A new Chevrolet campaign from Goodby Silverstein & Partners injects a bit of new into tired car dealer advertising. The campaign takes on the tone of a sitcom and offers up characters you can relate to...even if they are characatures themselves. The video series, which will be used by Chevy dealer groups, follows the story of Kyle as he begins work at a Chevrolet dealer.
One spot has the sales team shooting each other with toy guns and envisioning themselves in a workplace sitcom. Another features Kyle trying to worm his way intyo a sing-a-long. A third examines Kyle's first day at the dealershiop as he tries to fit in.
The video series was directed by Randall Einhorn who has directed The Office, Modern Family Parks and Recreation and Wilfred.
There's a joke to be made here about Salma Hayek and milk but we're not going to make it. Nope. But we are going to share with you her recent work for the Got Milk campaign. In a new commercial created by Deutsch Hayek frantically searches for milk only to discover it's not so easy to find. Which, in and of itself, is a bit of a stretch since when was the last time you went anywhere and couldn't find milk?
Anyway, Hayek finally finds her milk...from a milk man, of course...and returns home only to find out she needs to go out and buy cereal.
Apparently they have a lot of sex in Singapore. They do it in cars. They do it in bars. They like to hide out and hook up. But they definitely don't like to talk about it. Taking advantage of this hush hush approach to sex, Okomoto Condoms, with help from TBWA\Tequila has launched the Okamoto Freedom Project, an effort to make it easier for Singaporeans to have more sex without getting caught.
The project includes everything from Urban Camouflage which makes a car look empty so you can do it inside without being seen. And an app that transmits a picture from one phone to another that will set off an alarm if your parents walk in the front door (no, the campaign isn't advocating underaged sex. A high percentage of Singapoerans live with their parents up until age 30).
Hmm. Advocating sex. Would never work in America.
With a new safety-focused Volkswagen campaign, Deutsch has taken a bit of a different approach than Crispin Porter + Bogusky did with the brand several years ago. Two new commercials focus on people's mindsets as it relates to automotive safety.
In one commercial, a mother would rather drive her daughter's boyfriend's tricked out lowrider and have her daughter ensconced within the safe confines of a Tiguan. In another, a man obsessed with speed changes his viewpoint as he grows older.
So the shift in approach begs the question. Is focusing less on the shockvertising and more on the importance of loved ones a better strategy for the brand?
Imagine if cell phone company two year contracts and bandwidth limits were applied to everyday situations. Well to tout just how great 4G internet service provider CLEAR is, that's exactly what Venables Bell & Partners did in a new campaign.
The campaign, which will included TV, radio and POS, includes two commercials, Shirts and Magician. In Shirts, a guy is relegated to giving a presentation shirtless because he's...reached his shirt limit. In Magician, a wife wonders why a magician is sitting at the breakfast table only to find out her husband had to sign a two year contract.
Crazy, right? Well so is having to lock yourself into a two year contract or be throttled by your cell phone company.
Earlier this month we noted new "it girl" Kate Upton would be front and center in a new Carl's Jr. commercial. Well, here's a two minute, behind-the-scenes look at the shoot. Kate talks about how she "brings the lingerie" and 72andSunny CCO Glenn Cole talks about how Kate Upton and Carl's Jr. gives young hungry guys what they want. What we want to know is just exactly what these young guys are hungry for.
Yes. It is that time of year. The time of year when the quintessential sports publication, Sports Illustrated, drops all pretense and gives men what they really want; incredibly hot women dressed in tiny little bikinis.
But we're talking about advertising here, not incredibly hot women in tiny little bikinis so stick with us. Acknowledging men's desire to see as many incredibly hot women in tiny little bikinis as they possibly can, Ford placed an ad for the 2013 Mustang in the Swimsuit issue that showed the vehicle and a bikini-clad model who is only partially shown.
I love sex. And I don't like condoms. But these condoms are made differently. Don't ask me details. Frankly I don't care. All I know is they felt different than anything I've tried before. I've heard 97 percent of people who've tried it, recommend it. Worth trying if you like sex. You do like sex don't you?
Now picture a toothy blond rolling around her bed wearing lingerie as she says that in an ever-so-sexy mousey voice. Much better than me saying it, right?
Good God Kate Upton is hot!! OK, now that we have that out of our system we can tell you about Kate Upton's "perfect pitch." The campaign is all about pitching a perfect game and what better representation of perfection is there than than Upton herself?
The 2012 Sports Illustrated Swimsuit cover girl is helping 2K Sports promote MLB 2K12. Along for the ride are Justin Verlander, CJ Wilson, Jay Bruce and David Price all of whom could care less about the game but would love to have Upton and her bulging cleavage wrapped around them.
"Go up...and then around. Up...and then around." Anything you say, Kate. Anything you say.
What took so long? After all, Dos Equis Most Interesting Man has been out there for quite some time. But it seems it's taken a couple of years for the campaign to get spoofed...by another brewer. Check out Breckenridge Brewery's Least Interesting Man created by Cultivator Advertising and Design. He will bore you to death. But he does drink good beer.
Will Dos Equis have anything to say about this homage?