Devon and Amanda Denialer Drop in on Toronto Life

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Had another run-in with the Denialer family, the stars of Mackenzie Investments' "Burn Rate" ad campaign, over the weekend.

Last time it was with Mama Denialer, who spends to ease her pain because she's too Botoxed to cry. This time I moused over her spawn, sitting sandwiched in a skyscraper ad on Toronto Life. Devon gave the page a once-over and snarled, "Every moment we spend on this page, you're keeping me from shopping."

"Life is so unfair," Amanda agreed with a sigh. I wanted to comfort her because part of me is scared she'll graduate to other forms of cautionary advertising. Hang in there, Amanda. Buy some Skechers or something.

by Angela Natividad    Apr- 6-08    
Topic: Brands, Campaigns, Online



Here is an Ad About Struggle

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"Soul Soldiers" is a reminder about the black guys who fought for America in Vietnam, even as they struggled against racist beliefs at home.

The ad is for the Senator John Heinz History Center and it ran through '07. It got an award for cultural awareness at the ADDYs last month.

by Angela Natividad    Apr- 4-08    
Topic: Campaigns, Cause, Good



Voyeurism, Vodka and Nudity Wave the Flag for High Art

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Over 21? Neato. That means you can see Christi naked, or at least flashes of nakedness while Christiania -- a vodka company that digs nudity -- walks you through its 2008 NEW CLASSIC NUDE ART competition rules and regs.

What a tease.

In case you weren't clear, we're not talking Christi the supermodel. Christi (short for Christiania) is a vodka, and nudity's its gimmick. That chick at left with the tube-hair? That's a work of art by bobbykro from Christi's 2007 NEW CLASSIC NUDE ART competition.

by Angela Natividad    Apr- 3-08    
Topic: Brands, Campaigns, Consumer Created, Online



Next Cockroach You See, Shake the Raid and Think Zoo York

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Ugh. Watch some street hoods spray paint Zoo York's logo on roaches, then shower them onto people in the Manhattan business district.

And here, in a concept slightly more benign, one roach calls another a "no-good cocksucking piece of shit asshole douche."

Nice one. Gotta use it some time, possibly on one of the bustier interns. And in other news, what the fucking-fuck-FUCK?

more »

by Angela Natividad    Apr- 3-08    
Topic: Brands, Campaigns, Commercials, Television, Video, Worst



Indian Jeans Brand Craps on America

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With piercing headlines such as "America is the police of the world. Don't wear its uniform." and "If you were reading this on a New York street, you would be mugged by now," Mumbai jeans brand Sunnex isn't mincing words when it comes to how many parts of the world view America. Right or wrong, that's what's being said. Hopefully, things will change in the future and everyone will love us again.

As long as the Chinese don't fart in unison and blow us all off the planet.

by Steve Hall    Apr- 3-08    
Topic: Campaigns



The Walls Don't Just Have Ears; They've Also Got Some Big-Ass Eyes

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This is part of a four-sided pullout for Benjamin Moore's line of Aura paints. The first side reads, "Your life is your inspiration." The spread, which is here, reads, "Your walls are your canvas."

That's moving and all, but imagining the incorporeal faces of my ancestors staring out of my walls puts me way out of interior design mode. And more into, well, therapy mode.

by Angela Natividad    Apr- 2-08    
Topic: Brands, Campaigns, Magazine



Hey Look, Another Riff on the Periodic Table. And with Widgets!

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"Get a Happy Face," St. Ives' virgin foray in digital marketing, launched today. Each St. Ives Elements product page includes a cereal surprise: widgets that help improve your life!

These include a weather widget, which tells you what to wear and how much sunblock to smear on; a goal-setting widget; a workout widget; and cavity-sweet extras like Olive You e-cards, encouraging bedtime text messages and a (as in ONE) video of a laughing baby.

Random. But I did like the ghost bib.

The site was put together by EVB/SF and will be promoted via banner ads and in select print pubs. St. Ives is part of the Alberto Culver family, which includes other drug store staples like VO5 and Tresemme.

by Angela Natividad    Apr- 2-08    
Topic: Brands, Campaigns, Online, Video



Maidenform Backless Bra Too Small For Busty Adrants Interns

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Just what is it about guys and bras? It's like the subject comes up and we're in high school all over again, snapping the bra of the cute girl sitting next to us in social studies. Oh yes, breasts make boys (and men) do very stupid things. Sadly (or maybe not), snapping the back of a girl's bra may be a thing of the past if this backless bra from Maidenform takes off.

Created by ABC American Inventor contestant Elaine Cato, the bra is getting a big creative and media push from VIA Group, which will launch campaign "This Feels Right" with the tag "Out with the old, in with the new." Media will consist of women's magazine's, outdoor and online.

more »

by Steve Hall    Apr- 2-08    
Topic: Agencies, Brands, Campaigns, Good, Magazine, Online, Outdoor



Nothing Spells Scandal Like Fantasy Baseball!

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America's two favourite pastimes, baseball and soap operas, meet at this most unexpected intersection.

"Endless Drama," a campaign where pipe dreams collide and deception runs rampant, is Arnold's saucy way of saying, "Play a little fantasy baseball on ESPN's tab. Because hey, face it, kid. It's not like you have the balls* to pick up a real bat and face the outside world anyway."

more »

by Angela Natividad    Apr- 1-08    
Topic: Campaigns, Online, Video



Smooth-Talkin' Beetle Flatters Model into Frenzy ... and Vice-Versa

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Meet Max, the classic '64 Volkswagen Beetle and star of VW's new campaign. In it, Max is a German talk show host who interviews people like Heidi Klum and David Hasselhoff of Baywatch.

He's not the tough-truths type. Check out the Heidi Klum interview. If Heidi and Max each had a phallus, they'd both be bent double.

Nice shoes though, Heidi. The soles matched Max's hood after that "German engineering is so sexy!" line you gave him.

by Angela Natividad    Mar-31-08    
Topic: Brands, Campaigns, Celebrity, Commercials, Television










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