No, Those Are Not Goatees

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When it comes to educating the public about sex, nobody beats the French for racy content and entertainment value. But RFSU, the Swedish Association for Sexuality Education, comes pretty close.

Visit Shave the Pussy, a promotional "intimate care guide" for, uh, trimming Fiffi. Style you own, name it too (the one at left is called "KFC"), or just rate the designs of others. Get this: for entering a unique design, you could win your own barber set.

Fun times in the bathroom!

by Angela Natividad    Sep-18-08    
Topic: Campaigns, Online, Promotions, Racy, Strange



Old Icons Meet New Ones in Primetime Emmy Campaign

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When you've got nostalgia on your side, you'd be damn silly not to take advantage.

Bowing to this philosophy, WONGDOODY is promoting the 60th Primetime Emmy Awards by compiling collages of popular TV characters from the last 60 years. See banner ads, a ginormous collage (tagline: "one night. everything you love about tv.") and a fun bus wrap ("Everybody on TV is going. Are you?"). It's so Universal Studios!

The campaign, "Where TV Comes Together," will run until the broadcast of the 60th Primetime Emmys, which airs Sunday Sept. 21 at 8pm EST.

In the meantime, it should guarantee some good clean time-wasting fun. Use the ads to play a makeshift version of Where's Waldo?, except with Captain Kirk and Miss Piggy instead of a stripey-shirt dude you don't even know.

by Angela Natividad    Sep-18-08    
Topic: Campaigns, Celebrity, Good, Magazine, Online, Outdoor, Poster, Promotions



More Hygiene Faux-Pas from Your Business Hotel of Choice!

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In Extended Stay Hotels' latest ad, a sizable breeze blows out of clients' asses, effectively enabling them to slam doors from 10 feet away. The premise is, Extended Stay Hotel will make you just that comfortable.

More coherent than its last effort, where a girl wanders around licking stuff. I respect that ESH will make you feel comfortable enough to pass gas, but do I want to be in the building when everybody's sharing what their insides smell like?

Just the thought of strangers ambling about in robes, passing gas and licking shit ... ugh, I wish I hadn't just had Chee-Tos. Way to turn tummies, Toy/New York.

by Angela Natividad    Sep-18-08    
Topic: Brands, Campaigns, Commercials, Online, Strange



Shoot Clays, Cure Leukemia; LiveBar for Lifeless Websites; Pink Palin Kippahs; Crest Slogan Contest

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- LiveBar makes static websites instantly interactive. Hooray! No work for you.

- Twenis. Hilarity.

- Yahoo tries hard to be kooky. "That's the problem with Yahoo: It thinks it's an iPod -- universally loved and carried around. But it's really a Mac -- a fine product nevertheless rejected by many."

more »



Copywriters Cross Country, Surrender Bladders -- for Love of BioWillie

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Copywriters Brian Pierce and Nik Bristow of Fitzgerald+CO/Atlanta are embarking on a wince-worthy mission: following the route of the Cannonball Run, they'll drive across the nation without a single stop. Not for fuel ... not even to pee. (Although I'm sure at some point they'll gracefully pause in order to switch seats.)

All this to promote Willie Nelson's brand of biodiesel, aptly named BioWillie. The mission's been dubbed WillieRun and you can follow the hijinks (of which I'm sure there'll be many) from their blog.

Seriously though, no pee break? I refuse to believe it. You guys have gotta be carrying empty Gatorade bottles or somethin'.

Find out for yourself at their kick-off party, which takes place Sept. 22nd at the XR Bar. More details at the blog link above. And big-ups to Brian Thompson for passing this news along.

by Angela Natividad    Sep-17-08    
Topic: Agencies, Brands, Campaigns, Cause, Good, Guerilla, Promotions



Crispin Exchanges MSFT/Seinfeld Ads for Potentially Worse Idea

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Well, everyone got what they wanted. Those zany Bill Gates/Jerry Seinfeld ads (see 1 and 2) are out of the picture and now we'll never see what they were building up to. That upsets me. Then again, I didn't whip out the $10 million for Seinfeld.

In their stead, Crispin's hired a dead-ringer for John Hodgman, the stodgy but lovable "humorist" who personifies PC in Apple's "Mac vs. PC" ads. (See Hodgman pose as free pizza in the most recent spot. He's so cute!)

According to Engadget, the new effort is a direct rebuttal to the "Mac vs. PC" ads, which have become part of popular culture. One even starts out with the John Hodgman lookalike saying, "Hello, I'm a PC, and I've been made into a stereotype."

more »



Oasis Contracts Street Musicians to 'Leak' Album in Subway Stations

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For its album Dig Out Your Soul, which debuts October 7, Oasis gathered 15 street bands and taught them the lyrics and sheet music for four of its new songs.

Lat week, the bands were then deployed all over the city -- mostly to subways -- to perform the music with their own flavor. Each performance featured a little sign that said, "You are the first to hear this new Oasis song" -- bringing a little bit of magic to busy commuters, and some eclectic street charm to Oasis's new oeuvre.

Nice to see the high-profile artists disseminate their music with such an open-arms, interpretive approach. Feels so human. And dare I say it? -- social. Watch video here. See more at Creativity. Execution by BBH/NY. The Malloys of HSI helped direct.

by Angela Natividad    Sep-17-08    
Topic: Campaigns, Good, Guerilla, Promotions



Microsoft Boots Jerry Seinfeld From Campaign

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While Microsoft claims it was always part of the plan, the software giant is bidding farewell to Jerry Seinfeld after just two commercials. After all that hype? After spending a reported $10 million? After just a few weeks on air? Yea right, it was always part of the plan. The ads sucked and Jerry Seinfeld was a poor choice. Someone finally woke up and smelled the stench.

It seems the outcry against the ads and the overwhelming WTFness they generated has caused Microsoft to question the direction of the campaign and, perhaps, realize Seinfeld was not, in fact, the right choice for the company's Save Vista effort.

On Thursday, Microsoft will make the announcement official and introduce what they are calling phase two of the campaign.

by Steve Hall    Sep-17-08    
Topic: Brands, Campaigns, Celebrity, Strange



Ellen Degneres Joins CoverGirl Celebrity Parade

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Oh look! Ellen DeGeneres is going to be the new spokesmodel/person/woman for CoverGirl cosmetics and confirmed rumors of such on her show yesterday. She also dispelled apparent rumors she was pregnant and she went toe to to with McCain on gay marriage.

While Degeneres isn't a typical choice for the beauty brand, a recent harris Interactive poll ranked her the most popular celebrity in the world. No a bad finding if you're going to front a brand.

by Steve Hall    Sep-17-08    
Topic: Campaigns, Celebrity



Yet Another Hair Care Product Causes Women to Orgasm

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Not quite as blunt as the long-running Herbal Essence campaign which has no problem trying to make us believe its hair care products will give women thunderous orgasms, this new Euro RSCG London-created campiagn for VO5 Hot Oil more subtly eludes the the notion, somehow, hair care products do, in fact, give women orgasms.

The print campaign, with headlines like, "It took my by surprise in the shower," The best 60 seconds in my life, "I glowed afterwards, " It hasn't felt this good in ages" and "Oh. My. God," aims to "reinvent the cult status of VO5 Hot Oil as a miracle product in a manner similar to that women's exercise product on Mad Men which, yes, gave women orgasms.

more »

by Steve Hall    Sep-17-08    
Topic: Campaigns, Creative Commentary, Good, Magazine










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