- It Didn't Air is another awards show that aspires to tickle the creative babies that were too ugly or flawed to make it into waking life. Strictly for radio ads -- and only $75 to enter!!
- Anheuser-Busch is going to stop selling energy drinks. Which is probably wise, because tipsy + hyper = high likelihood of Death by Freak Accident. Typically on a train track.
- Mega-Bang turns bald, bearded, nearsighted men into repetitive sex gods. Also, check out his bathrobe insignia. It's a phallus. With an orbit.
- Mattress Firm is looking for the most sleepless person in America. The winner gets a new mattress and a free consultation from a shrink -- er, sleep expert. To enter, write an essay or submit a video, though I think the latter's preferred because that's what all the cool kids do.
New Media Strategies just debriefed us on Museum of the Obvious, a campaign that showcases obvious inventions.
I dig the virtual museum, but the online videos are way too long. This might be because New Media Strategies believes that "on the internet, speed kills." (Really?)
Nice use of the Duracell theme music, though. See:
o Sliced Bread
o Pre-Charged Rechargeable Batteries (the actual Duracell product!)
o Oven Mitt
o Football Helmet
With help from TEQUILA, Cartier built a MySpace page to showcase its latest collection, "Love by Cartier."
"How far would you go for love?" This question appears across creative and in artist interviews. For a coveted Love bracelet, expect to go pretty far: $1000 or more. Get this: you have to fill out a form to get any pricing information.
Tracks come courtesy of Lou Reed, Grand National and Marion Cotillard, among others. Download 'em at the Cartier Love website. I tried, but didn't like the process. The form is too much work -- Cartier likes everything just so -- and the site controls the download. So I missed the tiny "33%" at the bottom of the screen and closed the browser.
Way to go.
Cartier's MySpace goes live in the US, UK, France, Hong Kong, Japan, Italy, Switzerland, Spain and China. Here's to hoping users feel more passionate about 18k-gold love than they do about credit card debt.
Capitalizing on culture junkies accustomed to a world they can manipulate with ease, AKQA shot Street Canvas, a promotion for Nike PHOTOiD.
To a cool beat and without narration, the video describes the following process.
The three consciously-casual males at left aren't new contenders for The Bachelorette.
They're competitors in Priest Academy, a French web-based reality show brought to you by the humble servants of the Besancon diocese.
A source in France said the premise behind Priest Academy is to encourage more men to become priests because there's apparently a shortage. Adrants reader Olivier Mermet, who sent us the link, exclaimed, "And do you want to know the worst about it? This is F***in' true stuff!!"
Indeed. The first episode, which debuted on June 12, generated 90,000 views.
For more social media fun and games with your immortal homeboy Jesus, check out the Pope blog. And hey, it's never too late to score one of those rad WWJD wristbands.
Loving the "Maestro" spot for HP's TouchSmart PC. It's a striking but natural development from the more casual "Hands" campaign. And it would have been absolutely perfect if a few origami airplanes self-replicated and staged a mutiny.
Produced by Psyop for agency Goodby, Silverstein & Partners/SF.
To promote yet another limited edition vehicle, the xD RS, Scion went all Hot Lava. The subsite -- produced by SolutionSet -- features a bubbling volcano with a gray xD RS in the foreground; an explosion of lava makes it that wild red-orange color we love so much.
I find the bubbling noises comforting. They remind me of this one time we cooked a rabbit alive, invented some nifty rhymes, and put a curse on Bob Dole.
See print variant with vehicle specs. Beyond magazines and the 'net, expect to see "smoking" billboards, and street teams clad in flameproof uniforms, all from the fancy folk at ATTIK.
And while you contemplate getting an xD RS before all 2000 run out, see previous efforts for the limited edition xB Series 5 and Scion tC.
Hey, who says social networking is only for 20-somethings? Not Lamato Network which claims to be aimed at people 32-54. In a series of "real world" promotional videos, created by Tribal DDB Toronto, online social networking features such as poking, friending, networking, sharing photos, notifications, giving a hug and more. Sound stupid? It is but don't worry because it's not real. The whole thing is a promotion for Mott's Clamato Ceaser, some kind of Canadian cocktail made from tomato juice, clam juice and vodka. Sound gross? It probably is. But Canadians must like it.
Here's to hoping weepy bobby soxers, blood-splattered chicken and scowling Brits get your appetite going. This spoof trailer for pulp film Night Hunger is an (unofficial!) ad ploy for guess-which-fried-chicken-company. (Catch subliminal branding action around 1:25.)
The film was shot by director Ben Whitehouse of RSA Films, the parent company of Little Minx -- the wild and wonderful folks that hope to make film gods out of ad directors. Guffaw.
Liverpudlians adopt fragments of Spanish culture in "Turning Spanish," created for Nike by 72andSunny.
They won't be reading any Don Quixote, though.
The spot aspires to cash in on the emotional cachet of Fernando Torres. He's the English Premier League's current It Guy. And while I guess it's funny to hear some 'Pud go "Gracias, mate!", the whole thing felt like a really long "Sorry ... you had to be there"-type story.
In this case, I think you have to be from Liverpool.