Can't Read Your Kids? Ask a Celebrity, Courtesy of Best Buy

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To help parents understand what their teenagers want for the holidays, Best Buy launched an online campaign called Wow the Un-Wowable featuring Nickelodeon's Drake Bell, a teen star who's really good at looking bummed.

In a series of videos, Drake "interprets" what teens want. Ideas include a laptop, a Lexus and a horse named iPod. (Yeah.)

In our expert view, the videos straddle parody and condescension. We haven't decided which halves of our emotional selves to give in to yet.

Whatever happened to the unfailing cash-and-card model? $20 may not buy a Lexus, but the recipient may score some fragrant pot.

Nothing says "I love you" like money with no strings!

by Angela Natividad    Dec-16-07    
Topic: Brands, Campaigns, Celebrity, Online



Putin on Call of Duty 4: 'Silent but Deadly, Like a Boris Yeltsin Fart'

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For Call of Duty 4: Modern Warfare, DDB, LA ran a campaign where real-life warmongers become video game reviewers.

We've been putting off covering it because watching all the spots (:60 EACH!) seems so labor-intensive. After sitting through all five, we've concluded they are less funny versions of this Hitler Xbox spoof.

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by Angela Natividad    Dec-15-07    
Topic: Campaigns, Online, Trends and Culture, Video



OfficeMax Justifies Reuse of Elf Yourself Campaign ... with Quantitative Figures!

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Here's a crazy notion -- demonstrating the success of your online "viral" with real-live numbers. Vague claims of "brand resonance" be damned!

For its uber-creepy Elf Yourself campaign -- enjoying a souped-up second year run -- OfficeMax has listed the following figures that (maybe?) demonstrate its success.

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by Angela Natividad    Dec-13-07    
Topic: Campaigns, Online, Research, Viral



Come On Now, Even Wales Got Schooled in Existentialism

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Here's an ad for Brecon Five vodka that got people's panties in a twist because it plays on the stereotype that Welsh people are stupid. (We never heard that, but we did hear they were cannibals.)

Brecon Five is a label under the Welsh Whisky Company. It's not the only vodka ever to poke fun at its heritage to make itself look better.

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by Angela Natividad    Dec-13-07    
Topic: Brands, Campaigns, Commercials, Policy, Trends and Culture



Election Encumbents Play Paintball for Presidency

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Why strain the dancing girls for votes when the 2008 presidential candidates can play paintball instead?

On Miniclip, they can. And thank heavens. Nothing says POTUS like a paintball ass-kicker. (We'd say Hillary's got the competitive advantage there. We bet she's loaded with quiet rage!)

by Angela Natividad    Dec-12-07    
Topic: Campaigns, Games, Online



Triumph Boat Baits Anglers With Fish Fry Feeding Frenzy

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Does PETA care about fish? If they do, they might not like this new ad campaign from Triumph boats which promotes a Triumph Boat-sponsored "Feeding Frenzy" fishing tournament. With a Game Fish Identification Chart, the campaign, tagged "Good For You, Bad For The Fish," gleefully celebrates the all you can eat fish fry.

The campaign, created by The Republik in Durham, NC, includes posters, print and t-shirts to aid Triumph dealers in co-ordinating their individual fish fry events. And in case PETA wants to stage a protest, The first event will be held January 18 at Merritt Marine in Hillsborough, NC.

by Steve Hall    Dec-12-07    
Topic: Campaigns, Good, Magazine, Newspaper, Point of Purchase, Poster, Specialty



Quebec's Crea Award Campaign Gets Crea...tive

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At first, we were going to trash this campaign for Quebec's Crea Awards (formerly known as Gala des Coqs D'Or) created by Montreal agency Bos for several reasons. First, unless you live in Quebec, you've likely never heard of the Crea Awards (or its former incarnation). Second, as one of the creatives featured in the campaign, unless you create work that appears in this market, you'll never be in the running anyway. Third, highlighting the fact the world's creative leaders (excusing DDB Canada's Alan Russell) such as Alex Bogusky, Oliver Altmann, Pablo Del Campo or Tony Granger haven't won a Crea is like saying U2 never won some local music competition. It's meaningless.

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by Steve Hall    Dec-10-07    
Topic: Campaigns, Industry Events



Never in Our Lives Have We Equated Golf with Sex. Not Recently, Anyway

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Adrants reader Matt pointed us in the direction of this strange site for Mizuno's Demo the Difference campaign.

Those little golf club capsules are amusingly phallic. And we love those beams of light that shoot into the air when you mouse over one. Way to draw eyeballs!

by Angela Natividad    Dec- 6-07    
Topic: Campaigns, Online, Promotions



To Find New Flavor, the Dew Launches Dystopian Virtual World

Crowdsourcing meets sci-fi meets a quasi-virtual world in Mountain Dew's exploding head-inducing campaign, DEWmocracy.

Supported by traditional advertising, DEWmocracy paints a dismal future filled with corporate suits that travel in the backs of pick-up trucks, and where high fructose corn syrup is considered a magical elixir capable of overthrowing big brother.

Through the site, the Dew ultimately aims to put consumers on an adventure to come up with its newest flavor and packaging, while grabbing as much marketing data on its brave virtual freedom fighters.

Fresh with ideas from his performance in Battlefield Earth, Forest Whitaker helped entertainment concept firm Protagonist in creating this brave dew world.

by Albert Kugel    Dec- 5-07    




Belvedere Heads Downtown, Kicks Grey Goose's Uptown Ass

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It must suck being a premium vodka maker when you're not one of the two or three brands that, for whatever unknown reason, seem to take off and get adopted by those enjoy emptying their wallet just to get drunk. While Grey Goose sold 700,000 cases in 2006, Belvedere sold just 380,000.

In a new $20 million Berlin Cameron-created campaign, Belvedere is crashing the party with ads featuring Vincent Gallo and his posse literally crashes uptown parties with downtown attitude. There's also a Terry Richardson-shot print campaign with lots of red lipstick and provocative stares.

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by Steve Hall    Dec- 3-07    
Topic: Campaigns, Creative Commentary










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