Next Cockroach You See, Shake the Raid and Think Zoo York

Ugh. Watch some street hoods spray paint Zoo York's logo on roaches, then shower them onto people in the Manhattan business district.

And here, in a concept slightly more benign, one roach calls another a "no-good cocksucking piece of shit asshole douche."

Nice one. Gotta use it some time, possibly on one of the bustier interns. And in other news, what the fucking-fuck-FUCK?

more »

Indian Jeans Brand Craps on America

With piercing headlines such as "America is the police of the world. Don't wear its uniform." and "If you were reading this on a New York street, you would be mugged by now," Mumbai jeans brand Sunnex isn't mincing words when it comes to how many parts of the world view America. Right or wrong, that's what's being said. Hopefully, things will change in the future and everyone will love us again.

As long as the Chinese don't fart in unison and blow us all off the planet.

The Walls Don't Just Have Ears; They've Also Got Some Big-Ass Eyes

This is part of a four-sided pullout for Benjamin Moore's line of Aura paints. The first side reads, "Your life is your inspiration." The spread, which is here, reads, "Your walls are your canvas."

That's moving and all, but imagining the incorporeal faces of my ancestors staring out of my walls puts me way out of interior design mode. And more into, well, therapy mode.

Hey Look, Another Riff on the Periodic Table. And with Widgets!

"Get a Happy Face," St. Ives' virgin foray in digital marketing, launched today. Each St. Ives Elements product page includes a cereal surprise: widgets that help improve your life!

These include a weather widget, which tells you what to wear and how much sunblock to smear on; a goal-setting widget; a workout widget; and cavity-sweet extras like Olive You e-cards, encouraging bedtime text messages and a (as in ONE) video of a laughing baby.

Random. But I did like the ghost bib.

The site was put together by EVB/SF and will be promoted via banner ads and in select print pubs. St. Ives is part of the Alberto Culver family, which includes other drug store staples like VO5 and Tresemme.

Maidenform Backless Bra Too Small For Busty Adrants Interns

Just what is it about guys and bras? It's like the subject comes up and we're in high school all over again, snapping the bra of the cute girl sitting next to us in social studies. Oh yes, breasts make boys (and men) do very stupid things. Sadly (or maybe not), snapping the back of a girl's bra may be a thing of the past if this backless bra from Maidenform takes off.

Created by ABC American Inventor contestant Elaine Cato, the bra is getting a big creative and media push from VIA Group, which will launch campaign "This Feels Right" with the tag "Out with the old, in with the new." Media will consist of women's magazine's, outdoor and online.

more »

Nothing Spells Scandal Like Fantasy Baseball!

America's two favourite pastimes, baseball and soap operas, meet at this most unexpected intersection.

"Endless Drama," a campaign where pipe dreams collide and deception runs rampant, is Arnold's saucy way of saying, "Play a little fantasy baseball on ESPN's tab. Because hey, face it, kid. It's not like you have the balls* to pick up a real bat and face the outside world anyway."

more »

Smooth-Talkin' Beetle Flatters Model into Frenzy ... and Vice-Versa

Meet Max, the classic '64 Volkswagen Beetle and star of VW's new campaign. In it, Max is a German talk show host who interviews people like Heidi Klum and David Hasselhoff of Baywatch.

He's not the tough-truths type. Check out the Heidi Klum interview. If Heidi and Max each had a phallus, they'd both be bent double.

Nice shoes though, Heidi. The soles matched Max's hood after that "German engineering is so sexy!" line you gave him.

Aquafina Pins Piniella for Daily Words of Wisdom

If the bobblehead starts talking to you, squeeze the wheel and look straight ahead. It's probably just an Aquafina promotion.

To celebrate its snappy new designation as "Official Water of Major League Baseball" (sorry, there's an official water?), Aquafina has launched Lou's Daily Affirmations, featuring Lou Piniella.

Put together by Tribal DDB Dallas, yesterday's affirmation was "Life is always more interesting with a bat in your hands."

No need to tell me twice. The pinata might need convincing though.

To Combat Underage Drinking, Alabama Targets Parents, Not Kids

The Parentalyzer was put together by Red Square Agency to tackle underage drinking in Alabama. It has stats on drinking and driving, tips for keeping tabs on teens, and ads where parents openly admit to letting their critters sip the sauce every once in awhile.

This is one of those campaigns that would piss me off if I were a bottle-slinging Alabama mom, but it's otherwise a riot to inflict on other people. (Especially while they're at work!) Are you brave enough to take the Parentalyzer quiz, which -- unlike your closest friends -- might be man (or, well, machine) enough to tell you that you're raising a future member of the AA?

Think about that over a nice soothing gin.

more »

Because Wouldn't It Be Awesome if Alkies Had a Holiday?

One more reason to join AdGabber: Hearing about Proposition 3-17, Guinness' (childish?) attempt to turn alkie shenanigans into a legit holiday, well before St. Patrick's Day.

Failing that, you could always hit your nearest college town and go hashing every week.

more »