Downy Doesn't Just Soften Clothes; It Helps Pick Them Out, Too

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Because I've always wanted to share my bra size, waist-to-hip ratio, and breadth-of-ass with a fabric softener company that cares just that much, I sat around taking the "Discover Your Shape" quiz on DownyDesignTags.com. This is part of a partnership between myShape and P&G's Downy.

At the end of the test, long-suffering women get a Downy Design Tag, a personal style guide that reveals what our best colors are and which clothes most flatter our bodies. (What is this, a joke?!) Advice is proffered by a celebrity stylist called Jorge, who also dispenses cockle-warming welcome letters and coupons to Ann Taylor LOFT.

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by Angela Natividad    Sep-25-08    
Topic: Bad, Brands, Campaigns, Online



Volvo Doesn't Want Any Piece of Our Lov

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In an effort called "A Piece of Your Lov," Volvo invites online users to contribute to the first Volvo XC60 billboard, which looks something like this (except without the "download wallpaper" bar up top).

The image has been cut jigsaw-style. You'll be given a puzzle piece upon which to inscribe a raving little message about the XC60. These notes are called pieces of "Lov," named after the Swedish town of Lov, home of the XC60.

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by Angela Natividad    Sep-25-08    
Topic: Brands, Campaigns, Consumer Created, Online, Outdoor, Social



Red Tettemer Pits Light and Dark Meat Against Each Other

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For Hatfield Quality Meats, Red Tettemer built a foosball table where sausage links take the place of soccer players.

The set-up brings a grill to mind, but unfortunately all the sausages are plastic. The game will be used at events and sponsorships.

Neat way to build engagement. Wondering whether it might compel stoned co-eds to try building their own foosball tables out of cocktail links and bamboo skewers. Will trawl YouTube regularly, just in case.

by Angela Natividad    Sep-25-08    
Topic: Brands, Campaigns, Events, Guerilla, Packaging, Promotions



Rok Vegas: For a 'Don't-Give-a-F*** Good Time'!

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Unless you have a potty mouth, in which case you'll need to stockpile cards with funny little pictures on them. Well no, not really, but wouldn't that be funny?

More sass-talking picture-play:

o Rok your ass off
o Rok your cans off
o Rok your knockers off
o Rok your funbags off (who says that?)

Tagline: "Like there's no tomorrow." Aww, it finishes the sentences started by the ads! Get it? Get it?! Clever, so clever.

By David&Goliath for Rok Vegas, "THE club to come to for a high energy, don't-give-a-f**** good time," the latter promised earnestly. Note how it never once soils its mouth (or its print!), leaving that to its rowdy, sleepless, perpetually-trashed target market.

by Angela Natividad    Sep-25-08    
Topic: Brands, Campaigns, Outdoor, Poster



White Castle Makes Late-Night Munchie Calls

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Pop your number in at White Castle's Crave is Calling campaign site to get random food-related calls on your phone at odd hours. It's kinda like having an aimless 17-year-old friend with the munchies.

Work by JWT. Users can also shoot the end of a Crave ad -- typical food porn-type stuff -- and upload them onto YouTube. So far only one submission has been made this whole summer, so either the campaign sucks or the copyright Nazis strike again.

by Angela Natividad    Sep-24-08    
Topic: Brands, Campaigns, Commercials, Online, Outdoor, Television, Video



Bloggers vs. Bailout, 'Human' Ice Cream, Digital Marketers Wrist-Slapped ... by Eyeblaster?!

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- Last night Steve Hall hit Nokia Theater for Adobe's Battle of the Bands (photos here). Later he ran into Barbarian Group, which brought him a-frolicking to a hip hop club. Steve has all the fun.

- Guinness World Records taps greenfield media to manage its 3D book campaign. You'll need 3D specs to get the full experience from the ads, which run from Oct. 6 to Dec. 25 in the United Kingdom and United States.

- Blogging taxpayers aren't keen on this whole "Wall Street bailout" thing: "[We] have yet to see any online evidence of organic support for the Paulson proposal. Instead, what's going on may be the largest flowering of civic dissent since the antiwar protests of 2002-2003, but with a [bipartisan] twist." Our own online digging corroborates that (HuffPo! Michelle Malkin! YouTube junkies!), but Pew says 57 percent of the public favors the bailout. Confusing.

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Diesel Celebrates 'Dirty 30' with SFW XXX

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If you're the low-brow cubicle perv we know you are, you probably already know about SFW Porn, where Paint-style animation camouflages visual vice.

Riffing off that style, Diesel promotes its 30th anniversary bash with "SFW XXX." That's not just a Roman numeral 30, it's a naughty '70s-style video that you can't quite be reprimanded for watching. (Bonus points if you tell onlookers this is an ad, which technically counts as research.)

See the pretty panda!

And if you're just that creepy, you might still get off, too. (Hope you haven't got your $30 Diesel skivvies on!)

Bravo to The Viral Factory. This idea -- or, well, appropriation -- may actually sell overpriced grass-stained denim, at least where one blogger's concerned.

by Angela Natividad    Sep-24-08    
Topic: Brands, Campaigns, Online, Racy



(And by 'Change,' They Mean Swapping Light Bulbs)

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Here's a :60 spot that'll flash you back to Schoolhouse Rock. It's called "A Little Change Will Do Us Good," released for Gulf Power by agency Luckie & Co. Animation by Z Animation/Dagnabit out of Atlanta. (Don't worry, there's nothing remotely Sheryl Crow-ish about it.)

The ad encourages citizens to save energy while demonstrating how Gulf Power is doing its part. Supporting efforts include print, outdoor and subsite ChangeWillDoUsGood.com, though that doesn't seem to be working right now. The ad campaign debuts Monday, so I'm positive the site'll be up by then.

Simple, G-rated, retro -- and consistent across media. Good stuff.

UPDATE: The folk at Luckie & Co. say the site will be up by tomorrow, fingers crossed.



25 Best and Worst Fall TV Ads Critiqued

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An atrocious "Top Model" poster, a diabolically clever "Dexter" campaign, a witty "Chuck" ad, an insanely Candyland-looking "Biggest Loser" promo and an all-too-sleepy "Fringe" billboard are among the 25 best and worst fall TV "key art" ads bluntly critiqued and graded in a slideshow on Hollywood Reporter's The Live Feed blog.

The Hollywood Reporter's James Hibberd tells us, "Project was inspired by sitting in LA traffic, looking at the annual fall deluge of TV ad billboards and thinking it might be interesting to review the most compelling ones."

Check it out here. One of my favorites, Gossip Girl is first up.

by Steve Hall    Sep-24-08    
Topic: Campaigns, Creative Commentary, Outdoor, Poster, Television



Pay-As-You-Go Service Compared to Grocery Store Grabber Game

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European mobile carrier Orange has this pay-as-you-go program that lets users define their own reward system. To promote it, Fallon/London tapped Reuben Sutherland of Joyrider, who came up with "Grabber."

In the spot above, transparent orange balloons, shaped like random animals, float enchantedly up toward the skylight of a factory building. (This setting was labeled "timeless," which I guess is true, given that we never quite run out of deserted warehouses.)

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