Moby tests the limits of your self-esteem with this popularity contest for his new album.
Entrants are competing for control of the guestlist for Moby's entire UK launch party. The trick is to "fill the place with 1500 mates, or mates of mates or their mates." To flood the house, UK players get friends to MMS 63333 with a unique guestlist ID. Back on the website, your audience swells as the messages roll in.
Five ambitious promoters will be awarded "party crasher" tickets for punting the fete in the most original way and posting a video on YouTube. Pretty neat campaign. Seems like a helluva lot of work though. Put together by archibald ingall stretton.
We really love neolithic sentences like "Get more cowbell," which is probably why the agreeably retro Get a Load of Milk site is so endearing, even though it's otherwise useless, because it's PC optimized and we're on a Mac.
At least the new mobile site works all right. Oh wait. No it doesn't. It's optimized for video-friendly phones like the Sony Ericsson K85i Rogers Vision, and our BlackBerry ain't that.
Do the milk men hate us? Come on, guys. We eat cereal too.
- Milk makes baby-eating witches insecure about their looks. Dude. Did she just try passing her wart off as a mole?
- Cops with Slingbox and a bullhorn wreak havoc. "Haaands up. COME ON, THREE POINTER!"
These Raggedy Ann & Andy refugees are characters in a new Zune ad called Piece of Me, Piece of You. Girl bites boy, boy becomes zombie, and together they turn the world into a community of undead extras with jazz hands. Very Tim Burton.
Not as good as the last Zune ad, but still cool. Suddenly these spots are something to look forward to, you know? And it's neat how the whole "sharing" theme always carries over.
The spot, which debuted last night, was written by Three Legged Legs and produced by Green Dot Films for agency 72andSunny. That catchy-ass song is "Fancy Footwork" by Chromeo.
The Massachusetts Office of Travel & Tourism went on a $4.5 million spree and produced 90 different ads, shot by Mullen, to illustrate Massachusetts and its uninspired "It's all here" slogan.
Each spot is a quick-and-dirty tour of things in Massachusetts you might want to experience: kayaking, the Mayflower, the Norman Rockwell Museum, the Franklin Park Zoo, Chatham, Provincetown... Geez, naming all this stuff is tiring. See it all live on MassVacation.
You know what would really have spiced this whole thing up? A Mooninite or two, Where's Waldo?-style.
And he's channeling John Travolta! (Thanks, MTLB.)
There you have it. Fame makes everybody a dancing monkey. Or it could just be SXSW aftershock.
Watch big mean tractors climb hills, lift dirt, pop wheelies and whatnot. Every once in awhile you might see a Vanna White protege in a hard hat.
Brought to you by those crazy kids at John Deere and agency Tattoo, the Smackdown is a promotional event for John Deere's 313 Skid Steer. The real thing goes down on April 15 and will be marketed through dealerships and via online video.
Bring your tractor. Bring your balls. And prepare to showcase your manliness in a ferocious game of tractor tug-o'-war.
Sony's PR people sent The Bottom Rung some teaser shots for the 2008 Bravia campaign. Instead of deluging us with color like in previous ads (yarn pyramid, technicolor bunnies), looks like Bravia's gone soapy, sudsy, foamy white.
Magically delicious. Where childproof fantasy places are concerned, a bubble bath world is right up there with a bubble wrap city.
Check out Blue, Dots and Blips, three ads by ATTIK for the Lexus IS F. The trick is to drive home the message, "The new Lexus is F."
And what is F?
"F is everything you thought we weren't," the saucy new microsite confidently croons.
That probably generated traffic trouble.
The sex-and-candy action took place last month in Sao Paulo, when 40 panty-clad girls stood eating chocolate body parts in public places. Pics appeared on Irresistivel.net, which pinpointed their locations and Orkut profiles via Google Maps.