This is beyond hilarious. Popchips, with help from LA-based Zambezi, teamed up with Ashton Kutcher and, in one day, transformed Ashton into four different colorful characters - a flamboyant fashion designer, a sensitive Harley-loving biker, a new age hippie, and a Bollywood film producer.
The campaign promotes faux dating site, World Wide Lovers. The video leads to a Facebook page on which people can choose one of the four Ashton characters and have him deliver a message of love or, if things aren't quite so rosy on the relationship front, a Dear John message.
In addition to the online elements of the campaign, out-of-home will appear in six markets (Los Angeles, New York and San Francisco, Boston, Phoenix and Denver).
Be sure to check out additional video below which highlight each individual character.
Social discovery site and fourth largest social network, Badoo, is launching its first U.S. advertising campaign on April 26 as part of its official American launch. Entitled "I Want", the campaign kicks off with both offline and online elements.
Starting on April 26, Badoo will launch an outdoor advertising campaign in the New York area which will run until the end of May as well as a digital program that starts April 30. The campaign follows The Badoo Project which saw more than 1,000 New Yorkers receive a professional online profile picture.
Red Tettemer + Partners and CP+B have created a campaign for Under Armour have created What's Beautiful, a social media contest that provides women with an online community designed to help them meet and exceed their physical goals through a series of training challenges. The three women who rise to the top of the challenge will receive a one year sponsorship deal with Under Armour.
After nine weeks, Under Armour will nominate 10 finalists based on the strength, drive, and determination highlighted in their stories and original content submissions to be featured on the What's Beautiful homepage and mobile app. Ultimately, three winners will be named - two by Under Armour selection and one by public vote.
Hard to believe but apparently there are times when one would break up with Heather Graham. If, in fact, they were ever lucky enough to go out with the Rollergirl hottie. In a new ad for Old Spice which takes a self-help approach to things and ends up with the curiously witty tagline, I Believe In My Smelf. Again, continued brilliance from Wieden + Kennedy.
Sadly, in the ad business, copycatting is all to prevalent. Sometimes it's unintentional. Sometimes it's just chance. Sometimes it's an agency "repurposing" old work for a new client. Sometimes it's the client asking a new agency to "repurpose" the work of another agency.
Whatever the case may be, it's always a sticky situation. We'd like to believe maliciousness is never in play. We can't really ever be sure though.
The latest case of copycatting comes from Work Labs, a company that prides itself for creating brands designed for the everyday worker. One of these products was Work Beer, a microbrew brand that was developed in 1999 and brewed for a short time by Main Street Beer Company. In 2005, Work Labs developed an ad campaign for the microbrew.
Yesterday, Work Labs Founder Cabell Harris contacted us (after it had been called to our attention by another source) to tell us his 2005 campaign for Work Beer looked strikingly similar to a 2012 New Belgium campaign for Shift Beer. You can see each campaign side by side here.
Over time we've grown to like T-Mobile Girl Carly Foulkes. Even to the point where we looked forward to seeing her prance about in her pink dresses in the latest T-Mobile ad. Not that she showed all kinds of skin or anything but because she had an attractive, feminine demeanor about her when she spoke to the benefits of T-Mobile's 4G awesomeness.
We're not so sure we're going to love her as much now that she's become the "bad girl" and, accordingly to T-Mobile's latest commercial, will be clad in black leather biker gear. We're sure (we hope) she'll still utter T-Mobile's messaging with the same girlishness but we're not so sure about her total transformation to "bad girl."
Cute Carly Foulkes has been T-Mobile's latest spokesperson for a while now. You've likely seen her dressed in her trademark pink (magenta?) dress waltzing through commercials touting just how great T-Mobile is. Well, it appears that hasn't been enough for the telecommunications provider who, in the wake of the failed AT&T take over bid, has lost 802,000 customers.
In an effort to ante-up, T-Mobile, with help from Publicis Seattle, has recast Carly as a leather-clad biker chick and will unleash her over the next two weeks as part of a new national ad campaign.
The initial ad, called Alter Ego, has Carly tearing through her closet presumably in search of something more bad ass to wear. She finds the black leather motorcycle suit and off she goes atop a motorcycle.
Continuing its mission to recruit and exploit every last woman on earth with a hot body, PETA is out with yet another lettuce-fueled GoVeg campaign. This one features Playboy Bunny Sheridyn Fisher sporting a lettuce bikini. The oh-so-witty copy reads, "Be a Binny's Honey. Go Vegitarian."
Yea? If that were true every last man on earth would be eating heads of lettuce in hopes of receiving some intimate love from his hottie of choice.
ARIA Resort & Casino has launched a new SK+G-created brand campaign, "Modern Seduction."
The campaign, which will be unveiled in stages, consists of a series of print ads short web films. The first, The Reveal is online now. Four additional ads with companion webisodes will follow in the coming months: The Motive (May), Entrapment (June), The Raise (July) and The Trap (August).
There are so many things wrong on so many levels with this new Scion iQ campaign. But first, the gist of the campaign. To tout the fact that despite the iQ's small size four adults can still fit in the vehicle, four commercials feature four groups of people in the car eating donuts and drinking milk while the vehicle does...ahem...donuts in a donut shops' parking lot.
So what's wrong with the strategy? Aside from the fact, it's fun to watch people get tossed around a car while trying to eat, is it really smart for the brand to associate itself with what's being communicated in the ads - unsafe driving? Yea, yea, yea. We all know...don't try this at home. But you know, sadly, there are just enough idiots in this world who will see this, try it, crash and then try to sue Scion for their idiocy.