You've probably seen ads for Cisco's "The Human Network" campaign, which tries making the possibilities of Web 2.0 seem accessible to ordinary business people. (What, there are still execs out there that don't video-conference?)
Phase two of the effort uses the banality of airline travel to demonstrate how the so-called "human network" makes it unnecessary to leap time zones for work. In "The Save More Travel Less Effect," an array of business people perform the airline safety procedure you hear every time you get on a plane. They do a nice job of seeming alternately bored, frustrated or severe.
In this spot, a deserted baggage belt rotates slowly as the frustrations of travel flash across the screen: jetlag, wake-up calls, expense reports, lost luggage, etc. As the words go by faster, the music picks up: this is a life you can leave behind!, the ad seems to shout. Three cheers for the human network!
Of late, IBM's been trying to loosen its tie and go a little green. Its efforts so far have been earnest but self-conscious: potentially exciting work dampened by risk-aversion.
For its "Fight Carbon" campaign, IBM gets down with the street artists -- "vandalizing" public areas, then removing its work and leaving those spaces cleaner than when they left them.
In its younger years, IBM was clearly not the rebel in the 'hood.
JC Penney's Crue Boarding is giving away rebates for the full purchasing price when you send them an e-receipt and a shot of you wearing their gear.
To infiltrate its target market -- "full time slackers" into "surfing beer music classy girls" -- Penney's invented Samthebrodude, a fake video blogger who does jack besides post vlogs about this promotion.
Sam's videos are short and the lighting terrible, harking back to a time (pre-dating Lonelygirl15) when those characteristics might have suggested authenticity. Beyond that, he's too much like a character invented out of intensive MySpace research.
Plus, he joined YouTube three weeks ago and has uploaded seven videos -- five of which are all about Crue Boarding's promotion.
See him clutch a guitar, just for show, and flash his rebate check. As if you care.
Encouraged -- but apparently not inspired -- by the success of its talking stain Super Bowl spot, Tide to Go solicited users for their own talking stain ads earlier this year.
YouTube's emceemiko won that contest. His spot -- where a rapping stain mocks an interview candidate -- appeared during the Desperate Housewives premier. The low-budget feel made it instantly recognizable as CGM, but the rap was surprisingly good -- even relatable! -- so I guess sometimes it pays to ask Main Street to do Mad Ave's job.
Part of doing Thanksgiving, Christmas and New Years "properly" is reflecting on how they've been done before, a cultural habit that primes everybody for Memory Lane. That's why the holidays are a perfect time to bang out some pop culture nostalgia, wrap a tagline around it and call it an ad.
Under year-old slogan "The Magic of Macy's" (JWT/NY), Macy's cashes in on these sentiments by leveraging its long brand history. Check out this patchwork quilt of "Macy's" mentions in movies and shows like Charlie Brown, Family Guy, Seinfeld, I Love Lucy and Miracle on 34th Street (which I watched every Christmas as a kid!), among others.
- The McCain campaign was caught proclaiming John McCain's victory in the Presidential debate -- before the debate even happened.
- For down-and-out creatives that need to feel like heroes. V-v-v-via.
- PETA insinuates that fishermen have small penises.
- Sarah Palin needs prayer from advertisers.
- Ogilvy picks up Wachovia. Good fucking luck!
- Ed McMahon does rap vids for FreeCreditReport.com. Guess the waiter was unavailable that weekend.
- Citigroup vs. Citi-Mobile. Here's a thought: why not just buy the bastards?
Sony Style is working with Extreme Group/Toronto on a rebranding effort called "Experience the Wonder." Print ads will be used to distill the magic people feel when walking into a Sony Style store.
"A typical consumer standing outside a Sony Style location has the same look on their face as a kid in a candy store," said associate CD Anthony Taaffe, explaining the ad at left.
It's weird, but for some reason the image of a dazzled kid in oversized clothing always makes me think of Disney.* It's like those guys have a monopoly on childlike awe -- not to say Sony hasn't occasionally swept me off my feet.
Anywho, the work will appear at Sony Style stores and launch events in Montreal, Toronto, Calgary and Vancouver.
Because I've always wanted to share my bra size, waist-to-hip ratio, and breadth-of-ass with a fabric softener company that cares just that much, I sat around taking the "Discover Your Shape" quiz on DownyDesignTags.com. This is part of a partnership between myShape and P&G's Downy.
At the end of the test, long-suffering women get a Downy Design Tag, a personal style guide that reveals what our best colors are and which clothes most flatter our bodies. (What is this, a joke?!) Advice is proffered by a celebrity stylist called Jorge, who also dispenses cockle-warming welcome letters and coupons to Ann Taylor LOFT.
In an effort called "A Piece of Your Lov," Volvo invites online users to contribute to the first Volvo XC60 billboard, which looks something like this (except without the "download wallpaper" bar up top).
The image has been cut jigsaw-style. You'll be given a puzzle piece upon which to inscribe a raving little message about the XC60. These notes are called pieces of "Lov," named after the Swedish town of Lov, home of the XC60.
For Hatfield Quality Meats, Red Tettemer built a foosball table where sausage links take the place of soccer players.
The set-up brings a grill to mind, but unfortunately all the sausages are plastic. The game will be used at events and sponsorships.
Neat way to build engagement. Wondering whether it might compel stoned co-eds to try building their own foosball tables out of cocktail links and bamboo skewers. Will trawl YouTube regularly, just in case.