UK-based National Pig Association surveys say consumers would pay more to keep high-quality British pig farming in business. Currently, farmers lose about 20 pounds ($39.09) per pig.
The elegant solution: "Stand By Your Ham," an objectively painful pop appropriation. Stay safe and Read the lyrics instead.
Sensory molestation aside, will the song save British farmers from losing their livelihoods? (It sure as hell won't save pigs.)
See ponderous print ad too.
"But how do I do that?" you wonder.
Actually, you can't. But if you have a Blackberry, Treo or iPhone, you can locate a dealership and schedule a test drive.
"This is everything I've ever wanted!" you cry.
Wait! Don't thank us. Thank Ford, Mediaedge:cia and AdMob.
To win the youth vote Obama stole like a thief in the night, Hillary further strains our suspension of disbelief with "the playlist for YOUR future."
It's a UGC support site! (We like how when you mouse over the videos, the bottom right-hand corner says "Posted by Americans!")
Does Hillary speak for you?
Monster.com's "Your Call is Calling" campaign has been a buzzkill since launch, particularly against CareerBuilder's darkly funny "Start Building."
But "The Stork" -- a :60 spot by BBDO, NY for Monster -- begets a bit of greatness.
You know that "What hath God wrought!" look your parents give you when you talk about what you do for a living? Apparently storks do it really well. Two hours later, we're still wallowing in quiet shame.
Jokes aside, the ad left us with a sense that there's magic and meaning in what a person chooses to do with his life. It's melancholy, well-timed and worth the watch.
"Crack One Open" is a Cenergy Communications-developed campaign for Steinlager. It involves rugby and broken bones. We don't really get it.
To help us get it, the PR guy was all, "If fart jokes say 'beer,' why not bandages, rx pads, x-rays?"
And then we were like, "Fart jokes say beer? Oh right. If Budweiser says so, it must be true."
We're assuming these three Kelliher Samets Volk-created commercials for Efficiency Vermont, an organization which encourages people to use compact fluorescent bulbs, were purposefully created to be bad. If not, we have no other explanation for why the they are so goofy. See one of the spots here. The other two are nearly identical.
Along with the three spots, the campaign includes local newspapers, online ads and a website on which "Jesse Fewer Watts" (get it?) and his Western buddies ride into town to collect "Incan Derek" (that's stretching it) for his crimes against light bulb efficiency.
OK, OK. It's for a good cause. We'll stop complaining.
Say hello to Who Hired Bob, a go-to hub for contrived office-centric web drama, created by Ogilvy Entertainment for Kraft's TASSIMO.
It's not funny. But Who Hired Bob does two interesting things:
1) It offers a $20 rebate on a TASSIMO hot beverage machine in exchange for your email address, and
2) It does that "choose your own adventure" thing at the end of each webisode, which we've already professed to like a lot.
We mentioned recently that we thought Gap's Sound of Color effort was really cool. In response to our call for news and pictures of how Gap is promoting Sound of Color at stores, Adrants reader Chris sent us the following email:
"I walked passed the GAP store on 5th Avenue in NYC this evening and it appears they have set up a Pop Up Store of some sort to promote the Sound of Color promotion. However, when I walked by it was completely empty except for a DJ and a lone employee."
We really can't explain it any better so we're just going to let Scion campaign creator, ATTIK Creative Director Simon Needham do it. "For our campaign, we are treating these vehicles as priceless valuables. In selected neighborhoods across the U.S., street teams in security uniforms will appear driving campaign-branded armored transports."
GSD&M put together Unscrew America to coax Millennials into using eco-friendly lightbulbs without forcing them to forsake their fatalistic sense of ha-ha.
The effort will invade TV and print. To get the point across, Unscrew America pulls the "stark alternative universe" card and infuses it with a shot of Millennial irony.
Watch "Deadly Serious" -- which is funny (OMG Paul REUBENS!!!), but not quite like the print stuff.