Four Reasons Not to Buy A Scion iQ


There are so many things wrong on so many levels with this new Scion iQ campaign. But first, the gist of the campaign. To tout the fact that despite the iQ's small size four adults can still fit in the vehicle, four commercials feature four groups of people in the car eating donuts and drinking milk while the vehicle does...ahem...donuts in a donut shops' parking lot.

So what's wrong with the strategy? Aside from the fact, it's fun to watch people get tossed around a car while trying to eat, is it really smart for the brand to associate itself with what's being communicated in the ads - unsafe driving? Yea, yea, yea. We all know...don't try this at home. But you know, sadly, there are just enough idiots in this world who will see this, try it, crash and then try to sue Scion for their idiocy.

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by Steve Hall    Apr- 5-12    
Topic: Brands, Campaigns, Creative Commentary, Opinion

adidas Knows We All Run For Different Reasons


Like David Beckham, Lionel Messi, Derrick Rose and Katy Perry? Then you might like this new Adidas commercial touting the brand's new ClimaCool Seduction running shoe. The ad, which features Perry's latest single, Part of Me, celebrates the fact we all run for different reasons.

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by Steve Hall    Mar-28-12    
Topic: Campaigns

Hitler Sells Shampoo on Turkish TV


An actual shampoo brand, Biomen, is using imagery of Hitler in a Turkish TV ad. It's not a spoof. It's not a joke. It's an actual ad currently airing in Turkey. The ad's translation reads, "If you're not wearing women's clothes, you shouldn't be using women's shampoo either. Here it is. A real man's shampoo. Biomen. Real men use Biomen."

If there's one constant in this twisted business we call advertising it's that every once in a while we are witness to some of the strangest, most inconceivable happenings. Though the use of Hitler in an ad will unlikely be topped.

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by Steve Hall    Mar-26-12    
Topic: Brands, Campaigns, Commercials, Strange

How a Department Store Made Choosing Holiday Gifts Easy


For the up and coming holiday season, Israel department store Hamashbir Lazarchan invited shoppers to pick out a gift for their loved ones. The campaign, called Present Simple, consisted of a website where users entered their loved one's details. Those details were then transferred to a live call center, which called the loved one and found out anonymously what they would like to get this holiday. That information was sent to the shopper along with a discount coupon for the specific item.

107,856 calls were made and 2,572 loved ones received the exact gift they wanted.

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by Steve Hall    Mar-23-12    
Topic: Campaigns

Kate Upton Now Selling Skullcandy Headphones


These days, it seems, Kate Upton is everywhere. She's done ads for Carl's Jr., MLB 2K12, Zoo York and others. Now she's pimping headphones for Skullcandy in a new campaign which Mail Online claims won't work because everyone will be staring at Upton's boobs and not the Skullcandy headphones.

Dressed in a tight, tiny bikini top that isn't able to cover much of her prodigious cleavage, this might be very true. Although just how many more Upton campaigns can the market take before we tire of her and the next new shiny object takes hold?

by Steve Hall    Mar-23-12    
Topic: Campaigns, Celebrity, Racy

Three Reasons Why Sexual Fantasies Never Happen in Real Life


Now here's an interesting one. Canadian telecom brand Manitoba Telecom Services just launched a Dare Vancouver-created campaign to promote its Amour pay per view porn service. With three spots that appear at first to be your typical porny encounter, the campaign reminds viewers that "Fantasies happen but only on Amour Adult TV." It's quite ingenious actually. To see just how easily a fantasy can be shot down. Much like it always happens in real life. Which, of course, is why we have porn so we don't have to be shot down when we're really in the mood to be...ahem...up..

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by Steve Hall    Mar-22-12    
Topic: Campaigns, Commercials, Racy

Axe Sympathizes With Men's Efforts to Get the Girl


So a couple of days a ago, we featured one of the new BBH-created ads for Axe. It was called Brainy Girl and it was all about a guy doing what a guy needs to do to get the girl. Today, we have four more ads in the campaign to share with you.

Each ad follows a similar theme. And an interesting one from a brand that has always been about women fawning over a man who's only girl-getting effort centered on wearing an Axe product. These new ads focus on the need for guys to actually expend some considerable effort before they are allowed...ahem...inside. Hmm. Much like it is in real life. Who knew a brand like this would ever come close to mirroring the actual trials and tribulations guys must go through to land the girl?

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by Steve Hall    Mar-21-12    
Topic: Campaigns

If You Can't Get Siri, There's Always Vlingo


OK so if you have the new iPhone, you have Siri. But what if you don't have the new iPhone? Or no iPhone at all? Well that's where Vlingo comes in. Vlingo is a virtual assistent for those who aren't cool ebnough to have the new iPhone.

VML has produced a series of videos to promote the product. Check out a compilation of them all right here. It's about the furthest thing from an Apple ad which, of course, is a very good thing since this is the furthest thing from an Apple product.

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by Steve Hall    Mar-20-12    
Topic: Campaigns

Why Cats Love Columbia Sportswear


Here's a collection of some of the strangest ads we've seen in a long time. To put it's outerwear through a series of tests, the brand has employed the use of hot dog buns, a five bean salad and a cat. Watch as the oddity permeates your soul and you wonder why you aren't running out to buy a Columbia jacket right this very moment.

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by Steve Hall    Mar-19-12    
Topic: Campaigns, Commercials, Strange

Five Reasons Sheetz Really is A Restaurant


Here's a quirky campaign from Sheetz, a convenience store that's actually a restaurant. With five new commercial created by Tattoo Projects, the brand aims to inform 16-24 year old guys that it's, well, the place to be. And the campaign achieves this with whacky spots that feature oddities such as a beard growing contest, a dude becoming a bird, the Force ripping a girl's clothes off, a guy who becomes a super hero and other oddities. All of which support the tagline, "just because we don't look like a restaurant, doesn't mean we're not one."

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by Steve Hall    Mar- 7-12    
Topic: Campaigns

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