Roller skates + ethnic noisemakers = Extreme Clothing Volatility. That's one life lesson I learned at NOLAF (the National Organization for Legislation against Fun), our latest source of advertainment.
NOLAF may sound cheesy and unoriginal (HANDTOSS, anyone?), but it works perfectly as an undemanding time-waster. Here are five reasons why.
It's getting really painful to write about the Truth campaign. It's become so horrifically bad, it makes one want to digitize one's hand, shove it deep inside the internets until it finds the neck of the entity that created this horror show, squeeze really really hard and put the entity out of its misery. You know who you are Arnold and CPB people! Do you seriously believe this stuff is any good? Damn, it makes one wish you'd bring Derek Beckles back!
In addition to an out-of-control Yaya DaCosta (the smart one from America's Next Top Model), this Dr. Scholl's spot sports dancing insoles and a shadow that never found its Peter Pan.
How far we've come from Papa's trusty, slightly soggy shoe inserts.
Tip o' the noggin to MultiCultClassics.
Awhile ago, The Economist published an article about digital nomads, a growing class of workers that aren't anchored to an office. (Typically they're anchored to wi-fi, possibly the cruelest micro-manager of all.) People like this now constitute 30 percent of the US workforce.
I don't think most people think all-online professions are very realistic ("Clearly she's a trustafarian!"), so articles like The Economist's are a big step toward legitimizing them to pinstriped peers and bummed-out parents.
As part of the Philadelphia Tourism campaign, Red Tettemer found (created) a bunch of geeky bike weavers and adopted them for inclusion in the campaign. For an excruciatingly boring experience, check out The Weavers here. Maybe there's some witty twist at the end of the video but after three minutes of outrageously geeky lameness, patience was expended and attention moved elsewhere.
Apparently, there's more to the tourism campaign which will, hopefully, redeem the boredom The Weavers have caused.
Just what is it with those Japanese who use guards to cram people into trains or those people with seemingly endless amounts of time on their hands with nothing better to do than...take their cat scuba diving? While these two new commercials for HowStuffWorks can't promise the site will explain why people do the strange things they do but they can definitely tell you how.
The campaign, created by Preston Kelly Inc. is a first for the site which was recently acquired by Discovery Communications six months ago.
Under Pressure, little more than transparent hype for Dove's self esteem fund ("You support our efforts every time you buy Dove!"), is probably the weakest of its Ogilvy-manufactured Real Women series. The parts that aren't naked promotion look cobbled together from scraps of Onslaught.
The spot follows up from Amy, the lonesome story about a lovestruck boy who doesn't understand why his girlfriend hates herself so much; and Hair, one woman's pursuit of gorgeosity via shoe polish and peroxide. It kinda brings Requiem for a Dream to mind, except it's missing "ass to ass!"
Lenovo is maximizing its Summer Olympics sponsorship with a social media rollout dubbed "Voices of the Olympic Games." Rohit Bhargava, SVP of Ogilvy 360 Digital Influence, described the strategy in a sentence that would give William Faulkner brain freeze:
Use Lenovo products to power athletes sharing their real experiences leading up to and during the Olympic Games directly with fans around the world.
State Farm erected some Chinese Theatre-style installations above a busy local car wash on Sunset Blvd. The vibe is very Mao meets car salesman. Overhead, banners read, "Experience peace of drive."
Hrrm. Going Zen behind the wheel is cool while your car's getting sudsy, but it's a fine line between clearing your mind and falling asleep while in transit. Though if a meditative trance does guide you to someone else's bumper, I have no doubt State Farm will appear at your side, genie-style, with a smile and a very big abacus.
More photos here and here.
In an effort to squeeze as much out of Pink as it possibly can, Victoria's Secret launched a back-to-school campaign for co-eds, as well as the "exclusive!" Pink Collegiate Collection -- which boasts licensing partnerships with 33 schools.
Don't just rock your college sweater. Rock it with hearts and polka-dots.
The Collegiate Collection will be promoted with a green movement ("Recycle Your Sweats!"), an event called Pinkapalooza, and migrating brand ambassadors paid to push Pink at football games. Bleacher blowjobs optional. Just kidding.
Advertising Age calls this the label's "most comprehensive [launch] yet."