What Ho! Your Breath Smells Like Rhino Poo.

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This is only marginally disgusting. Also, it's a promotion for "Test Your Breath," a campaign for Scope by the charmers at Dentsu and Crush.

Test your toxicity -- er, breath -- at the website.

Here's our big question: why does the guy in the elevator know what rhino shit smells like? Even even if somebody's breath did smell like rhino shit, our heads wouldn't immediately go there because we lack the appropriate frame of reference.

We'd be like, "Ooh. Stale bacon mixed with carcass of month-old monkey fetus." Because you know, we deal with that stuff in everyday life.

by Angela Natividad    Mar-18-08    
Topic: Campaigns, Online, Strange, Video



George Bush, Al Pacino, Donald Trump Hawk DISH Network

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These are really, really bad! No, wait, these are really, really good! No wait....damn it, we're conflicted about this new DISH Network work sent to us from Fueld (yes, that's spelled correctly) Films. In the three commercials, comedian Frank Caliendo takes on the personas of Al Pacino, Donald Trump and George Bush. He does a fairly good job but we're not sure these commercials sold us anything.

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by Steve Hall    Mar-18-08    
Topic: Bad, Campaigns, Celebrity, Commercials, Good



24 Mini-Sodes Used to Hawk Manly Man Deodorant

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DegreeRookie.com's hosting a sweat-inducing six-part mini-series based on 24. It won't have any of your favourite characters, and indeed has nothing to do with the show's primary plotline, but we're sure nobody'll notice as long as 24 is visibly associated with whatever's streaming.

But that's not all Degree Rookie's serving up. Try balance. And freshness. It's Degree Absolute Protection.

Story Worldwide helped input GPS capabilities, imaging and nav in the site. The Unilever-sponsored series is part of a collabo between Fox and Brightline.

by Angela Natividad    Mar-18-08    
Topic: Campaigns, Online, Sponsorship, Video



Spitzer Slapped, Long Gone, Social Influence Measured, Mini-Skirts Mobilize

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- Do we really need more Elliot Spitzer jokes? Apparently so and this time it comes courtesy of New York magazine which commissioned three artists to take their shots. Three entries come from Ogilvy & Mather.

- If you want to step inside the offices of Wieden + Kennedy, you can (well, virtually) courtesy of this Flickr photo set.

- The Experience Economist argues advertising will kill social media.

- Apparently the Mac Guy, aka Justin Long, will not be returning for future Mac ads. We've heard this before but Slate thinks it should stick this time calling Long a "smug little stwit."

- Social media lover Alisa Leonard takes a detailed look at how the influence of social media can be measured.

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by Steve Hall    Mar-18-08    
Topic: Brands, Campaigns, Social



Philly Tries Targeting Gay Tourists. Well, Better than uwishunu.

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Philly is angling for the gay vote. The Greater Philadelphia Tourism Marketing Corporation just launched "Get Your History Straight" followed by the tagline, "...and your nightlife gay," which -- in tangent with SouthWest Airlines -- will populate creative with gay locals.

At left is Matthew Izzo of Matthew Izzo Boutiques. See the full "We Your People" ad.

Others will appear on gophila.com/gay and on southwest.com/gaytravel. Check out Philly's other campaign, uwishunu.

by Angela Natividad    Mar-17-08    
Topic: Campaigns, Magazine, Poster



Kenneth Cole's 'Awearness' Whores For Peace, Love and Understanding

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Rehab, the cats behind Gap's Sound of Color effort, just produced a series of videos for Kenneth Cole's most current campaign "We All Walk in Different Shoes," put together by Kenneth Cole's in-house creative crew.

As always with Kenneth Cole, the campaign exploits the language of fashion to raise awareness for popular social issues. (Or maybe it's the other way around.) At left is the creative for Regan Hofmann's HIV video. See other shorts -- including stories about a Sikh businessman and a duo of Israeli and Palestinian film directors -- at KennethCole.com/Thinkers.

And here's the campaign blog, Awearness, which generated winces all around with the all-caps tagline, "To be aware is more important than what you wear."

We dig Rehab's audio/visual spin on an old Kenneth Cole agenda. But we can't say we're crazy about using tacky puns like "Awearness" to generate trendy cause mojo.

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by Angela Natividad    Mar-17-08    
Topic: Bad, Brands, Campaigns, Online



Exeter Hospital Celebrates 'Art of Wellness' With Beds and Babies

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While we're not sure what making a bed has to do with a hospital's ability to successfully perform a hip replacement or being ranked tops among all hospital responding to a heart attack, we do like this new commercial from Boston-based Winsper for Exeter Hospital. Oh wait, we get it. Attention to detail. After all, a well made bed is certainly as important as performing open heart surgery.

OK. We jest. We get the analogy. Besides, the spot is just very soothing and who doesn't want to be soothed when faced with a nerve-racking hospital stay? Not us. We've been there.

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by Steve Hall    Mar-17-08    
Topic: Campaigns, Commercials, Good, Newspaper, Online, Outdoor



Paper Cranes Stimulate Savings while Saving the World

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To hock its wares, Virgin always aims for just left of left-field. Looking for a flight? Seek thee out the least enthusiastic of the bunch. Need a mortgage? Geriatric sex should get you off. Investment aid? A pyromaniac ballerina can help you with that.

Virgin Money's latest campaign is no exception. It takes a kooky idea and makes it totally logical in context.

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by Angela Natividad    Mar-17-08    
Topic: Brands, Campaigns, Commercials, Good



Penny Denialer Makes Solo Debut on Sweetspot and Elsewhere

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Penny Denialer, the well-preserved materfamilias of Mackenzie Investments' "Denialers" campaign, began appearing in rich media ads on popular Canadian websites last week.

See her on Sweetspot.ca (you'll have to scroll way down). When engaged she'll say something decidedly wise like, "Whoever said money can't buy happiness was obviously shopping at the wrong website. Look at that." Then she'll stare with vacant Valley awe at the content of the page.

The ad invites traffic to burnrate.ca, where they can meet the Denialers, watch money burst into flames, and find out how to keep theirs from going up in smoke.

Put together by Lowe Roche, Toronto.

by Angela Natividad    Mar-17-08    
Topic: Campaigns, Good, Online



Filth, Squalor and Vice Generate Pot Noodle Domino Effect

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Pot Noodle's latest spot (released just in time for St. Patrick's Day!) isn't super-appetizing, but it kept us watching. It's a spoof on Guinness' Tipping Point, where a domino effect travels from a luxe office to the seedy interior of a village overflowing with costumed extras from every movie set ever.

Alternatively, Pot Noodle's Tipping Pot starts out with farts, bars and cigarette cartons before traveling through somebody's working-class home and ending ... well, you can guess.

We're not eating that. But we did make a dry coughing sound that approached a laugh, so ... cheers. See AKQA's previous Pot Noodle viral effort.

by Angela Natividad    Mar-14-08    
Topic: Campaigns, Online, Strange, Video










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