Kimberly Clark Addresses Menopause Head On

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A new campaign from Kimberly Clark aims to open up the menopause kimono with personal stories from women going through menopause. Created by Organic, campaign also introduces five new products designed to address symptoms associated with peri-menopause and menopause.

Frank, personal stories from women going through menopause address issues and symptoms such as changes in intimacy, hot flashes and general change in lifestyle and mindset.

The campaign includes a new website which houses these stories along with in-depth, informational Q&A and product demos. The effort carries over to social media where a new Facebook page encourages engagement, a YouTube channel shares the stories and a Twitter account enables conversation.

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by Steve Hall    Jul-19-12    
Topic: Campaigns



Nationwide Gets Serious With Julia Roberts

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Nationwide is ditching its "world's greatest spokesperson in the world" funny man and will take on a more serious tone with a new spot, Anthem, featuring voice over by Julia Roberts. Kicking off on NBC during the Summer Olympics, the one minute commercial, created by McKinney, will have Roberts asking viewers to "join a different kind of insurance company."

Bolstering the television will be radio, print and online efforts fueling the increasingly crowded insurance marketplace currently dominated by Allstate, Progressive, Farmers and Geico.

Of the campaign's shift, Nationwide Chief Marketing and Strategy Officer Matthew Jauchius said, "When you have a competitor spending over a billion dollars on ads, which we do, you have to break through the clutter in a relevant way. We are going against the grain in the marketplace by taking a more sincere tone, an authentic tone...rather than just a yuk with a phone number, which seems to characterize our category today."

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by Steve Hall    Jul-19-12    
Topic: Campaigns, Celebrity



Nooner: Slim and Stacked Get Support, Life As Pregnant CEO

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- Ladies, are you, as they say, slim and stacked? Well this new ad campaign and product line are for you.

- AKQA Founder Ajaz Ahmed rallies the troops post-WPP acquisition with a motivational internal email.

- Digital KPIs Research has found marketers are currently tracking between five and ten different digital KPIs, 24 per cent of respondents are already monitoring 10-15 and eight per cent are tracking of 16-20 while just 12 per cent keep an eye on less than five indicators. 72 per cent of respondents thought their current data load was about right but 20 per cent conceded that it was too many.

- Yawn. Man proposes to women using billboard.

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by Steve Hall    Jul-19-12    
Topic: Campaigns, Racy, Research



GoDaddy Gets Even Hotter Girl For Post-Hot Girl Campaign

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When GoDaddy announced it had decided to work with an ad agency and selected Deutsch as its first, many assumed that would put an end to the brand's penchant for drooling all over the internet with its long-running, hot chick-focused advertising.

But, we are told, the campaign is more "evolution" than "revolution. So it would seem the hot chicks are here to stay. At least for a little while. Deutsch's first ad, entitled Otter (thankfully, not Beaver) features, perhaps, one of the hottest women ever to appear in a GoDaddy ad. Charlene, as she is called, "is how GoDaddy attracts domain name customers."

It's a smart wink-nod to the brand's past work and to the fact that, whether or not sex actually sells, it certainly does attracts eyeballs.

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by Steve Hall    Jul-17-12    
Topic: Brands, Campaigns, Racy



Fiat Delivers New Breed of Italian Immigrants to America

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We like this new Fiat work from The Richards Group. Entitled Immigrants, the work leaves behind Jennifer Lopez and Fiat hot chick Catrinel Menghia and, instead, focuses on the vehicles themselves likening them to a new wave of Italian immigrants.

Whether or not the vehicles are actually Italian immigrant or transplants from factories in Mexico and Poland can be discussed on your own time. For now, we're just going to ask you to appreciate one of the finer automobile brand ads we've seen in a while.

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by Steve Hall    Jul-17-12    
Topic: Campaigns



Buying Geico Insurance More Fun Than Smashing Watermelons

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Just when you think every last insurance ad concept has been done, The Martin Agency comes up with Happier Than, a humorous campaign that compares the happiness factor of buying insurance from Geico to, well, comedian Gallagher whacking watermelons at a farm stand.

This first spot will begin airing tonight during Letterman. Additional apost will feature Christopher Columbus driving speedboats and Slinky having his way with an escalator

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by Steve Hall    Jul-16-12    
Topic: Campaigns, Commercials, Strange



Susan Glenn Revealed! And Kiefer Sutherland is in Love With Her

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For the past month or so, a woman by the name of Susan Glenn has been popping up. First on Buzzfeed then on various message boards, a blog and even on the OnlineSlangDictionary where one of the definitions defines her as "That girl that you like so much but you never actually flirt with because you are too worried about messing it all up"

In the Facebook group Suxorz, a group that collects epic social media failures, BlogAds Founder Henry Copeland wondered whether or not this is just "a lame seeding for some movie... or just the first of some supersmart social campaign?"

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by Steve Hall    Jul-13-12    
Topic: Brands, Campaigns, Celebrity, Commercials



Humorous Mantherapy Tackles Suicide Prevention

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Speaking to us on behalf of the Carson J. Spencer Foundation, the Colorado Department of Public Health and Environment and the Office of Suicide Prevention, the very manly Dr. Rich Mahogany aims to help men deal with life's curve balls with Mantherapy.

Sitting in his, ahem, mahogany-filled office, complete with buck head, trophies, diplomas, and leather-clad arm chair, Dr. Mahogany, who cleans his desk with a leave blower and warms his hands by stuffing them down his pants, explains men have a certain way of doing things. And when it comes to divorce, depression or suicidal thoughts, men should have a certain way to deal with these issues too.

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by Steve Hall    Jul-11-12    
Topic: Campaigns, Cause, Online, Video



Farmers Insurance Gets Goofy With J.K Simmons

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Actor J.K. Simmons continues his role as Professor Nathaniel Burke in two new RPA-created commercials for Farmers Insurance. In one spot, a group of Farmers are on a rooftop with Burke learning how to find new ways to save. Among the cool stuff found atop the roof, one agent discovers...wait for it...a fiddler on the roof. Who knew?

A second spot has the professor educating the class about the damages hailstones, the world's largest in this case, can wreak.

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by Steve Hall    Jul-10-12    
Topic: Campaigns, Commercials



Just How Hot is the 2013 Subaru BRZ?

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Epic would be an apt word to describe this new work from DDB Toronto and Radke's Common Good for the 2013 Subaru BRZ. Pretentious works too. Taking the notion of "that's a hot car" to new heights, we see the effects of the BRZ on its surroundings in a parking garage.

From melting paint to sizzling water to boiling puddles, this car ad has all the slo-mo elements any good cargasm requires.

Print, online, ambient, social media, public relations and targeted blogger outreach round out the campaign. Select media and bloggers also had the opportunity to attend the 'Scorched' shoot and get a behind-the-scenes peek at the Subaru BRZ in action.

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by Steve Hall    Jul- 6-12    
Topic: Campaigns










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