Three Reasons Why Sexual Fantasies Never Happen in Real Life


Now here's an interesting one. Canadian telecom brand Manitoba Telecom Services just launched a Dare Vancouver-created campaign to promote its Amour pay per view porn service. With three spots that appear at first to be your typical porny encounter, the campaign reminds viewers that "Fantasies happen but only on Amour Adult TV." It's quite ingenious actually. To see just how easily a fantasy can be shot down. Much like it always happens in real life. Which, of course, is why we have porn so we don't have to be shot down when we're really in the mood to be...ahem...up..

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by Steve Hall    Mar-22-12    
Topic: Campaigns, Commercials, Racy

Axe Sympathizes With Men's Efforts to Get the Girl


So a couple of days a ago, we featured one of the new BBH-created ads for Axe. It was called Brainy Girl and it was all about a guy doing what a guy needs to do to get the girl. Today, we have four more ads in the campaign to share with you.

Each ad follows a similar theme. And an interesting one from a brand that has always been about women fawning over a man who's only girl-getting effort centered on wearing an Axe product. These new ads focus on the need for guys to actually expend some considerable effort before they are allowed...ahem...inside. Hmm. Much like it is in real life. Who knew a brand like this would ever come close to mirroring the actual trials and tribulations guys must go through to land the girl?

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by Steve Hall    Mar-21-12    
Topic: Campaigns

If You Can't Get Siri, There's Always Vlingo


OK so if you have the new iPhone, you have Siri. But what if you don't have the new iPhone? Or no iPhone at all? Well that's where Vlingo comes in. Vlingo is a virtual assistent for those who aren't cool ebnough to have the new iPhone.

VML has produced a series of videos to promote the product. Check out a compilation of them all right here. It's about the furthest thing from an Apple ad which, of course, is a very good thing since this is the furthest thing from an Apple product.

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by Steve Hall    Mar-20-12    
Topic: Campaigns

Why Cats Love Columbia Sportswear


Here's a collection of some of the strangest ads we've seen in a long time. To put it's outerwear through a series of tests, the brand has employed the use of hot dog buns, a five bean salad and a cat. Watch as the oddity permeates your soul and you wonder why you aren't running out to buy a Columbia jacket right this very moment.

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by Steve Hall    Mar-19-12    
Topic: Campaigns, Commercials, Strange

Five Reasons Sheetz Really is A Restaurant


Here's a quirky campaign from Sheetz, a convenience store that's actually a restaurant. With five new commercial created by Tattoo Projects, the brand aims to inform 16-24 year old guys that it's, well, the place to be. And the campaign achieves this with whacky spots that feature oddities such as a beard growing contest, a dude becoming a bird, the Force ripping a girl's clothes off, a guy who becomes a super hero and other oddities. All of which support the tagline, "just because we don't look like a restaurant, doesn't mean we're not one."

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by Steve Hall    Mar- 7-12    
Topic: Campaigns

Richard Branson is Here to Service You. Every Last One of You


This new Mother-created work for Virgin Mobile takes a look back at Richard Branson's life and his seemingly forward thinking ways. It's a bit creepy but it's also funny. The ad supports the brand's A Higher Calling campaign and touts the provider's $35 all you can eat plan.

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by Steve Hall    Mar- 6-12    
Topic: Campaigns

Top Three Reasons Skittles is the Freakiest Candy Brand


With a trio of new work from DDB, Skittles is continuing its mission to become the weirdest candy on the planet. In one spot, we have a dude dispensing skittles from his stomach. In another a school administrator admonishes a girl for running around with the wrong crowd and for letting them take advantage of her. And in a third, a boy explains to a girl he has Skittles-pox.

The third one is kind of lame but the other two do a nice job perpetuating the brand as the wackiest out there.

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by Steve Hall    Mar- 6-12    
Topic: Brands, Campaigns, Commercials

Chevy Turns Dealer Advertising Into A Sitcom


A new Chevrolet campaign from Goodby Silverstein & Partners injects a bit of new into tired car dealer advertising. The campaign takes on the tone of a sitcom and offers up characters you can relate to...even if they are characatures themselves. The video series, which will be used by Chevy dealer groups, follows the story of Kyle as he begins work at a Chevrolet dealer.

One spot has the sales team shooting each other with toy guns and envisioning themselves in a workplace sitcom. Another features Kyle trying to worm his way intyo a sing-a-long. A third examines Kyle's first day at the dealershiop as he tries to fit in.

The video series was directed by Randall Einhorn who has directed The Office, Modern Family Parks and Recreation and Wilfred.

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by Steve Hall    Mar- 5-12    
Topic: Campaigns

Salma Hayek Frantically Searches For Milk


There's a joke to be made here about Salma Hayek and milk but we're not going to make it. Nope. But we are going to share with you her recent work for the Got Milk campaign. In a new commercial created by Deutsch Hayek frantically searches for milk only to discover it's not so easy to find. Which, in and of itself, is a bit of a stretch since when was the last time you went anywhere and couldn't find milk?

Anyway, Hayek finally finds her milk...from a milk man, of course...and returns home only to find out she needs to go out and buy cereal.

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by Steve Hall    Feb-24-12    
Topic: Campaigns, Celebrity, Commercials

Condom Brand Helps Singaporeans Have More Sex


Apparently they have a lot of sex in Singapore. They do it in cars. They do it in bars. They like to hide out and hook up. But they definitely don't like to talk about it. Taking advantage of this hush hush approach to sex, Okomoto Condoms, with help from TBWA\Tequila has launched the Okamoto Freedom Project, an effort to make it easier for Singaporeans to have more sex without getting caught.

The project includes everything from Urban Camouflage which makes a car look empty so you can do it inside without being seen. And an app that transmits a picture from one phone to another that will set off an alarm if your parents walk in the front door (no, the campaign isn't advocating underaged sex. A high percentage of Singapoerans live with their parents up until age 30).

Hmm. Advocating sex. Would never work in America.

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by Steve Hall    Feb-22-12    
Topic: Campaigns

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