To Combat Underage Drinking, Alabama Targets Parents, Not Kids

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The Parentalyzer was put together by Red Square Agency to tackle underage drinking in Alabama. It has stats on drinking and driving, tips for keeping tabs on teens, and ads where parents openly admit to letting their critters sip the sauce every once in awhile.

This is one of those campaigns that would piss me off if I were a bottle-slinging Alabama mom, but it's otherwise a riot to inflict on other people. (Especially while they're at work!) Are you brave enough to take the Parentalyzer quiz, which -- unlike your closest friends -- might be man (or, well, machine) enough to tell you that you're raising a future member of the AA?

Think about that over a nice soothing gin.

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by Angela Natividad    Mar-31-08    
Topic: Campaigns, Cause, Online



Because Wouldn't It Be Awesome if Alkies Had a Holiday?

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One more reason to join AdGabber: Hearing about Proposition 3-17, Guinness' (childish?) attempt to turn alkie shenanigans into a legit holiday, well before St. Patrick's Day.

Failing that, you could always hit your nearest college town and go hashing every week.

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by Angela Natividad    Mar-28-08    
Topic: Brands, Campaigns, Online



In Case Your Inner Perv Craves Inspiration

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Here's some randy creative for Hot Video by CLM BBDO, Paris. The piece at left reads "Don't worry, both candidates get the secretary job." Wallpaper-style background shares what-all went on between the lines.

Other statements that soothe in more ways than one:

o "In case you were wondering, the pool boy really cleans out the pool."
o "Yes, the plumber does fix the leaking pipe."
o "Just so you know, the girl next door does get the sugar she came for."
o "Eventually, the pizza delivery guy realizes none of the girls ordered a pizza."

The premise of the campaign is to tell you what happens at the end of Hot Video's porn-tastical videos, because they're all (tagline!) so good you won't get to the end.

Now that the dignity of every service worker you know has been ravaged, feel free (or not) to visit Hot Video. The site's totally SFW and far tamer than the advertising, if only because it makes no sense visually or otherwise.

by Angela Natividad    Mar-28-08    
Topic: Campaigns, Magazine, Online, Poster, Racy, Strange



Men Lost in Hairy Jungle Saved by Miss Epil

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Our first reaction after viewing these three new ads by Lowe Strateus for Miss Epil was "what the hell is that guy doing stuck in the jungle?" Then, we looked closer. We smiled. We giggled. We reminisced about similar experiences. Then, we said, "brilliant." With smartly crafted visuals, a product shot and a call to action-style tagline, these ads cut a clear path to simplicity of message. See all the ads here.

by Steve Hall    Mar-28-08    
Topic: Campaigns, Good, Magazine



Little Minx Experiments with Exquisite Corpse

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...and no, not in the PBS kind of way.

"Exquisite Corpse" is a game where words and images are assembled to make a new whole. Players must adhere to certain rules to keep the game going.

Thus inspired, LittleMinx.tv invited directors Chris Nelson, Josh Miller, Malik Hassan Sayeed and Phillip Van to play "Exquisite Corpse" with short films. Two rules:

o Each must respond to the last line of text from the last director's script, and
o Each film must feature the Little Minx brand somehow

View the results of the game. If you just want a taste, here's a lovely sad one about the death of innocence, which follows this one about a man who cheats at cards. (And that's a really, really short synopsis.*)

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by Angela Natividad    Mar-27-08    
Topic: Brands, Campaigns, Good, Video



Scion Doesn't Just Speak; It Speaks for You

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In keeping with Scion's build-your-own identity, StrawberryFrog launched Scion Speak, where you can create a Scion crest.

The site was developed after the agency interviewed Scion lovers in urban areas like LA and New York. Graffiti artist Tristan Eaton, who designed the options for the coats of arms, called the campaign "one of the most rewarding art projects I've ever created.

"I love that what I've created can be pieced together, in thousands of variations to become something no longer mine, but yours," he added.

We can identify with Eaton. Scion's campaigns aren't just creative; they tirelessly conceive creativity without deviating from Scion's gritty brand feel or relinquishing too much control. And because of that, a car we considered to be ass-ugly is now strangely desirable.

by Angela Natividad    Mar-27-08    
Topic: Brands, Campaigns, Good, Online



Pen Power Used to Market Wacom

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Witness The Power of the Pens, the last leg of an email marketing campaign for Wacom by eROI. Wacom makes pen tablets and interactive displays for inputting graphics into computers.

eROI used Power of the Pens to showcase work from a different digital artist every day for 12 days. The art was available to download for Wacom email subscribers, which could also upload creations onto the website.

The winning artist received a Cintiq 12WX tablet. View his entry.

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by Angela Natividad    Mar-26-08    
Topic: Campaigns, Online, Promotions



Fergie Remixes 'Glamorous' to Promote Safe Sex and AIDS-Fighting Lip Gloss

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That tangle of head and hair spilling out of a corset is Fergie posing for Mac's VIVA GLAM campaign, which sells lip gloss to fight AIDS.

Fergie remixed her Glamorous single for the VIVA GLAM VI Special Edition Lipglass, joining spokeswomen like Eve and Dita von Teese to combat AIDS with vanity (which, unlike the compulsion to love thy neighbor, is irresistible). Download the song, watch video footage or send safe sex e-cards from the Mac Cosmetics site.

Advertising Age says 100 percent of proceeds for the $14 lip veneer will go to the MAC AIDS Fund. Considering the thought of Fergie hashing out her (safe!!!) sex life makes us grimace in a way that scares small children, we'd hope for no less. Bravo, MAC.

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by Angela Natividad    Mar-26-08    
Topic: Brands, Campaigns, Cause, Celebrity



Toronto Blue Jays Bring Back Tube Socks, 80s Frill

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Isn't it fun to look back to the childhood days of your favorite baseball players? Sometimes but not when it involves 1970's-era shorts and tube socks. The Pretty in Pink-inspired 80's stuff we can deal with. Those nasty seventies, not so much.

It's all part of a campaign from Publicis Toronto for the Toronto Blue Jays. Director James Haworth comments on the work saying, "Set in the 70's and 80's and shot in Florida on Color Reversal film, a film stock that was prevalent back in the day, and it gives the viewer a feeling of how things were, visually, in that time - especially in the 70's."

Hmm. Sometimes we'd rather not remember. But if you really want to remember, you can see all three commercials here.

by Steve Hall    Mar-26-08    
Topic: Campaigns, Commercials, Good



Red Bull Makes Cola with All-Natural Ingredients

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Hrm. While colas try brewing competitive energy drinks, Red Bull -- arguably the best-known of them all -- has decided to launch its own soda. We give you Red Bull simply Cola.

No word on when it's appearing in the States, but it's au naturel, with 23 unmolested ingredients and slightly more caffeine than most sodas.

To promote simply Cola, Red Bull is distributing leaflets that serve two purposes:


  • Highlighting the drink's ingredient list (none of which is the taurine that made them famous. Although there's mustard seeds and cardamom for kick)

  • Justifying its entry into the market. Because this isn't just any cola. It's special cola: strong and natural (says them, not us)

Well, hell. We'd drink it.

by Angela Natividad    Mar-25-08    
Topic: Brands, Campaigns, Packaging, Promotions










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