Toyota Prank Call Campaign Gets Double the Mileage Out of UGC

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In exchange for a little bit of personal information, Toyota Matrix will trick one of your friends into thinking that some nightmare stalker version of you wants to live with them.

But that's not the best part!

Promote this effort in a video ad and turn it in here. If your video goes live on Current.com, you could win $2500. And if Toyota decides to use it somewhere else, expect to cash in on up to $60,000, depending where the spot appears.

The campaign is called "Your Other You" -- which I guess is apt, since it's the "dark" you that will be freaking out your friends, and the lame aspirational Ashton Kutcher-wannabe you that will be proliferating the idea on video.

Way to ride the same mule twice, Toyota.

by Angela Natividad    May-26-08    
Topic: Brands, Campaigns, Games, Online



Obama Clinton, ObamaClinton, ObaClintman...

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For people that are bored with the power struggle between the charismatic black man and the woman who'll pursue her ambition to the ends of our patience, some relief is circulating the 'net today:

- Why choose if you can combine? (via MarketingProfs)
- Obama, Clinton fight it out jedi-style

And in other (actual) news...

- Obama and McCain have begun seeking VPs. (Well, that's what the story suggests. Obama, for the record, said, "I am not commenting on vice presidential matters, because I have not won this nomination.")

- McCain cuts ties with the Hitler pastor.

- Clinton beats McCain ... at a vodka competition. Four years ago.



Budget Elicits UGC from Budget Travelers ... and Totally Fails to Budget Wisely

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I don't really know what this video's all about, but I'm pretty sure it isn't worth $25,000 in prize money.

By the way, what a completely insane amount of dosh for a UGC contest. I mean seriously, way to piss off your bottom-line guys.

"Hey, chief. Uh, yeah. Not only did Budget not win new car rental customers, but our low-budget 'Travel Budget!' marketing strategy also cost us over 25 grand."

Just because you're not spending $2.5 million on TV doesn't mean you should wipe your ass with the savings.

UPDATE: It turns out the video linked above was made by Budget employees in a deluded effort to encourage more users to enter the contest. How. Very. Sad.

by Angela Natividad    May-23-08    
Topic: Campaigns, Online, Worst



'Rush Hour' Director Launches Brand Consultancy, Uses Idol Finalists as Guinea Pigs

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Brett Ratner, the director who gave us X-Men: The Last Stand and the Rush Hour trilogy, has launched Brett Ratner Brands.

Less an agency than a "consultancy," Ratner aspires to marry brand messages to pop culture.

His first such effort was for Guitar Hero. During the American Idol finale this week, two ads appeared -- one with Idol finalist David Cook in briefs, lip-synching to Old Time Rock 'N Roll, the other with David Archuleta in boxers, following suit, Risky Business-style.

Ratner said he wants to make ads "everybody wants to be in." His models include "Got Milk," HP's "Hands" and iTunes' "Celebrity Playlist."



Shaved Primates Become Human In Braun Campaign

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I don't know what's worse, having so much facial hair you need a big ass electric razor to handle it or being cast in a big ass electric razor campaign because you look like a primate. So I feel a bit sorry for the models in this new print campiagn for Braun which "brings out the human in men." Blame (or congratulate) BBDO Dusseldorf for the work.

An escalator shaped like a woman's leg for Gillette Venus is much kinder. BBDO Guerrero Ortega crafted this work.

by Steve Hall    May-22-08    
Topic: Campaigns, Good, Magazine



Kevin Garnett's Just Like You -- Except Kevin Garnett Has FiOS in His Bathroom

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Tonight Verizon debuts this spot for its "This is FiOS; This is Big" campaign.

Put together by McCann Erikson, New York, it depicts Celtics player Kevin Garnett as a guy who can poke fun at his own rich-ass, gratuitous-technology-loving self.

Yeah. It's the "I'm human too! Now let me image-bomb you with everything you can't afford" shtick.

more »



What Ho, It's a Film Strip Roller Coaster

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Animation studio th1ng helped create this ad for NBCU's PictureBox, a subscription film service. Tagline: "Movies full of emotion. Enjoy the ride." I missed the whole "emotion" vibe, but come to think of it, I did see Russell Crowe looking ragey.

Actually, that's not new.

more »

by Angela Natividad    May-21-08    
Topic: Bad, Campaigns, Commercials, Poster, Promotions, Television



WeeWorld Starstruck, FWA Theater Goes Live, Vespa Gets Smart, Pole Dancers Feud

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- WeeWorld is holding a celebrity lookalike contest. The WeeMee at left is a Miley Cyrus lookalike. Funny: it's become difficult to recognize her without her blankie.

- What could be more chic than shoving a five-dollar footlong up your headlight? Vespa teams up with Get Smart and Subway.

- Check out the FWA Theater, which went live on Monday. It has a "Hot Advertisements" section that made us recall the fighting days of Firebrand. And then we laughed.

- Registered voter kthustler27 would like Hillary or Obama to buy his vote. He had an eBay auction up, but it's been yanked.

- This has nothing to do with advertising, but watching pole dancers fight just doesn't get old.

by Angela Natividad    May-21-08    
Topic: Brands, Campaigns, Online, Promotions, Sponsorship, Video



Sorry Beck's, but Saying 'Different by CHOICE!' Doesn't Make it So

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To draw attention away from its absence of a sound position in the beer market (unless "favorited beer of the band 'Black Label Society'" counts), Beck's tries wearing the message "Different by Choice."

This new spot -- produced by Anonymous for agency Lowe Worldwide & Partners -- compares the mediocre green beer to avant-garde painters, punk rockers and the VW bug, among other subversive cultural icons.

more »

by Angela Natividad    May-21-08    
Topic: Brands, Campaigns, Commercials, Television



Amstel Light: Not Big on the Whole 'Literacy' Thing

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Amstel Light may have taught us properly how to spell "beer" in Dutch, but this is definitely not how you spell "damn." Unless you're referring to what beavers make, or are trying to be clever with your city of origin. But really, did bad puns ever get a brand anywhere good?

Also, I'm digging how the YouTube video description reads "Tradition since 18070." I didn't even realize we'd passed that year yet.

by Angela Natividad    May-21-08    
Topic: Bad, Brands, Campaigns, Commercials, Television










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