DegreeRookie.com's hosting a sweat-inducing six-part mini-series based on 24. It won't have any of your favourite characters, and indeed has nothing to do with the show's primary plotline, but we're sure nobody'll notice as long as 24 is visibly associated with whatever's streaming.
But that's not all Degree Rookie's serving up. Try balance. And freshness. It's Degree Absolute Protection.
Story Worldwide helped input GPS capabilities, imaging and nav in the site. The Unilever-sponsored series is part of a collabo between Fox and Brightline.
- Do we really need more Elliot Spitzer jokes? Apparently so and this time it comes courtesy of New York magazine which commissioned three artists to take their shots. Three entries come from Ogilvy & Mather.
- If you want to step inside the offices of Wieden + Kennedy, you can (well, virtually) courtesy of this Flickr photo set.
- The Experience Economist argues advertising will kill social media.
- Apparently the Mac Guy, aka Justin Long, will not be returning for future Mac ads. We've heard this before but Slate thinks it should stick this time calling Long a "smug little stwit."
- Social media lover Alisa Leonard takes a detailed look at how the influence of social media can be measured.
Philly is angling for the gay vote. The Greater Philadelphia Tourism Marketing Corporation just launched "Get Your History Straight" followed by the tagline, "...and your nightlife gay," which -- in tangent with SouthWest Airlines -- will populate creative with gay locals.
At left is Matthew Izzo of Matthew Izzo Boutiques. See the full "We Your People" ad.
Others will appear on gophila.com/gay and on southwest.com/gaytravel. Check out Philly's other campaign, uwishunu.
Rehab, the cats behind Gap's Sound of Color effort, just produced a series of videos for Kenneth Cole's most current campaign "We All Walk in Different Shoes," put together by Kenneth Cole's in-house creative crew.
As always with Kenneth Cole, the campaign exploits the language of fashion to raise awareness for popular social issues. (Or maybe it's the other way around.) At left is the creative for Regan Hofmann's HIV video. See other shorts -- including stories about a Sikh businessman and a duo of Israeli and Palestinian film directors -- at KennethCole.com/Thinkers.
And here's the campaign blog, Awearness, which generated winces all around with the all-caps tagline, "To be aware is more important than what you wear."
We dig Rehab's audio/visual spin on an old Kenneth Cole agenda. But we can't say we're crazy about using tacky puns like "Awearness" to generate trendy cause mojo.
While we're not sure what making a bed has to do with a hospital's ability to successfully perform a hip replacement or being ranked tops among all hospital responding to a heart attack, we do like this new commercial from Boston-based Winsper for Exeter Hospital. Oh wait, we get it. Attention to detail. After all, a well made bed is certainly as important as performing open heart surgery.
OK. We jest. We get the analogy. Besides, the spot is just very soothing and who doesn't want to be soothed when faced with a nerve-racking hospital stay? Not us. We've been there.
To hock its wares, Virgin always aims for just left of left-field. Looking for a flight? Seek thee out the least enthusiastic of the bunch. Need a mortgage? Geriatric sex should get you off. Investment aid? A pyromaniac ballerina can help you with that.
Virgin Money's latest campaign is no exception. It takes a kooky idea and makes it totally logical in context.
Penny Denialer, the well-preserved materfamilias of Mackenzie Investments' "Denialers" campaign, began appearing in rich media ads on popular Canadian websites last week.
See her on Sweetspot.ca (you'll have to scroll way down). When engaged she'll say something decidedly wise like, "Whoever said money can't buy happiness was obviously shopping at the wrong website. Look at that." Then she'll stare with vacant Valley awe at the content of the page.
The ad invites traffic to burnrate.ca, where they can meet the Denialers, watch money burst into flames, and find out how to keep theirs from going up in smoke.
Put together by Lowe Roche, Toronto.
Pot Noodle's latest spot (released just in time for St. Patrick's Day!) isn't super-appetizing, but it kept us watching. It's a spoof on Guinness' Tipping Point, where a domino effect travels from a luxe office to the seedy interior of a village overflowing with costumed extras from every movie set ever.
Alternatively, Pot Noodle's Tipping Pot starts out with farts, bars and cigarette cartons before traveling through somebody's working-class home and ending ... well, you can guess.
We're not eating that. But we did make a dry coughing sound that approached a laugh, so ... cheers. See AKQA's previous Pot Noodle viral effort.
Test your breath on an innocent bystander, courtesy of Scope and the fine people at Dentsu and Crush (Toronto). What have you got to lose? It won't be the last thing that attacks your ego today.
To show consumers their wannabe Hot Pockets are loaded with pizza stuff, Pizza Pops enlisted Cossette, Toronto, which got some boys that remind us of Smosh to star in these spots, Woodchipper and Campers. In each, the boys get a Pizza Pop to explode -- with results that would make Wes Craven beam. (Guess this whole dumbing-down-for-YouTube thing isn't over yet.)
The spots drive traffic to www.PizzaPopsareLoaded.com, which was hijacked by Citizens Against Pizza Pops, which is actually located at www.PizzaPops.ca. It has testimonials from people with pizza guts on their faces.
And that's about it, really.