For its album Dig Out Your Soul, which debuts October 7, Oasis gathered 15 street bands and taught them the lyrics and sheet music for four of its new songs.
Lat week, the bands were then deployed all over the city -- mostly to subways -- to perform the music with their own flavor. Each performance featured a little sign that said, "You are the first to hear this new Oasis song" -- bringing a little bit of magic to busy commuters, and some eclectic street charm to Oasis's new oeuvre.
Nice to see the high-profile artists disseminate their music with such an open-arms, interpretive approach. Feels so human. And dare I say it? -- social. Watch video here. See more at Creativity. Execution by BBH/NY. The Malloys of HSI helped direct.
While Microsoft claims it was always part of the plan, the software giant is bidding farewell to Jerry Seinfeld after just two commercials. After all that hype? After spending a reported $10 million? After just a few weeks on air? Yea right, it was always part of the plan. The ads sucked and Jerry Seinfeld was a poor choice. Someone finally woke up and smelled the stench.
It seems the outcry against the ads and the overwhelming WTFness they generated has caused Microsoft to question the direction of the campaign and, perhaps, realize Seinfeld was not, in fact, the right choice for the company's Save Vista effort.
On Thursday, Microsoft will make the announcement official and introduce what they are calling phase two of the campaign.
Oh look! Ellen DeGeneres is going to be the new spokesmodel/person/woman for CoverGirl cosmetics and confirmed rumors of such on her show yesterday. She also dispelled apparent rumors she was pregnant and she went toe to to with McCain on gay marriage.
While Degeneres isn't a typical choice for the beauty brand, a recent harris Interactive poll ranked her the most popular celebrity in the world. No a bad finding if you're going to front a brand.
Not quite as blunt as the long-running Herbal Essence campaign which has no problem trying to make us believe its hair care products will give women thunderous orgasms, this new Euro RSCG London-created campiagn for VO5 Hot Oil more subtly eludes the the notion, somehow, hair care products do, in fact, give women orgasms.
The print campaign, with headlines like, "It took my by surprise in the shower," The best 60 seconds in my life, "I glowed afterwards, " It hasn't felt this good in ages" and "Oh. My. God," aims to "reinvent the cult status of VO5 Hot Oil as a miracle product in a manner similar to that women's exercise product on Mad Men which, yes, gave women orgasms.
Even sabotage your car, just so you'll accept one of its new models.
Also see "Pinned," where a girl wanders into a parking lot to find her car sandwiched into oblivion -- just in time for a Suzuki rep to hand her the keys to a 2009 Suzuki SX4 Sedan.
Both ads are part of Suzuki's deliciously desperate "Whatever it Takes" campaign by john st. Given that Suzuki vehicles aren't known for their inherent awesomeness (unless you live in Lebanon), the company might wanna rethink this approach.
John McCain makes another one of those verbal oopsies (see a previous noteworthy soundbite) and Team Obama wastes no time whipping an ad around it. Bonus points for mentioning the Lehman Brothers collapse. Way to be timely!
Feels like dirty press to me. Our economy's shit, but it's not a lost cause, and I think that's what McCain wanted to highlight. You cannot save a lost cause.
Still, a fellow blogger points out, "running the economy from a defensive mindset like that is different than having a vibrant economy." McCain's a defense guy for sure -- and defense usually implies lack of leverage. You're trying to protect what's left, not win new ground.
Even so, are we all in agreement that a vibrant economy can be manufactured with Extra-Strength Hope Serum?
- GI Direct hopes to inspire direct mail marketers with Creative Formats, a visul muse that makes direct mail seem rad as scrapbooking. Search by feature, format, market sector or size of run.
- MoveOn.org goes behind enemy lines in hopes of, I don't know, making McCain implode. Meet Billy Mires, bus driver of the "Straight Talk Express." He'll pass on charming yet ironic factoids like how John McCain invented the BlackBerry.
- The anatomy of toothpaste. What you see at left is Colgate Total Mint Stripe. Was it Andy Warhol who said art is whatever you can get away with?
An hour or so ago I read a grisly article about some Russian kids that killed and ate their goth friends. After scrolling down to the end of the piece and feeling appropriately perturbed, I came across the Ask.com video ad at left.
"How can you learn to walk in high heels?" it burbles cheerfully. "Get the answer." I played the video out of morbid curiosity and watched a pair of legs walk, with sass, up until the grand finale -- when the owner of those legs topples over with a scream, followed by cries of dismay.
It remains unclear whether she was eaten after her plummet from grace.
For the California Academy of Sciences, Heat/SF launched a series of outdoor executions that highlight the institution's eco-friendly design and emphasis on sustainability.
To tie in to the "green" roof over the Academy's new facility -- which actually sustains some wild animals and vegetation -- outdoor ads include a "living" bus shelter and billboard, upon which grass or other greens have been planted. See them in San Francisco. TV and digital work will also supplement the campaign.
McDonald's and Ford have also done the living billboard thing. Tell me, minions: is this America or is this Hobbiton?
Last week Arnold Worldwide launched several new PSAs for City Year, an organization of 17 to 24 year olds with diverse background who mentor, tutor, clean up neighborhoods and generally do good things.The spots are full of "we are change"-iness but that's to be expected from an organization that's out to, well, change things.
The spots were shot by Redtree Productions documentary filmmaker Josh Seftel who's received his fair share of independent film awards. All the spots can be seen at the City Year website here.