Shocker! Tylenol Ad Campaign Admits Old People Exist

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Can you believe it? It's a shocker. An actual ad with actual old people in it! Complete with wrinkled skin and less than perfect abs. Seriously. We can't get over it. We're still in shock. And here we thought every one in the world was as hot as Obama Girl in a BarelyPolitical video. We are crushed at the thought of this new reality.

Where do we go from here? Is a wrinkled 75 year old the new twenty-something hottie? Is a flabby ass the new hot? Oh the horror of it all. It's just too much to bear! People actually get old? Everyone isn't hot forever? Who knew?

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Come On, It Makes Perfect Sense to Use Skin to Sell Skin.

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Adfreak pointed us to news of a virgin ad campaign for Apligraf, a kind of magic band-aid that uses living cells from the foreskins of baby boys to heal foot sores and leg ulcers.

Apligraf is generating lots of noise because it's the first product in its industry to start promoting its wares to consumers via advertising. (Granted, it's also the first product in its industry to get FDA approval.)

Adfreak surmises that the product is young, but it won't be long before it or similar offerings are promoted with bikini-clad sexbombs promising new-you salvation (It's Not Just for Foot Sores Anymore!).

Tough to play devil's advocate on this one. How long did it take post-legalization before controlled botulism injections became the stuff of slumber party play? A week?

by Angela Natividad    Feb-19-08    
Topic: Campaigns, Magazine, Opinion, Strange



Sound of Color Gives Us Good Vibrations

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Last Friday Gap launched its Sound of Color effort by Rehab. It's pretty neat. Mouse over a color spectrum to watch a music video about a certain shade.

The videos aren't all commercial color-overload like we thought; it's all pretty true-to-feel. The Blakes' blue was mellow; the Raveonettes give us a stark black and white.

You can learn about the artists, get information about the theme swatch, watch interviews and makings-of, and -- most importantly -- download songs free.

Check out the Sound of Color website. We guarantee some close-to-valuable time-wastage. If anybody has photos of how Gap is promoting it in stores or elsewhere, send 'em over.

by Angela Natividad    Feb-19-08    
Topic: Brands, Campaigns, Online, Promotions



Holiday Inn Celebrates the Goofiness of Its Guests

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Hmm. On the one hand, it makes perfect sense for a brand's ad campaign to mirror the essence of the brand. On the other hand, if you're Holiday Inn, you might want to shoot a bit higher. Alas, Holiday Inn chose to properly reflect the douchenozzles (thanks, George) who frequent the place.

In these four spots (1, 2, 3, 4) from Fallon, the agency followed research which found almost half of all business travelers say they've been "picked up or hit on" in the morning. And, 14 percent of those went on to form romantic relationships. In the commercials, we see a group of business people eating breakfast at a Holiday Inn buffet. Stupid jokes and awkward buffoonery ensue. And the announcer dares to close each spot by saying "check out the new hot bar in town." Really.

by Steve Hall    Feb-19-08    
Topic: Brands, Campaigns, Creative Commentary



CD-Turned-Author Self-Promotes without Spending. Much.

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CD and president Kelly Simmons of bubble, Philadelphia is sharpening her ad chops by promoting her own book, Standing Still. Released by Simon & Schuster, it's about a mom who exchanges her life for her kidnapped daughter's.

Publicity includes $200,000 of online, sweepstakes, broadcast, direct mail and guerilla efforts, allegedly all bartered.

The effort includes promotional postcards ("The ultimate beach read") stuffed in women's swimsuit orders, courtesy of Miracle Suit. A radio campaign will air on B101 FM, an indie station.

And when it rains, ziplocked flyers (via Tri-County Printers) promoting the book as "the perfect read for a stormy night" will appear on parked car windshields.

Check out Simmons' e-zine, bykellysimmons.com. You could win a Tiffany's bracelet that matches the one worn by the protagonist (product placement! Nice touch).

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Australia Hates Goodby Silverstein's Michael Bay Bank Ad

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It seems a new commercial for Australia's Commonwealth Bank has the land of down under angry for two reasons: the bank left Australian agencies behind and came to American agency Goodby Silverstein to create the work. And, secondly, they think the campaign, itself, sucks. Even Australian ad legend John Singleton got in on the hating and called on the bank's CEO to pull the ad because it is "obscene" and a "waste of money."

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by Steve Hall    Feb-15-08    
Topic: Campaigns, Creative Commentary, Opinion, Trends and Culture



Michael Bay Commands Awesomeness, Blows Stuff Up For Verizon

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In this first commercial, breaking February 17, for Verizon's FiOS TV and Internet campaign, Jerry Bruckheimer's boy, Michael Bay, is seen hyping his own over-the-top obsession to blow things up. From The Rock to Armageddon to Pearl Harbor to Transformers, Bay is all about blowing things away and that's the central message of this campaign: Verizon blows away the competition when it comes to internet upload and download speeds.

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by Steve Hall    Feb-15-08    
Topic: Campaigns, Celebrity, Commercials, Good



Don't Just Love the Puppies; Spread Puppy Love in Puppy Tongue

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Remember that Talking Pets campaign for Purina? Probably not -- unless you're from Canada, or just way into the idea of communion with your furriest chums.

Anyway, for Valentine's Day you can send a Valentine in dog language.

We're not really sure what to say about that, so we'll go with the generic "...awww."

by Angela Natividad    Feb-14-08    
Topic: Campaigns, Online, Strange



Cupid Brings V-Day Color to 'Hate Late' Campaign

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To bring holiday character to its ongoing "Hate Late?" campaign for Pizza Hut, BBDO Guerrero Ortega ran this ad for Valentine's Day.

Cupid -- who needs to either shoot someone or pass a stool really badly -- hates late. And in a country known for its tardiness, the Pizza Hut delivery guy is his only friend.

Cute. Cuter still if he helped out on deliveries. Looks like he brought some unnecessary stress to that cargo.

by Angela Natividad    Feb-14-08    
Topic: Brands, Campaigns, Poster



Truth Campaign Explores Broadway Musical-Style Entertainment

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There was this TV show a while ago from Steven Bocho, who gave us NYPD Blue, called Cop Rock. In the show, which was a serious police drama, the character would suddenly break out in song Broadway style. The show didn't last long. On last night's Boston Legal, guest star Scott Bakula serenades Candice Bergin. While Bakula might be a great actor, we quickly fast forwarded until the cheesiness was over. Musical scenarios like this happen all the time. Unfortunately, they mostly never work.

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by Steve Hall    Feb-14-08    
Topic: Campaigns, Cause, Commercials, Strange










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