Filth, Squalor and Vice Generate Pot Noodle Domino Effect

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Pot Noodle's latest spot (released just in time for St. Patrick's Day!) isn't super-appetizing, but it kept us watching. It's a spoof on Guinness' Tipping Point, where a domino effect travels from a luxe office to the seedy interior of a village overflowing with costumed extras from every movie set ever.

Alternatively, Pot Noodle's Tipping Pot starts out with farts, bars and cigarette cartons before traveling through somebody's working-class home and ending ... well, you can guess.

We're not eating that. But we did make a dry coughing sound that approached a laugh, so ... cheers. See AKQA's previous Pot Noodle viral effort.

by Angela Natividad    Mar-14-08    
Topic: Campaigns, Online, Strange, Video



Bad Breath Burns Skin off Skulls, Says Scope

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Test your breath on an innocent bystander, courtesy of Scope and the fine people at Dentsu and Crush (Toronto). What have you got to lose? It won't be the last thing that attacks your ego today.

by Angela Natividad    Mar-14-08    
Topic: Brands, Campaigns, Online



Loaded Pizza Pops Burst When Provoked

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To show consumers their wannabe Hot Pockets are loaded with pizza stuff, Pizza Pops enlisted Cossette, Toronto, which got some boys that remind us of Smosh to star in these spots, Woodchipper and Campers. In each, the boys get a Pizza Pop to explode -- with results that would make Wes Craven beam. (Guess this whole dumbing-down-for-YouTube thing isn't over yet.)

The spots drive traffic to www.PizzaPopsareLoaded.com, which was hijacked by Citizens Against Pizza Pops, which is actually located at www.PizzaPops.ca. It has testimonials from people with pizza guts on their faces.

And that's about it, really.

by Angela Natividad    Mar-14-08    
Topic: Campaigns, Online, Video



ING Invests Retirement Figures with Friendly Feel

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Here's a story about a nifty ING campaign promoting "your number," the dollar amount you want to save for retirement. In the associated spots, people walk, work or play while toting big orange numbers around. And they're playful. See how the older guy in the pic at left is checking out the younger guy's figure?

See "Nurture," which about how you work to take care of your number so it can take care of you. And this is "Intro," which explains what "your number" is about.

We're fans of ING, which tries making saving fun with feel-good promotions and bright colours. Also see Planet Orange, a financial learning center for kids, and check out ING's orange cafes.

by Angela Natividad    Mar-13-08    
Topic: Brands, Campaigns, Commercials, Good, Television



As Long As We Know It's for Packages, Not Eyeballs

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Wow. For its Wrap Rage Cure campaign, which prescribes the (frightening in context) Open It! tool for people who suffer from package-opening rage, the Zibra Company has been awarded a Gold Addy for Interactive Media.

The award was distributed by the Nashville Advertising Federation.

Zibra partnered with web design firm Cabedge for the Wrap Rage Cure campaign, which included mock case studies, radio and interactive spots. The campaign generated "dramatic increases" to the number of unique visitors to the microsite. We're just hoping Open It! was actually used for packages and not customer-on-customer organ tweezing.

Rageheads are notoriously myopic. Just sayin'.

by Angela Natividad    Mar-13-08    
Topic: Agencies, Campaigns, Events, Good



Yes, Yes, Yes, We Know Second Hand Smoke is Bad

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Apparently a lot of people die from second hand smoke in Louisiana. New work from New Orleans-based agency Trumpet for the Louisiana Campaign for Tobacco-Free Living is approaching the dangers of smoking by highlighting the dangers of second hand smoke.

In one commercial, shot using the much overused overlapping voice track technique, a collection of people point out the facts surrounding second hand smoke exposure and how many people in Louisiana have been affected. In a second spot, the story of one of the women featured in the first spot is highlighted. She tells the story of Louisiana, an environment in which, apparently, everyone smokes and how her mother and how she died because of living in that environment.

more »

by Steve Hall    Mar-13-08    
Topic: Campaigns, Cause



Jenna Jameson Wants Us to Pleather Ourselves

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If there's any one company that's milking (yes, they did that too) the whole sex sells thing, it's PETA. With so many of their campaigns using sex as its primary means of attracting attention, one might assume the entire staff of PETA is a bunch of nymphomaniacs. That or they are so hard up for sex, their ad campaigns are their only form of release.

So here we have retired porn star Jenna Jameson dressing up in pleather to urge S&M lovers to loose their leather and don plastic instead. Sounds good to us. Plastic would seem to do a much better job than leather at containing all those messy fluids that often go along with wearing clothes like this.

more »

by Steve Hall    Mar-13-08    
Topic: Campaigns, Celebrity, Racy



The Hand of God, He Works with WaPo

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Check out these Washington Post ads by Adworks, DC and production company Phasmatrope (neat name). They're random. Like, Chocolate Skittles random.

The gist: on a job search? WaPo, and its Proprietary Wall-Breaking Disembodied Hand!, can get you where you need to be.

o Lab
o Go-Getter
o Charts

by Angela Natividad    Mar-12-08    
Topic: Campaigns, Commercials, Newspaper, Strange, Television



Bravia Teases, Spitzer's Sporty, Sienna Sexes, Gentlemen Go Ginger, ABSOLUT Greens the Scene

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- Check out the 2008 Sony Bravia ad teaser, pop-infused and action-packed with controversial bunnies.
- Support your local politician's private life. Sport a Spitzer 9! (Thanks, Rob.)
- Watch some beach-combing models turn each other on over a Toyota Sienna. We love how Toyota isn't afraid to take the piss.
- What, bored with the Flugtag? See Red Bull surf.
- Don't just be gentle. Or ginger. Be a gingerbread gentleman. For Starbucks' Pass the Cheer (thanks, BG!).
- Obama Mobile. Seriously.
- Bill Gates has joined LinkedIn, stirring rumours that Microsoft might look to collaborate with the social networking site. Or take it over. Maybe he's just lonely.
- ABSOLUT Vodka tries saving the planet with uncut films from the Live Earth film series. Next time somebody offers us a plastic bag, we're going to slap him in the face. With an iron glove.

by Angela Natividad    Mar-12-08    
Topic: Brands, Campaigns, Cause, Commercials, Online, Political



Adrants Airs Political Bias? Never That.

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Having sent us this contextual ad flub from a recent story, Adrants reader Eddie playfully accuses us of drinking the Hillary Haterade.

Why would we ever disseminate subliminal messages of Clinton distaste when other people are so good at doing it for us? We're pleading on the side of ignorance -- this is all Google's doing.

But while we're on the topic, come have a giggle at Hillary proposing Obama be her Vice President -- after he pwns her with more states and delegates. There has to be a better expression for this than "grace under pressure."

by Angela Natividad    Mar-12-08    
Topic: Bad, Campaigns, Online, Political










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