Peroni's PR dude sent us the pitch for "Calendario," a new campaign tasked with depicting Peroni as a "timeless classic" and "Italian style in a bottle." (Well, hell. If you can get Italian style in a bottle, I suppose you would find it in the liquor aisle of your local grocer.)
We were then given a link to the Peroni website, where we found zip-zero on "Calendario." What we did find was Peroni's branded rendition of La Dolce Vita: 60 seconds long, stuffed with Peroni billboards and loaded with second-rate models that lack the five o'clock shadow and fleshy life of Federico Fellini's original cast.
That's what you'll find here -- if you can wait long enough for the damn page to load.
- Watch as Starbucks, flailing wildly, stumbles into smoothies.
- A company called Sojern has partnered with Delta, United, Continental, Northwest and US Airways to sell ad space on boarding passes printed off the 'net.
- It's another review site. The difference is, Culture Clique aspires to be the only review site you'll ever need or want. Think of it: review the iPhone, The Dark Knight, Twitter and Ana Karenina all from one place.
- Draft FCB is imploding, and its biggest antagonist is covering it with unrestrained gleeee. (Yeah, with four Es.) Well, what did you expect with nonsense like this?
- JWT keeps its hand in with a warm, fuzzy border patrol ad. Oh look, a little bunny girl on a bike.
If you knew a vampire didn't need to feed on human blood to survive, would you let him sit next to you on the bus? That's the question behind this cheesy (but compelling) online campaign for True Blood, a new HBO series from Six Feet Under's Alan Ball.
Put together by Campfire -- the same zany folks that convinced you a sadistic witch lived in Maryland -- the effort tries drumming up controversy for a synthetic blood beverage called Tru Blood, which will liberate vampires from their need to feed on people and finally enable them to demand equal treatment among the living.
Having watched an orange puppet space-jump through hipster internet companies via magic Rolodex, I figured my quota for toys-appropriated-by-inane-advertising had been hit for the night.
Then I saw "Crochette Doll vs. Little Rubber Thumb," which continues a really random milk campaign that I thought was mildly hilarious until tonight. (It might just be my current state of repressed rage. I bet when I wake up tomorrow I'll watch this crochette doll/rubber thumb crap and exclaim, "a rip-rollicking riot! TWO THUMBS UP! HAR!" But I doubt it.)
Put together by Bent Image Labs for Tribal DDB, Canada.
So you've got a line of HDTVs. Yeah, well, so do all your rivals, and LG stole the promotional bacon with its campy-as-shit Scarlet campaign. How do you compete with the TV that compared itself to a red dress?
If you're Sharp, you'll promote the box.
Check out the Life Changing Box by Lowe Worldwide. Give each icon a poke to get something new out of the square brown wonder. The site loads slow as hell, but the results are, I don't know, educational. (Click on the beaker for a cartoon about the birth of LCD. Niftaaay.)
- AirTran (who knew they were still in business?) this week unveiled its "Say Yes to Orlando" plane, with help from La Nouba by Cirque du Soliel, to promote special airfares and its discount flights to Orlando.
- The folks behind the Humanitarian Lion, after a "you'll have to do better than that" comment from Adland, are out with a more complete print ad for their effort to urge Cannes and the advertising industry to become something a bit more substantial than a pretty picture competition.
- Just because you upload your ad to YouTube doesn't mean competitors won't be atop, below and beside it.
So Botox. Many Hollywood actors use the stuff but most won't admit to it. Not Virginia Madsen who openly admits using the stuff and has been the spokesperson for Allergen's Botox and Juvederm since last year. Continuing in her roles as spokesperson for the brand, Madsen will front a new campaign for an anti-wrinkle treatment for Botox Cosmetic which will include broadcast, magazine and online.
Madsen appears to be one of the few people who don't go overboard plumping up their lips or other facial features to obscene proportions. Perhaps Madsen should have a conversation with Nikki Cox who appeared in an episode of Jennifer Love Hewitt's Ghost Whisperer with lips so shocking inflated, it was near impossible to look at anything but her lips when she was onscreen.
Roller skates + ethnic noisemakers = Extreme Clothing Volatility. That's one life lesson I learned at NOLAF (the National Organization for Legislation against Fun), our latest source of advertainment.
NOLAF may sound cheesy and unoriginal (HANDTOSS, anyone?), but it works perfectly as an undemanding time-waster. Here are five reasons why.
It's getting really painful to write about the Truth campaign. It's become so horrifically bad, it makes one want to digitize one's hand, shove it deep inside the internets until it finds the neck of the entity that created this horror show, squeeze really really hard and put the entity out of its misery. You know who you are Arnold and CPB people! Do you seriously believe this stuff is any good? Damn, it makes one wish you'd bring Derek Beckles back!
In addition to an out-of-control Yaya DaCosta (the smart one from America's Next Top Model), this Dr. Scholl's spot sports dancing insoles and a shadow that never found its Peter Pan.
How far we've come from Papa's trusty, slightly soggy shoe inserts.
Tip o' the noggin to MultiCultClassics.