Here's a campaign that could prove useful if you're ever in the Netherlands with more money than you deserve, you gold-digging footballers'-wives, you.
For Miljonair Magazine, Kong/Amsterdam launched the 2008 Swiss-German Phrasebook for Footballers' Wives. A new phrase will be added each day of Euro Cup 2008.
Paris Hilton might find today's phrase handy. But I plan to use yesterday's -- "Excuse me, I thought this was supposed to be a luxury gym?" -- later this afternoon, when all those horrifying children start pouring into the local gym's rubber mat area. Being a bitch in Dutch strikes me as potentially more satisfying than being a bitch in Queens English. (And by Queens, I mean the one in New York.)
To cement its position as a dedicated supporter and sponsor of all sports - not just Olympics and football championships - Hyundai, with help from Duval Guillaume Brussels has launched a new campaign illustrating its support for even the most obscure sports such as dung beetle ball rolling, office waste basketball, pissing and, my favorite, bedroom Olympics.
Check out all the ads here.
Nothing warms the heart like the sight of a kid schooling his parents on the importance of travel insurance.
Also see Did you have a nightmare?: "Dents are easy to fix, but liability's the nightmare! Ah, don't get up. I'll tuck myself in." I kinda want to hug him. Or buy him a graphing calculator.
You know what would be awesome? If this kid and the Umpqua lemonaire got together and built the ultimate risk-free lemonade stand, equipped with biodegradable paper cups (to appease the environmentalists) and curved corners for child safety.
- Can your manly-man hair pass the caress test?
- If a chaste mermaid won't save Starbucks, maybe frozen bananas will. (Ugh, dude.)
- Some celebrities educate the public on the Burma situation; John Cusack tallies similarities between McCain and Bush. MoveOn, as usual, is helping raise money to get the ad on air.
- Apparently the Copyright Nazis are after more than just pirates these days. In the UK, you can be prosecuted for playing music too loud or playing it for callers on hold without a license. From now on, let's just keep all music secret and see how the record industry fares.
- Baseball and the Tour de France aren't the only sports to disillusion one-time fans; almost half of Advertising Age readers believe the NBA rigs its games. I fondly await the day Canadians lose faith in hockey. Oh wait, many - already - have.
- A Microsoft Xbox Live group banned a player because he used "gay" in his gamer tag, "RichardGaywood." Upon discovering that was the guy's name, they BANNED IT ANYWAY. Microsoft, you charmers, you.
Those videos with cell phones popping corn have been floating around since May 28 and have garnered much discussion surrounding their validity. While cell phones can fry your head and reportedly cause cancer, they don't pop corn. They can, however, take on a starring role in a series of videos for Bluetooth headset maker Cardo Systems.
On the YouTube page where Cardo posted its reveal, the marketer writes, "More than 4 million people have watched our little videos since May 28, 2008. We are very happy to have made this contribution to an important international public debate."
Some storks bring you babies. But watch out for the one with the glasses; he's got nothing but pickles.
Publicis & Hal Riney/SF is helping to
reposition reinvigorate pickle company Vlasic and its 34-year-old stork icon. The stork's personality was modeled off Groucho Marx and appears in current TV ads* as a quirky friend of the family. Vlasic's tagline was also changed to "That's the tastiest crunch I ever heard."
Playing against the somewhat limiting squeaky clean image the International Children's Games has, Grey SF came up with a campiagn that makes kids look at bit more...hmm...Dennis Rodman. Cuz, well, who wants to see a perfect Limited Too kid with Hannah Montana sneakers when you can see kids with tattoos, soccer ball heads and ears pierced with golf clubs?
Grey Creative Director said, "Once people heard about the idea, help came from all over. World-renowned photographer Jill Greenberg joined the team. Then the free media poured in with billboards, wildpostings, bus shelters, and posters. But best of all, the kids ate it up. So much so, we offered free haircuts and henna tattoos to any kid who wanted one, turning hundreds of kids into walking billboards."
Nothing wrong with a bit of kid-powered viral marketing. See the other two ads here and here.
- Global marketing guy Jeff Bell is leaving Microsoft. He's held his post since 2006.
- a52, which produced the visual effects for that Monster.com spot with the people on the rails, won some love at the Association of Independent Commercial Producer's 17th Annual Show. This is the 11th year its work was recognized by the AICP. To celebrate, it created a YouTube chronology of all the a52 spots that have been honored by the Show. Watch them.
- Obama for America has launched an online news site to fight the smears against his name.
- Make the Logo Bigger created guidelines for the ideal PR. If you don't meet 'em, you're not just getting trashed; you'll be marked as SPAM.
- Not ad-related, but hey: here is a rhinoplasty tutorial. After a few slides, even YOU could do it! Well, maybe she could.
- Speaking of tattooing tots, here are some tattoos for tots. Prepare them early on for their future as this guy. (That tribal-inspired tattoo actually contains the coordinates for $50K and keys to a Volvo.)
Here's something I've never seen before. For client Take Me Fishing, Colle + McVoy launched the Mastercasters, a site where you can watch some intense-looking guys do stuff like hit clay pigeons with their lures. Oh, and here's one where a dude shoots pyramids of empty cans by casting at them.
If master casting is the recreational activity for you (and how could it not be?), absorb some anglers' legacy and explore the available fishing and boating resources. Oh, I think I saw a Fishopedia somewhere.
To promote its MSN toolbar -- "Jet fuel for procrastinators!" -- Microsoft launched Start Procrastinating. You can either upload videos of yourself, flicking rubber bands around while putting off your creative brief, or watch three really stupid videos of a couple of dudes surf balling, folding shirts and sharpshooting.
Actually, the surf balling video's all right.
Start Procrastinating's no Clearification, which was appealing but a promotional flop for Microsoft. And avid procrastinators download StumbleUpon, not MSN. Sorry, champs.
Speaking of StumbleUpon, look what it found me! Free range workers. Yum.