- We got to check out the Facebook redesign yesterday. There's tabs and room for more ads (I'm seeing TWO now instead of just ONE!). Also, personal information is intuitively distributed so you don't have to read everything from one long column. A lot of people are annoyed because it's heavy with the social media vibe, but we'll be used to it in, like, two weeks.
- For Parrot, Feed Company started a video campaign featuring a nightmarish kid on a driving lesson. "We're done, we're done! FUCK IT!" Heh.
- Shark sighting. Or not. By Mullen for the sharks and rays exhibit at NE Aquarium.
- New spot by BBH/NY and Partizan/LA for LG Steam Washer. It's called "World of Steam" and takes place in a wrinkly fabric world. It's weird, but not as weird as this was, and I guess sort of passively pleasant.
- Another Parrot thing: Parrot Not Quail. (I'm not really down to make a parrot the state bird, but we did make the Terminator governor.)
Plaid sent over an envelope loaded with swag (which Heehaw Marketing took a picture of so we wouldn't have to) to remind us the Plaid Nation 2008 West Coast Tour is CURRENTLY IN PROGRESS.
The Plaid van's current location: Vancouver. It'll be creeping its way south toward Los Angeles as the weeks progress.
Now that you know, hit the website -- less of a site, really, than a social media orgy -- and try getting the Plaid crew to pay your ailing agency (or your best friend's engagement-impaired company) a visit. Also check out the Van Cam tab where you can play van voyeur from the driver's seat, or the passenger's seat, or roadside, if that's the way you roll.
Cheaper than a trip to Disney's Haunted Mansion -- and the souvenir is free.
Here's mine! (For such an emotionally unrewarding effect, it takes bloody days to load.)
To note: some of your creations will probably appear in PointRoll banner ads for the DVD release of Fox's Shutter, an objectively crappy movie. If you'd prefer to avoid being associated with it ALL OVER THE INTERNET!, I'd suggest using a picture you're not featured in.
Most sobering situations could use an inappropriate joke. Contributing to Stand Up to Cancer's "This is where the end of cancer begins" campaign, celebrities use donated airtime to make laughter, not bummer. See spots:
"Cancer patients and their chemo-induced baldness have stolen the sympathy that is rightfully mine." And that's why Larry David can't get laid.
Meanwhile, Henry Winkler plays cancer in the style of Epuron's infuriating Wind guy. "Did I bite you? ... I didn't mean to." Ahh. That Fonzie's still a riot after all these years.
More videos at the Stand Up to Cancer website, including one where the Daily Show says FU to cancer, and one where Katie Couric ... well, "Katie Couric" should be enough to make you laugh, actually.
To nurture the creative minds of future filmmakers, Virgin's "What Happens Next?" campaign poses three unfinished scenarios: "Kidnap," "Police" and "UFO." Each starts at a nowhere-ville diner called the Rattle 'n' Hum.
The snapshots are only a few seconds each and have a Tarantino sheen, so feel free to make use of your local leather-clad gimp. There's also a "designing" tool to help bring the pieces to their conclusions, which range from Devastatingly Minimal to Comic-Con.
Best entry wins TV time! Put together by Host/Sydney.
Quiksilver's inviting Real Women! from All Walks of Life! on a Creative Journey! to promote its new line of women's clothing. The subsite includes a hyper-bohemian product preview and postcard gallery, where you can download warm fuzzy (and pink!) messages like "Sometimes finding your destination means trying on all the options." Gotta love a clothing pun.
The campaign is targeted to fresh-outta-college women in a state of quarter-life crisis. "Our purpose was to inspire not only the apparel Quiksilver was going to design for this journey, but create a brand idea that celebrates the experience of defining yourself in the world as an intelligent, creative, independent woman," rambled John Boiler of agency 72andSunny.
What, do genital jokes just make better advergames?
The above inanity is a promotion for Pineapple Express, a movie by the same winners that brought you Superbad. Put together by agency Soap Creative.
Tant pis. Anyway, haven't we seen this gimmick (twice) before?
The video is part of a wannabe-viral seeding campaign called "Le Grand Souffle." Belgian residents, if you have insight on who's behind the campaign, we probably won't care. But we'll cover it anyway.
For the Looking Glass Foundation, which assists adolescents with eating disorders, DDB, Canada launched a PG-rated but poignant awareness campaign in British Columbia.
The "Pencil Marks" PSA features a girl charting her waist-slimming progress with pencil marks on a wall. The agency also distributed broken toothbrushes in baggies that read, "Attempting to purge, Jane B. broke a toothbrush off in her throat and choked."
See, if you're gonna be all pro-Mia, you need to get over your squeamies and use a finger.*
I've seen "Moving" for Dunkin' Donuts about 486 times -- and I find it more loathsome after each sitting.
But Dunkin' knows how to maximize a spot's branding power. If you watch any amount of weekly TV, you'll see it enough times to be mouthing the words in a month. And the music is so distinctive, so gratingly terrible, and so instantly recognizable that it will probably do its label more good than harm in the long run. Life can be cruel that way.
"Moving" is part of the Hill Holliday-developed "America runs on Dunkin'" campaign, which has been running -- successfully, even -- for the last two years. Message consistency contributes to its sheen, but rival Starbucks, which lost its grip on its own brand, also threw plenty of kindling in Dunkin's direction.
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