Boone Oakley Supports WGA With Solidarity Campaign

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While the strike may be nearing an end, Boone Oakley has come to the aid of the Writer's Guild of America with a solidarity campaign along the lines of so many other ribbon-style cause-related campaigns. The lead graphic element in the campaign is a pencil twisted into the shape of a ribbon. The campaign urges writers, directors, actors, crew and fans to wear the pin in support of the writers and to show "media moguls" the WGA is united and won't back down.

Checkout the campaign elements on the Bring Back the Dialogue site.

by Steve Hall    Feb- 7-08    
Topic: Campaigns, Cause, Good



Yes, But Will There Be a Technicolor Dreamcoat?

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If you can't afford LSD, mark your calendars (February 15th) for the debut of The Sound of Color.

"Does red sound like gurgling, molten lava?" the website asks. "Does green sound like the familiar tune of wind whistling through the trees? Do black and white even make a sound? What is the sound of color?"

We played with the idea of going, "Oh my, what is this? What is this?" but the truth is we already know because we wrote it up for MarketingVOX. This is a Gap campaign for which artists will write songs and make videos about color in all its tie-dye glory.

The site will hock colorful swag and free music downloads. After a month, artists will regain the rights to their songs, and some of the meaner ones might decide they don't want you downloading their pigment-inspired masterpieces for free. As with manna, hoard as much as you can.

by Angela Natividad    Feb- 6-08    
Topic: Brands, Campaigns, Celebrity, Online



Cilantro Encourages Intimacy with Multi-Flavoured Hispanic Market

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When it comes to targeting the elusive Hispanic consumer, Cilantro Animation has this to say: "Be prepared to offer more than just Hola!"

(Though we'd like to point out that strategy worked wonders for Dora the Explorer.)

But Cilantro -- which creates Hispanic cartoons like the one at left -- makes an interesting point. When we hit ad:tech Miami we were overwhelmed with a sense that the Hispanic market remains unimpressed with the way big media has (or hasn't) tried to reach out.

And indeed, a salsa-colored Hola! just doesn't cut it when you consider the range of ethnicities blanketed under what we breezily dub Hispanic: Mexican, Cuban, Peruvian, Venezuelan, Colombian, Ecuadorian, and others -- all with their own cultural customs, jokes and sensitivities.

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by Angela Natividad    Feb- 6-08    
Topic: Agencies, Campaigns, Online, Opinion, Packaging



CareerBuilder Teaches the Timid to Reach Out and Touch Themselves

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We're officially crazy about CareerBuilder's "Start Building" campaign, which debuted on Super Bowl Sunday.

Wieden+Kennedy, with help from a52 and (Rock Paper Scissors), gives us "Help You, Help You" and "Self-Help Yourself."

We didn't really get what was going on in "Help You, Help You" until the end, which had the odd effect of keeping us glued to our seats until we could make sense of it. We'll preface it thus: watching a guy stroke his own face, before lovingly carrying himself out of his pathetic job, gave us that "foreign-finger-in-our-bellybutton!!!" feeling.

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by Angela Natividad    Feb- 6-08    
Topic: Best, Brands, Campaigns, Commercials, Television



MySpace Skins Feebly Bring Super Bowl Ads to 'Net

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Recent findings from Reprise Media critique this year's Super Bowl advertisers for failing to buy online search terms related to their ads. They also neglected to leverage online social networks, where most worked so hard to build a presence.

Oddly enough, some advertisers did incorporate social networking into their Super Bowl ad campaigns. That is, if slapping a skin onto MySpace the week after the game counts.

Check out the try-hard efforts of Sunsilk at left (for this commercial) and Vitamin Water with Shaq.

Don't get us wrong; ravaging a social networking homepage is probably the 'net equivalent to billboard advertising. Users definitely get an eyeful. But it's not terribly interactive, the contact lasts two seconds, and there are more creative ways to exploit SB ad buzz online.

Update: the cats at Deep Focus just told us there's an interactive MySpace page for Shaq and Vitamin Water. So if you want some nifty matching widgets, or just want to watch Shaq horserace, take a look.

by Angela Natividad    Feb- 6-08    
Topic: Campaigns, Online, Super Bowl 2008



Outdoor Ads Contrast Pizza Hut Timeliness with 'Filipino Time'

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In the Philippines, or maybe just among Filipinos, nothing happens on time. It's one of those things that drive us crazy. When we attended the premier for The Debut (an awkward Filipino-American movie you should never EVER watch), it started 45 minutes late. The director, who was present, gave us a winning grin and said, "Filipino time. You know how it is."

Giggles issued all around, followed by the crunching noise of smuggled food. ARG.

To promote the merits of Pizza Hut's on-time delivery in the Philippines, the creative team at BBDO Guerrero Ortega sent us the outdoor printwork for its campaign, "Hate Late?"

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by Angela Natividad    Feb- 5-08    
Topic: Brands, Campaigns, Good, Outdoor



Obama Wins Love, Loyalty of Pop Stars

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Which means he deserves your love and loyalty, too. *eyebrow raise*

Here's a pro-Obama video produced by will.i.am of the Black Eyed Peas. In it, Barack Obama's "Yes We Can" speech is taken up as a kind of musical mantle by images of stars like Nick Cannon, Common, Scarlett Johansson, Tatyana Ali, John Legend ... we could go on.

We like a good-looking, nice sounding guy as much as anybody else, but with Super Tuesday in our faces, we recommend doing homework before voting. Here's one source, and here's some campaign ad analysis from the same non-partisan group.

Let us know if you've got other resources worth looking at.

by Angela Natividad    Feb- 4-08    
Topic: Campaigns, Celebrity, Events, Online, Political, Video



Even on AOL, Charlie Brown's Only as Good as Third Place

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AOL just now released its results for the top-ranked ads in its 6th Annual AOL Super Sunday Ad Poll, sponsored by Verizon. Here's the top five:

1. Budweiser Clydesdale/dalmatian ad
2. Bridgestone squirrel spot
3. Coca-Cola's Balloons
4. Life Water's Thriller
5. E-Trade's talking baby spot

"Advertisers bring their 'A' games to the Super Bowl commercials, and Budweiser scored an impressive victory this year as the best of the best," gushed GM Derrick Heggans of AOL Sports. Nothing new there.

Gotta say we're glad the Coke Balloons spot made it into somebody's top five. But what'd we tell you? There's no beating Rocky. Maybe next time, Charlie Brown.



Coca-Cola Brings Die-Hard Politicians Back to Sandbox Basics

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"Jinx" by Coca-Cola sparked a political flare war in our Adrants Super Bowl chat room. In it, James Carville and Bill Frist set aside their differences over a personal jinx (except Carville has to buy Frist a Coke, not a slushee).

Cute. Why can't more things in life be solved this way?



Bud Light Refreshes the Palate ... and the Loins

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If you take Will Ferrell's word for it, that is.

This spot, where Will Ferrell screws up an uncountable number of Bud Light ad takes with Freudian slips, is probably our favorite Bud Light ad thus far. It actually made us wonder how much sweat goes into every bottle.

Bud Light. Suck one. Lawl.










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