Anachronistic Truth Campaign Commercial Gets Blank Stare

truth_stork_blank_stare.jpg

Continuing its illogical idiocy, the Truth campaign has dredged up yet another decades old quote from a "tobacco company executive" who is now likely dead if not certainly retired. This executive, in response to a claim smoking cigarettes during pregnancy can lead to low birth weight said, "...some women would prefer smaller babies."

This is idiotic on so many levels. First, it's an anachronism from 1971. Times have changed and no human with a brain in their head would ever say that today. If this ad ran in 1971, it would make sense. Today, it's a complete disconnect. Attempting to slam a tobacco company for something someone said 37 years ago is just stupid. Second, maybe women did and still do want smaller babies. After all, who really wants to squeeze out a 15 pound fattie? Maybe the guy was repeating something he heard while drunk at a cocktail party and it was taken totally out of context.

more »

by Steve Hall    May- 6-08    
Topic: Campaigns, Cause, Commercials, Worst



Freeze-Packed Used Condoms Call Attention to Beach Pollution

Seafood_posters-7.jpg

If you're one of those beach police dudes, you might want to make sure you take your keys out of your little beach cart before you inform a beachgoer they're on a private beach lest you want an angry walrus to drive off with it. That particular scenario is part of a Saatchi & Saatchi LA-created campaign for the beach protection cause group Surfrider.

Along with an amateur-style video with the walrus antics, which, let's be honest, is pretty lame, comes seafood packaging placed in local farmer's markets which don't contain fish, rather various collections of trash collected from the beach. Not exactly the sort of thing you'd want to see when digging through the cooler for that prefect cut of fish.

more »



Chuck's Richer than Sin, But He Won't Treat You Like a Dog

talk-to-chuck-animation.jpg

I spent most of the weekend catching up on Desperate Housewives and Lost on ABC.com. As a result, I got really chummy with Charles Schwab's "Talk to Chuck" campaign.

"Talk to Chuck" brings interpolated rotoscoping -- the process of animating over live action -- to a fresh audience. (Think Waking Life and A Scanner Darkly. All the effects without the substance abuse!)

more »

by Angela Natividad    May- 5-08    
Topic: Brands, Campaigns, Commercials, Online



College of Notre Dame Straps Students to Space Ships!

not-a-desk-thumb.jpg

The College of Notre Dame takes lessons from the surrealists to draw students to its desks -- or, well, "rockets."

Some things are better left to the imagination. Can you imagine how crappy it would have been if Magritte had elaborated on his "not a pipe" concept? "This is not a pipe. It's a funnel! A schoolbus! A sneak-peek into your soul!"

by Angela Natividad    May- 5-08    
Topic: Campaigns, Online



Say, How About You Bring the Fleshy One a Little Closer.

zoo_bts_sausage.jpg

The Calgary Zoo is running a warped print campaign that depicts how animals must see people -- and their drool-worthy spawn -- from within the steel cages.

Might make you think twice about parading your kid around all the lions, tigers and bears. Ads of the World has more.

by Angela Natividad    May- 5-08    
Topic: Campaigns, Magazine, Strange



Why Would Anyone Jump Through Hoops to 'Experience' Your Ad?

jackdaniels-racer.jpg

Check out this Jack Daniel's racing effort at your own risk. It'll appropriate your screen with its king-sized pop-up, deluge you with laggage and in some cases make you download software you don't want. And you STILL have to enter your birthdate.

All this to learn more about Jack Daniel's sticker-strewn Impala SS? No-bloody-thank-you.

You need either big balls or a life-changing message to force somebody through all this nonsense. And frankly, my life feels roughly the same.

by Angela Natividad    May- 2-08    
Topic: Brands, Campaigns, Online, Sponsorship, Worst



Chatterous Gets You Laid, Spoken Word Promotes Healthcare, Starbucks Points Fingers, Acura Sucks Up

healthcare-spoken-word.jpg

- There's something about spoken word poetry that makes us clench our glutes. You know, like someone about to suffer something unavoidably bad. This spoken word PSA by "MIKE-E" for the American Cancer Society wasn't terrible, but we winced all through it anyway.

- Google Maps, meet GTA IV.

- So Twitter went down for just exactly too long, and in that time frame Jolie O'Dell discovered Chatterous (now in alpha!). It will get you laid.

- New Google killer on the loose. You know what's fun? Googling "Google killer".

- Starbuck's profits fell 28 percent compared to this time last year. Bummer. CEO Schultz says the crappy numbers "reflect the sharp weakening US consumer environment."

- Acura's TSX hopes to endear itself to Millennials by pointing out how we don't sleep. EVER. Printwork by RPA.

by Angela Natividad    May- 1-08    
Topic: Brands, Campaigns, Cause, Magazine, Online, Promotions, Video



Guy Ritchie Fuses Glory to Mayhem in Nike Soccer Spot

guyritchie-nextlevel.jpg

For client Nike, 72andSunny tapped Guy Ritchie to direct "The Next Level," a two-minute romp in the skin of an Arsenal soccer player.

Get a throbbing sense of a day in the life: star chums in your face, women kissing your fingertips, vomming behind the water coolers, knocking teeth out in the shower, admiring the other guy's sportier socks.

All that grit-dipped glam for the taking. Don't you wanna go quit school and play soccer?

Go be a hero and bend it.

by Angela Natividad    May- 1-08    
Topic: Brands, Campaigns, Celebrity, Good, Video



Imagine if Every Douche Had a Rogue Mustache

rogue-mustache.jpg

I was probably sold on this video around the time Big Man on Campus went, "Cat gut. She's got more torque than most players can deal with."

The spot, for Wahl Trimmers, was put together by Leo Burnett, Detroit; Caviar Films, Beast Editorial, and Pluto and Milagro Post. If you're wondering why it needed so many supple fingers, you haven't watched it yet. Manipulating the furry rogue required genius.

Funny about Leo Burnett though. Isn't that the agency whose creatives grew 'staches for charity?

by Angela Natividad    May- 1-08    
Topic: Brands, Campaigns, Good, Online, Video



Here's Something to Help You Feel a Brit Different

henry-from-london.jpg

To distract from the UK's buzzkill of a climate, VisitBritain highlights the quirky Brits. (Think The Office, Spamalot and fried fish with mushy peas. They have much to teach us.)

Be a Brit Different (get it? GET IT?!!!!!) avails users to British bloggers and preferred music and movies, in addition to must-see destinations. It's a culture extravaganza.

Bloggers, which are heavily promoted, were recruited for their "Britishness." Content won't be filtered; then again, I haven't seen anything super-racy -- although Henry from London sorta reminds me of Bruce Campbell for Old Spice.

TBWA's TEQUILA\ built the site and conducted online outreach. The site targets East and West Coast Boomers that did the touristy travel stuff and want Real Culture.

by Angela Natividad    Apr-30-08    
Topic: Brands, Campaigns, Good, Online








Stanton Optical


Featured FREE Resource: