With but ten words, this new campaign for Mike's Hard lemonade says so, so much. It's got the sexual angle. It's got the anti-politically correct angle. It's got the men will be men angle. It's got a vaguely-veiled, mildly homophobic angle (OK, maybe that's a stretch). It's got the geeks are idiots angle.
All of which makes perfect sense because it comes to us courtesy of that agency with the website that is so "over-the-top, too-cool-for-school and testosterone-laden, it makes Mad Men look like an AWNY convention on steroids...uh...progesterone," Amalgamated.
Tonight was the awards ceremony for the One Show College Competition, for which schools nationwide turned in their top student portolios. See some here.
Doritos -- which in the last couple of years has devoted much of its promotional budget to lobbing cash at "creative" users (1, 2, 3) -- also solicited a campaign brief seeking "Doritos advertising that is iconic as Doritos."
The word "iconic" sparked interesting conversation after the show. Links to video below.
And now, for the final act, Fiat will pull a rabbit out of a...tortoise shell? Damn. Why do marketers always have to go a mess with magical metaphors just to create strange looking ad campaigns? Oh well. All in good fun. Oh and to sell a few cars as well.
Along with a rabbit shacking up in tortoise shell, the campaign offer an owl sprouting peacock feathers and a spider sporting a beetle shell. Somehow this sells cars. Giovanni + DraftFcb, São Paulo created.
Who knew? For those who don't venture outside the five burroughs very often, it might come as a surprise that the entire state of New York isn't covered with black top. Yes, according to the new Saatchi & Saatchi-created I Love New York campaign, the state apparently has farms, grass, rivers, lakes, waterfalls, vineyards and all kinds of other stuff that's not made out of concrete. Who knew?
The campaign aims to increase tourism by 30 percent by 2020. Three of the print ads can be seen here.
Continuing its illogical idiocy, the Truth campaign has dredged up yet another decades old quote from a "tobacco company executive" who is now likely dead if not certainly retired. This executive, in response to a claim smoking cigarettes during pregnancy can lead to low birth weight said, "...some women would prefer smaller babies."
This is idiotic on so many levels. First, it's an anachronism from 1971. Times have changed and no human with a brain in their head would ever say that today. If this ad ran in 1971, it would make sense. Today, it's a complete disconnect. Attempting to slam a tobacco company for something someone said 37 years ago is just stupid. Second, maybe women did and still do want smaller babies. After all, who really wants to squeeze out a 15 pound fattie? Maybe the guy was repeating something he heard while drunk at a cocktail party and it was taken totally out of context.
If you're one of those beach police dudes, you might want to make sure you take your keys out of your little beach cart before you inform a beachgoer they're on a private beach lest you want an angry walrus to drive off with it. That particular scenario is part of a Saatchi & Saatchi LA-created campaign for the beach protection cause group Surfrider.
Along with an amateur-style video with the walrus antics, which, let's be honest, is pretty lame, comes seafood packaging placed in local farmer's markets which don't contain fish, rather various collections of trash collected from the beach. Not exactly the sort of thing you'd want to see when digging through the cooler for that prefect cut of fish.
I spent most of the weekend catching up on Desperate Housewives and Lost on ABC.com. As a result, I got really chummy with Charles Schwab's "Talk to Chuck" campaign.
"Talk to Chuck" brings interpolated rotoscoping -- the process of animating over live action -- to a fresh audience. (Think Waking Life and A Scanner Darkly. All the effects without the substance abuse!)
The College of Notre Dame takes lessons from the surrealists to draw students to its desks -- or, well, "rockets."
Some things are better left to the imagination. Can you imagine how crappy it would have been if Magritte had elaborated on his "not a pipe" concept? "This is not a pipe. It's a funnel! A schoolbus! A sneak-peek into your soul!"
The Calgary Zoo is running a warped print campaign that depicts how animals must see people -- and their drool-worthy spawn -- from within the steel cages.
Might make you think twice about parading your kid around all the lions, tigers and bears. Ads of the World has more.
Check out this Jack Daniel's racing effort at your own risk. It'll appropriate your screen with its king-sized pop-up, deluge you with laggage and in some cases make you download software you don't want. And you STILL have to enter your birthdate.
All this to learn more about Jack Daniel's sticker-strewn Impala SS? No-bloody-thank-you.
You need either big balls or a life-changing message to force somebody through all this nonsense. And frankly, my life feels roughly the same.