College of Notre Dame Straps Students to Space Ships!

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The College of Notre Dame takes lessons from the surrealists to draw students to its desks -- or, well, "rockets."

Some things are better left to the imagination. Can you imagine how crappy it would have been if Magritte had elaborated on his "not a pipe" concept? "This is not a pipe. It's a funnel! A schoolbus! A sneak-peek into your soul!"

by Angela Natividad    May- 5-08    
Topic: Campaigns, Online



Say, How About You Bring the Fleshy One a Little Closer.

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The Calgary Zoo is running a warped print campaign that depicts how animals must see people -- and their drool-worthy spawn -- from within the steel cages.

Might make you think twice about parading your kid around all the lions, tigers and bears. Ads of the World has more.

by Angela Natividad    May- 5-08    
Topic: Campaigns, Magazine, Strange



Why Would Anyone Jump Through Hoops to 'Experience' Your Ad?

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Check out this Jack Daniel's racing effort at your own risk. It'll appropriate your screen with its king-sized pop-up, deluge you with laggage and in some cases make you download software you don't want. And you STILL have to enter your birthdate.

All this to learn more about Jack Daniel's sticker-strewn Impala SS? No-bloody-thank-you.

You need either big balls or a life-changing message to force somebody through all this nonsense. And frankly, my life feels roughly the same.

by Angela Natividad    May- 2-08    
Topic: Brands, Campaigns, Online, Sponsorship, Worst



Chatterous Gets You Laid, Spoken Word Promotes Healthcare, Starbucks Points Fingers, Acura Sucks Up

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- There's something about spoken word poetry that makes us clench our glutes. You know, like someone about to suffer something unavoidably bad. This spoken word PSA by "MIKE-E" for the American Cancer Society wasn't terrible, but we winced all through it anyway.

- Google Maps, meet GTA IV.

- So Twitter went down for just exactly too long, and in that time frame Jolie O'Dell discovered Chatterous (now in alpha!). It will get you laid.

- New Google killer on the loose. You know what's fun? Googling "Google killer".

- Starbuck's profits fell 28 percent compared to this time last year. Bummer. CEO Schultz says the crappy numbers "reflect the sharp weakening US consumer environment."

- Acura's TSX hopes to endear itself to Millennials by pointing out how we don't sleep. EVER. Printwork by RPA.

by Angela Natividad    May- 1-08    
Topic: Brands, Campaigns, Cause, Magazine, Online, Promotions, Video



Guy Ritchie Fuses Glory to Mayhem in Nike Soccer Spot

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For client Nike, 72andSunny tapped Guy Ritchie to direct "The Next Level," a two-minute romp in the skin of an Arsenal soccer player.

Get a throbbing sense of a day in the life: star chums in your face, women kissing your fingertips, vomming behind the water coolers, knocking teeth out in the shower, admiring the other guy's sportier socks.

All that grit-dipped glam for the taking. Don't you wanna go quit school and play soccer?

Go be a hero and bend it.

by Angela Natividad    May- 1-08    
Topic: Brands, Campaigns, Celebrity, Good, Video



Imagine if Every Douche Had a Rogue Mustache

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I was probably sold on this video around the time Big Man on Campus went, "Cat gut. She's got more torque than most players can deal with."

The spot, for Wahl Trimmers, was put together by Leo Burnett, Detroit; Caviar Films, Beast Editorial, and Pluto and Milagro Post. If you're wondering why it needed so many supple fingers, you haven't watched it yet. Manipulating the furry rogue required genius.

Funny about Leo Burnett though. Isn't that the agency whose creatives grew 'staches for charity?

by Angela Natividad    May- 1-08    
Topic: Brands, Campaigns, Good, Online, Video



Here's Something to Help You Feel a Brit Different

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To distract from the UK's buzzkill of a climate, VisitBritain highlights the quirky Brits. (Think The Office, Spamalot and fried fish with mushy peas. They have much to teach us.)

Be a Brit Different (get it? GET IT?!!!!!) avails users to British bloggers and preferred music and movies, in addition to must-see destinations. It's a culture extravaganza.

Bloggers, which are heavily promoted, were recruited for their "Britishness." Content won't be filtered; then again, I haven't seen anything super-racy -- although Henry from London sorta reminds me of Bruce Campbell for Old Spice.

TBWA's TEQUILA\ built the site and conducted online outreach. The site targets East and West Coast Boomers that did the touristy travel stuff and want Real Culture.

by Angela Natividad    Apr-30-08    
Topic: Brands, Campaigns, Good, Online



Google Goes Dotty, Viper Seeks Victims, Buzzd Proves Quieter than We Thought

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- Based in Japan? Imbue your iGoogle page with spirit of cheetah. Via @michaelallison.

- Because moms need $100 jeans too. Tummy tucker? Better still.

- This online effort for Absolut's "In an Absolut World" campaign lets you spy on the prime minister of Australia from four security cameras. Prank call or order him Chinese food. Sometimes he does Tai Chi. By TEQUILA\ Australia.

- The Missouri Lottery invites you to answer the call of Viper. I wouldn't. Well, maybe if I got lotto money for it.

- Buzzd put together a product demo to show off its "killer features." Get this: It HAS NO SOUND. Dude, these days even PowerPoints have sound. Was the brains of your operation out sick?

by Angela Natividad    Apr-30-08    
Topic: Campaigns, Online, Packaging, Promotions



Jetblue Improves Flying Experience with Shiny New Euphemism

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To keep wandering eyes from noticing it has stopped being cheap and its service has gotten all gnarly, Jetblue has launched "Happy Jetting" -- a campaign that encourages you to think that when you fly Jetblue, you ain't flyin', baby. You're jetting.

Right now I'm loving how the site, which is supposed to preach the benefits of Jetblue's user friendliness and "jetting" philosophy, hosts jack beyond an error page.

Way to jet, idiots!

by Angela Natividad    Apr-30-08    
Topic: Bad, Brands, Campaigns, Online



Come On, Guy, Everybody Loves a Pun!

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Pay no attention to the gorgeous woman used in every shot of this teaser. We're not even sure why she's there. The real star of this promotional series is ... wait for it...

more »

by Angela Natividad    Apr-30-08    
Topic: Brands, Campaigns, Commercials, Online, Promotions, Television










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