Kevin Garnett's Just Like You -- Except Kevin Garnett Has FiOS in His Bathroom

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Tonight Verizon debuts this spot for its "This is FiOS; This is Big" campaign.

Put together by McCann Erikson, New York, it depicts Celtics player Kevin Garnett as a guy who can poke fun at his own rich-ass, gratuitous-technology-loving self.

Yeah. It's the "I'm human too! Now let me image-bomb you with everything you can't afford" shtick.

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What Ho, It's a Film Strip Roller Coaster

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Animation studio th1ng helped create this ad for NBCU's PictureBox, a subscription film service. Tagline: "Movies full of emotion. Enjoy the ride." I missed the whole "emotion" vibe, but come to think of it, I did see Russell Crowe looking ragey.

Actually, that's not new.

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by Angela Natividad    May-21-08    
Topic: Bad, Campaigns, Commercials, Poster, Promotions, Television



WeeWorld Starstruck, FWA Theater Goes Live, Vespa Gets Smart, Pole Dancers Feud

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- WeeWorld is holding a celebrity lookalike contest. The WeeMee at left is a Miley Cyrus lookalike. Funny: it's become difficult to recognize her without her blankie.

- What could be more chic than shoving a five-dollar footlong up your headlight? Vespa teams up with Get Smart and Subway.

- Check out the FWA Theater, which went live on Monday. It has a "Hot Advertisements" section that made us recall the fighting days of Firebrand. And then we laughed.

- Registered voter kthustler27 would like Hillary or Obama to buy his vote. He had an eBay auction up, but it's been yanked.

- This has nothing to do with advertising, but watching pole dancers fight just doesn't get old.

by Angela Natividad    May-21-08    
Topic: Brands, Campaigns, Online, Promotions, Sponsorship, Video



Sorry Beck's, but Saying 'Different by CHOICE!' Doesn't Make it So

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To draw attention away from its absence of a sound position in the beer market (unless "favorited beer of the band 'Black Label Society'" counts), Beck's tries wearing the message "Different by Choice."

This new spot -- produced by Anonymous for agency Lowe Worldwide & Partners -- compares the mediocre green beer to avant-garde painters, punk rockers and the VW bug, among other subversive cultural icons.

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by Angela Natividad    May-21-08    
Topic: Brands, Campaigns, Commercials, Television



Amstel Light: Not Big on the Whole 'Literacy' Thing

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Amstel Light may have taught us properly how to spell "beer" in Dutch, but this is definitely not how you spell "damn." Unless you're referring to what beavers make, or are trying to be clever with your city of origin. But really, did bad puns ever get a brand anywhere good?

Also, I'm digging how the YouTube video description reads "Tradition since 18070." I didn't even realize we'd passed that year yet.

by Angela Natividad    May-21-08    
Topic: Bad, Brands, Campaigns, Commercials, Television



Now You, Too, Can Be in the Business of Propaganda!

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In an ad bluntly called "McCain, Fire Charlie Black," MoveOn tries strong-arming John McCain into dismissing his lobbyist, whose firm allegedly made millions by aiding dictators, terrorists and sundry other villains.

$25 helps get it on the air!

by Angela Natividad    May-21-08    
Topic: Campaigns, Online, Political, Video



GEICO Gecko Gets Stalked!

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Here's a new series of GEICO commercials where the gecko gets stalked by a wildlife enthusiast. Watch him narrate for nature lovers while the green mascot goes about his business at libraries, golf courses, cafes and parks.

The safari fanboy is totally at odds with his surroundings, but he's got that wild, lovable Steve Irwin enthusiasm about him. My favourite is the spot where the gecko ditches him on the subway.

One point for beast; zero for man.

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by Angela Natividad    May-20-08    
Topic: Brands, Campaigns, Commercials, Good, Television



Forget the Snack Bars; Want Some Eye Candy with that Cuppa?

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A UK-based Kellogg's Nutri-Grain campaign aspires to bring the office tea trolley back in vogue.

I have no strong feelings about mobile snack trays, but this glorified Nutri-Grain evangelist is sizzling. (So much hotter than his American counterpart, the break room bagel guy.) He can push my trolley any day of the week -- or at least stand around pouring me tea for an indecently long time before moving onto the next hungry cog.

by Angela Natividad    May-20-08    
Topic: Brands, Campaigns, Good, Guerilla, Online



Samsung Fobs Soul-Seekers Off with Eye Tricks

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Like crows drawn to scraps of tinfoil, the average person cannot resist the temptation of an optical illusion -- no matter how many times they've visited the Imaginarium.

To promote the Soul handset, Samsung presents 10 optical illusions in under two minutes. And while the use of optical illusions to promote the Soul is confusing in itself, the video has sparked an argument on Engadget over whether the actual number of illusions seen is 8 or 9. (It's definitely not 10.)

If that proved as pointless and disappointing to you as it did me, please accept my apologies and some Magic Eye porn.

by Angela Natividad    May-20-08    
Topic: Brands, Campaigns, Promotions, Video



Amstel Light Teaches Us Dutch Word for 'Beer'

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And it's a lot like the English way, actually. Also see banner variation.

Sadly, the banner doesn't sing, dance or turn monitors into open bars. Guess it won't be joining the rich media gallery.

by Angela Natividad    May-20-08    
Topic: Brands, Campaigns, Online, Poster










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