Lots of Words, and Something About a Pony.

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The other day I was complaining -- or was it more like bitching? -- about how all car ads seem pretty much the same. (If not "the same," then "zealously derivative.") Then Organic busts out with this really weird ad for the Chrysler Town & Country.

It's all words. The narrator's telling this bizarre story, then the words appear in front of you, so you get this tiring but riveting experience of seeing and hearing crunchy nouns like "pocket pony" and "crabapples" at the same time. (Don't ask, just watch.)

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by Angela Natividad    Aug-19-08    
Topic: Brands, Campaigns, Commercials, Online, Strange



That's Not a Backpack, It's Ambrose's Co-Pilot

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For client Little Debbie, Marcos Ambrose joins forces with a talking koala. They're so cute together, it's oddly gratifying to see them draw housewives' attention at the supermarket or co-pilot a race while koala eats Zebra Cakes.

"I thought you only ate eucalyptus leaves?" Ambrose demands, slightly miffed, right before he peels out onto the track.

Collective awwwwwwwww. Don't you just want to rub their tummies and feed them a Devil Square?

The spots went live in tandem with racing season. So far Ambrose isn't doing too terribly, no thanks to his choice of snack food, but a talking marsupial riding shotgun (think of the crumbs!) probably keeps things interesting.

See more of their routine on Little Debbie's Miles of Smiles website, put together by Luckie & Co., which also did the creative.

by Angela Natividad    Aug-19-08    
Topic: Brands, Campaigns, Commercials, Good, Sponsorship, Television, Video



'Nick and Norah' Website's Loaded with Distractions

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I got up early this morning to play with the website for Nick and Norah's Infinite Playlist, a Wackness-meets-Go-type movie featuring Michael Cera and Kat Dennings.

It feels totally inspired by the chaos of Manhattan. You're hit with a trailer, after which you can enter the site, riddled with cardboard cut-outs, frenetic noise (honking horns, sirens) and, under "Music," an Infinite Playlist that's not so infinite. (Two songs so far. Will there be more? Somebody needs to contract this guy.)

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by Angela Natividad    Aug-19-08    
Topic: Campaigns, Good, Online, Promotions



Why Raise Hell When You Can Raise McCain?

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So I woke up this morning and heard on the radio that John McCain's getting sued for using Running on Empty, a song by Jackson Browne, in one of his anti-Obama ads without permission. That McCain, what a maverick.

I doubt he's losing sleep over it though, because another artist, John Rich, actually digs McCain enough to give him his own song. It's called Raisin' McCain, and while it bears a slight satirical resemblance to Raining McCain in name and subject matter, Rich's effort is actually not a joke.

That's some catchy shit right thar. And is it just me, or do sequins give our star-spangled banner a little more oomph?

by Angela Natividad    Aug-18-08    
Topic: Brands, Campaigns, Political, Sponsorship, Video



Gary Oldman Gloryhunts for ITV -- Oops, Except Not

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One-time babykiller Gary Oldman is back on the hunt -- this time, for glory. Following in the footsteps of Rosario Dawson and Neil Patrick Harris, the actor is starring in his own web series, The Gloryhunter.

UPDATE: Looks like Oldman's not in The Gloryhunter after all. (We never got to see it; Silverlight is not our friend.)

Oldman appears in an ad for ITV's live football (that is, soccer) programming. See ad.

So weird seeing Oldman kick soccer balls around after trying to off Natalie Portman in a bathroom. Guess that's the way of things.

by Angela Natividad    Aug-18-08    
Topic: Campaigns, Celebrity, Online, Promotions



Mini Rickshaws, Verizon Hates Disco, Brad Pitt Works Up a Lather

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- Diggin' these Beijing Olympics-based efforts for Mini Cooper and Samsung. Well, the Samsung one might have confused me if I saw it in person, but the Mini rickshaw thing is pretty dope.

- Should Starbucks engage in latte art? American coffee snobs, a subculture Starbucks helped create, would probably argue yes -- if it's at all serious about maintaining luxury cachet. (Which I increasingly doubt it is.)

- More Michael Phelps ads by Visa. PS -- Phelps scored a perfect eight gold medals in the Olympics this summer. It's so exciting, I'm starting to get spam about it.

- So I guess Verizon is not that into disco.

- Rainbow tribe daddy Brad Pitt is launching a body wash in partnership with Kiehl's. The product will cost $16.50 market, he'll appear in no ads, and 100 percent of profits will go to JPF Eco Systems, a green charity he and Kiehl's started together. How sweeeeet.



After all that Fasting, Pop Open an Ice-Cold Ramadan Coke.

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Tailor a piece of Americana to your global village!

Coca-Cola's chosen ATTIK to help interpret its brand across a number of events: for the 2010 World Cup in South Africa, for Coke's Christmas 2008 effort, and for Ramadan in Turkey, Saudi Arabia, Pakistan, Indonesia, Morocco, Tunisia, and other countries with a great many Muslims.

At left is the official Ramadan packaging, courtesy of ATTIK/Leeds. Tell me that doesn't make you feel more pious.

by Angela Natividad    Aug-18-08    
Topic: Brands, Campaigns, Packaging, Strange



Claussen Tries 2.0ing Up Its Value Proposition

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Claussen, which has asked us for years to judge pickles by their snap, takes its chances on online "viral" advertising with this video for its "World's Most Excellent Pickle" campaign.

The premise: a series of "pickle fitness" tests were conducted. The footage was boring, so two comedians were tapped to ad-lib over it, Mystery Science Theater 3000-style. It is not funny, and the sight of pickles being systematically snapped by the accordion-looking machine only left us with a dull, empty ache in our chests: is this our lives?

Yeah. Yeah, it is.

And I like how on YouTube, the video is disseminated by "funnystuff75." Way to be obvious, Mister Obvious.

Imposed on us (and now YOU!) by Draft FCB.

by Angela Natividad    Aug-18-08    
Topic: Bad, Brands, Campaigns, Online, Video



Newsflash! Commercial Explodes During Live Broadcast

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Like full on spam, this email screamed, "Catastrophe hits live during the broadcast of a Direct Insurance commercial." After quickly checking Twitter (what? that's where all the news is these days, people) to make sure there was no actual catastrophe, it became apparent this was yet another ploy for publicity.

The release continued, "During a live broadcast of the Israeli 'American Idol' show, a Direct Insurance commercial for catastrophe coverage burnt up before the eyes of avid viewers. After burning, a simple slide appeared: We apologize for the technical difficulties but catastrophes can happen to anyone".

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by Steve Hall    Aug-17-08    
Topic: Campaigns, Commercials, Strange



World Peace Finally Gets Just Desserts

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To honor the legacy of John Lennon, Ben & Jerry's have launched Imagine Whirled Peace, an ice cream flavor loaded with toffee cookies and fudge peace signs.

Upload shots of yourself in a peace mosaic at the Imagine subsite. (You know, like the song. Note Lennon specs on twitchy cow.) The ice cream company also partnered with The Lennon Estate and Peace One Day to host a bed-in, nodding to Lennon and Yoko Ono's lavishly-covered bed-in for peace -- a golden opportunity to lie around all day, preach peace, and play King and Queen Meet Lowly Serfs with scandalized reporters and photographers.

More here about how Ben & Jerry's poaches the Baby Boomers by canonizing idols with frozen treats. Frankly though, I've always been the Phish Food kind.

by Angela Natividad    Aug-15-08    
Topic: Brands, Campaigns, Celebrity, Online, Packaging, Strange








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