SXSW may not be all about advertising, but ad culture definitely spices up the debauched buffet.
At a launch party for GEICO's "I Heart Cavemen" campaign (paleolithic Facebook meets Match.com), Marty the Caveman made a well-documented cameo.
When last we saw the caveman at a party, he was all brooding solo-boy. But give him time to love the limelight, and even early man can learn to schmooze proper.
iStrategyLabs -- responsible for the "I Heart Caveman" campaign and party -- has more on the caveman's SXSW antics. Stealing Facebook groupies? Baring soul to iJustine? Picking fights? Marty was busy.
...in true Cartoon Network style: with robots. The game was put together by agency Ralph and promotes CN's Robotboy. Your job is to help test Professor Moshimo's robots. High-ranking "robo-guardians" win prizes like posters and roboreptiles.
Not especially awe-inducing. Where's the fire, Cartoon Network?
Imagine if the characters of Lord of the Rings had internet, mobile phones and ... Yahoo Messenger and Mail?
The journey would probably look a lot like this video by Pod Design, Lexington for Yahoo. More hack-jobs of your favourite films to come, probably with a similar premise, hopefully funnier. In any case, it's a neat way to showcase Y! chat's many merits. You know: spinning smileys, green fonts... bleh.
Over a week ago, Hillary Clinton launched this ad. "It's three AM and your children are safe and asleep. But there's a phone in the White House and it's ringing," it starts. Who do you want picking up the phone and protecting your kids -- somebody with experience, or somebody without?
To populate the spot with compelling pictures, Hillary's team used stock imagery. And it turns out that the ad's most prominent child is all grown up ... and an Obama supporter.
From HuffPo (via The New Argument): "While I love Hillary, I would much rather hear Barack Obama's voice at the other end of the phone at 3am."
That's gotta hurt.
Wanna see Sarah Chalke of Scrubs shake out a wedgie in public? Click on "See Sarah Shake It" at WedgieFree.com. Superfluous body-bends and orgasm faces come stock.
This isn't the first time an underwear company has used an ass-shake to push panties. See itchy actors jiggle for Jockey.
But if watching a celeb channel Shakira doesn't do it for you, WedgieFree also includes Wedgie Stories (where you can contribute and rate tales with a blush-o-meter) and Wedgie-Free Wednesdays, a contst you can enter for free undyroos.
This is part of Hanes' effort to promote its new wedgie-free panties, which look suspiciously similar to the underpants we were forced to wear before Gwen Stefani introduced us to the subtle magic of thongs. And neckties without shirts.
Check out this :50 teaser for Vantage Point by th1ng. Vantage Point is a stock action film (premise: presidential assassination, ooooh) with a respectable cast (Dennis Quaid, Matthew Fox, Forest Whitaker).
The teaser was positioned as an "amber-drenched" perspective piece, which is a gorgeous way of saying you'll get nothing but a crisp, clear shot of the movie title. It will, however, leave you with a distinct "That's IT?!!" feeling.
What's the phrase -- no emotional reaction is a bad emotional reaction? No wait, that's not right...
Maybe because the white space technique wasn't sufficiently saucy, DDB Stockholm's latest McDonald's campaign has gone all red. (If it worked for The Economist, the People's Republic and Forbes, why not McD's, right?)
The ad -- which will run full-page in major Swedish newspapers this week -- reads, "We don't hire Turks, Greeks, Poles, Indians, Ethiopians, Vietnamese, Chinese or Peruvians."
How to get new blood into a casino:
- Promise the newbs free money
- Launch an addictive but impossible game (extra points: call it a "challenge!")
- Infuse game with cheery casino noises
- Slip online casino URL right under "try again" button
- Sit and let simmer. With time, a gateway drug almost always conceives an addiction
Mohegan Sun, are you listening?
The winged creature at left is one of the poster children for Liquidnet's Become Supernatural campaign.
We went on the website to find stuff to make fun of but it turns out we liked clicking on the characters, listening to the "whoosh" and watching the brokers' eyes glint. Oh well.
By the way, not to steal Liquidnet's thunder or anything, but if you actually want to buy and sell stocks online, Zecco doesn't charge brokerage fees for up to 10 trades per month. Huzzah.
To get the Danes all peppy about the 2009 international climate conference in Copenhagen, We Love People stenciled images of a burning panda on the streets. Also, watch while a giant projection of a panda in flames races across the Copenhagen cityscape.
We have seen such magic before.
The agency told us the "burning panda" imagery -- put together for WWF -- represents a panda that is angry about global warming. Aww. We love furry, fat and scowly things.
Just because we feel like it, here are some random panda facts from a website that looks like it was made in the early content days of dot-com.