses on the vehicles themselves likening them to a new wave of Italian immigrants.

Whether or not the vehicles are actually Italian immigrant or transplants from factories in Mexico and Poland can be discussed on your own time. For now, we're just going to ask you to appreciate one of the finer automobile brand ads we've seen in a while.

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by Steve Hall    Jul-17-12    
Topic: Campaigns










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