We're Going to Miss T-Mobile's Carly Foulkes

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Over time we've grown to like T-Mobile Girl Carly Foulkes. Even to the point where we looked forward to seeing her prance about in her pink dresses in the latest T-Mobile ad. Not that she showed all kinds of skin or anything but because she had an attractive, feminine demeanor about her when she spoke to the benefits of T-Mobile's 4G awesomeness.

We're not so sure we're going to love her as much now that she's become the "bad girl" and, accordingly to T-Mobile's latest commercial, will be clad in black leather biker gear. We're sure (we hope) she'll still utter T-Mobile's messaging with the same girlishness but we're not so sure about her total transformation to "bad girl."

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by Steve Hall    Apr-18-12    
Topic: Brands, Campaigns, Celebrity, Commercials



T-Mobile Transforms Carly Foulkes From Nice Girl to Bad Girl

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Cute Carly Foulkes has been T-Mobile's latest spokesperson for a while now. You've likely seen her dressed in her trademark pink (magenta?) dress waltzing through commercials touting just how great T-Mobile is. Well, it appears that hasn't been enough for the telecommunications provider who, in the wake of the failed AT&T take over bid, has lost 802,000 customers.

In an effort to ante-up, T-Mobile, with help from Publicis Seattle, has recast Carly as a leather-clad biker chick and will unleash her over the next two weeks as part of a new national ad campaign.

The initial ad, called Alter Ego, has Carly tearing through her closet presumably in search of something more bad ass to wear. She finds the black leather motorcycle suit and off she goes atop a motorcycle.

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by Steve Hall    Apr-16-12    
Topic: Brands, Campaigns



PETA Dresses Playboy Bunny Sheridyn Fisher in Lettuce Bikini

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Continuing its mission to recruit and exploit every last woman on earth with a hot body, PETA is out with yet another lettuce-fueled GoVeg campaign. This one features Playboy Bunny Sheridyn Fisher sporting a lettuce bikini. The oh-so-witty copy reads, "Be a Binny's Honey. Go Vegitarian."

Yea? If that were true every last man on earth would be eating heads of lettuce in hopes of receiving some intimate love from his hottie of choice.

by Steve Hall    Apr-13-12    
Topic: Campaigns, Cause, Celebrity, Racy



ARIA Resort A Giant Phallus in the Sky

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ARIA Resort & Casino has launched a new SK+G-created brand campaign, "Modern Seduction."

The campaign, which will be unveiled in stages, consists of a series of print ads short web films. The first, The Reveal is online now. Four additional ads with companion webisodes will follow in the coming months: The Motive (May), Entrapment (June), The Raise (July) and The Trap (August).

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by Steve Hall    Apr- 5-12    
Topic: Campaigns



Four Reasons Not to Buy A Scion iQ

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There are so many things wrong on so many levels with this new Scion iQ campaign. But first, the gist of the campaign. To tout the fact that despite the iQ's small size four adults can still fit in the vehicle, four commercials feature four groups of people in the car eating donuts and drinking milk while the vehicle does...ahem...donuts in a donut shops' parking lot.

So what's wrong with the strategy? Aside from the fact, it's fun to watch people get tossed around a car while trying to eat, is it really smart for the brand to associate itself with what's being communicated in the ads - unsafe driving? Yea, yea, yea. We all know...don't try this at home. But you know, sadly, there are just enough idiots in this world who will see this, try it, crash and then try to sue Scion for their idiocy.

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by Steve Hall    Apr- 5-12    
Topic: Brands, Campaigns, Creative Commentary, Opinion



adidas Knows We All Run For Different Reasons

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Like David Beckham, Lionel Messi, Derrick Rose and Katy Perry? Then you might like this new Adidas commercial touting the brand's new ClimaCool Seduction running shoe. The ad, which features Perry's latest single, Part of Me, celebrates the fact we all run for different reasons.

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by Steve Hall    Mar-28-12    
Topic: Campaigns



Hitler Sells Shampoo on Turkish TV

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An actual shampoo brand, Biomen, is using imagery of Hitler in a Turkish TV ad. It's not a spoof. It's not a joke. It's an actual ad currently airing in Turkey. The ad's translation reads, "If you're not wearing women's clothes, you shouldn't be using women's shampoo either. Here it is. A real man's shampoo. Biomen. Real men use Biomen."

If there's one constant in this twisted business we call advertising it's that every once in a while we are witness to some of the strangest, most inconceivable happenings. Though the use of Hitler in an ad will unlikely be topped.

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by Steve Hall    Mar-26-12    
Topic: Brands, Campaigns, Commercials, Strange



How a Department Store Made Choosing Holiday Gifts Easy

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For the up and coming holiday season, Israel department store Hamashbir Lazarchan invited shoppers to pick out a gift for their loved ones. The campaign, called Present Simple, consisted of a website where users entered their loved one's details. Those details were then transferred to a live call center, which called the loved one and found out anonymously what they would like to get this holiday. That information was sent to the shopper along with a discount coupon for the specific item.

107,856 calls were made and 2,572 loved ones received the exact gift they wanted.

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by Steve Hall    Mar-23-12    
Topic: Campaigns



Kate Upton Now Selling Skullcandy Headphones

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These days, it seems, Kate Upton is everywhere. She's done ads for Carl's Jr., MLB 2K12, Zoo York and others. Now she's pimping headphones for Skullcandy in a new campaign which Mail Online claims won't work because everyone will be staring at Upton's boobs and not the Skullcandy headphones.

Dressed in a tight, tiny bikini top that isn't able to cover much of her prodigious cleavage, this might be very true. Although just how many more Upton campaigns can the market take before we tire of her and the next new shiny object takes hold?

by Steve Hall    Mar-23-12    
Topic: Campaigns, Celebrity, Racy



Three Reasons Why Sexual Fantasies Never Happen in Real Life

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Now here's an interesting one. Canadian telecom brand Manitoba Telecom Services just launched a Dare Vancouver-created campaign to promote its Amour pay per view porn service. With three spots that appear at first to be your typical porny encounter, the campaign reminds viewers that "Fantasies happen but only on Amour Adult TV." It's quite ingenious actually. To see just how easily a fantasy can be shot down. Much like it always happens in real life. Which, of course, is why we have porn so we don't have to be shot down when we're really in the mood to be...ahem...up..

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by Steve Hall    Mar-22-12    
Topic: Campaigns, Commercials, Racy










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