Maybe because the white space technique wasn't sufficiently saucy, DDB Stockholm's latest McDonald's campaign has gone all red. (If it worked for The Economist, the People's Republic and Forbes, why not McD's, right?)
The ad -- which will run full-page in major Swedish newspapers this week -- reads, "We don't hire Turks, Greeks, Poles, Indians, Ethiopians, Vietnamese, Chinese or Peruvians."
How to get new blood into a casino:
- Promise the newbs free money
- Launch an addictive but impossible game (extra points: call it a "challenge!")
- Infuse game with cheery casino noises
- Slip online casino URL right under "try again" button
- Sit and let simmer. With time, a gateway drug almost always conceives an addiction
Mohegan Sun, are you listening?
The winged creature at left is one of the poster children for Liquidnet's Become Supernatural campaign.
We went on the website to find stuff to make fun of but it turns out we liked clicking on the characters, listening to the "whoosh" and watching the brokers' eyes glint. Oh well.
By the way, not to steal Liquidnet's thunder or anything, but if you actually want to buy and sell stocks online, Zecco doesn't charge brokerage fees for up to 10 trades per month. Huzzah.
To get the Danes all peppy about the 2009 international climate conference in Copenhagen, We Love People stenciled images of a burning panda on the streets. Also, watch while a giant projection of a panda in flames races across the Copenhagen cityscape.
We have seen such magic before.
The agency told us the "burning panda" imagery -- put together for WWF -- represents a panda that is angry about global warming. Aww. We love furry, fat and scowly things.
Just because we feel like it, here are some random panda facts from a website that looks like it was made in the early content days of dot-com.
Probably because it fears death by Google almost as much as it fears sexual ambiguity, Ask.com has decided to stop competing for all-purpose search engine renown.
Instead it hopes to become the go-to source for married women seeking health, grade school homework tips, entertainment, recipe and hobby information.
It is also laying off about 40 people.
Maybe if it wasted less time trying to engage us in expensive guessing games it would've had a better fighting chance. Oh well, such is life in the tubes.
Ever fantasize about one-upping your boss? Forget about scoring a machine gun and leaving life in cubicletopia with a parting gift of unhinged chaos. Play Dodge the Boss instead. (For best results, do it on his or her dime.)
The game is simple but delightfully time-consuming. Use your mouse to avoid the boss-men without touching any of the sides. Dodging the boss as long as possible could land you tickets to see the sultry Kylie Minogue in Paris.
How's that for leaving the office in a blaze of glory?!
The game was disseminated by Rubber Republic and put together by Global Radio for Galaxy FM's "Love Music Love March."
Here's an ad about a middle-aged paperboy working to get braces for his daughter. And here's one about a white collar cog who drives his college beater so he and his pregnant wife can save for their baby.
These spots are part of an ad campaign for Fifth Third Bank called "The Things We Do for Dreams," produced by Anonymous Content for agency OLSON.
We like it. Swimming upstream against a dismal economy, it's nice to see a bank put an optimistic spin on the everyday struggle -- illuminating the decisions we've had to make, and watch our parents make -- rather than distracting us with gimmicky comic relief.
It lends the sense that Fifth Third understands what it's like to do things that aren't fun out of a sense of hope. That's nice. And strangely rare.
For all her noxious crying and whatnot, Hillary Clinton is a well-honed jungle predator. "Winning. Winning, winning, that's my measure of success -- winning," she barked recently.
Having demonstrated yesterday that she's still a viable contender for the presidency, the question arises: what does it take to win, win, win like Hillary?
To persuade people to Do the Green Thing, Play With Us put together this documentary about penguins in Antarctica. Except the penguins aren't penguins; they're naked people that seem at least partially catatonic.
All this to get us to huddle? We've seen cozier arguments.
Check out this crazy Dove viral based on Japanese puppet theatre. It reminded us of that scene in Funny Face where Audrey dons black garb and does interpretive dance at the existentialist bar. Except imagine the protagonist is Ugly Betty, and body odor -- not materialism -- is the source of the world's problems.
Put together by Ogilvy Brazil for Dove Invisible Dry.