(And by 'Change,' They Mean Swapping Light Bulbs)

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Here's a :60 spot that'll flash you back to Schoolhouse Rock. It's called "A Little Change Will Do Us Good," released for Gulf Power by agency Luckie & Co. Animation by Z Animation/Dagnabit out of Atlanta. (Don't worry, there's nothing remotely Sheryl Crow-ish about it.)

The ad encourages citizens to save energy while demonstrating how Gulf Power is doing its part. Supporting efforts include print, outdoor and subsite ChangeWillDoUsGood.com, though that doesn't seem to be working right now. The ad campaign debuts Monday, so I'm positive the site'll be up by then.

Simple, G-rated, retro -- and consistent across media. Good stuff.

UPDATE: The folk at Luckie & Co. say the site will be up by tomorrow, fingers crossed.



25 Best and Worst Fall TV Ads Critiqued

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An atrocious "Top Model" poster, a diabolically clever "Dexter" campaign, a witty "Chuck" ad, an insanely Candyland-looking "Biggest Loser" promo and an all-too-sleepy "Fringe" billboard are among the 25 best and worst fall TV "key art" ads bluntly critiqued and graded in a slideshow on Hollywood Reporter's The Live Feed blog.

The Hollywood Reporter's James Hibberd tells us, "Project was inspired by sitting in LA traffic, looking at the annual fall deluge of TV ad billboards and thinking it might be interesting to review the most compelling ones."

Check it out here. One of my favorites, Gossip Girl is first up.

by Steve Hall    Sep-24-08    
Topic: Campaigns, Creative Commentary, Outdoor, Poster, Television



Pay-As-You-Go Service Compared to Grocery Store Grabber Game

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European mobile carrier Orange has this pay-as-you-go program that lets users define their own reward system. To promote it, Fallon/London tapped Reuben Sutherland of Joyrider, who came up with "Grabber."

In the spot above, transparent orange balloons, shaped like random animals, float enchantedly up toward the skylight of a factory building. (This setting was labeled "timeless," which I guess is true, given that we never quite run out of deserted warehouses.)

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Saddled with a Chest Mat? Bodygroom Manalogues Channel Angst

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Riffing off The Vagina Monologues, Philips launched the Bodygroom Manalogues, a web campaign where a chiseled, slightly scruffy guy performs inconsequential rants -- most related to body hair -- under poor light. Submit your own "manalogue" to see if it's worthy of web staging.

To curb any lingering speculation about what the campaign is for, a Philips razor hovers casually in the lower left-hand corner. Mousing over it makes the razor stand to attention -- decidedly phallic -- and freezes the video.

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by Angela Natividad    Sep-23-08    
Topic: Brands, Campaigns, Online, Strange



Android Unveiled, Candystand Sold, Teachers Targeted, Flat Screens for Fiesta

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- T-Mobile debuts first Google Android phone, thereby changing face of mobile forever, etc., etc.

- Wieden and Starbucks break up.

- Wrigley sells advergaming goldmine Candystand to Funtank. No word on why the service, which CEO James Baker of Funtank called "great viral marketing," was sold. Maybe it was just time to cash in.

- Biggie Smalls hits the big screen. "Too bad we're not in middle school anymore," says a twenty-something colleague. "I'm imagining the tears ... and the hugging."

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Pot Noodle the Musical

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Here's good use of a minute!

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by Angela Natividad    Sep-23-08    
Topic: Brands, Campaigns, Online, Strange



No, No, Not Too Many Sharks at Boca. Lately.

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Here's an extended version of the American Express Travel ad that aired during the Emmy Pre-Show. In it, Martin Scorsese gives Tina Fey the hard sell on Boca Raton. It's the kind of thing we might characterize as funny, even if we didn't really watch it, just because it involves an awkward timeshare situation and Scorsese prattling -- almost, it seems, without end.

"There's a possibility of nine days -- not consecutive -- near the end of August, beginning of September." I like how he asks her to make the check out to "Cash."

By Ogilvy for American Express.

Take note, CP+B: In the realm of advertising, Scorsese's like the Seinfeld for a live-in-HD, less corny generation. His AmEx work aside, see what he did for Freixenet last year. (Seinfeld occasionally still does work for AmEx too, but it's all got a datedness to it.)

by Angela Natividad    Sep-23-08    
Topic: Brands, Campaigns, Commercials, Online, Television



Know What 'Dishoom' Means? Congratulations! You're the Target Audience

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Hoping to target a multicolored crowd that's "losing touch with antiquated [...] ethnic messages," calling card company Rebtel partnered with Monsoon Media, creators of the decidedly-ethnic web comic strip Doubtsourcing.

At left is one component of what Monsoon came up with. Inspired by old-school Bollywood print ads, it features Rebtel CEO Hjalmar Winbladh surrounded by multi-ethnic folk on cell phones. And an Asian dude with a gun. (A more direct and permanent form of communication, I guess.)

"Great service, dazzling features and super cheap rates! Rebtel CEO Hjalmar Winbladh is looking to dishoom ripoff calling plans!" the ad beams brightly.

At first I thought I read that wrong, but the pressie says "dishoom" is the sound a Bollywood hero makes when punching a bad guy. Well then, all right.

Future iterations of the campaign include a web component, some sort of tongue twister, and a third ad where a forlorn mother guilt-trips viewers into calling neglected relatives.

by Angela Natividad    Sep-23-08    
Topic: Brands, Campaigns, Magazine, Poster, Promotions



In Case You Ever Wondered Whether Cancer Has Feelings...

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...it does, and they don't wish you well.

Time has taught me to look forward to French PSAs, whose entertainment value outpaces (often dire) American counterparts while maintaining a lighter, friendlier feel.

This French PSA for colon cancer is less action-packed than the AIDS PSAs we've been so stuck on. Like a rerun of Osmosis Jones, the :30 spot takes users on an animated trip inside an apparently-healthy man's body, where a grinning cancer cell waits, eager to wreak havoc and whatnot.

Its object is to convince men over 50 to get tested for colon cancer -- which, if caught early, can in most cases (the ad says nine out of 10) be cured. Launched by the National Cancer Institute, it airs from September 14-October 8 across most major French stations.

by Angela Natividad    Sep-22-08    
Topic: Campaigns, Cause, Commercials, Television



Twitter for Christ, Facebook Narcissists, Vaseline for Men, McCains on the Grill

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- Recap of the McCain/Rachael Ray glee-fest.

- University of Georgia claims narcissists can be pegged by their Facebook photos.

- Save your soul -- and the rotting souls of others -- while microblogging. Way to multi-task!

- AIG yanks all corporate ad campaigns.

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