Amalgamated Rips 'Virtual Drinking Buddy' Off 'Wrath of Cannes' Winner

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You may remember Robbie Wenger. He won the grand prize at Wrath of Cannes -- yeah, that was him licking the statue -- for Virtual Drinking Buddy, a subsite he created for The Knot.

The theme behind Virtual Drinking Buddy was "never be alone again," and toward that end it provided a classy old boozehound that drinks at your side and occasionally even insults you -- just like a real friend.

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by Angela Natividad    Sep- 3-08    
Topic: Agencies, Brands, Campaigns, Commercials, Online, Television, Worst



For Mere Pocket Change, 'East Touch Magazine' Lets You Into Its Pants

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From September to October, Levi's "Live Unbuttoned" campaign invades newsstands and 7-Elevens in Hong Kong.

Agency TBWA\TEQUILA partnered with East Touch Magazine to outfit its next issue in miniature 501s. Mag-lurkers will literally have to unbutton the jeans just to finger a copy. Bonus points if you can fit in them!

There'll also be a guerrilla effort in Causeway Bay, where customers can experience the "Live Unbuttoned" campaign live and, uh, unbuttoned, which I think just means they'll be able to try jeans on in a tent. (I'm hoping there'll also be a lively music component. Chinese gen-yers love free music -- who doesn't? -- so it would make sense if Levi's also promoted its free music downloads there, too.)

by Angela Natividad    Sep- 2-08    
Topic: Brands, Campaigns, Events, Good, Guerilla, Magazine, Newspaper



Cops Tweet, SBUX Seduces, Pets Prattle, GOOG Cozies Up to Agencies

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- Cops in Scottsdale, Arizona use Twitter to keep the community abreast of what's happening in the city: closed roads, active crime scenes and the like.

- Google cozies up to agencies with evangelism missions and SWAG. Don't be fooled by all those friendly faces! John Battelle isn't.

- Ramadan's got brands in a tizzy. Coke released special packaging; Starbucks is showcasing Arabian blends and Ramadan-inspired pastries at its stores in the Middle East. Observers of Ramadan, which fast! until! sunset!, will undoubtedly be thrilled. (I love SBUX, but after a food-free day it's the last place I'd go. Who says "I'm starving! A tart and some coffee would do me good"?!)

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For Choice of Running-Mate, McCain Pitches Ovulating Curveball

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For those of us that seriously thought John McCain would go the predictable route for Veep, the Maverick whips out a trump card: Sarah Palin! Gotta say, McCain/Palin '08 isn't the ickiest choice of bumper sticker.

The Alaskan governor -- age 44, anti-abortion and alarmingly photogenic -- is expected to split women voters that would've otherwise put their weight behind Hillary (and failing that, her choice of POTUS). According to The Weekly Standard, honey's got an approval rating in the 90s and is allegedly "the most popular public official in any state."

Sounds like a dish the media won't be able to resist, even at the expense of the latest Obama mashup.

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by Angela Natividad    Sep- 1-08    
Topic: Brands, Campaigns, Political



Fetch the Suspenders! It's Obama Buttons on Parade

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The tireless MoveOn.org is giving free Obama buttons away to anybody willing to part with their email, mobile number and address data. (What a tradeoff!) Packages include:

o One free Obama button.

o Three Obama buttons for a $2 donation. Just think how spiffy your tatty old backpack will look this September.

o 45 BUTTONS for a $20 donation, which, stylewise, would put you in direct in competition with this here little lady.

A moving ticker on MoveOn's site reports over 1,776,804 buttons have been ordered so far. I smell a trend afoot. Don't get left behind!

by Angela Natividad    Sep- 1-08    
Topic: Brands, Campaigns, Cause, Guerilla, Online, Political, Promotions



Timberlake Uses William Rast to Explore Throbbing Redneck Fantasy

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Walking in the footsteps of Jay-Z and Nelly, Justin Timberlake is backing a line of expensive but delightfully ass-perking denim wear: William Rast, launched in partnership with Trace Ayala. (The brand is a combination of their grandfathers' first names.)

I haven't seen any TV ads, but the site's hosting trailers about the life of fictional character William Rast, played by Justin Timberlake. Mostly he's seizing the opportunity to forget shaving, play with make-up and explore self-fellating videocam angles. Oddly (or not so much), they made me think of Tila Tequila's video blog.

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by Angela Natividad    Aug-28-08    
Topic: Brands, Campaigns, Celebrity, Online



More Women on Big Screen, Aptly Called 'The Women'

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It's always a little irksome when a film boasts an "all-star cast," because if THAT'S the card it's playing, there's probably not much else going on.

The Women, a remake of a movie from 1939, has just such a cast. Think Candace Bergen! Annette Benning! Jada Pinkett-Smith! Meg Ryan! Bette Midler! Eva Mendes! It's a walking, talking line-up for the cover of next month's Vanity Fair.

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by Angela Natividad    Aug-28-08    
Topic: Campaigns, Commercials, Online, Television



Hot Blogger Calendar, 90210 Strip-Searched, Buffy Increases Church Abandonment

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- Because what the world needs now is a hot blogger calendar.

- The CW's decided to let advertisers see snippets of 90210's content after all. I guess this means the PTC will be throwing itself a self-congratulatory cocktail party.

- OMG, OMG, a Facebook movie? ...by the co-creator of West Wing? Does that mean there's a parity of significance between Mark Zuckerberg and the ruler of the free world?

- MySpace was the top display ad publisher in June; Microsoft the top display advertiser. Most of its ads were for Live Search.

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Marc Jacobs to Make Suburban Dads Squirm

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For some, imagery of schoolgirls (or any female for that matter) in pleated, plaid miniskirts presents an irresistible urge to let fantasy fun rampant and to, well, just be really, really bad. While that imagery may not be what Marc Jacobs, who signed Russian duo t.A.T.u. (Lena Katina and Yulia Volkova) to front his fall fashion campaign, intends to foist on the public, one does wonder just how he will present the fun-loving couple in upcoming campaigns.

The pair have been out of the limelight for a while but that won't really matter. Marc Jacobs will doll them up (or down) and present them in a deliciously delectable manner easily obsessed over by all. Lesbians. Rocks stars. What's not to love?

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by Steve Hall    Aug-28-08    
Topic: Brands, Campaigns, Celebrity, Trends and Culture



Old Spice Transforms Losers Into Superstars

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In its continuing quest to transform the tragically unhip into something, well, not quite hip but into something people will at least consider using. Weiden + Kennedy is out with two more commercials illustrating the transformative powers of Old Spice Swagger (seriously? Swagger?). One features Brian Urlacher. The other, LL Cool J. The basic message? Even manly dudes like Urlacher and LL were losers until...they began using Old Spice products.

Funny thing. They probably were using their dad's Old Spice back in the day and that didn't seem to help. Perhaps, once again, it's advertising that's the transformative thing in people's lives.

by Steve Hall    Aug-28-08    
Topic: Campaigns, Celebrity, Commercials, Good








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