It's An Ad Contest for CATS!

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In tangent with Cat Fancy, Petfinder.com has launched "Cats Rule!", an ad contest that aims to do two things:

- Improve public perception of cats
- Encourage people to adopt homeless ones

Entrants must create a 7x10" print ad that demonstrates "the value and importance of cats, specifically of adopting one." The winner gets a full-page run in Cat Fancy's September issue. It will also appear on Catchannel.com and Petfinder.com.

That's one thing I don't get about this campaign. If its purpose is to alter negative public perceptions of cats, why preach to the saved? Get that bad-boy a full spread in Modern Dog or ... hell, Dwell.

The deadline for submissions is May 23. See guidelines. If after the height of lolcat and Caturday you can't put together a bangin' cat ad, sell your Big Black Pencil and go be an accountant somewhere.

by Angela Natividad    Apr-28-08    
Topic: Campaigns, Cause, Trends and Culture



Comedy Central Takes Giggles Serious

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To demonstrate how serious Comedy Central takes comedy, kempertrautmann/Hamburg hand-drew a few classic gags. This is the continuation of a campaign that won Comedy Central some love at Cannes.

See bucket over door and thumbtacks on chairs. Also see how I'm struggling not to yawn.

by Angela Natividad    Apr-28-08    
Topic: Brands, Campaigns, Magazine



Life's Too Short; Don't Get Boxed In

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This is awesome. Jobsintown.de used the "people on display" gimmick (other examples: 1, 2, 3) to drive this point home: "Life's too short for the wrong job!"

Cog-in-the-wheel miserati are trapped inside self-service machines. Catch them toiling away in ATMs, vending machines, photo booths and coin-op washers.

No real people were actually encased; otherwise, this might have been kinda risky.

Part of what I liked about this campaign was the sheer variety in the implementation. It's like somebody saw human hands behind every device we take for granted.

Thanks to the people at influencia for sending it over.

by Angela Natividad    Apr-28-08    
Topic: Campaigns, Good, Outdoor, Poster



Dykes Like Ike, Vespa Users Headless, Soulless Businesses Sing, Feminine Mystique for Sale

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- Senior exec Alan Cohen of Interpublic was named US CEO of OMD. Cohen has worked at 20th Century Fox, ABC and NBC.

- Rock stars aren't made. They're mothafuckin' born.

- Here's a Vespa campaign where people's heads are replaced with Vespa S headlights and handlebars. BlotTO gets philosophical about it. And for some reason, we're thinking East London decapitator meets hipster Terminator.

- Think political smear campaigns are bad now? You clearly haven't lived that long. Our favourite: "Millard" is a pussy name. Followed closely by Dykes like Ike. (Look at that smile. How could they not?)

- EPM Comm has published a very expensive brochure to teach marketers about women. Because come on, it's not like you know any real ones.

more »



Mercedes C and E-Class Bear Ghosts of an Illustrious Past

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"I think I need to talk to you about something."

"Yeah? What's up?"

"You know my new Mercedes? It's haunted."

"...Haunted."

"Yeah."

"You'll have to elaborate on that."

more »

by Angela Natividad    Apr-24-08    
Topic: Brands, Campaigns, Commercials, Strange, Television



Carlsberg Elevates Stature of Beer Babe Commercial

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It's tired. It's old. It's predictable. But it speaks the truth. Yes. Beer. Hot women. And one track mind guys. Ah yes, the quintessential beer commercial. This time it's from Carlsberg Lite who entices three guys with the allure of white-clad fitness trainers...and beer. Created by Saatch & Saatchi Simko, the ad at leasts elevates the tactic a step or two above the Coors Twins or the famed mud wrestling beer babes of yore.

Ooops. it's sorta been done before. Sorry guys.

by Steve Hall    Apr-24-08    
Topic: Campaigns, Creative Commentary



'OMGWTFBBQ?!' is a Universal Sentiment...

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...And Jagermeister's going for the glory. If in doubt, consider the curly straw action that ends each spot in these anti-Jager commercials. The logic, via Philipp and Keuntje GmbH:

For 6 years now Jagermeister has been positioned as the THE WILD DRINK. So our idea was to show the brand the way it is not, rather than the way it is. To do this, we developed a fictitious product - the exact opposite of Jagermeister: NotJagermeister.

"NotJagermeister." I guess Pixie Love Juice was taken. I only wish I'd been better prepared for the sparkly cock thrust. But that's the thing about zealous penises. They always hit you when you least expect them.

more »

by Angela Natividad    Apr-23-08    
Topic: Brands, Campaigns, Online, Strange



Alicia Visits Motherland, Fights AIDS, in Documentary Special

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A soft-hued, angelic Alicia Keys appears -- on a first-name basis! -- for Alicia in Africa, a documentary following her efforts with Keep a Child Alive. (Not to be confused with that other video work she does.)

The film is streaming on the official site as well as on Blip.tv, which provided the video player; and on MySpace. (It's a wonder people still bother with that.) You can also download it for free on Spiral Frog.

But let's cut to the chase. KIDS! In AFRICA! With AIDS! Go DONATE.

by Angela Natividad    Apr-23-08    
Topic: Campaigns, Cause, Celebrity, Online, Sponsorship, Video



Liberty Mutual Uses Sentimental Camera Eye to Explore Responsibility

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Remember Chicken Soup for the Soul before it got all commercial and had spin-offs for grandparents, moms, kids, and your apathetic father? Imagine if it were audio/visual, and that would get you The Responsibility Project, a series where four RSA directors try interpreting what it means to be responsible. Commissioned by Hill Holliday for Liberty Mutual.

See Mandy and Lester by Lena Beug. You may find it bears a slight resemblance to your childhood -- if you're squinting, and your neighbors were named Kevin and Paul.

more »

by Angela Natividad    Apr-23-08    
Topic: Brands, Campaigns, Online, Video



Adidas: Bigger's Always Better, and Don't Forget the Aerosol!

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To propel its classic kicks back into salience, Adidas made a gigantor pair of Superstars and gave one shoe to each coast.

I did The Eyeroll when a bunch of dudes started whipping out spray paint cans because the first thing a brand does in crisis is reach for a graffiti artist. (Adidas also did the tagging thing last year and the year before. Plus, Reebok and Converse have already peed on this hydrant.)

But the resulting footwear is (of course) pretty dope. If in doubt, a whole three seconds of the video is devoted to recording some dude in a doo-rag giving Adidas props.

Sam Flores and Upper Playground designed the left coast sneak; NYC and Surface2Air, Paris handled the right. Thanks in:fluencia for pushing the news our way.

by Angela Natividad    Apr-23-08    
Topic: Brands, Campaigns, Guerilla, Video










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