Clinton's '3 AM' Poster Girl is an Obama Supporter. Oops.

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Over a week ago, Hillary Clinton launched this ad. "It's three AM and your children are safe and asleep. But there's a phone in the White House and it's ringing," it starts. Who do you want picking up the phone and protecting your kids -- somebody with experience, or somebody without?

To populate the spot with compelling pictures, Hillary's team used stock imagery. And it turns out that the ad's most prominent child is all grown up ... and an Obama supporter.

From HuffPo (via The New Argument): "While I love Hillary, I would much rather hear Barack Obama's voice at the other end of the phone at 3am."

That's gotta hurt.

by Angela Natividad    Mar-10-08    
Topic: Campaigns, Commercials, Political, Television



Sarah Chalke Sports Hanes, Fights Wedgie Epidemic

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Wanna see Sarah Chalke of Scrubs shake out a wedgie in public? Click on "See Sarah Shake It" at WedgieFree.com. Superfluous body-bends and orgasm faces come stock.

This isn't the first time an underwear company has used an ass-shake to push panties. See itchy actors jiggle for Jockey.

But if watching a celeb channel Shakira doesn't do it for you, WedgieFree also includes Wedgie Stories (where you can contribute and rate tales with a blush-o-meter) and Wedgie-Free Wednesdays, a contst you can enter for free undyroos.

This is part of Hanes' effort to promote its new wedgie-free panties, which look suspiciously similar to the underpants we were forced to wear before Gwen Stefani introduced us to the subtle magic of thongs. And neckties without shirts.

by Angela Natividad    Mar-10-08    
Topic: Brands, Campaigns, Celebrity, Online, Sponsorship



Vantage Point Teaser's a Tease, All Right

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Check out this :50 teaser for Vantage Point by th1ng. Vantage Point is a stock action film (premise: presidential assassination, ooooh) with a respectable cast (Dennis Quaid, Matthew Fox, Forest Whitaker).

The teaser was positioned as an "amber-drenched" perspective piece, which is a gorgeous way of saying you'll get nothing but a crisp, clear shot of the movie title. It will, however, leave you with a distinct "That's IT?!!" feeling.

What's the phrase -- no emotional reaction is a bad emotional reaction? No wait, that's not right...

by Angela Natividad    Mar- 7-08    
Topic: Campaigns, Commercials, Television



Have You Considered the HUMANITY of Your Fast Food Chain of Choice?

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Maybe because the white space technique wasn't sufficiently saucy, DDB Stockholm's latest McDonald's campaign has gone all red. (If it worked for The Economist, the People's Republic and Forbes, why not McD's, right?)

The ad -- which will run full-page in major Swedish newspapers this week -- reads, "We don't hire Turks, Greeks, Poles, Indians, Ethiopians, Vietnamese, Chinese or Peruvians."

more »

by Angela Natividad    Mar- 7-08    
Topic: Brands, Campaigns, Good, Newspaper, Poster



Victor Chandler Casino Launches 'Chip Challenge' by NPB

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How to get new blood into a casino:

- Promise the newbs free money
- Launch an addictive but impossible game (extra points: call it a "challenge!")
- Infuse game with cheery casino noises
- Slip online casino URL right under "try again" button
- Sit and let simmer. With time, a gateway drug almost always conceives an addiction

Mohegan Sun, are you listening?

by Angela Natividad    Mar- 7-08    
Topic: Campaigns, Games, Online



No, Not Even Angels Can Save Your Portfolio Now

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The winged creature at left is one of the poster children for Liquidnet's Become Supernatural campaign.

We went on the website to find stuff to make fun of but it turns out we liked clicking on the characters, listening to the "whoosh" and watching the brokers' eyes glint. Oh well.

By the way, not to steal Liquidnet's thunder or anything, but if you actually want to buy and sell stocks online, Zecco doesn't charge brokerage fees for up to 10 trades per month. Huzzah.

by Angela Natividad    Mar- 6-08    
Topic: Brands, Campaigns, Magazine, Outdoor, Poster



Pissed-Off Panda Invades Copenhagen for Climate Conference

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To get the Danes all peppy about the 2009 international climate conference in Copenhagen, We Love People stenciled images of a burning panda on the streets. Also, watch while a giant projection of a panda in flames races across the Copenhagen cityscape.

We have seen such magic before.

The agency told us the "burning panda" imagery -- put together for WWF -- represents a panda that is angry about global warming. Aww. We love furry, fat and scowly things.

Just because we feel like it, here are some random panda facts from a website that looks like it was made in the early content days of dot-com.

by Angela Natividad    Mar- 6-08    
Topic: Campaigns, Events, Good, Guerilla, Strange



Ask.com to Explore its Feminine Side

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Probably because it fears death by Google almost as much as it fears sexual ambiguity, Ask.com has decided to stop competing for all-purpose search engine renown.

Instead it hopes to become the go-to source for married women seeking health, grade school homework tips, entertainment, recipe and hobby information.

It is also laying off about 40 people.

Maybe if it wasted less time trying to engage us in expensive guessing games it would've had a better fighting chance. Oh well, such is life in the tubes.

by Angela Natividad    Mar- 6-08    
Topic: Brands, Campaigns, Online



For Kylie Time, Just Dodge the Boss

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Ever fantasize about one-upping your boss? Forget about scoring a machine gun and leaving life in cubicletopia with a parting gift of unhinged chaos. Play Dodge the Boss instead. (For best results, do it on his or her dime.)

The game is simple but delightfully time-consuming. Use your mouse to avoid the boss-men without touching any of the sides. Dodging the boss as long as possible could land you tickets to see the sultry Kylie Minogue in Paris.

How's that for leaving the office in a blaze of glory?!

The game was disseminated by Rubber Republic and put together by Global Radio for Galaxy FM's "Love Music Love March."

by Angela Natividad    Mar- 5-08    
Topic: Campaigns, Celebrity, Games, Online, Promotions



Scrimpers, Working Class Heroes Valorized in Fifth Third Ad Campaign

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Here's an ad about a middle-aged paperboy working to get braces for his daughter. And here's one about a white collar cog who drives his college beater so he and his pregnant wife can save for their baby.

These spots are part of an ad campaign for Fifth Third Bank called "The Things We Do for Dreams," produced by Anonymous Content for agency OLSON.

We like it. Swimming upstream against a dismal economy, it's nice to see a bank put an optimistic spin on the everyday struggle -- illuminating the decisions we've had to make, and watch our parents make -- rather than distracting us with gimmicky comic relief.

It lends the sense that Fifth Third understands what it's like to do things that aren't fun out of a sense of hope. That's nice. And strangely rare.

by Angela Natividad    Mar- 5-08    
Topic: Campaigns, Commercials, Good, Television








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