Continuing its Anomaly-created Disruption campaign launched last month, Converse, in two new spots debuting tonight (Grateful, Pageant), attacks the idiocy of beauty pageants, American Idol, democracy, mindless sitcoms, reality shows and video games. While it seeks to set apart the viewer from the idiocy it highlights and, perhaps by disassociation, elevate the viewer in some way, one has to wonder whether or not calling everyone else an idiot is smart marketing.
For sure, the above-mentioned items are idiotically mindless but in a capitalistic society such as the one in which we live, nothing gets created unless people want it. Even if they are idiotic and mind numbing. As current culture indicates and as Converse points out, perhaps a lot of people are suffering from some form of idiotic mindlessness. Or at least the creators of this so-called mindless stuff are.
More turkeys! This campaign is for a product review site called Reevoo and its goal is to show you what can happen when you don't research a product before buying it.
Its means of intimidation is ye old dad-gets-embarrassed-in-front-of-his-kid approach. Slick and merciless, baby.
Put together by Gas Agency.
To help parents understand what their teenagers want for the holidays, Best Buy launched an online campaign called Wow the Un-Wowable featuring Nickelodeon's Drake Bell, a teen star who's really good at looking bummed.
In a series of videos, Drake "interprets" what teens want. Ideas include a laptop, a Lexus and a horse named iPod. (Yeah.)
In our expert view, the videos straddle parody and condescension. We haven't decided which halves of our emotional selves to give in to yet.
Whatever happened to the unfailing cash-and-card model? $20 may not buy a Lexus, but the recipient may score some fragrant pot.
Nothing says "I love you" like money with no strings!
For Call of Duty 4: Modern Warfare, DDB, LA ran a campaign where real-life warmongers become video game reviewers.
We've been putting off covering it because watching all the spots (:60 EACH!) seems so labor-intensive. After sitting through all five, we've concluded they are less funny versions of this Hitler Xbox spoof.
Here's a crazy notion -- demonstrating the success of your online "viral" with real-live numbers. Vague claims of "brand resonance" be damned!
For its uber-creepy Elf Yourself campaign -- enjoying a souped-up second year run -- OfficeMax has listed the following figures that (maybe?) demonstrate its success.
Here's an ad for Brecon Five vodka that got people's panties in a twist because it plays on the stereotype that Welsh people are stupid. (We never heard that, but we did hear they were cannibals.)
Brecon Five is a label under the Welsh Whisky Company. It's not the only vodka ever to poke fun at its heritage to make itself look better.
Why strain the dancing girls for votes when the 2008 presidential candidates can play paintball instead?
On Miniclip, they can. And thank heavens. Nothing says POTUS like a paintball ass-kicker. (We'd say Hillary's got the competitive advantage there. We bet she's loaded with quiet rage!)
Does PETA care about fish? If they do, they might not like this new ad campaign from Triumph boats which promotes a Triumph Boat-sponsored "Feeding Frenzy" fishing tournament. With a Game Fish Identification Chart, the campaign, tagged "Good For You, Bad For The Fish," gleefully celebrates the all you can eat fish fry.
The campaign, created by The Republik in Durham, NC, includes posters, print and t-shirts to aid Triumph dealers in co-ordinating their individual fish fry events. And in case PETA wants to stage a protest, The first event will be held January 18 at Merritt Marine in Hillsborough, NC.
At first, we were going to trash this campaign for Quebec's Crea Awards (formerly known as Gala des Coqs D'Or) created by Montreal agency Bos for several reasons. First, unless you live in Quebec, you've likely never heard of the Crea Awards (or its former incarnation). Second, as one of the creatives featured in the campaign, unless you create work that appears in this market, you'll never be in the running anyway. Third, highlighting the fact the world's creative leaders (excusing DDB Canada's Alan Russell) such as Alex Bogusky, Oliver Altmann, Pablo Del Campo or Tony Granger haven't won a Crea is like saying U2 never won some local music competition. It's meaningless.
Adrants reader Matt pointed us in the direction of this strange site for Mizuno's Demo the Difference campaign.
Those little golf club capsules are amusingly phallic. And we love those beams of light that shoot into the air when you mouse over one. Way to draw eyeballs!