For the Looking Glass Foundation, which assists adolescents with eating disorders, DDB, Canada launched a PG-rated but poignant awareness campaign in British Columbia.
The "Pencil Marks" PSA features a girl charting her waist-slimming progress with pencil marks on a wall. The agency also distributed broken toothbrushes in baggies that read, "Attempting to purge, Jane B. broke a toothbrush off in her throat and choked."
See, if you're gonna be all pro-Mia, you need to get over your squeamies and use a finger.*
I've seen "Moving" for Dunkin' Donuts about 486 times -- and I find it more loathsome after each sitting.
But Dunkin' knows how to maximize a spot's branding power. If you watch any amount of weekly TV, you'll see it enough times to be mouthing the words in a month. And the music is so distinctive, so gratingly terrible, and so instantly recognizable that it will probably do its label more good than harm in the long run. Life can be cruel that way.
"Moving" is part of the Hill Holliday-developed "America runs on Dunkin'" campaign, which has been running -- successfully, even -- for the last two years. Message consistency contributes to its sheen, but rival Starbucks, which lost its grip on its own brand, also threw plenty of kindling in Dunkin's direction.
- Jezebel compiled a list of the top 10 female product advertising icons -- and the actresses that could replace them. That Mrs. Butterworth's/Queen Latifah one is hella funny. Now you: go forth and laugh.
- Driverside.com, which sends reminders for auto maintenance and calculates repair estimates in your area, is paying parking tickets off for 100 San Francisco inhabitants. Register at the above link and check back July 25th to see if you're among the scott-free parking violators.
- Gary Busey's objectively bananas, and here's proof. If you're planning to argue, I've got three words for you: stupid, misfortunate placenta.
- Neat water campaigns: submerged-society ones for Australian brand Insight, quiet dreamscape ones for Diesel.
- BooneOakley is behind State Farm's "Experience Peace of Drive" car wash campaign. (Apparently you also get a free massage.) More from the effort: bathing car, car and yoga, car and cucumber, car and candles, car and acupuncture. (Kinda cool. I had a fat friend whose mom made him visit an acupuncturist to induce weight loss. It didn't work, but he kept telling her it did because he found the needles soothing.)
Promotional video of the Fiesta Love Factory features people in various states of G-rated ecstasy. Those warm fuzzies are then conveyed out of their bodies and into a Ford Fiesta.
News flash: Coke's Happiness Factory managed to sneak by us, mostly on Coke's frothy reputation and the romance of Willy Wonka, but there is nothing romantic about an auto factory. (Or any factory, actually. I went to the Jelly Belly and saw sadness calcifying behind the taffy machines.)
And lest we forget, Ford was the first home of the assembly line -- which is cool considering it kicked off our industrial revolution and all, but those first assembly line vehicles weren't made with vicarious bliss. They were made on the backs of tired, underpaid mummies and daddies. Think about that next time Papa comes home and demands his nightly gin.
The DHSMV and the Florida Rider Training Program are looking for cool ways to get bikers to dress more visibly. So they launched Ride Proud Dress Loud.
The associated print ad campaign -- put together by Kidd Group -- features bikers in various shades of yikes! and oh my!. There's also some wince-worthy flaming-leather action. Great balls indeed.
More ads here.
Our source at Kidd says a lot of hardcore bikers are pissed about the campaign. Well hell, sour grapes, it could always be worse. Good stuff from Kidd though. I like a little colour on my burly man.
- Nonesuch Records redesigned its site so artists can "directly" interact with fans. Created by Sisu and branding partner Axiom.
- We were checking email and minding our own business when Gay List Daily suggested we put a cock in our mouth. "Or 32 if you're feelin' crazy." It was appalling. And then we realized they were talking about tooth tattoos -- the low-key variation of a rapper's grill, but just as expensive if you're fickle.
- ABSOLUT Vodka is doing some weird shit right now. Its current online video campaign features Tim and Eric from Tim and Eric's Awesome Show, Great Job. (It's totally off-putting, but you gotta stick with it.) "I only made cookies for three..." Bloody hilarious. If you're not down with Tim and Eric, you're making baby Jesus cry.
Amber Lee Ettinger -- better known as Obama Girl -- is seriously amazing. She didn't just shake her ass for politics; she turned that ass-shaking into a recognized brand.
Mochila is partnering with Barely Political, Obama Girl's parent, to promote online political coverage of the 2008 Presidential campaign. The pair will sponsor NetRoots Nation 2008 in Austin from July 17-20.
Treehugger sent us news that the ad at left, which depicts a Volkswagen Polo Blue Motion chained to a bike rack, violates EU law by failing to disclose fuel consumption and CO2 emissions data.
And it isn't just the one piece. All creative from VW's current campaign, which promotes its "environmentally friendly technology," is being challenged by the Association for Protection of the Environment and Nature of Germany (BUND) as illegal under the above stipulation.
Not to say the VWs aren't actually fuel efficient; apparently, though, you can get your wrist slapped for not making it clear enough. Weird world.
Peroni's PR dude sent us the pitch for "Calendario," a new campaign tasked with depicting Peroni as a "timeless classic" and "Italian style in a bottle." (Well, hell. If you can get Italian style in a bottle, I suppose you would find it in the liquor aisle of your local grocer.)
We were then given a link to the Peroni website, where we found zip-zero on "Calendario." What we did find was Peroni's branded rendition of La Dolce Vita: 60 seconds long, stuffed with Peroni billboards and loaded with second-rate models that lack the five o'clock shadow and fleshy life of Federico Fellini's original cast.
That's what you'll find here -- if you can wait long enough for the damn page to load.
- Watch as Starbucks, flailing wildly, stumbles into smoothies.
- A company called Sojern has partnered with Delta, United, Continental, Northwest and US Airways to sell ad space on boarding passes printed off the 'net.
- It's another review site. The difference is, Culture Clique aspires to be the only review site you'll ever need or want. Think of it: review the iPhone, The Dark Knight, Twitter and Ana Karenina all from one place.
- Draft FCB is imploding, and its biggest antagonist is covering it with unrestrained gleeee. (Yeah, with four Es.) Well, what did you expect with nonsense like this?
- JWT keeps its hand in with a warm, fuzzy border patrol ad. Oh look, a little bunny girl on a bike.