NorthWestern has expanded -- or further limited, depending on one's viewpoint -- its Wreck Your Worries campaign. On Let Your Worries Go, the result of a partnership with Firstborn Multimedia (sacrifice yours today!), users can select from a limited set of personified worries and shoot them into orbit, launch them into the sky, propel them over land, or bury them underwater.
When you're done watching your self-imposed antagonists glide peacefully away, the Northwestern Mutual Foundation will commit to donate to a cause that addresses your worry. The more times your worry is picked between now and December 31, the more money they'll put toward it.
Here's a worry-easing suggestion. How about you guys fund our retirement? With social security shot down, we could use the love.
The ads are French and they debut on the 26th of this month.
The tagline: "Avec Coca-Cola, on parle tous football," which translates to something like "With Coca-Cola, everyone speaks football," which is a roundabout way of saying Coca-Cola makes football buddies of unlikely pairs.
That's sweet and all. But we wouldn't embrace a brain-eating dead guy, or a head-smashing toy, or a displaced octopus for any refreshing beverage. If that's prejudice then we are guilty as charged, and happy to be thirsty.
This anti-tobacco effort (via The Media Artist) appeared on gas station dispensers in Wyoming. Above a bottle dripping sludge, a bright sign reads, "You're not gonna sip this. But you'll kiss where it came from?" Campaign URL: WY.Quitnet.com.
We didn't get it at first, mainly because when we think "tobacco" we think "smoking," and we spent a brainfucked eight minutes pondering whether there's a connection between cigarette toxins and fossil fuel. And then IT HIT US.
That sludge is SPITTOON FODDER from CHEWING TOBACCO. The office resounded in a collective "...Ohhh" as we all got it at the same time.
Chewing tobacco. Big problem in Wyoming? We thought only cowboys and baseball players did that. (Remember the gum?) Now we'll have something to ponder through Easter weekend as we smoke away the pain of being too old to participate in egg hunting.
If there was ever a tagline shift from the nebulously ethereal do the blunt, "buy our shit now," it would be this new tagline from Ford, "Ford. Drive One." Is it possible a marketer has finally realized the purpose of advertising is to get people to buy stuff? Sadly, no. The new tagline was developed in meeting with car dealers who don't give a crap about how Cannes-worthy an ad is as long as it gets people into the dealership and cars off the lot. Who knew a great tagline could come from car dealers, purveyors of fine communication such as this disaster.
Ford CEO Alan Mulally put Group VP of Marketing Jim Farley, recently scooped from Toyota, on the job last fall and we're thinking the first stipulation he added to his employment contract was the ability to dump the "Bold Moves" tagline.
Of course, time will tell whether or not what appears to be a good tagline actually becomes one. If not, they can Farley could always go a bit further and institute "Ford. Buy One."
"Jump," featuring the furry friendly Gaspar, is an attempt by Dentsu Canada to push Vespa out of the "pseudo-bike" realm and into ... well ... hrm.
Come on, Dentsu. Can't you make Vespa sexy without inviting a comparison to Blades of Glory? Oh, and the whole "Vespa: Built for love!" thing doesn't make it any easier for Vespa owners to scoot proudly down the driveway with their chins up. Well, unless they're in Europe.
To retain its position as the quilted ass-polisher of choice, Cottonelle has launched a campaign called "Be Kind to Your Behind."
See the TV spot and associated outdoor print.
Ooh, ooh. More online executional madness for the limited-edition Scion tC in Galactic Gray. (Only 2300 available! Get your booster bait before it's gone.)
The ATTIK effort is a lot like this one for the limited-edition Scion xB Series 5, which is more likely to blind you with its mica sheen.
Outdoor executions will focus on demonstrating to bystanders that the car is just too cool for them. With placement and coordination by malbon Brothers Farms street teams, the car will literally move away when people draw near. (Hence the campaign name "Out of Reach.")
More Beijing Olympics/Adidas gorgiosity by TBWA/China and Psyop. This one tells the story of Hu Jia, a competitive diver who in five years won a slew of Olympian silvers before taking the gold in Athens. Great mix of individual determination and community pride in these spots.
See previous efforts for the "Impossible is Nothing" campaign.
Here's a two-page spread called "WAKE UP!!!" by DDB Stockholm.
It's about a gnome who shares coffee with a furry woodland creature. Hijinks ensue: they tumble off cliffs, see flying eggs, befriend a giant pig, and sail away on a sperm whale while and guffawing over old times. By the way, have an extra large latte from your equal-opportunity friends at McDonald's.
Check out this trio of ads by BLATTNER BRUNNER, Atlanta for Appalachian Stove Co. Campaign name: "Hot and Crusty."
The fact sheet reads, "Concept: Clean burning stoves for people who pretty much don't care. Market: Southeastern US, especially highlands."
You won't absorb the full awesome-osity of that sparing description (and choice of geography) until you see the creative. The one at left says, "A roaring fire. A bottle of wine. A barn full of sheep." (Dude ... ew. But also, HA!)
Text is followed by a solitary image of an old-school stove and the brand name.