Test Drive a Land Rover. On Your Phone!

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"But how do I do that?" you wonder.

Actually, you can't. But if you have a Blackberry, Treo or iPhone, you can locate a dealership and schedule a test drive.

"This is everything I've ever wanted!" you cry.

Wait! Don't thank us. Thank Ford, Mediaedge:cia and AdMob.

by Angela Natividad    Feb-22-08    
Topic: Brands, Campaigns, Mobile/Wireless, Promotions



Because a Clinton Doesn't Go Down without a Fight!

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To win the youth vote Obama stole like a thief in the night, Hillary further strains our suspension of disbelief with "the playlist for YOUR future."

It's a UGC support site! (We like how when you mouse over the videos, the bottom right-hand corner says "Posted by Americans!")

Does Hillary speak for you?

by Angela Natividad    Feb-21-08    
Topic: Bad, Campaigns, Consumer Created, Online, Political



Hast Thou Forsaken the Hopes and Dreams of Thy Patron Stork?

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Monster.com's "Your Call is Calling" campaign has been a buzzkill since launch, particularly against CareerBuilder's darkly funny "Start Building."

But "The Stork" -- a :60 spot by BBDO, NY for Monster -- begets a bit of greatness.

You know that "What hath God wrought!" look your parents give you when you talk about what you do for a living? Apparently storks do it really well. Two hours later, we're still wallowing in quiet shame.

Jokes aside, the ad left us with a sense that there's magic and meaning in what a person chooses to do with his life. It's melancholy, well-timed and worth the watch.

more »

by Angela Natividad    Feb-21-08    
Topic: Campaigns, Commercials, Good, Television



Maybe We Need More Chest Hair.

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"Crack One Open" is a Cenergy Communications-developed campaign for Steinlager. It involves rugby and broken bones. We don't really get it.

To help us get it, the PR guy was all, "If fart jokes say 'beer,' why not bandages, rx pads, x-rays?"

And then we were like, "Fart jokes say beer? Oh right. If Budweiser says so, it must be true."

by Angela Natividad    Feb-21-08    
Topic: Campaigns, Magazine, Online



'Jesse Fewer Watts' Rounds Up 'Incan Derek' For Vermont Efficiency

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We're assuming these three Kelliher Samets Volk-created commercials for Efficiency Vermont, an organization which encourages people to use compact fluorescent bulbs, were purposefully created to be bad. If not, we have no other explanation for why the they are so goofy. See one of the spots here. The other two are nearly identical.

Along with the three spots, the campaign includes local newspapers, online ads and a website on which "Jesse Fewer Watts" (get it?) and his Western buddies ride into town to collect "Incan Derek" (that's stretching it) for his crimes against light bulb efficiency.

OK, OK. It's for a good cause. We'll stop complaining.

by Steve Hall    Feb-21-08    
Topic: Campaigns, Cause, Commercials, Creative Commentary, Newspaper, Online



Kraft Preys on Office Angst to Promote TASSIMO Hot Beverage System

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Say hello to Who Hired Bob, a go-to hub for contrived office-centric web drama, created by Ogilvy Entertainment for Kraft's TASSIMO.

It's not funny. But Who Hired Bob does two interesting things:

1) It offers a $20 rebate on a TASSIMO hot beverage machine in exchange for your email address, and
2) It does that "choose your own adventure" thing at the end of each webisode, which we've already professed to like a lot.

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by Angela Natividad    Feb-21-08    
Topic: Bad, Brands, Campaigns, Online



Sound of Color Habitat Fails to Work Up a Crowd

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We mentioned recently that we thought Gap's Sound of Color effort was really cool. In response to our call for news and pictures of how Gap is promoting Sound of Color at stores, Adrants reader Chris sent us the following email:

"I walked passed the GAP store on 5th Avenue in NYC this evening and it appears they have set up a Pop Up Store of some sort to promote the Sound of Color promotion. However, when I walked by it was completely empty except for a DJ and a lone employee."

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by Angela Natividad    Feb-20-08    
Topic: Bad, Brands, Campaigns, Outdoor, Promotions



Scion xB Gets Gold Treatment

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We really can't explain it any better so we're just going to let Scion campaign creator, ATTIK Creative Director Simon Needham do it. "For our campaign, we are treating these vehicles as priceless valuables. In selected neighborhoods across the U.S., street teams in security uniforms will appear driving campaign-branded armored transports."

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by Steve Hall    Feb-20-08    
Topic: Campaigns



Come On, Hipster. Do it for the WANDERING FISHPERSONS!

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GSD&M put together Unscrew America to coax Millennials into using eco-friendly lightbulbs without forcing them to forsake their fatalistic sense of ha-ha.

The effort will invade TV and print. To get the point across, Unscrew America pulls the "stark alternative universe" card and infuses it with a shot of Millennial irony.

Watch "Deadly Serious" -- which is funny (OMG Paul REUBENS!!!), but not quite like the print stuff.

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by Angela Natividad    Feb-20-08    
Topic: Campaigns, Cause, Good, Magazine, Online, Television



Shocker! Tylenol Ad Campaign Admits Old People Exist

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Can you believe it? It's a shocker. An actual ad with actual old people in it! Complete with wrinkled skin and less than perfect abs. Seriously. We can't get over it. We're still in shock. And here we thought every one in the world was as hot as Obama Girl in a BarelyPolitical video. We are crushed at the thought of this new reality.

Where do we go from here? Is a wrinkled 75 year old the new twenty-something hottie? Is a flabby ass the new hot? Oh the horror of it all. It's just too much to bear! People actually get old? Everyone isn't hot forever? Who knew?

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