While we think we've seen this campaign before, the onslaught (yes, even we are subjected to that poor girl's plight) of campaign after campaign after campaign has dulled even our heightened sense of advertising awareness. Then again, you all know, when it comes to a certain style of advertising, our senses are always peaked.
Who doesn't like a nice stack of pancakes everyone in a while? But does anyone really like the messy prep work that goes into making the batter for that nice stack? OK, it's not that bad but since we live in a world on its way to Idiocracy, it's no surprise someone's come up with a better pancake idea.
The Batter Blaster, which, in a nutshell, is pancake batter in a spray can is, as the tagline explains, the "Breakfaster. Organic Pancakes in an instant." We like simplicity. We like organic. We're just not sure pancakes from a can are going to rival those made in the bowl.
Match.com swears if in six months you don't live out a love story with someone from its site, you can have six more months of free service to make up for it.
Not all tell-worthy stories end happily though. Sometimes you get locked out or hosed -- which, now that we think about it, isn't nearly as bad a fate as this one.
Mandy sent us another video of the dancing yellow robot from those Carnegie Mellon promotions we saw. It's strange in a meet-the-new-cult-on-the-block kind of way, but the story ends in fame, glory and success.
If robots could aspire, we'd call it a robot rags-to-riches parable.
The robot's name is Keepon. You know, like Keepon Auditioning (for Carnegie Mellon)? Yeah.
Check out the Electric Tiger Land shoe campaign by StrawberryFrog, Amsterdam (print variations 1 and 2).
Here's the accompanying spot.
The pressie tells us the shots are of a giant "city in a sneaker" sculpture for Asics' Ontisuka Tiger.
The sculpture was inspired by Tokyo and has Japanese market signs in the toe, Onitsuka Tiger vending machines in the heel and the Narita airport runway on the the tongue. Versions were also made for Germany, France, the UK, Korea, and Australia.
Instead of putting together a slick campaign about the Philippines' wonder and majesty, the Philippine Department of Tourism has done something that we think is risky but probably worthwhile.
It invited HappySlip, a Filipino-American who built a YouTube following with her impersonations of family members, to visit the country on its tab.
Here's HappySlip's arrival video. It includes a link for Experience Philippines; we're guessing that'll appear on all the videos documenting her trip.
Check out this warped Boots nipple cream ad that's pissing so many English interest groups off. If Tim Burton were a creative, such would be the fruits of his labour.
Oddly enough, the Advertising Standards Authority has decided the ad is fair game. In response to complaints about its misleading nature (creepy imagery aside), ASA said breast-feeding moms should be "reasonably well-informed" about the causes of sore nipples.
We love how Boots nipple cream escapes the wrath of UK Ad Nazis -- despite 19 complaints and weird copy about "wanting three nipples" -- but mascara gets the shaft every time.
Is it because people who focus on reading literature (and taking courses!) on sore nipples have neglected their "physics of eyelash enhancing" lessons?
Or is it because the Boots factory is bigger than your average ivy league?
As part of a campaign for Crowne Plaza Hotels, golfer Phil Mickelson along with golf commentator and journalist David Feherty, Phil Mickelson's parents Phil, Sr. and Mary Mickelson, wife Amy Mickelson, and her parents Gary and Renee McBride have launched a search for a few people who, if chosen, will appear alongside Mickelson in the hotel chain's upcoming ad campaign which is set to break in April. The New York auditions can be viewed here.
The ads will take on the form of a casual conversation between Mickelson and the chosen golf fan and will address topics such as whose been hit by Phil's balls (golf balls, that is), people who look like Phil, those who are left handed and those who have advice for Phil.
Even though radio gets little to no editorial coverage here on Adrants or anywhere else for that matter unless you read FMQB, we like the medium. We like it a lot. It's got music. It's got talk. It's got news. And it's all free. For a media buyer, it's got frequency, fairly decent demographic targetability and the ability to craft wonderful promotional events.
But, as everyone obsesses over the internet and all the MyFaceSpaceBookSecondTwitterLifePownceWordBloggerPressMovableBookmarkType insanity that's been nicely wrapped with a pretty bow and a card labeled "Web 2.0," radio has all but disappeared from the forefront of, well, everything. The National Association of Broadcasters and the Radio Advertising Bureau hope to change that with a new Radio 2020 campaign. The campaign will highlight radio's success stories and its involvement in culture and society. The campaign's Radio 2020 blog aims to bring an ongoing dialog about the medium to a higher level of consciousness (did we just write that blather?).
Though the antennae in our car has been broken for over a year depriving us of radio's offerings, we still dig the medium and wish it a long, happy life.
The sad thing about this new Colle + McVoy-created campaign for the Minnesota State Lottery is that there really are real people in the real world just like the ones depicted in three new commercials. You've met them. They might work at your local convenience store, the local Best Buy or, perhaps, CompUSA. You know the type. The ones who look so goofy you can't believe they don't, themselves, believe they look goofy. Or the ones who say and do things so strange you can't believe they don't, themselves, know they sound and look like an idiot.