'University of it's never too late to learn'

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...that whole "grammar" thing, though, you'll probably need to learn elsewhere.

The ad at left is part of a University of Phoenix campaign where consecutive ads finish the thought started by "University of...", probably with other gimpy platitudes:

University of seizing the day.

University of never giving up.

University of I CAN.

Ooh, just found a variant. University of my hopes. Didn't see that one coming.

by Angela Natividad    Sep-11-08    
Topic: Brands, Campaigns, Online



Jimmy John's Just Wants to Make You Happy.

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In its latest TV campaign, Jimmy John's, America's Sandwich Delivery Experts, relieves tense situations with foot-longs and smiling delivery men. (Actually not a bad idea.)

The company is mostly midwest-based, and its ads are friendly and earnest -- deeply mid-western? -- even if not wildly original. The Bomb spot did make me laugh, but the effort overall only felt so-so.

While sandwich delivery may not really resolve hostage situations or smooth out an explosive case of nerves, I guess it could calm screaming schoolchildren. For half an hour.

Ads by The Ad Store.

by Angela Natividad    Sep-11-08    
Topic: Brands, Campaigns, Commercials, Television



Caesar's Uses Self-Entitlement to Reel 'Em In

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Imagine it: endless champagne, a lively -- but intimate -- night life, creamy white sheets, Roman baths, and sweet nothings brimming from the mouths of chiseled strangers.

What's all this? Why, "The Life You Were Meant to Live," a less-than-subtle ploy by Leo Burnett/Chicago to get your pipe-dreaming ass into Caesars. Spots include:

o "I'll Have the Bubbliest Champagne" -- for the ladies!
o "Try it Before You Croak" -- for the couples! -- or maybe just singles that enjoy morning-after intimacy.
o "I'm the Funny Good Looking One" -- for graying men still pursuing validation!

more »

by Angela Natividad    Sep-10-08    
Topic: Brands, Campaigns, Commercials, Online, Television



Football Fans Get Their 15 Minutes on (and for!) Samsung HDTVs

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Samsung partnered with the NFL to bring football fandom to the big screen. See a couple of the TV ads, lengthened for the 'net, at That's How I See It. A spot I've seen often is the one where a dad gives his son a Vikings helmet, heirloom-style, to wear while watching TV.

In general I feel like we've seen too much of this kind of thing before. (See fans! Fans like you! Fetch wallet!) But if you feel closely affiliated with a certain football team, maybe getting recognized by a big brand always feels fresh. Kinda like how I feel every time a rapper shouts my area code into a mic.

by Angela Natividad    Sep-10-08    
Topic: Brands, Campaigns, Commercials, Online, Television



Will Barefaced (and Barebottomed) Sexism Win Ecko an Audience?

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Some chick sent us an email just dripping with faux indignation. It was all, "Have you seen this site? There hasn't been anything so demeaning to women in the history of the internet!" Don't be a tease, honey, just say it: DEAR ADRANTS, PLEASE WHORE ECKO MFG.

And boy is it worthy. The job ECKO MFG tries accomplishing, with almost cheesy earnestness, is stirring drama over Ecko's "SEXIST!!!" manufacturing practices: bikini-clad women stitching jeans together. It could be The Stepford Sweatshop -- if Connecticut were ruled by frat boys and not WASPs.

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by Angela Natividad    Sep- 9-08    
Topic: Brands, Campaigns, Online, Racy, Strange



Miley Cyrus Stripped, Michelob Reinvigorated, Copyranter Quits (Again)

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- Copyranter calls it quits. Again. Don't worry, he'll still be writing for Animal New York, and he's open to sponsorship.

- Speaking of sponsorship, HBO whips out some wad for web celebs like lonelygirl15. The network is rounding up YouTube headliners for a web series called Hooking Up. Witness the lameness.

- Degourget doesn't like Esquire's first-ever digital magazine cover, which was sponsored by the "ugly-assed Ford Flex." The price we pay for bells and whistles.

- Clear Channel Radio hosted an event called Stripped, where artists play "stripped-down" versions of songs in a jammy "unplugged" setting. Why is this news? Because Miley Cyrus performed Girls Just Wanna Have Fun, that's why. Everything involving Miley Cyrus is news, especially when the headline reads "MILEY CYRUS STRIPPED."

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Stuff Freed, Sun Slams, ANA Complains, Axe Does Disney

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- The Sun slams Australia for winning fewer Olympic medals than Britain with a knock off Australia's tourism campaign, "Where the bloody hell were you?"

- Classmates.com and NetZero have teamed to launch Free Internet, a site on which people can take advantage of free offers, coupons, discounts and other free stuff.

- MySpace and TheWB.com, today announced a content partnership to bring the new digital series "Sorority Forever" - created by director/producer McG and the producers of the Internet series "Prom Queen" - from TheWB.com to MySpaceTV.

more »

by Steve Hall    Sep- 9-08    
Topic: Campaigns, Newspaper, Online, Policy, Promotions



MoMA Gives Expressionist Exhibit the Tech Treatment

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For its Kirchner and the Berlin Street exhibition, MoMA worked with Behavior Design to put together an online "companion piece" where users can explore the art from their computers.

The exhibit showcases "Street Scenes," a series by expressionist painter Ernst Ludwig Kirchner. Visitors can sift through pages of his original sketchbooks in a smooth little image gallery. Art from "Street Scenes" can also be juxtaposed to the original drafts.

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by Angela Natividad    Sep- 9-08    
Topic: Best, Campaigns, Online



Kit-Kat Cookies and Cream Invents Chunky Man's Jenga

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To facilitate the all-online launch of Kit Kat Cookies & Cream (on the record: yuck), Nestle got into bed with JWT/Sydney and RMG Connect to conceive Hans Fagerlund, whom they describe as "a cross between Jack Black and Will Ferrell."

That's some fucked-up cross-breeding.

Our little freak Hans is also a Chunga Champion, Chunga being the art of stacking Cookies and Cream Kit-Kats with his bare hands. Seriously. It's Jenga! With calories!

more »

by Angela Natividad    Sep- 8-08    
Topic: Brands, Campaigns, Online, Strange



He Wanted More Bling Than You Could Shake a Pheasant At. See How it Went Down.

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For a recently-launched TV campaign, Yell.com is seeding videos across YouTube that wrap up its TV ads.

In the spot we reviewed, a bratty kid called Marcus tells party planner Fresno he wants a ghetto-fabulous fete instead of a Roman-themed party. Fresno takes on the challenge. Here are the results, complete with party footage and interviews with Fresno's assistant and Marcus's parents -- the feeble, well-to-do folk that created the monster in the first place.

Nice idea, not super-engaging though. How do TV viewers know to go online to finish the story? It's not like the spot was a cliffhanger, and I don't think anybody feels personally invested in Marcus's fate. Or even Fresno's, for that matter.

by Angela Natividad    Sep- 8-08    
Topic: Brands, Campaigns, Online, Television










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