Jack Links Snacks With Sasquatch

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Carmichael Lynch is out with new work for Jack Links Beef Jerky that brings brand mascot Sasquatch to new and unfamiliar territory. The new "Snackin' with Sasquatch" campaign puts Sasquatch in all new scenarios and environments, but maintains the genesis of the Effie-winning "Messin' with Sasquatch" campaign.

Eight new "Snackin' with Sasquatch" :15 spots, released over the course of the next few months, find Sasquatch indoors curiously exploring unfamiliar surroundings, such as a book club, gaming session, carpool and coffee break room. In "Coffee Break" Sasquatch is horrified by the taste of hot coffee and goes to great lengths to protect colleagues from taking a sip. In "Conference Call," Sasquatch is not a fan of the phone.

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by Steve Hall    May-29-12    
Topic: Campaigns



John Malkovich Gets Deep With Siri

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Continuing what appears to be a current fixation with celebrity, Apple is out with two new Siri commercials featuring John Malkovich created by TBWAMedia Arts Lab. In one, he asks the usual questions such as the weather, what his evening looks like, where he can get linquicia and for Siri to tell him a joke. In another, Malkovich seeks the meaning of life. Siri has a boatload of advice including "don't get fat."

Malkovich follows previous star-studded work with Samuel L. Jackson and Zooey Deschanel.

Some have debated the "upscaling" of this campaign. We just find it amusing. Seeing celebrities asking Siri things they, in real life, probably just ask their assistants.

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by Steve Hall    May-24-12    
Topic: Brands, Campaigns, Celebrity



KLM Hypes Meet & Seat With Dutch Celebrities

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So the whole choose who who sit next to on a plane thing has been around for a while. In fact, Peter Shankman (of HARO fame) invented it with AirTroductions back in 2005. Currently, KLM is touting their own version, Meet & Seat, with three videos that feature Dutch celebrities Yfke Sturm, Armin Van Buuren and Ruud Gullit.

In the videos, each of the celebrities swipe their mobile device which causes the seat next to them to spin up like a slot machine. Hilarity, of course, ensues as oddity after oddity flip by until the perfect match is found.

As part of the campaign, travelers can with a trip sitting next to one of six Dutch icons. Who would you choose? For us? Tough choice. Having been a DJ, sharing stories with Armin Van Buuren would be amazing. Having been (and always and forever to be) a fan of hot women, Yfke Sturm would be a solid choice as well.

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by Steve Hall    May-24-12    
Topic: Campaigns, Celebrity, Commercials, Promotions



Go Ahead. Hate the Kardashians. But They Are Way Hotter Than You!

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It seems not a day goes by the Kardashian trio isn't in the news for one thing or another. Lately, though, they've been in advertising news quite a bit with their Sears Kardashin Kollection action. And, really, what's not to love? Khloe has deliciously curvaceous hips. Kim has gigantic, mouthwatering breasts. And Kourtney is just mezmerizingly hot beyond belief. It's enough to make a guy want to...oops...sorry...this is a business site. We keep things in our pants around here.

Anyway, the Kardashian sisters can be seen bursting out of their lingerie in a new ad for their Kollection. Enjoy.

by Steve Hall    May-22-12    
Topic: Brands, Campaigns, Celebrity



Ladies, A Man Maid Awaits This Mother's Day

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This year, mom's can switch things up a bit and urge the man in their life to offer them something a bit different this Mother's Day. Mr. Clean is out with a promotion that aids women and men in getting and giving a Mother's Day gift with substance; a maid.

Of course, all of this is a bit sexist. After all, Mr. Clean is making a big assumption. They're assuming the woman in the relationship is the clean one. That's not always the case. Buy, hey, let's not get our panties in a bunch. Let's just appreciate the gesture.

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by Steve Hall    May-11-12    
Topic: Campaigns



Marissa Miller Attempts to Sex Up Buick Enclave

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Sports Illustrated model Marissa Miller has been tapped by Buick to lend a bit of sexiness to its Enclave. This behind the scenes look at the creation of the commercial gives us a glance at what Buick is going for. It's all about the distracting qualities of beauty. Although, if the commercial is to be taken literally, the Enclave is destined to cause disaster wherever it is seen.

What we love most about this behind the scenes look is the ceaseless verbal analogies the ad's creators spew likening the hotness of Miller to the hotness of the car. Of course their comments are politely couched and devoid of any tongue wagging that might normally coincide with the description of a supermodel.

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by Steve Hall    May-10-12    
Topic: Brands, Campaigns, Celebrity, Commercials, Racy



Samsung Saves World From Fiona Freeze, Loading Ball Larry and Battery Brutus

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In a world...where ad agencies can't do the movie trailer-style ad concept enough, we have new work from IDEO and Hungry Man for Samsung. Introducing us to three characters, Fiona Freeze, Loading Ball Larry and Battery Brutus, each of the three commercials highlights the computing nightmares we have all experienced; the spinning ball, the frozen screen and the battery dying before its time.

All this seemingly end of the world drama is, of course, to inform us we should all be using Samsung memory which, presumably, is more powerful and uses less energy. It's an effective representation of the concept but also a tellingly sad indication our lives are ruled by technology and we are slaves to its idiosyncrasies.

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by Steve Hall    May- 9-12    
Topic: Campaigns



We Get Teased by Mike's Hard Lemonade

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So Mike's Hard Lemonade is out with a new campaign and they are teasing it with clues on Twitter which lead to a Facebook page on which...there are links to three new ads...along with an image of a gorilla, an astronaut, a hyena and a very sexy pair of legs. Sadly, none of the ads feature the sexy legs.

So we complained about that to Mike's Hard Lemonade Social Media Marketing Coordinator Alex Levine. She said, "Just you wait." To which, we said, "Tease!" To which she answered, "#gulity." We like Alex!

So on to the three spots. They all begin the same. Two guys are playing golf. One guys knocks the ball in the whole while another hands him a Mike's Hard Lemonade and says, "Sometimes you gotta change things up." And that's exactly what happens. In very odd ways. Watch all three below.

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by Steve Hall    May- 7-12    
Topic: Campaigns, Social



Crawfords Do JCPenney, Michael Jackson Back With Pepsi

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- Cindy Crawford is in a new JCPenney ad campaign with her mother and her daughter.

- Pepsi is bringing Michael Jackson back from the dead and using him in a new upcoming ad campaign.

- The story behind the Red Tomato Pizza VIP Fridge Magnet. Remember? You push a button to order your pizza.

- Here's that video from CHI&Partners for Every Mother Counts that urges all mothers to become silent on Mothers Day in some sort of protest to get mothers recognized. Guys around the world are cheering right now. An entire day without their woman nagging them.

- A new campaign for Accountemps.

- Here's some parodies (one, two) of the Clorox Bleachable Moments campaign.

- Here's some inspirational work for the Candian Paralympic Committee

by Steve Hall    May- 3-12    
Topic: Campaigns, Celebrity, Video



Jagermeister Brings Together Manly Men

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Isn't the sole purpose of drinking Jagermeister to get trashed out of your mind? After all, what other purpose does the drink serve? It's not like it actually tastes good or anything. So why has the brand, for its first-ever U.S. TV campaign gathered together the likes of Keyshawn Johnson, Kerry King, Freddie Roach, Mike Lingerfelt, Mister Cartoon, Nathan Fletcher and recently inducted Rob Smets for an all out manly man-fest.

But...here's the thing. These guys are really successful. Are we to believe they actually still drink Jager as opposed to, oh, say, some fine scotch?

Oh wait. According to the press release, "Jägermeister is a strong drink for strong men, with strong bonds." OK. It all makes perfect sense now.

Anyway, the spot, created by LA-based Mistress, breaks today and can be seen on FX, Spike, Comedy Central, ESPN, Discovery and Fox Sports. Supporting the TV buy will be online efforts on Complex and VICE as well as outdoor

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by Steve Hall    May- 3-12    
Topic: Campaigns










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