Scare Tactics Used to Talk You Onto GM's Used Car Lot

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"There's great confusion among consumers about what constitutes a certified used vehicle," preaches director Mark Mathews of GM's Used-Vehicle Activities, eyes wild with foreboding.*

"Manufacturer certified vehicles offer new-vehicle-like benefits and financing options where others do not; private sellers being the most risky option."

If you're not sufficiently flooded with self-doubt, go get ambushed. Fear monger of choice: Mullen.

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by Angela Natividad    Jul-24-08    
Topic: Brands, Campaigns, Online



Saatchi's 'The Breakfast Club' A 'Mean Girls' Failed 'Fetch'

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Saatchi & Saatchi's The Breakfast Club campaign for JCPenney has been crapped by everyone on since it launched. Today, it's Rebecca Cullers' turn. On AdFreak, Rebecca does the math, writing, "I was 3 years old when The Breakfast Club came out in 1985. I didn't know the film existed until I was in college, where it was included in a class on culturally significant movies for Gen X. Now, there's more or less a decade separating me from today's incoming high-school students. Does anyone really think they will get the reference?"

She is absolutely correct in her analysis of the problem and for anyone at Saatchi or JCPenney not to have realized this is further confirmation far too many advertisers and their agencies, despite believing the contrary, are completely out of touch with reality.

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by Steve Hall    Jul-24-08    
Topic: Agencies, Bad, Brands, Campaigns, Opinion, Trends and Culture



Hey Look, a Motorcycle Show.

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Here's a really long trailer for Sons of Anarchy, a gritty FX man-drama about motorcycle clubs and the families that send the burly soldiers yonder.

What you can expect: emotional outbursts, a Molotov cocktail or two, some girl-punches and a swastika. And you thought Mad Men was real!

The ad was built in-house, with a heightened sense of melodrama brought to you by PrimalScream Music, which composed The Dream We Left Behind especially for the show.

by Angela Natividad    Jul-23-08    
Topic: Campaigns, Commercials, Television



Next Time You're in Quicksand, Lie Still. (Thanks, Samsung!)

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Test Your Instincts is a free (brought to you by Samsung Instinct!) quiz that gauges a person's wildlife savvy: what do you do when a jellyfish stings, when a shark comes angling for your surfboard, or when you're stuck in quicksand (which happens to me all the time)?

The scenarios are wordy, but you'll at least learn something* and there's no registration process. I fared pretty terribly. Oddly, the answers I did know were mostly culled from Captain Planet.

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by Angela Natividad    Jul-23-08    
Topic: Brands, Campaigns, Games, Online, Promotions



Lotus Won't Just Fit You with Features; You'll Get a Little Character, Too

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Check out Faceless People, for which a bunch of, well, faceless people appear in high-profile places all over England.

By wading through a sea of faceless folk on FacelessPeople.com, you can read up on the specs for the new Lotus Evora. Tagline: "True character in a faceless world."

Diggin' the creepy guerrilla effort (imagine getting on the bus and sitting next to somebody WITHOUT A FACE!), but I also think it's pretty bitchy to claim to have a premium on character. (Why spend $80K for character when a jagged scar does it for free?) Thanks to Adrants reader Tom Quinn for sending this over.

by Angela Natividad    Jul-22-08    
Topic: Brands, Campaigns, Guerilla, Strange



You Mean the World's Not Flat in Vista-ville?

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Looks like CP+B's finally doing something with the $300 million in ad money Microsoft gave it. Oops, this isn't a CP+B campaign.

The divine task: reposition Vista.

"Vista is now actually better than its reputation. That's a marketing issue," observed Tim Anderson of the ailing OS -- which, to be fair, was getting panned even before it went live. (Warts and all.)

One of the new ads, at left, reads, "At one point, everyone thought the Earth was flat. Get the facts about Windows Vista." Clicking on that brings you to this page, which in part reads:

When Windows Vista debuted in January 2007, we declared it the best operating system we had ever made. "Windows Vista is beautiful," The New York Times raved. It's humbling that millions of you agree.

But we know a few of you were disappointed by your early encounter. Printers didn't work. Games felt sluggish. You told us--loudly at times--that the latest Windows wasn't always living up to your high expectations for a Microsoft product.

Well, we've been taking notes and addressing issues.

That's charming. Touching, even. But do they mean it? And what happens now?

by Angela Natividad    Jul-22-08    
Topic: Brands, Campaigns, Good, Online



To Push Pickens Plan, T. Boone Pickens Takes Aim for Our Wallets

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Lately I can't turn the TV on without running into an ad for the Pickens Plan, T. Boone Pickens' $58 million attempt to liberate the US from its sordid addiction to foreign oil.

Interesting things about Pickens and this campaign:

o Pickens is an oil magnate. (Can you hear the crows going "OMG! OMG!"?) Soon, he'll be a wind magnate too.
o The ads are totally finance-focused. Pickens hardly says the e-word ("environmental") at all.

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by Angela Natividad    Jul-22-08    
Topic: Campaigns, Cause, Commercials, Good, Television



Parrot Makes Noise, Shark Spotted, White World Wrinkled

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- We got to check out the Facebook redesign yesterday. There's tabs and room for more ads (I'm seeing TWO now instead of just ONE!). Also, personal information is intuitively distributed so you don't have to read everything from one long column. A lot of people are annoyed because it's heavy with the social media vibe, but we'll be used to it in, like, two weeks.

- For Parrot, Feed Company started a video campaign featuring a nightmarish kid on a driving lesson. "We're done, we're done! FUCK IT!" Heh.

- Shark sighting. Or not. By Mullen for the sharks and rays exhibit at NE Aquarium.

- New spot by BBH/NY and Partizan/LA for LG Steam Washer. It's called "World of Steam" and takes place in a wrinkly fabric world. It's weird, but not as weird as this was, and I guess sort of passively pleasant.

- Another Parrot thing: Parrot Not Quail. (I'm not really down to make a parrot the state bird, but we did make the Terminator governor.)

by Angela Natividad    Jul-22-08    
Topic: Campaigns, Commercials, Online, Strange, Television, Video



Plaid Nation Tour '08 Rolls Heavy on the West Side

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Plaid sent over an envelope loaded with swag (which Heehaw Marketing took a picture of so we wouldn't have to) to remind us the Plaid Nation 2008 West Coast Tour is CURRENTLY IN PROGRESS.

The Plaid van's current location: Vancouver. It'll be creeping its way south toward Los Angeles as the weeks progress.

Now that you know, hit the website -- less of a site, really, than a social media orgy -- and try getting the Plaid crew to pay your ailing agency (or your best friend's engagement-impaired company) a visit. Also check out the Van Cam tab where you can play van voyeur from the driver's seat, or the passenger's seat, or roadside, if that's the way you roll.

by Angela Natividad    Jul-21-08    
Topic: Agencies, Brands, Campaigns, Events, Social



Make Your Own Fear Photo.

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Cheaper than a trip to Disney's Haunted Mansion -- and the souvenir is free.

Here's mine! (For such an emotionally unrewarding effect, it takes bloody days to load.)

To note: some of your creations will probably appear in PointRoll banner ads for the DVD release of Fox's Shutter, an objectively crappy movie. If you'd prefer to avoid being associated with it ALL OVER THE INTERNET!, I'd suggest using a picture you're not featured in.

by Angela Natividad    Jul-21-08    
Topic: Campaigns, Online, Promotions








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