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AOL just now released its results for the top-ranked ads in its 6th Annual AOL Super Sunday Ad Poll, sponsored by Verizon. Here's the top five:
1. Budweiser Clydesdale/dalmatian ad
2. Bridgestone squirrel spot
3. Coca-Cola's Balloons
4. Life Water's Thriller
5. E-Trade's talking baby spot
"Advertisers bring their 'A' games to the Super Bowl commercials, and Budweiser scored an impressive victory this year as the best of the best," gushed GM Derrick Heggans of AOL Sports. Nothing new there.
Gotta say we're glad the Coke Balloons spot made it into somebody's top five. But what'd we tell you? There's no beating Rocky. Maybe next time, Charlie Brown.
"Jinx" by Coca-Cola sparked a political flare war in our Adrants Super Bowl chat room. In it, James Carville and Bill Frist set aside their differences over a personal jinx (except Carville has to buy Frist a Coke, not a slushee).
Cute. Why can't more things in life be solved this way?
If you take Will Ferrell's word for it, that is.
This spot, where Will Ferrell screws up an uncountable number of Bud Light ad takes with Freudian slips, is probably our favorite Bud Light ad thus far. It actually made us wonder how much sweat goes into every bottle.
Bud Light. Suck one. Lawl.
While Fox would likely never let it run, fearful it would tarnish the minds of innocent small children, with a few tweaks these two commercials for ICS Concrete Chain Saws would be great to see during the game. In this campaign, the Big Bad Wolf, famous for his appearances in Three Little Pigs and Little Red Riding Hood, happens upon the home of three little pigs and with the help of a concrete chain saw from ICS which believes a concrete wall is nothing more than a door waiting to be opened, lets himself in.
There's something apocalyptic about this Monster spot by BBDO, NY. Called "Daybreak," the premise is you shouldn't have to fight Monday. To illustrate that, a bunch of people knock down their satellite dishes, grab trashcan covers and run out to do battle against the sun -- only to walk off in defeat when the sun rises anyway.
The ad made us sad. Can't a comparison be made against this futile race to beat sunrise, and the lame way we trudged (hung OVER) into the office and passive-aggressively trawled eBay for the first three hours of the morning?
The ad debuted in early January (another debuted during Lost last night), and is part of "Your Calling is Calling." Maybe we find the spots such a consistent bummer because that slogan sounds so promising. Shouldn't Sally Housewife be cupping her ear to the kitchen window and listening for the sunny Higher Calling (inevitably, her dormant talent as a Silicon Valley-based venture capitalist)?
There are a few of these, but here's our favorite from a series of new print ads from BBH UK for Levi's. Possibly because there's so much obsessive "maleness" here at Adrants we like anything with hot girls in it? Don't look shocked. You all knew it, anyways. Possibly because we were the guy drooling at every girl who passed by in the high school hallway and had a cheesy Gold's Gym T-shirt on? No matter. Love it. Love it.
Go check out the entire collection over at Scamp's blog. You'll see that BBH has made a very cohesive, simple and effective campaign. (Or so says Agency Spy)
This campaign baffles. While the Family Violence Partnership in Milwaukee wants people to realize statutory rape in a bad thing, the campaign, which features young girls with big (digitally enhanced, we assume) breasts, sexualizes these young girls into objects of desire. Now maybe the campaign is trying to say no matter how huge a girl's breasts are or how hot she might be, if she's under 18, she's still off limits but to "normal" people, it sends a very queasy, disconcerting message.
OK, what, what, what is it about Hadaway's head-bobbing, dance-inducing What is Love? song from the movie Night at the Roxbury that is so insanely catchy? We can't get it out of our head! It's been there since the friggin' movie came out! Ten years! Make it stop!! Please. And damn, if Pepsi had to go ahead and use it for one of their Super Bowl spots featuring Busta Rhymes, LL Cool J, Macy Gray, Missy Elliott, Troy Aikman, Joe Buck and a host of others for its Diet Pepsi Max. In fact, our head's bobbing right now as we write this. It's all we'll hear during the entire game Sunday! Eesh!
With the help of DDB Canada, Inside Live! and Fuse OMD, the Canadian Tourism Commission erected a big dome thingy at the Canary Wharf in London. (Very Epcot.) Egged on by building projections (here and here), online ads and street activities, curious Londoners can step inside the dome and explore Canada.
The campaign lasts four weeks and is an attempt to drive more of the Queen's men and women to Canada on holiday. The dome supposedly showcases four vacation possibilities. Skiing? White water rafting? Olympic swimming? We're not sure. The possibilities hidden in that mysterious rotunda are boundless
Removing every last bit of fun and entertainment of Red Wig dude (love him or hate him) come two new spots (one, two) from Kirshenbaum Bond, its new work on the account. In these commercials, it's all about the product. Yea, we get a bit of the cute Wendy but for the most part, its food porn.
Who knows. Maybe these spot will get Wendy's back on track. At the least, people will know Wendy's sells food.