Marines, the True American Idols Debut on 'American Idol' Wednesday

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During the Wednesday night episode of American Idol, The United States Marine Corps will debut a commercial called America's Marines which supports the Our Marines website that tells the stories of current and former Marines and why they serve. The site also contains documentaries of the public's interaction with the Marines during the filming of the commercial and during other encounters. It's the website, more than the commercial itself, that offers a deeper look into the life of a Marine as well as America's appreciation for them even if they don't agree with the politics behind their deployment.

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by Steve Hall    Jan-15-08    
Topic: Campaigns, Commercials, Good, Online



Porsche Cayenne GTS Launch the Last Work For Carmichael Lynch

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Finishing up its work for Porsche as the account shifts to Cramer-Krasselt, Carmichael Lynch, which landed Subaru without review in November, has released its last work for Porsche. To launch the Cayenne GTS in the states, Carmichael Lynch created a new TV spot and, along with Fabric Interactive, a new website which is currently counting down to the vehicles January 28 launch.

In the commercial, a Cayenne driver ascends the mountains overlooking LA and, in a nod to some sort of urban myth, revs its engine to which other Porsches respond. It's really that simple. The site doesn't have much on it for now other than the spot itself, a countdown clock and a little engine rev thingy. Hopefully, we'l see more January 28th.

by Steve Hall    Jan-14-08    
Topic: Agencies, Brands, Campaigns, Commercials, Online



Sony VAIO TZ Takes Flight in New Hispanic, Latin America Campaign

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To introduce Sony's ultra light VAIO TZ, Los Angeles-based agency Ignited has taken the light-as-paper metaphor to heart with new print, outdoor and TV work, part of the brand's ongoing "Like No Other" campaign. While we're not sure we'd be fond of our laptop suddenly fluttering off in the wind or getting snagged and carried off by a flock of doves, we do think the metaphor is beautifully crafted. Besides, we still have faint memories of high school physics and realize that, even at 2.5 pounds, the TZ isn't likely to stay aloft for too long.

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by Steve Hall    Jan-14-08    
Topic: Campaigns, Commercials, Good, Magazine, Outdoor, Television



Tattoos Somehow Sell Volkswagen Toureg

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Not much to say about these Volkswagen Toureg ads other than what does a woman standing in what looks to be a prehistoric dinosaur landscape and a man standing in a rocky, desert-like landscape have to do with selling an SUV? Maybe it's Friday and we're tired. Maybe we like more descriptive body copy in out ads. Maybe we drank too much last night.

by Steve Hall    Jan-11-08    
Topic: Campaigns, Magazine, Strange



Second Life Shop 'Hang the DJ' Launches Poster Campiagn

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Yes, yes, Second Life is apparently alive. While haven't been there in months, commerce seems to be alive and well or at least the promotional aspects of commerce. Here's an ad campaign for Hang the DJ clothing shop. Just like in real life, Second Life virtual hotties model the shop's wares. While the men's t-shirts are likely to fit any average guy, it appears the women's t-shirts have to be specially sized to accommodate the huge breasts every female in SL seems to possess.

And you have to get a kick out of the odd juxtaposition of each male model's left hand appearing eerily between the crotch of the model to his left.

by Steve Hall    Jan-11-08    
Topic: Campaigns, Poster, Social



Wendy's May Dump Saatchi

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Wendy's, apparently not pleased with its red wig campaign, may be leaving Saatchi & Saatchi, AdScam's George Parker reports. A Saatchi source tells Parker production has ceased on all work. George didn't like the red wig campaign citing its lack of relevance to the brand and its lack of message content.

We're not sure we agree. Following the death of iconic Dave Thomas, Wendy's work hit a low point. We think the red wig campaign succeeded in eliciting a "whoa, that's pretty good in a weird sort of whacked way" reaction. Whether it sold any hamburgers we know not.

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by Steve Hall    Jan-10-08    
Topic: Agencies, Brands, Campaigns



You're into Yoga? Pardon Me While I Cream Myself

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Did you ever have that fantasy about looking so hot that other hotties literally pause on the street to look at you? Or make love to themselves against your windows? Or put on period costumes to play kinky games around your body while you complete yoga postures?

We all have. And it's all in this Equinox spot by Fallon.

But wait! There's more.

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by Angela Natividad    Jan- 9-08    
Topic: Best, Campaigns, Commercials, Magazine, Racy



iPod Central in Teen Pedestrian Death Campiagn

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While Apple certainly isn't going to like this campaign, Sydney's police department felt it necessary to call attention the the apparent epidemic of teenagers dying while crossing the street, unable to hear oncoming cars because they were using an iPod.

by Steve Hall    Jan- 8-08    
Topic: Campaigns, Cause, Good, Magazine



Obama Generates Still More Hype, May Win Votes of Hardened Racists...?

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Word on the street is Obama won the first-ever MySpace primary for the Democratic side, taking 46 percent of MySpace Democrat votes.

Having stolen the love of social networking's working-class, Bob Garfield -- ad commentator-cum-resident sociologist -- is willing to wager Obama will win racist redneck votes too, as long as he proves "acceptably black" (a la Halle Berry).

You cannot make this shit up.

Back on earth (or not), Jetpacks compares Obama to the ultra-sexy iPhone. That may be the best analogy we've heard all day.

Until Florida tears our hearts out through our throats, we're all for Team Obama too. (But more importantly, Team Obama's all for us!)

< / sinister laugh >

by Angela Natividad    Jan- 7-08    
Topic: Campaigns, Opinion, Trends and Culture



UK Energy Firm Bears Green Cross for Local Laud

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To draw eyes to its eco-friendliness, UK-based energy company EDF put together this Frankenstein's hide of an ad. It includes cuts from Thunderbirds and The Wombles, and bits of speeches by John F Kennedy and former President Clinton.

The last frame reads, "This commercial is made from recycled film clips." It was put together by Euro RSCG and includes a hazy adaptation of Kermit the Frog's "It's Not Easy Being Green."

Preach it, you long-suffering recycler you.

We can't wait for the day that Kermit song is adapted for albino animals. Won't be long now.

by Angela Natividad    Jan- 7-08    
Topic: Campaigns, Cause, Television








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