Put a Little Zappos in Your Day!

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This Zappos spot, where a smiling courier hand-delivers a little bit of happy to customers in a small neighborhood, is infectiously charming.

I like how it brings the brand offline and makes it feel down-home and local: it's your friendly online shoe conglomerate! This approach would ring disingenuous for most internet giants, but Zappos has a coupla things going for it:

1) Getting a package in the mail gives people warm tinglies.

2) Its service really is just that good. The first time I placed an order with Zappos, the shoes didn't fit, and they sent a replacement pair even before I returned the old ones. "Just drop them in the mailbox whenever you can," the rep said (I could hear him smiling!), and boy did that feel nice. Cartwheel-nice, even.

Read more about Zappos' ad efforts riiiiiiiight here.

by Angela Natividad    Aug-20-08    
Topic: Brands, Campaigns, Commercials, Good, Television



UK's Channel 4 Explores Sunnier Side of Islam

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Channel 4 enlisted London-based doctor Farrah Jarral and filmmaker Masood Khan to discover what it calls "the sunnier side of Islam." (Not to be confused for the Sunnier Side of Truth, which is slightly more musical.) The pair went out to meet 500 men named Osama over the course of 50 days. Each was asked the question, "What do you love?"

This Osama loves freedom and that Osama loves life, family, photography, friends, snow, skate, surf, music, art, "being me" and flashing gangsta-gangsta peace signs.

See more at the Osama Loves website. This one is probably my favorite. He ought to be bearing a sign that screams "Osama loves CUTE OVERLOAD!"

by Angela Natividad    Aug-20-08    
Topic: Campaigns, Cause, Guerilla, Packaging



Giant Dolls Encourage Canadians to Change Mobile Providers

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Or not.

To harvest new users, Canadian wireless firm Fido deployed white male and female figures -- refugees of rebel bathroom signs? -- across Toronto. They've appeared as chalk art, or hanging from trees, and recently as big-ass balloon dolls, quietly coaxing viewers to text 411 to 10987.

The effort's been toted as the first Canadian use of "flogos" -- flying logos.

Rubberneckers that text 411 to 10987 get invitations to upcoming "Fido Sessions." Some, like the Art Sessions, seem infinitely cooler than the guerrilla campaign itself. See artist The Dark put up some wheatpaste art from an Art sesh. (Why Fido wants to teach art, I don't know, but if it keeps those crazy kids with knives off the streets...)

Organized by Bos, Toronto, which previously did a really neat thing for Fido where billboards threw snowballs at each other.

by Angela Natividad    Aug-20-08    
Topic: Brands, Campaigns, Events, Guerilla



Planned Parenthood Believes in Abstinence! Seriously.

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Planned Parenthood Ohio is using a stodgy, responsible-looking older woman to rationalize its newest campaign, "The A-Word," which from what I can tell is made up of one video and an "Abstinence" graphic in smudgy Courier. Two of the tabs, "Affordability" and "Advocacy," are still "Coming Soon..."

The site was put together by Eisen Management Group, who argues "Planned Parenthood has been characterized in a largely false and negative light for far too long" -- that is, as champions for sex, however safe, but not abstinence.

more »

by Angela Natividad    Aug-20-08    
Topic: Bad, Brands, Campaigns, Cause, Political



Modernista's Packin' for Handgun Violence Campaign

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Modernista! takes its contrarian methodology to the streets with a gigantor WE SELL GUNS! billboard and interactive campaign for Stop Handgun Violence.

more »

by Angela Natividad    Aug-20-08    
Topic: Brands, Campaigns, Cause, Guerilla, Outdoor



Plaid Reminisces, Anna Makes a Comeback, Google Minus Google

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- It's the best of this year's Plaid Nation tour! Diggin' the chick who says plaid is God's favorite color.

- Anna Kournikova's still around. I like how her Maxim bio reads, "Before simply being superhot, Anna was a superhot tennis player." Put "simply being superhot" on your resume next time you get shafted, then see who throws sponsorship money at you.

- Naked guy runs across America.

- Last Visa "Go World" spot by TBWA/Chiat/Day. Michael Phelps: he keeps going and going and going and going...

- Check out Google minus Google. Running a search without getting results from YouTube, Blogger, or Knol feels sort of ... fresh.



Berry-Stained Stoli Invades the States from Mother Russia

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Imagine if the Coke Happiness Factory got hijacked by dancing Reds that prefer fruity vodka to sugar water. You're probably picturing "Airship," the latest spot for Stoli Blakberi, put together by Publicis/London and production company Stink/Psyop. Music by Prokofiev.

Part of what keeps me drinking Stoli is unwavering affection for its advertising. On TV or in print, it's always got the same feel: over-the-top, cartoony, propagandistic. Disney's "It's a Small World After All" meets the hoarse ballads and frosty grit of Moscow.

Stoli is a proud, heavy-handed romantic, and taking a swig is like surrendering to history: the beautifying dizziness, concrete on your lips, bile in your throat. It's a suffering, and a brand, baptized in nostalgia.

by Angela Natividad    Aug-19-08    
Topic: Brands, Campaigns, Commercials, Good, Online, Television



Liv Tyler Fronts Gap's Fall Ad Campaign

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Ever since the movie Empire Records, Liv Tyler (and that not so unknown actress by the name of Renee Zellweger) have served those in need of eye candy quite well. In movies. On the red carpet. And in ads.

Last week, Gap broke a new campaign featuring, among others, Liv Tyler. You can check out all the photoshoot goodness here. She's still looking good.

by Steve Hall    Aug-19-08    
Topic: Campaigns, Celebrity



Lots of Words, and Something About a Pony.

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The other day I was complaining -- or was it more like bitching? -- about how all car ads seem pretty much the same. (If not "the same," then "zealously derivative.") Then Organic busts out with this really weird ad for the Chrysler Town & Country.

It's all words. The narrator's telling this bizarre story, then the words appear in front of you, so you get this tiring but riveting experience of seeing and hearing crunchy nouns like "pocket pony" and "crabapples" at the same time. (Don't ask, just watch.)

more »

by Angela Natividad    Aug-19-08    
Topic: Brands, Campaigns, Commercials, Online, Strange



That's Not a Backpack, It's Ambrose's Co-Pilot

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For client Little Debbie, Marcos Ambrose joins forces with a talking koala. They're so cute together, it's oddly gratifying to see them draw housewives' attention at the supermarket or co-pilot a race while koala eats Zebra Cakes.

"I thought you only ate eucalyptus leaves?" Ambrose demands, slightly miffed, right before he peels out onto the track.

Collective awwwwwwwww. Don't you just want to rub their tummies and feed them a Devil Square?

The spots went live in tandem with racing season. So far Ambrose isn't doing too terribly, no thanks to his choice of snack food, but a talking marsupial riding shotgun (think of the crumbs!) probably keeps things interesting.

See more of their routine on Little Debbie's Miles of Smiles website, put together by Luckie & Co., which also did the creative.

by Angela Natividad    Aug-19-08    
Topic: Brands, Campaigns, Commercials, Good, Sponsorship, Television, Video










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