For client Nike, 72andSunny tapped Guy Ritchie to direct "The Next Level," a two-minute romp in the skin of an Arsenal soccer player.
Get a throbbing sense of a day in the life: star chums in your face, women kissing your fingertips, vomming behind the water coolers, knocking teeth out in the shower, admiring the other guy's sportier socks.
All that grit-dipped glam for the taking. Don't you wanna go quit school and play soccer?
Go be a hero and bend it.
I was probably sold on this video around the time Big Man on Campus went, "Cat gut. She's got more torque than most players can deal with."
The spot, for Wahl Trimmers, was put together by Leo Burnett, Detroit; Caviar Films, Beast Editorial, and Pluto and Milagro Post. If you're wondering why it needed so many supple fingers, you haven't watched it yet. Manipulating the furry rogue required genius.
Funny about Leo Burnett though. Isn't that the agency whose creatives grew 'staches for charity?
To distract from the UK's buzzkill of a climate, VisitBritain highlights the quirky Brits. (Think The Office, Spamalot and fried fish with mushy peas. They have much to teach us.)
Be a Brit Different (get it? GET IT?!!!!!) avails users to British bloggers and preferred music and movies, in addition to must-see destinations. It's a culture extravaganza.
Bloggers, which are heavily promoted, were recruited for their "Britishness." Content won't be filtered; then again, I haven't seen anything super-racy -- although Henry from London sorta reminds me of Bruce Campbell for Old Spice.
TBWA's TEQUILA\ built the site and conducted online outreach. The site targets East and West Coast Boomers that did the touristy travel stuff and want Real Culture.
- Based in Japan? Imbue your iGoogle page with spirit of cheetah. Via @michaelallison.
- Because moms need $100 jeans too. Tummy tucker? Better still.
- This online effort for Absolut's "In an Absolut World" campaign lets you spy on the prime minister of Australia from four security cameras. Prank call or order him Chinese food. Sometimes he does Tai Chi. By TEQUILA\ Australia.
- The Missouri Lottery invites you to answer the call of Viper. I wouldn't. Well, maybe if I got lotto money for it.
- Buzzd put together a product demo to show off its "killer features." Get this: It HAS NO SOUND. Dude, these days even PowerPoints have sound. Was the brains of your operation out sick?
To keep wandering eyes from noticing it has stopped being cheap and its service has gotten all gnarly, Jetblue has launched "Happy Jetting" -- a campaign that encourages you to think that when you fly Jetblue, you ain't flyin', baby. You're jetting.
Right now I'm loving how the site, which is supposed to preach the benefits of Jetblue's user friendliness and "jetting" philosophy, hosts jack beyond an error page.
Way to jet, idiots!
Pay no attention to the gorgeous woman used in every shot of this teaser. We're not even sure why she's there. The real star of this promotional series is ... wait for it...
Life can be cruel. Here's a simple salve for that one time you:
o Were trapped in an elevator with diarrhea
o Discovered your adult illegitimate child
o Failed to pass for yourself in a lookalike contest (featuring Erik Estrada!)
Shop Bloom! It's the only grocery store I know of that's located in a cartoon meadow.
- Big spenders who can't be bothered to attend a fashion show: Prada wants your business. Click on "Prototypes Auction" at Prada.com to see what's bid-worthy.
- Product packaging can be vastly improved with the addition of Braille.
- Twitter, allegedly the 439th largest social networking site, is deemed niche but influential. (The niche aspect is part of what makes something influential in the first place ... right?)
- Yelp.com released a self-serving documentary to showcase its whole anti-Zagat, down-with-the-homies feel. The mini-doc was fast made mockumentary fodder by the anti-Yelp Elite, which seem to think Yelp's all about hair. No arguments here. And apparently Yelpers find the mock more amusing.
However douchey you say rich media is, you know in truth that you love those interactive executions. If you could, you'd splatter them across the four edges of Internet so everyone can experience the scope of your cool.
Don't be ashamed; Eyeblaster loves them too. To ensure your life's work will never be forgotten, it launched the Creative Zone: a gallery of Precious Moments in Rich Media.
Heaven help your grandkids if this is the scrapbook you plan to bust out with at teatime.
Volkswagen has broadened its talk show host campaign, featuring Max the talking '64 veedub, with the debut of What the People Want.
The site lets people submit simple yes-or-no polls. When you respond to one, you get to see how many people want what you voted for. Stuff we've learned: 66 percent of the people want free candy and endless sunshine. 93 percent want cars to run on something other than gas. 42 percent want to live forever.