Tat Yer Teeth, Swig Vodka with Tim and Eric, Talks Stocks with Bingo Players

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- Nonesuch Records redesigned its site so artists can "directly" interact with fans. Created by Sisu and branding partner Axiom.

- We were checking email and minding our own business when Gay List Daily suggested we put a cock in our mouth. "Or 32 if you're feelin' crazy." It was appalling. And then we realized they were talking about tooth tattoos -- the low-key variation of a rapper's grill, but just as expensive if you're fickle.

- ABSOLUT Vodka is doing some weird shit right now. Its current online video campaign features Tim and Eric from Tim and Eric's Awesome Show, Great Job. (It's totally off-putting, but you gotta stick with it.) "I only made cookies for three..." Bloody hilarious. If you're not down with Tim and Eric, you're making baby Jesus cry.

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Mochila Uses Obama Girl to Make Play for Political Gen-Y 'Net Users

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Amber Lee Ettinger -- better known as Obama Girl -- is seriously amazing. She didn't just shake her ass for politics; she turned that ass-shaking into a recognized brand.

Mochila is partnering with Barely Political, Obama Girl's parent, to promote online political coverage of the 2008 Presidential campaign. The pair will sponsor NetRoots Nation 2008 in Austin from July 17-20.

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by Angela Natividad    Jul-17-08    
Topic: Brands, Campaigns, Celebrity, Online, Political, Sponsorship



VW Pisses Off BUND for Failing to Disclose Fuel Efficiency

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Treehugger sent us news that the ad at left, which depicts a Volkswagen Polo Blue Motion chained to a bike rack, violates EU law by failing to disclose fuel consumption and CO2 emissions data.

And it isn't just the one piece. All creative from VW's current campaign, which promotes its "environmentally friendly technology," is being challenged by the Association for Protection of the Environment and Nature of Germany (BUND) as illegal under the above stipulation.

Not to say the VWs aren't actually fuel efficient; apparently, though, you can get your wrist slapped for not making it clear enough. Weird world.

by Angela Natividad    Jul-16-08    
Topic: Brands, Campaigns, Cause, Magazine, Strange



Without Fellini's Finesse, Peroni Does No Justice to 'La Dolce Vita'

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Peroni's PR dude sent us the pitch for "Calendario," a new campaign tasked with depicting Peroni as a "timeless classic" and "Italian style in a bottle." (Well, hell. If you can get Italian style in a bottle, I suppose you would find it in the liquor aisle of your local grocer.)

We were then given a link to the Peroni website, where we found zip-zero on "Calendario." What we did find was Peroni's branded rendition of La Dolce Vita: 60 seconds long, stuffed with Peroni billboards and loaded with second-rate models that lack the five o'clock shadow and fleshy life of Federico Fellini's original cast.

That's what you'll find here -- if you can wait long enough for the damn page to load.

by Angela Natividad    Jul-16-08    
Topic: Brands, Campaigns, Online, Worst



Starbucks Smoothies Up, Border Passes Make Ad Space, Draft FCB Dies Slowly, JWT Joins Border Patrol

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- Watch as Starbucks, flailing wildly, stumbles into smoothies.

- A company called Sojern has partnered with Delta, United, Continental, Northwest and US Airways to sell ad space on boarding passes printed off the 'net.

- It's another review site. The difference is, Culture Clique aspires to be the only review site you'll ever need or want. Think of it: review the iPhone, The Dark Knight, Twitter and Ana Karenina all from one place.

- Draft FCB is imploding, and its biggest antagonist is covering it with unrestrained gleeee. (Yeah, with four Es.) Well, what did you expect with nonsense like this?

- JWT keeps its hand in with a warm, fuzzy border patrol ad. Oh look, a little bunny girl on a bike.

by Angela Natividad    Jul-15-08    
Topic: Agencies, Bad, Brands, Campaigns, Commercials, Online, Social, Television



Vampires Unite, Fight for Suffrage -- Oh, and Your Viewership

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If you knew a vampire didn't need to feed on human blood to survive, would you let him sit next to you on the bus? That's the question behind this cheesy (but compelling) online campaign for True Blood, a new HBO series from Six Feet Under's Alan Ball.

Put together by Campfire -- the same zany folks that convinced you a sadistic witch lived in Maryland -- the effort tries drumming up controversy for a synthetic blood beverage called Tru Blood, which will liberate vampires from their need to feed on people and finally enable them to demand equal treatment among the living.

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by Angela Natividad    Jul-15-08    
Topic: Campaigns, Good, Online, Promotions, Strange



Bad Enough to Be Made of Yarn; Without Bones, You're at a Serious Disadvantage in Combat

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Having watched an orange puppet space-jump through hipster internet companies via magic Rolodex, I figured my quota for toys-appropriated-by-inane-advertising had been hit for the night.

Then I saw "Crochette Doll vs. Little Rubber Thumb," which continues a really random milk campaign that I thought was mildly hilarious until tonight. (It might just be my current state of repressed rage. I bet when I wake up tomorrow I'll watch this crochette doll/rubber thumb crap and exclaim, "a rip-rollicking riot! TWO THUMBS UP! HAR!" But I doubt it.)

Put together by Bent Image Labs for Tribal DDB, Canada.

by Angela Natividad    Jul-15-08    
Topic: Brands, Campaigns, Opinion, Strange, Video



Where Sharp TVs Lack Sex Appeal, They Compensate in Enchanted Cardboard

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So you've got a line of HDTVs. Yeah, well, so do all your rivals, and LG stole the promotional bacon with its campy-as-shit Scarlet campaign. How do you compete with the TV that compared itself to a red dress?

If you're Sharp, you'll promote the box.

Check out the Life Changing Box by Lowe Worldwide. Give each icon a poke to get something new out of the square brown wonder. The site loads slow as hell, but the results are, I don't know, educational. (Click on the beaker for a cartoon about the birth of LCD. Niftaaay.)

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by Angela Natividad    Jul-15-08    
Topic: Brands, Campaigns, Good, Online



Humanitarian Lion, Honda Capitalizes on BMW Video

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- AirTran (who knew they were still in business?) this week unveiled its "Say Yes to Orlando" plane, with help from La Nouba by Cirque du Soliel, to promote special airfares and its discount flights to Orlando.

- The folks behind the Humanitarian Lion, after a "you'll have to do better than that" comment from Adland, are out with a more complete print ad for their effort to urge Cannes and the advertising industry to become something a bit more substantial than a pretty picture competition.

- Just because you upload your ad to YouTube doesn't mean competitors won't be atop, below and beside it.

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by Steve Hall    Jul-14-08    
Topic: Campaigns, Industry Events



Virginia Madsen Fronts Allergen's Botox. Nikki Cox Should Rethink Use

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So Botox. Many Hollywood actors use the stuff but most won't admit to it. Not Virginia Madsen who openly admits using the stuff and has been the spokesperson for Allergen's Botox and Juvederm since last year. Continuing in her roles as spokesperson for the brand, Madsen will front a new campaign for an anti-wrinkle treatment for Botox Cosmetic which will include broadcast, magazine and online.

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Madsen appears to be one of the few people who don't go overboard plumping up their lips or other facial features to obscene proportions. Perhaps Madsen should have a conversation with Nikki Cox who appeared in an episode of Jennifer Love Hewitt's Ghost Whisperer with lips so shocking inflated, it was near impossible to look at anything but her lips when she was onscreen.

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by Steve Hall    Jul-12-08    
Topic: Brands, Campaigns, Celebrity










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