Just what is it with those Japanese who use guards to cram people into trains or those people with seemingly endless amounts of time on their hands with nothing better to do than...take their cat scuba diving? While these two new commercials for HowStuffWorks can't promise the site will explain why people do the strange things they do but they can definitely tell you how.
The campaign, created by Preston Kelly Inc. is a first for the site which was recently acquired by Discovery Communications six months ago.
Under Pressure, little more than transparent hype for Dove's self esteem fund ("You support our efforts every time you buy Dove!"), is probably the weakest of its Ogilvy-manufactured Real Women series. The parts that aren't naked promotion look cobbled together from scraps of Onslaught.
The spot follows up from Amy, the lonesome story about a lovestruck boy who doesn't understand why his girlfriend hates herself so much; and Hair, one woman's pursuit of gorgeosity via shoe polish and peroxide. It kinda brings Requiem for a Dream to mind, except it's missing "ass to ass!"
Lenovo is maximizing its Summer Olympics sponsorship with a social media rollout dubbed "Voices of the Olympic Games." Rohit Bhargava, SVP of Ogilvy 360 Digital Influence, described the strategy in a sentence that would give William Faulkner brain freeze:
Use Lenovo products to power athletes sharing their real experiences leading up to and during the Olympic Games directly with fans around the world.
State Farm erected some Chinese Theatre-style installations above a busy local car wash on Sunset Blvd. The vibe is very Mao meets car salesman. Overhead, banners read, "Experience peace of drive."
Hrrm. Going Zen behind the wheel is cool while your car's getting sudsy, but it's a fine line between clearing your mind and falling asleep while in transit. Though if a meditative trance does guide you to someone else's bumper, I have no doubt State Farm will appear at your side, genie-style, with a smile and a very big abacus.
More photos here and here.
In an effort to squeeze as much out of Pink as it possibly can, Victoria's Secret launched a back-to-school campaign for co-eds, as well as the "exclusive!" Pink Collegiate Collection -- which boasts licensing partnerships with 33 schools.
Don't just rock your college sweater. Rock it with hearts and polka-dots.
The Collegiate Collection will be promoted with a green movement ("Recycle Your Sweats!"), an event called Pinkapalooza, and migrating brand ambassadors paid to push Pink at football games. Bleacher blowjobs optional. Just kidding.
Advertising Age calls this the label's "most comprehensive [launch] yet."
So the Mullen creative department just finishes presenting their work for the New England Aquarium shark exhibit to the 12 year old AE they are forced to work with because, ya know, it's a pro bono-ish account and the little tyke says, "Well I like it but where's the viral component? Every great campaign has viral, right?"
Somebody didn't think this one through.
This banner ad for Coors Light first attracted me with its weird copy: "GRAB A COLD ONE. When the mountains turn blue, it's as cold as the Rockies."
I was like, what?! And then I noticed some other text: "COLD ACTIVATED BOTTLE."
"Awesome!" I said. "I can frost this Coors!" So I started clicking all over the ad to make with the frosting.
Eyeblaster, AKQA and Mindblaster put their wands together to create a video widget for Nike
Football Soccer. It spans 10 countries and is supposedly one of the largest video widget campaigns EVAR. (The PR guy called it "revolutionizing.")
See widget here. Basically it streams a selection of Nike ads: watch 'em one after the other, or browse from a playlist. There are also embed options for social networks.
I'm not convinced anyone wants a video widget pre-loaded with Nike soccer spots, but given that it starts with "The Next Level" by Guy Ritchie -- which makes my brain throb -- I'm glad it default-launches on mute. Way to go, Eyeblaster.
But really, the idea behind widget technology is engaging people without them having to leave the website they're on. AKQA, couldn't you have snuck in a soccer game or some shoe-customizing awesomeness?
If you happen to be a "..." seeking "...?", you're in luck! NYU's Career Path Express has your number.
The Career Path Express is a co-branded program between NYU and NavAgility, which I guess helps full-time students or people with families get back on the fast track to DoctorLawyerville.
Check out the Aquafresh interactive mobile, complete with virtual tooth-brushing games and free teeth cleaning duds.
The only thing that would make it cooler would be if you could step inside a giant mouth and bounce on its big foamy tongue while getting slightly high on a fresh-breath smell.