Energizer Appeals to the Urchin in Us

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Under the tagline "Never let their toys die," Energizer UK depicts kids in various states of, uh, toyless engagement. The campaign won top accolades in Press Advertising at the Cannes International Ad Festival.

See the work (helpfully labeled by ME!):

o Merry-Go-Hostage
o Pretty Pretty Puppy
o Not Quite Rain

Put together by DDB/South Africa to support Energizer's "longest-lasting battery" position. Awesome stuff. What'd you guys do, spend a week at the primary school?

by Angela Natividad    Aug- 4-08    
Topic: Best, Brands, Campaigns, Magazine, Poster



Average Spots Tout Average Brand Lenovo

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Lenovo, likely the most un-hip computer brand ever, is out with four new commercials which will be aired during the Olympics. The spots, as equally un-hip as the product they tout, are actually quite good...in a decidedly un-hip sort of way.

The strangest of all is Troll, in which two guys discuss what happens when their computers crashed. The Lenovo guy just pushes the magical One Button recovery button. The non-Lenovo guy gets a fruit basket delivered by a troll. Strange indeed.

more »

by Steve Hall    Aug- 3-08    
Topic: Brands, Campaigns, Commercials



Top Ten Tech Campaigns Remembered

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With Microsoft's $300 million "save Vista at all costs" campiagn on the verge, PC Magazine's Gearlog took it upon themselves to gather together what they believe to be the ten "most iconic" tech ad campaigns. By default, as it is in every case whether warranted or not, Apples, 1984 tops the list.

That bit of non-news aside, other well-deserved campaigns such as the RCA dogs, Verizon's Can You Hear Me Now, Nintendo's The Wizard, Apple's Get A Mac, Maxells' Blown Away Guy, IBM's Little Tramp, Dell's Dell Dude, Energizer's Energizer Bunny and, yes, Microsoft's Start Me Up make the list.

by Steve Hall    Aug- 3-08    
Topic: Campaigns



Yeah, Those Would Be Breakdancing Bees

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For every beehive lost, a b-boy somewhere goes up in smoke.

Put together by Feed Company for client Haagen-Dazs, which hopes to raise awareness about the high rate of honey bee deaths. (The shorthand: honey bees are dying in increasing numbers. We depend on them for one-third of our food supply, so if they all die, well ... let's just say no more ice cream for you.)

Visit Help the Honey Bees to read more. Cute site. Sad how the little bee just falls into the grass and dies, though. Kinda reminded me of this.

Luckily (maybe?) for future bees, the breakdancing bee video is generating steam from breaker fans. See YouTube comments. Then hey, go buy ice cream. (Chocolate peanut butter is smooooth.)

by Angela Natividad    Aug- 1-08    
Topic: Brands, Campaigns, Cause, Online, Trends and Culture, Video



Most Interesting Man Tries to Stay Interesting

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Apart from the fact Dos Equis' Most Interesting Man in the World conjures, somewhat, Charlton Heston's Moses (or is it George Parker?), he's well, just not that interesting in this second outing of the campaign. That's par for the course when a campaign initially breaks from the mold and then tries to maintain that break over time. What was once new and different now becomes "Oh, it's those weird Dos Equis ads again." which, in some respects, isn't such a bad thing in this era of continuously changing brand direction before the consumer has a chance to understand the initial direction.

Euro RSCG is behind the campaign which consists of three television spots which you can view here.

by Steve Hall    Aug- 1-08    
Topic: Brands, Campaigns, Creative Commentary



Snickers Offends Again!

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Oh noooo!! Snickers is in for it now! Wait until Bob Garfield sees these new ads from NoS/BBDO Poland. Oh the horror! Animals digitally tortured and forced to take on human qualities! The indignity! The misrepresentation! The gender bending! The insensitivity! Someone call PETA! Or the Coalition for the Eradication of Bestiality! Oh, the horror! It's just too much to take!

by Steve Hall    Aug- 1-08    
Topic: Brands, Campaigns, Strange



Do Saturn a Favor and Kiss Its Astra

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Entries for this contest is the only way Saturn's Astra is getting any love. Not to say people aren't getting Warholian with it.

Like all hopeful online efforts, the effort also sports a pretty sparse Facebook app. I tried running a search for it on Facebook and got "Did you mean: kiss my ass?" alongside results that ironically do feature a lot of car-smooching, just not the Astra kind.

by Angela Natividad    Jul-31-08    
Topic: Brands, Campaigns, Online



Dell is Greeeen Today, Chirping with Joy Like a Cricket Song

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We're not usually fans of ads about personalized colors for laptops. In the 21st century, is that the best you can do? But I like what Dell did in this gentle, feel-good spot, set to the tune of Colors by Kira Wiley.

Definitely better than the last ad in the "Colors" campaign, which hurt our heads and tried too hard. What tops it off nicely is that pretty little tagline: "Yours is here." I like that. It's like Dell is Build-a-Bear for computers, and just as snuggly.

The ad was put together by Mother, which is pretty much holding the fort for sweetly sleeping Enfatico.

by Angela Natividad    Jul-31-08    
Topic: Brands, Campaigns, Commercials, Good, Television



Obama Ascends to Stardom, Enfatico Falters, Good Good Goes Bad, method Makes Salad

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- McCain puts Obama on the same "soar high, fall hard" platform as Britney Spears and Paris Hilton. Probably because they're the only celebrities he knows. I like how the ad cuts to happy floaty music and a soft McCain profile. What a guy.

- See Microsoft-paid blogger give transparency a go for the i'm talkathon. Yeah. You heard me. Transparency.

- Enfatico's having trouble with that whole "being creative" thing.

- method products: so much more than hand syrups and toilet bowl cleaners. Think of them as a summer salad that doesn't know how to capitalize proper nouns.

- TiVo says relevant ads don't get skipped.

- Wendy's cutesy "good good" ad is objectively disgusting.



X-Files Bombs But Duchovney's Got Endorsement Gig Money

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It's kinda sad to see X-Files fail at the box office. Back in the day, it was actually a great TV show. Sadly, that has not translated into box office success with the show's second movie outing. This past weekend, the movie placed fourth, after Dark Knight, Step Brothers and Mama Mia.

All is not lost for Duchovney, though. He's starring in Showtime's Californication and, yes, he's doing product endorsements. He's fronting a new campaign from Toth Brand Imaging for Johnston & Murphy. J&M wants to believe Duchovney will boost the 157 year old brand. Johnston & Murphy VP of Marketing Jason Dasal said, "We're thrilled to have David Duchovny as part of our ad campaign. David embodies success and confidence, along with a great sense of style, communicating the ideal image for the Johnston & Murphy brand."

Let's hope he can sell shoes.

by Steve Hall    Jul-31-08    
Topic: Brands, Campaigns, Celebrity










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