adidas Knows We All Run For Different Reasons

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Like David Beckham, Lionel Messi, Derrick Rose and Katy Perry? Then you might like this new Adidas commercial touting the brand's new ClimaCool Seduction running shoe. The ad, which features Perry's latest single, Part of Me, celebrates the fact we all run for different reasons.

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by Steve Hall    Mar-28-12    
Topic: Campaigns



Hitler Sells Shampoo on Turkish TV

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An actual shampoo brand, Biomen, is using imagery of Hitler in a Turkish TV ad. It's not a spoof. It's not a joke. It's an actual ad currently airing in Turkey. The ad's translation reads, "If you're not wearing women's clothes, you shouldn't be using women's shampoo either. Here it is. A real man's shampoo. Biomen. Real men use Biomen."

If there's one constant in this twisted business we call advertising it's that every once in a while we are witness to some of the strangest, most inconceivable happenings. Though the use of Hitler in an ad will unlikely be topped.

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by Steve Hall    Mar-26-12    
Topic: Brands, Campaigns, Commercials, Strange



How a Department Store Made Choosing Holiday Gifts Easy

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For the up and coming holiday season, Israel department store Hamashbir Lazarchan invited shoppers to pick out a gift for their loved ones. The campaign, called Present Simple, consisted of a website where users entered their loved one's details. Those details were then transferred to a live call center, which called the loved one and found out anonymously what they would like to get this holiday. That information was sent to the shopper along with a discount coupon for the specific item.

107,856 calls were made and 2,572 loved ones received the exact gift they wanted.

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by Steve Hall    Mar-23-12    
Topic: Campaigns



Kate Upton Now Selling Skullcandy Headphones

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These days, it seems, Kate Upton is everywhere. She's done ads for Carl's Jr., MLB 2K12, Zoo York and others. Now she's pimping headphones for Skullcandy in a new campaign which Mail Online claims won't work because everyone will be staring at Upton's boobs and not the Skullcandy headphones.

Dressed in a tight, tiny bikini top that isn't able to cover much of her prodigious cleavage, this might be very true. Although just how many more Upton campaigns can the market take before we tire of her and the next new shiny object takes hold?

by Steve Hall    Mar-23-12    
Topic: Campaigns, Celebrity, Racy



Three Reasons Why Sexual Fantasies Never Happen in Real Life

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Now here's an interesting one. Canadian telecom brand Manitoba Telecom Services just launched a Dare Vancouver-created campaign to promote its Amour pay per view porn service. With three spots that appear at first to be your typical porny encounter, the campaign reminds viewers that "Fantasies happen but only on Amour Adult TV." It's quite ingenious actually. To see just how easily a fantasy can be shot down. Much like it always happens in real life. Which, of course, is why we have porn so we don't have to be shot down when we're really in the mood to be...ahem...up..

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by Steve Hall    Mar-22-12    
Topic: Campaigns, Commercials, Racy



Axe Sympathizes With Men's Efforts to Get the Girl

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So a couple of days a ago, we featured one of the new BBH-created ads for Axe. It was called Brainy Girl and it was all about a guy doing what a guy needs to do to get the girl. Today, we have four more ads in the campaign to share with you.

Each ad follows a similar theme. And an interesting one from a brand that has always been about women fawning over a man who's only girl-getting effort centered on wearing an Axe product. These new ads focus on the need for guys to actually expend some considerable effort before they are allowed...ahem...inside. Hmm. Much like it is in real life. Who knew a brand like this would ever come close to mirroring the actual trials and tribulations guys must go through to land the girl?

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by Steve Hall    Mar-21-12    
Topic: Campaigns



If You Can't Get Siri, There's Always Vlingo

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OK so if you have the new iPhone, you have Siri. But what if you don't have the new iPhone? Or no iPhone at all? Well that's where Vlingo comes in. Vlingo is a virtual assistent for those who aren't cool ebnough to have the new iPhone.

VML has produced a series of videos to promote the product. Check out a compilation of them all right here. It's about the furthest thing from an Apple ad which, of course, is a very good thing since this is the furthest thing from an Apple product.

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by Steve Hall    Mar-20-12    
Topic: Campaigns



Why Cats Love Columbia Sportswear

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Here's a collection of some of the strangest ads we've seen in a long time. To put it's outerwear through a series of tests, the brand has employed the use of hot dog buns, a five bean salad and a cat. Watch as the oddity permeates your soul and you wonder why you aren't running out to buy a Columbia jacket right this very moment.

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by Steve Hall    Mar-19-12    
Topic: Campaigns, Commercials, Strange



Five Reasons Sheetz Really is A Restaurant

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Here's a quirky campaign from Sheetz, a convenience store that's actually a restaurant. With five new commercial created by Tattoo Projects, the brand aims to inform 16-24 year old guys that it's, well, the place to be. And the campaign achieves this with whacky spots that feature oddities such as a beard growing contest, a dude becoming a bird, the Force ripping a girl's clothes off, a guy who becomes a super hero and other oddities. All of which support the tagline, "just because we don't look like a restaurant, doesn't mean we're not one."

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by Steve Hall    Mar- 7-12    
Topic: Campaigns



Richard Branson is Here to Service You. Every Last One of You

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This new Mother-created work for Virgin Mobile takes a look back at Richard Branson's life and his seemingly forward thinking ways. It's a bit creepy but it's also funny. The ad supports the brand's A Higher Calling campaign and touts the provider's $35 all you can eat plan.

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by Steve Hall    Mar- 6-12    
Topic: Campaigns










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