Onitsuka Tiger Campaign Subtracts Cartoons, Adds Electricity, to Last Year's Idea

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Check out the Electric Tiger Land shoe campaign by StrawberryFrog, Amsterdam (print variations 1 and 2).

Here's the accompanying spot.

The pressie tells us the shots are of a giant "city in a sneaker" sculpture for Asics' Ontisuka Tiger.

The sculpture was inspired by Tokyo and has Japanese market signs in the toe, Onitsuka Tiger vending machines in the heel and the Narita airport runway on the the tongue. Versions were also made for Germany, France, the UK, Korea, and Australia.

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by Angela Natividad    Jan-25-08    
Topic: Brands, Campaigns, Good, Guerilla, Packaging



Philippines Invites YouTube Star to Mother Country

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Instead of putting together a slick campaign about the Philippines' wonder and majesty, the Philippine Department of Tourism has done something that we think is risky but probably worthwhile.

It invited HappySlip, a Filipino-American who built a YouTube following with her impersonations of family members, to visit the country on its tab.

Here's HappySlip's arrival video. It includes a link for Experience Philippines; we're guessing that'll appear on all the videos documenting her trip.

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by Angela Natividad    Jan-24-08    
Topic: Campaigns, Celebrity, Good, Online, Video



ASA: Boots Nipple Cream's OK By Us!

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Check out this warped Boots nipple cream ad that's pissing so many English interest groups off. If Tim Burton were a creative, such would be the fruits of his labour.

Oddly enough, the Advertising Standards Authority has decided the ad is fair game. In response to complaints about its misleading nature (creepy imagery aside), ASA said breast-feeding moms should be "reasonably well-informed" about the causes of sore nipples.

We love how Boots nipple cream escapes the wrath of UK Ad Nazis -- despite 19 complaints and weird copy about "wanting three nipples" -- but mascara gets the shaft every time.

Is it because people who focus on reading literature (and taking courses!) on sore nipples have neglected their "physics of eyelash enhancing" lessons?

Or is it because the Boots factory is bigger than your average ivy league?

by Angela Natividad    Jan-24-08    
Topic: Brands, Campaigns, Policy, Poster, Strange



Pro Golfer Phil Mickelson Wants You!

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As part of a campaign for Crowne Plaza Hotels, golfer Phil Mickelson along with golf commentator and journalist David Feherty, Phil Mickelson's parents Phil, Sr. and Mary Mickelson, wife Amy Mickelson, and her parents Gary and Renee McBride have launched a search for a few people who, if chosen, will appear alongside Mickelson in the hotel chain's upcoming ad campaign which is set to break in April. The New York auditions can be viewed here.

The ads will take on the form of a casual conversation between Mickelson and the chosen golf fan and will address topics such as whose been hit by Phil's balls (golf balls, that is), people who look like Phil, those who are left handed and those who have advice for Phil.

by Steve Hall    Jan-24-08    
Topic: Campaigns, Celebrity



Campaign Aims to Give Radio Some Limelight

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Even though radio gets little to no editorial coverage here on Adrants or anywhere else for that matter unless you read FMQB, we like the medium. We like it a lot. It's got music. It's got talk. It's got news. And it's all free. For a media buyer, it's got frequency, fairly decent demographic targetability and the ability to craft wonderful promotional events.

But, as everyone obsesses over the internet and all the MyFaceSpaceBookSecondTwitterLifePownceWordBloggerPressMovableBookmarkType insanity that's been nicely wrapped with a pretty bow and a card labeled "Web 2.0," radio has all but disappeared from the forefront of, well, everything. The National Association of Broadcasters and the Radio Advertising Bureau hope to change that with a new Radio 2020 campaign. The campaign will highlight radio's success stories and its involvement in culture and society. The campaign's Radio 2020 blog aims to bring an ongoing dialog about the medium to a higher level of consciousness (did we just write that blather?).

Though the antennae in our car has been broken for over a year depriving us of radio's offerings, we still dig the medium and wish it a long, happy life.

by Steve Hall    Jan-23-08    
Topic: Campaigns, Radio, Weblogs



Minnesota Lottery Ads Capture Store Clerk Geekism Perfectly

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The sad thing about this new Colle + McVoy-created campaign for the Minnesota State Lottery is that there really are real people in the real world just like the ones depicted in three new commercials. You've met them. They might work at your local convenience store, the local Best Buy or, perhaps, CompUSA. You know the type. The ones who look so goofy you can't believe they don't, themselves, believe they look goofy. Or the ones who say and do things so strange you can't believe they don't, themselves, know they sound and look like an idiot.

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by Steve Hall    Jan-21-08    
Topic: Campaigns, Commercials, Good, Strange



Firebrand to Create National Holiday Out of...Um...Commercials

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Is there such a thing as tanking a press release, hoping no one will pick it up and make fun of it? No luck of that here today folks. It might be Martin Luther King day but we're still strapped to our crappy, back-breaking, sorry-ass chair dishing out content for the rest of you unlucky souls working today while your bosses are enjoying the day off.

Anyway. here we go. Firebrand (the hottest spots from the coolest brands, ya know) is pleased to announce what it's dubbed "The Holiest Day in Advertising," occurring February 4th. On that day, Firebrand will showcase the best of this year's Super Bowl spots.

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by Steve Hall    Jan-21-08    
Topic: Cable, Campaigns, Celebrity, Online, Super Bowl 2008



Movie Trailer Suddenly Becomes Smirnoff North Commercial

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In what first appears to perhaps be a movie trailer, we see aerial shots of the arctic North complete with dramatic iceberg cliffs, the clear blue sea, under sea ice flows and floating icebergs. It's matched perfectly with a movie preview-style voiceover and continues as such until a giant dagger with blueberries on it smashes into a towering iceberg. As the camera pans in and then back it's revealed the entire scene is a glass of Smirnoff North, a new, berry-flavored vodka. At the same time the scene changes a new voiceover steps in and completes the commercial.

We like the ad's simplicity. It was created by JWT with effects rendered by Version2.

by Steve Hall    Jan-16-08    
Topic: Brands, Campaigns, Good



Marines, the True American Idols Debut on 'American Idol' Wednesday

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During the Wednesday night episode of American Idol, The United States Marine Corps will debut a commercial called America's Marines which supports the Our Marines website that tells the stories of current and former Marines and why they serve. The site also contains documentaries of the public's interaction with the Marines during the filming of the commercial and during other encounters. It's the website, more than the commercial itself, that offers a deeper look into the life of a Marine as well as America's appreciation for them even if they don't agree with the politics behind their deployment.

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by Steve Hall    Jan-15-08    
Topic: Campaigns, Commercials, Good, Online



Porsche Cayenne GTS Launch the Last Work For Carmichael Lynch

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Finishing up its work for Porsche as the account shifts to Cramer-Krasselt, Carmichael Lynch, which landed Subaru without review in November, has released its last work for Porsche. To launch the Cayenne GTS in the states, Carmichael Lynch created a new TV spot and, along with Fabric Interactive, a new website which is currently counting down to the vehicles January 28 launch.

In the commercial, a Cayenne driver ascends the mountains overlooking LA and, in a nod to some sort of urban myth, revs its engine to which other Porsches respond. It's really that simple. The site doesn't have much on it for now other than the spot itself, a countdown clock and a little engine rev thingy. Hopefully, we'l see more January 28th.

by Steve Hall    Jan-14-08    
Topic: Agencies, Brands, Campaigns, Commercials, Online










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