To introduce Sony's ultra light VAIO TZ, Los Angeles-based agency Ignited has taken the light-as-paper metaphor to heart with new print, outdoor and TV work, part of the brand's ongoing "Like No Other" campaign. While we're not sure we'd be fond of our laptop suddenly fluttering off in the wind or getting snagged and carried off by a flock of doves, we do think the metaphor is beautifully crafted. Besides, we still have faint memories of high school physics and realize that, even at 2.5 pounds, the TZ isn't likely to stay aloft for too long.
Not much to say about these Volkswagen Toureg ads other than what does a woman standing in what looks to be a prehistoric dinosaur landscape and a man standing in a rocky, desert-like landscape have to do with selling an SUV? Maybe it's Friday and we're tired. Maybe we like more descriptive body copy in out ads. Maybe we drank too much last night.
Yes, yes, Second Life is apparently alive. While haven't been there in months, commerce seems to be alive and well or at least the promotional aspects of commerce. Here's an ad campaign for Hang the DJ clothing shop. Just like in real life, Second Life virtual hotties model the shop's wares. While the men's t-shirts are likely to fit any average guy, it appears the women's t-shirts have to be specially sized to accommodate the huge breasts every female in SL seems to possess.
And you have to get a kick out of the odd juxtaposition of each male model's left hand appearing eerily between the crotch of the model to his left.
Wendy's, apparently not pleased with its red wig campaign, may be leaving Saatchi & Saatchi, AdScam's George Parker reports. A Saatchi source tells Parker production has ceased on all work. George didn't like the red wig campaign citing its lack of relevance to the brand and its lack of message content.
We're not sure we agree. Following the death of iconic Dave Thomas, Wendy's work hit a low point. We think the red wig campaign succeeded in eliciting a "whoa, that's pretty good in a weird sort of whacked way" reaction. Whether it sold any hamburgers we know not.
Did you ever have that fantasy about looking so hot that other hotties literally pause on the street to look at you? Or make love to themselves against your windows? Or put on period costumes to play kinky games around your body while you complete yoga postures?
We all have. And it's all in this Equinox spot by Fallon.
But wait! There's more.
While Apple certainly isn't going to like this campaign, Sydney's police department felt it necessary to call attention the the apparent epidemic of teenagers dying while crossing the street, unable to hear oncoming cars because they were using an iPod.
Word on the street is Obama won the first-ever MySpace primary for the Democratic side, taking 46 percent of MySpace Democrat votes.
Having stolen the love of social networking's working-class, Bob Garfield -- ad commentator-cum-resident sociologist -- is willing to wager Obama will win racist redneck votes too, as long as he proves "acceptably black" (a la Halle Berry).
You cannot make this shit up.
Back on earth (or not), Jetpacks compares Obama to the ultra-sexy iPhone. That may be the best analogy we've heard all day.
Until Florida tears our hearts out through our throats, we're all for Team Obama too. (But more importantly, Team Obama's all for us!)
< / sinister laugh >
To draw eyes to its eco-friendliness, UK-based energy company EDF put together this Frankenstein's hide of an ad. It includes cuts from Thunderbirds and The Wombles, and bits of speeches by John F Kennedy and former President Clinton.
The last frame reads, "This commercial is made from recycled film clips." It was put together by Euro RSCG and includes a hazy adaptation of Kermit the Frog's "It's Not Easy Being Green."
Preach it, you long-suffering recycler you.
We can't wait for the day that Kermit song is adapted for albino animals. Won't be long now.
"And the people of Iowa heard him, and chose to roll the dice," wrote Arianna Huffington last night, in a tone slightly reminiscent of the Old Testament.
Having dived headfirst into the choppy seas of political advertising (with help from Silverstein) in November, Huffington triumphantly positions Barack Obama's Iowa win as reason one and all should celebrate.
Chemistry.com has launched a follow up to its Hanft Raboy and Partners-created Come as you Are campaign with two new print ads attacking eHarmony's apparent refusal to allow gays and those who choose to have premarital sex to match using its dating service. It's long been reported eHarmony Founder Dr. Neil Clark Warren is a fairly evangelical Christian who has made his beliefs known regarding gays, lesbian and other things not "perfectly Christian."