Lenovo is maximizing its Summer Olympics sponsorship with a social media rollout dubbed "Voices of the Olympic Games." Rohit Bhargava, SVP of Ogilvy 360 Digital Influence, described the strategy in a sentence that would give William Faulkner brain freeze:
Use Lenovo products to power athletes sharing their real experiences leading up to and during the Olympic Games directly with fans around the world.
State Farm erected some Chinese Theatre-style installations above a busy local car wash on Sunset Blvd. The vibe is very Mao meets car salesman. Overhead, banners read, "Experience peace of drive."
Hrrm. Going Zen behind the wheel is cool while your car's getting sudsy, but it's a fine line between clearing your mind and falling asleep while in transit. Though if a meditative trance does guide you to someone else's bumper, I have no doubt State Farm will appear at your side, genie-style, with a smile and a very big abacus.
More photos here and here.
In an effort to squeeze as much out of Pink as it possibly can, Victoria's Secret launched a back-to-school campaign for co-eds, as well as the "exclusive!" Pink Collegiate Collection -- which boasts licensing partnerships with 33 schools.
Don't just rock your college sweater. Rock it with hearts and polka-dots.
The Collegiate Collection will be promoted with a green movement ("Recycle Your Sweats!"), an event called Pinkapalooza, and migrating brand ambassadors paid to push Pink at football games. Bleacher blowjobs optional. Just kidding.
Advertising Age calls this the label's "most comprehensive [launch] yet."
So the Mullen creative department just finishes presenting their work for the New England Aquarium shark exhibit to the 12 year old AE they are forced to work with because, ya know, it's a pro bono-ish account and the little tyke says, "Well I like it but where's the viral component? Every great campaign has viral, right?"
Somebody didn't think this one through.
This banner ad for Coors Light first attracted me with its weird copy: "GRAB A COLD ONE. When the mountains turn blue, it's as cold as the Rockies."
I was like, what?! And then I noticed some other text: "COLD ACTIVATED BOTTLE."
"Awesome!" I said. "I can frost this Coors!" So I started clicking all over the ad to make with the frosting.
Eyeblaster, AKQA and Mindblaster put their wands together to create a video widget for Nike
Football Soccer. It spans 10 countries and is supposedly one of the largest video widget campaigns EVAR. (The PR guy called it "revolutionizing.")
See widget here. Basically it streams a selection of Nike ads: watch 'em one after the other, or browse from a playlist. There are also embed options for social networks.
I'm not convinced anyone wants a video widget pre-loaded with Nike soccer spots, but given that it starts with "The Next Level" by Guy Ritchie -- which makes my brain throb -- I'm glad it default-launches on mute. Way to go, Eyeblaster.
But really, the idea behind widget technology is engaging people without them having to leave the website they're on. AKQA, couldn't you have snuck in a soccer game or some shoe-customizing awesomeness?
If you happen to be a "..." seeking "...?", you're in luck! NYU's Career Path Express has your number.
The Career Path Express is a co-branded program between NYU and NavAgility, which I guess helps full-time students or people with families get back on the fast track to DoctorLawyerville.
Check out the Aquafresh interactive mobile, complete with virtual tooth-brushing games and free teeth cleaning duds.
The only thing that would make it cooler would be if you could step inside a giant mouth and bounce on its big foamy tongue while getting slightly high on a fresh-breath smell.
- Microsoft bought Powerset, which is single-handedly trying to bring "natural search" back into vogue. (Frankly, it shoulda died with Jeeves.)
- Oronjo makes funny with McCain. Meh.
- Guess free wi-fi isn't so popular after all -- or maybe it was just too little too late. Starbucks is cutting 12,000 jobs and closing 600 stores. "At this point, management has decided that 2008 is a wash and to throw in everything but the kitchen sink to get ready for growth in 2009 and beyond," said one analyst. 2008 IS A WASH? We're only HALFWAY THROUGH.
- On Fuzzwich, I found a one-eyed hot-dog shaped man. He grew hair right before my eyes. He had very small pants.
- Riffing off the success of its last macro veggie-message, McDonald's launched a wholesome Happy Meal ad depicting kids working the fields to a cheerful whistle. Then the camera pans out to reveal gardens in the shape of chickens and cows. By Leo Burnett.
- Facebook Ads launched a newsletter. Remember, folks: use keywords, stand out, optimize. Uh, thanks.
If you've ever wondered what astronauts discuss while floating around doing jack, 72andSunny has the answer: like any other dude at a dive, they're probably talking about TV.
Here are three spots, each of which is for a different Discovery Channel TV show. Guess which promotes what. Answers on AdGabber.
o "I'm gonna go with lunar golf."
o "Y'ever blow up a zeppelin?"
o "Okay, I think we'd call it Money. With an exclamation point. As in 'we're making tons of money,' and 'we're so money at crabfishing'."
One thing I don't get is why the astronauts have Earth for a face. Maybe it's a logo thing. Anyway, it's unsettling.