Tearing a page out of Dell's playbook, Mazda's latest spot features sinister robotic women with a minimalist sense of style. Watch as they pursue a cherry-red Mazda 3 with hive mind perseverance, then attack it with off-white paint.
The car sits a moment, bathed in the colour of hotel linens, then scrapes to a start and washes the world in red -- including its (possibly Vicodin-dazed) antagonists. The premise is to fight conformity ... but it looks like one monochrome universe just makes way for another.
It's probably just me. No, I'm sure it's just me but I'll ask the question anyway.:Is there something strange about Miley Cyrus jumping immediately from that Vanity Fair/Annie Leibovitz "scandal" -- where she was portrayed as, well, a bit more sexy than our sexually repressed society can handle -- to an appearance in the Body by Milk campaign, where she sports...white stuff all over her lips?
One could argue it's just a natural transition to the next level of, um, participation in the oh-so-seedy activity of -- OMG! -- engaging in dirty sex acts. But, that would be gross so let's just leave that stuff on the table.
In hopes of selling, I don't know, more sweet potato casserole through May, Boston Market is trying to turn Mother's Day into a month-long event.
Visit The Moms Party to check out the campaign. And if you really want to make the matriarch cringe, upload her picture into a "President of the Moms Party!" poster.
It could always be worse.
Anyway, all members of the Moms Party will get free desserts with purchase through May at Boston Market. The more views your mom-inate (get it? Like "candidate"?) poster receives, the more likely your mom is to become the party leader.
For MTV and the Burma Arts Board, Shilo and Ogilvy & Mather/Amsterdam created the "Burma Viral," which will air on MTV's Times Square Jumbotron and elsewhere around the world.
The film depicts war planes lifting off all over the world and meeting over Burma. I watched with a pinch of irritation as their hatches open, expecting bombs and the requisite sight of human suffering, but -- unexpectedly -- the planes rain a canopy of flowers over the cityscape.
Oh my. These ads for the Sci Fi channel make me want to adopt a sweet little potbellied alien. And name it Oliver. And maybe homeschool it.
The tagline: "Open your heart to science fiction. Adopt Sci Fi." Agency: BETC EURO RSCG 4D (thanks, in:fluencia!).
See the short version, but it's the long one that made me the suffer the angst of shedding genre prejudice. Anime overload, here I come.
- Fast Company loves itself some Alex Bogusky. Enough to compare him to Jesus. No word on whether the author washed his feet with her hair.
- Shelf that silly Microsoft morale video. "It's here and it's hot! Home Depot Solid Gold!"
- To combat the eBay suit, craigslist countersues. Then the nanny found their babas and put them down for a nap.
Having generated reluctant admirers with its "Ugly can be beautiful" campaign in 2005, Crocs now gives us "What a Croc!" -- which has guts in spades, and occasional moments of flair, but is otherwise far less coherent.
See insane screaming man and the pretty pretty princess. The latter is the result of a collabo between Crocs and Jibbitz, self-styled "the official Crocs shoe charm." And you thought those Godforsaken mules couldn't get any uglier.
Thanks AdFreak for bringing "What a Croc!" to our attention.
InGrid Home Security recently tapped video site National Banana -- whose online offerings include "Gay 4 Obama" and "Spitzer Call Girl Resigns" -- to help build some saucy new ads.
See the results of the collabo on InGrid. The idea behind the spots is to compare InGrid's sexy "wired" home security with the cumbersome systems of yore. The out-of-touch dad/embarrassed-young-daughter gimmick was not lost on us.
"Hey Adrants! I don't know if you'd be interested or not, but this homebuilder is hip." (Signed "anon.")
An email like the one above is a really good way of guaranteeing we will quietly hate your company even before we're exposed to its creative. Anyway, check out Shapell Matchmaker, a Shapell Homes campaign that pairs people to their ideal corner of suburbia.
See cheesy video. (Was Bruce Campbell busy?) I took the website quiz, which was kind of fun. My perfect match was the Glens in Gilroy.
So not hip.
In specific, the Honda Pilot will steer you into the path of geriatric ballooning nudists, jetpack users and at least one guy trapped in a cement block. All will be male, and all will be slightly left of your comfort zone.
These unlikely Good Samaritan scenarios highlight the Pilot's merits: rearview camera, navigation with voice recognition and "surprising" fuel efficiency. None of that is terribly unique, but all of it is now lodged in my brain, if only so I can turn the ads into slow-night bar fodder.
But wait! There's print stuff too. See Youtility and Ride Ready, which are less creepy, but also less interesting. Agency: RPA.