On Fancy Feet of Foucan, KSwiss Hits the Running Scene

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To promote its hot new Ariake running shoe, K-Swiss enlisted the face of Sebastien Foucan, the founder of free running. ("Free running" is when you go jogging and, instead of hauling ass around an obstacle, you do an impressive Ranma-style aerial flip over it. Seriously.)

The print ads are very Zen. There's no copy, just images of Foucan being Foucan and a small K-Swiss logo at bottom. They were put together by Perfect Fools which is based in Sweden and the US. The ads will be accompanied by a wannabe-viral (which we haven't yet seen) and a website.

See Foucan variant. We're not really sure whether people will put two and two together and go, "Okay, Ariake = running! Got it." Because we were all, "Acrobatic skater gear?"

by Angela Natividad    Feb-29-08    
Topic: Brands, Campaigns, Celebrity, Magazine, Poster, Sponsorship



Coke Zero Drags Cultural Differences Down to Lowest Organ Denominator

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Here's another weird Coke Zero spot that elaborates on Coke's newfound fixation with body parts. (If you're all "huh?", see the Brazilian tongue spot we covered yesterday.) Just so you know -- if Coke Zero collaborates in ANY WAY with The Vagina Monologues, we're going on strike.

It's in English this time, so hurrah. The characters: a statuesque Coke Zero (sort of like a golden calf), an ornery French eyeball, a bull-headed British tongue and a pothead Californian finger.

more »

by Angela Natividad    Feb-29-08    
Topic: Brands, Campaigns, Commercials, Strange



Sprint Quick-Fixes Out of Kindness ... or Total Brand Negligence

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Sprintcuts, a handy-dandy Sprint campaign, gives tips on how to quick-peel a banana and dry nail polish in a blink.

The campaign leads people to Waitless.org, which shares other somewhat-productive tips on "time rebates" that are supposed to leave you with the sense that Sprint = time savings.

We've actually seen this spot, Instant Baby Soothe, a few times on either Hulu or ABC.com. We thought it was cool, but until this very moment we had no idea whose ad it was. Which would actually be helpful, because then we'd know who to blame when our relatives "WTF?" us as we carry their spawn to a nearby sink.

Big-ups to Candace for sharing.

by Angela Natividad    Feb-28-08    
Topic: Brands, Campaigns, Mobile/Wireless, Online, Video



Want Some Spider with that Sweet Corn?

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Arg! Get a load of this print ad for the Travel Channel.

And gross! Watch the spot with the cow heart vending machine.

The funny thing is, something about the slogan -- "One man's weird is another man's wonderful" -- makes us hungry.

The spots were composed by the very weird, slightly wonderful Moroch.

by Angela Natividad    Feb-27-08    
Topic: Campaigns, Commercials, Good, Magazine, Poster, Strange, Television



Because Your BFF is DYING to Paint Your Nails in St. Louis

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Perhaps inspired by The Sisterhood of the Traveling Pants, Hoffman|Lewis sent us this creative for the Missouri Division of Tourism.

Cheesy tag: "It's amazing what a body of water can do to keep a group of friends from drifting apart."

Alternatively: "It's feeding time for the Fishpersons!"

by Angela Natividad    Feb-27-08    
Topic: Campaigns, Magazine, Poster



Wasn't This a Side Plot in 'Mean Girls'?

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The primaries for Ohio and Texas are fast approaching. Tensions are high between Hillary and Obama. Unless Hillary scores these last two states, she's pretty much ether.

So after Hillary went all Exorcist on Obama about some slanted flyers his campaign disseminated -- pretty normal fare in a political death match -- we were like, Okay, the girl has snapped. It's over.

Then this picture of Obama wearing Somali garb surfaces. And instead of going "Uh, yeah, Obama's dad was African -- is that a problem?", camp Obama goes apeshit and accuses camp Hillary of smearing their Fearless Leader in the last dregs of this doomed pissing contest.

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by Angela Natividad    Feb-25-08    
Topic: Campaigns, Magazine, Political, Worst



HSBC Never Sent Us Singing Kittens.

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To drive us into the arms of BankWest (Australia), some kittens sang us a song. It was weird and they were scary (like furry robot gremlins), but they spelled our names and everything.

The campaign was put together by Host and Glue Society. Its purpose is to associate banking with happiness. (Guess that depends on why you're at the bank, though.)

by Angela Natividad    Feb-25-08    
Topic: Campaigns, Online, Strange



Condom Maker Portrays Women As Sex Receptacles

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OK, so.....are we to believe that Beate Uhse condoms are so good (or is it bad?) they can help a guy last so long he'd get bored of all that intense thrusting and just start playing games of Sudoku or connect-the-dots on the stomach or back of his sex receptacle? And yea, if all the guy is doing is pounding into the girl while playing games on her then, yes, she is being treated as a sex receptacle. So are we also to believe Beate Uhse thinks that's all women are good for? WTF?

more »

by Steve Hall    Feb-25-08    
Topic: Bad, Campaigns, Racy



Justin Timberlake Sucked Into Givinchey Spokesmodel Position

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Maybe Justin Timberlake is the new ad babe. He hooked up with Pepsi for that Pepsi commercial that sucked. Now, he's hooked up with Parfums Givenchy to be the brands spokesmodel for an un-named fragrance to be launched in August. The dude's a singer, actor, clothing designer and now a cologne salesman.

And let's not forget. He's the "wardrobe malfunction" guy that, as a result, has given us a steady stream of old rockers every year for the Super Bowl. Which, perhaps, is not a bad thing. After all, if they're still doing it at age 60, they must at least be sorta good.

by Steve Hall    Feb-25-08    
Topic: Brands, Campaigns, Celebrity



Pig Songs Take Shot at Saving Farmers from Extinction

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UK-based National Pig Association surveys say consumers would pay more to keep high-quality British pig farming in business. Currently, farmers lose about 20 pounds ($39.09) per pig.

The elegant solution: "Stand By Your Ham," an objectively painful pop appropriation. Stay safe and Read the lyrics instead.

Sensory molestation aside, will the song save British farmers from losing their livelihoods? (It sure as hell won't save pigs.)

See ponderous print ad too.

by Angela Natividad    Feb-24-08    
Topic: Campaigns, Cause, Magazine, Online










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