And the Awards Show Pinata Explodes Again!

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If after a panoply of awards shows you are still not sure which ads were best, below are the agencies, clients and campaigns that received a Gold or above in Clio's Television/Cinema/Digital, Interactive, Technique and Radio categories.

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by Angela Natividad    May-20-08    
Topic: Agencies, Campaigns, Industry Events



Yellowbook Promises to Wipe Away Past Mistakes, Present Inadequacies

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To distinguish itself from its older and heavier rival, Yellowbook reimagines itself as a kind of digital genie, bestowing not merely phone numbers but self-confidence and clean slates. Instantly.

This is not the first time a lower-back tat has been used to sell something it shouldn't. The VW Touareg, Livescribe and Office Max have tread that valley before (and left the ink stains to prove it). Lower still: Hyundai.

Back to Yellowbook. The campaign is called "Say Yellow to the Future" and was put together by Gotham. No word on whether you can muzzle your virtual concierge if you find him too invasive.

by Angela Natividad    May-19-08    
Topic: Brands, Campaigns, Commercials, Online, Television



Lamborghini Brings Italy With it Everywhere it Travels

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From Philipp und Keuntje GmbH in Hamburg comes a campaign for Lamborghini which doesn't attempt to illustrate what is already known - that Lamborghinis are really fast Italian sports cars. Rather, the campiagn focuses on what life is like from behind the wheel of a Lamborghini even when in very un-Lamborghini-like locations.

by Steve Hall    May-19-08    
Topic: Campaigns, Good



Ogilvy Ravages the Clios, Takes Home 5 Golds

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The 49th annual Clios took place in South Beach over the weekend. Content & Contact, Integrated Campaign, Innovative Media, Print and Design were recognized at the Fillmore in Jackie Gleason Theatre on Friday.

Ogilvy & Mather received the highest number of Gold Clios -- ironic, considering its founder was so resentful of award shows: three for Frankfurt and two for New York; followed closely by BBDO Worldwide (four Golds) and DDB Worldwide (also four).

Gold winners and "Best in Show" appear below.

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by Angela Natividad    May-19-08    
Topic: Agencies, Campaigns, Industry Events



Obama's About Hope. Yeah, We Know

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By now the words "hope" and "Obama" are inseparable. And the man certainly hasn't welded himself to the ideal without help.

Here's another one of those lovingly-produced Obama = Hope! messages, put together by Blacklist, narrated by Douglas Coupland -- who wrote Generation X, Microserfs and The Gum Thief -- and directed by Pistachios.

Jesse Dylan, who directed "Yes We Can," also came along for the ride.

It probably won't spark a mash-up craze, but it's one more for the I <3 Obama scrapbook. (You have one, don't you? ...uh-huh.)

by Angela Natividad    May-18-08    
Topic: Campaigns, Celebrity, Political, Video



This is called 'Get in the Loop.' That Doesn't Mean You'll Want To

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For its client Qwest, Draftfcb uses the common man -- and the common woman, and their common kids -- to appeal to their counterparts in your living room.

The campaign is called "Get in the Loop" and is not at all extraordinary.

by Angela Natividad    May-18-08    
Topic: Brands, Campaigns, Commercials, Outdoor, Television



Reason #246 to Never Move to Cleveland: Vermin-Infested Home Games

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It's hard to imagine an ad like this would compel you to buy seats to an Indians game. But you have to admire the players' focus despite such uninviting conditions. (The Yankees, in contrast, look flustered and pitiable.)

Alternatively, the bugs may just be flocking because the team never bathes, in which case it's easy to imagine the Indians are so "focused" because the bugs are part of who they are. Remember Pig-Pen?

Anyway, this spot is part of the Indians' "Are you in the Tribe?" campaign. The idea is to instill a sense of territorial pride in Clevelanders -- kind of an offshoot of MLB's Baseball Country effort.

by Angela Natividad    May-16-08    
Topic: Brands, Campaigns, Commercials, Television



Alltel Wants to Send You on Vacation ... Just Hope It's Not to the ManCave

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To celebrate the second anniversary of its "My Circle" program, Alltel Wireless is giving a luxury vacation away to a My Circle customer and his or her family and friends.

Register at the My Circle Reunion website. You'll also have to text "CIRCLE" to 102102.

The vacation package -- which lasts four days and three nights, like a timeshare sweepstakes! -- includes a "special meal" by celebrity chef Ted Allen. The winner and his minions will also receive a new handset and a $200 Alltel gift card.

Off-topic, Alltel Wireless now claims to be America's largest network. I thought that phrase was handcrafted especially for AT&T. Guess anybody can use it.

by Angela Natividad    May-16-08    
Topic: Campaigns, Mobile/Wireless, Online



HP Plays Eye Tricks on Strolling Malaysians

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To demonstrate how well an HP printer can print, Publicis/Malaysia punched paper holes in realistic-looking landscapes. One dog-eared strip shared the gospel of HP with bewildered passersby.

Neato. Variations here and here.

by Angela Natividad    May-16-08    
Topic: Brands, Campaigns, Outdoor, Poster



Mazda Goes Mod Way, and Slightly Out of Cultural Coherence, with 'How Dare You!'

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Tearing a page out of Dell's playbook, Mazda's latest spot features sinister robotic women with a minimalist sense of style. Watch as they pursue a cherry-red Mazda 3 with hive mind perseverance, then attack it with off-white paint.

The car sits a moment, bathed in the colour of hotel linens, then scrapes to a start and washes the world in red -- including its (possibly Vicodin-dazed) antagonists. The premise is to fight conformity ... but it looks like one monochrome universe just makes way for another.

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by Angela Natividad    May-16-08    
Topic: Brands, Campaigns, Commercials, Strange, Television








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