Here's a story about a nifty ING campaign promoting "your number," the dollar amount you want to save for retirement. In the associated spots, people walk, work or play while toting big orange numbers around. And they're playful. See how the older guy in the pic at left is checking out the younger guy's figure?
See "Nurture," which about how you work to take care of your number so it can take care of you. And this is "Intro," which explains what "your number" is about.
We're fans of ING, which tries making saving fun with feel-good promotions and bright colours. Also see Planet Orange, a financial learning center for kids, and check out ING's orange cafes.
Wow. For its Wrap Rage Cure campaign, which prescribes the (frightening in context) Open It! tool for people who suffer from package-opening rage, the Zibra Company has been awarded a Gold Addy for Interactive Media.
The award was distributed by the Nashville Advertising Federation.
Zibra partnered with web design firm Cabedge for the Wrap Rage Cure campaign, which included mock case studies, radio and interactive spots. The campaign generated "dramatic increases" to the number of unique visitors to the microsite. We're just hoping Open It! was actually used for packages and not customer-on-customer organ tweezing.
Rageheads are notoriously myopic. Just sayin'.
Apparently a lot of people die from second hand smoke in Louisiana. New work from New Orleans-based agency Trumpet for the Louisiana Campaign for Tobacco-Free Living is approaching the dangers of smoking by highlighting the dangers of second hand smoke.
In one commercial, shot using the much overused overlapping voice track technique, a collection of people point out the facts surrounding second hand smoke exposure and how many people in Louisiana have been affected. In a second spot, the story of one of the women featured in the first spot is highlighted. She tells the story of Louisiana, an environment in which, apparently, everyone smokes and how her mother and how she died because of living in that environment.
If there's any one company that's milking (yes, they did that too) the whole sex sells thing, it's PETA. With so many of their campaigns using sex as its primary means of attracting attention, one might assume the entire staff of PETA is a bunch of nymphomaniacs. That or they are so hard up for sex, their ad campaigns are their only form of release.
So here we have retired porn star Jenna Jameson dressing up in pleather to urge S&M lovers to loose their leather and don plastic instead. Sounds good to us. Plastic would seem to do a much better job than leather at containing all those messy fluids that often go along with wearing clothes like this.
Check out these Washington Post ads by Adworks, DC and production company Phasmatrope (neat name). They're random. Like, Chocolate Skittles random.
The gist: on a job search? WaPo, and its Proprietary Wall-Breaking Disembodied Hand!, can get you where you need to be.
- Check out the 2008 Sony Bravia ad teaser, pop-infused and action-packed with controversial bunnies.
- Support your local politician's private life. Sport a Spitzer 9! (Thanks, Rob.)
- Watch some beach-combing models turn each other on over a Toyota Sienna. We love how Toyota isn't afraid to take the piss.
- What, bored with the Flugtag? See Red Bull surf.
- Don't just be gentle. Or ginger. Be a gingerbread gentleman. For Starbucks' Pass the Cheer (thanks, BG!).
- Obama Mobile. Seriously.
- Bill Gates has joined LinkedIn, stirring rumours that Microsoft might look to collaborate with the social networking site. Or take it over. Maybe he's just lonely.
- ABSOLUT Vodka tries saving the planet with uncut films from the Live Earth film series. Next time somebody offers us a plastic bag, we're going to slap him in the face. With an iron glove.
Having sent us this contextual ad flub from a recent story, Adrants reader Eddie playfully accuses us of drinking the Hillary Haterade.
Why would we ever disseminate subliminal messages of Clinton distaste when other people are so good at doing it for us? We're pleading on the side of ignorance -- this is all Google's doing.
But while we're on the topic, come have a giggle at Hillary proposing Obama be her Vice President -- after he pwns her with more states and delegates. There has to be a better expression for this than "grace under pressure."
SXSW may not be all about advertising, but ad culture definitely spices up the debauched buffet.
At a launch party for GEICO's "I Heart Cavemen" campaign (paleolithic Facebook meets Match.com), Marty the Caveman made a well-documented cameo.
When last we saw the caveman at a party, he was all brooding solo-boy. But give him time to love the limelight, and even early man can learn to schmooze proper.
iStrategyLabs -- responsible for the "I Heart Caveman" campaign and party -- has more on the caveman's SXSW antics. Stealing Facebook groupies? Baring soul to iJustine? Picking fights? Marty was busy.
...in true Cartoon Network style: with robots. The game was put together by agency Ralph and promotes CN's Robotboy. Your job is to help test Professor Moshimo's robots. High-ranking "robo-guardians" win prizes like posters and roboreptiles.
Not especially awe-inducing. Where's the fire, Cartoon Network?
Imagine if the characters of Lord of the Rings had internet, mobile phones and ... Yahoo Messenger and Mail?
The journey would probably look a lot like this video by Pod Design, Lexington for Yahoo. More hack-jobs of your favourite films to come, probably with a similar premise, hopefully funnier. In any case, it's a neat way to showcase Y! chat's many merits. You know: spinning smileys, green fonts... bleh.