'Toma Leche' Rewards Gregarious Gigglers With Milk and Money

toma_leche.jpeg

Toma Leche? -- the Hispanic Got Milk? campaign -- conducted its own UGC campaign to celebrate the relaunch of that one ad with the giggling islanders. Entrants had to videotape themselves laughing. Or something.

The winner, Steve Josefson from Sherman Oaks, won $1,000 and 100 gallons of milk. He also gets a starring role in some future ad.

by Angela Natividad    Nov-27-07    
Topic: Campaigns, Online



Starbucks to Pass Cheer with Big Reach, Drink Generosity

mint_messenger.png

Banking on last year's success, Starbucks is recycling its Pass the Cheer campaign and last year's microsite, It's Red Again.

A Wieden+Kennedy-orchestrated print campaign, which by now should look pretty familiar, will be running in the December issues of Bon Appetit, CN Traveler, Esquire, InStyle, Lucky, O, and The New York Times Magazine. See more cavity-sweet creative: Mint Messenger and What is Cheer?

If we didn't know better, we'd say the copywriters consisted of elves. Or, at the very least, Paul McCartney. (Come on. He wrote Silly Love Songs, didn't he?)

by Angela Natividad    Nov-27-07    
Topic: Campaigns, Magazine, Online



Dancing Elf Makes Scroogey New Friend

scrooge_yourself.png

After the success of last year's Elf Yourself campaign, Toy New York and EVB have revived it for this year's OfficeMax holiday effort. (The URL is, helpfully, the same.)

Apparently it generated over 11 million self-made elves and -- get this -- "kept users glued to the site for the equivalent of over 600 years," says the pressie.

This year we get more elves (up to four self-made dancing elves at a time; make stunted green-garbed children out of your whole family!) -- and a grizzled, miserable man, too. Check out Scrooge Yourself. Pretty self-explanatory, that.

by Angela Natividad    Nov-26-07    
Topic: Campaigns, Online



Huffington Misses Point, Not for the First Time

demos_08.png

Sigh. According to a Huffington Post rep, Madame Arianna met co-chairman Rich Silverstein of Goodby, Silverstein and Partners -- allegedly single-handedly responsible for "Got Milk?", and asked him how the Democrats could get people to respond to their finger-pointing and whining -- er, issue framing.

Silverstein suggested a "visual blog" that metaphorically TiVos the last six years and plays them back "without comment" so the American people can connect the devastating dots.

With Silverstein's help, Huffington gives us three posters that consist of, well, finger-pointing and whining. Granted, in a very sassy typeface. See creative: Names, Slogans and Events. The tagline is, "Haven't we had enough?"

more »

by Angela Natividad    Nov-26-07    
Topic: Bad, Campaigns, Online, Poster



More On How Nike Athletes Draw Strength from Adversity ... yawn.

TSA ESPNMag 10-22_Running_2.jpg

These images (1 at left, 2, 3) are part of a Nike campaign called I AM FORGED BY THE ELEMENTS (yeah, all caps). It was put together by Cole & Weber United and will run in Sports Illustrated and on ESPN.

The ads illustrate the carnal athlete who perceives inclement weather conditions as partners rather than as obstructions.

Inspirational and all, in Nike's usual style. No big shocker there. Maybe we'd feel differently about the whole thing if we flipped open a health magazine during one of our psycho winter diet binges and saw a shot of some dude pumping iron in the snow. Tough call outside of context, though.

by Angela Natividad    Nov-20-07    
Topic: Brands, Campaigns, Magazine



Subservient Santa Gets Souped-Up with Kid-Friendly, Pig Latin Variants

kill_reindeer.jpg

Signature Marketing Solutions has brought back the Subservient Santa from last year. We asked him to kill his reindeer friend and we enjoyed his pretended adamance.

This year Santa comes in kid-friendly and naughty versions. Knowing what we know about kids, we hope they made the "naughty" one kid-friendly.

A slew of new languages also includes Pig Latin. Glad that version of Latin never went out of style.

by Angela Natividad    Nov-20-07    
Topic: Campaigns, Online



Converse Dresses Down for High Impact User Campaign

three_chords_converse.png

Tomorrow on VH1, MTV and Comedy Central, among others, Converse will be launching the first leg of "Disruption."

Guided by Anomaly, the campaign consists of nine :15 and :30 spots that marry "disruptive" -- or at least interesting -- messages to a passel of new artists.

We dig its simplicity, lack of major time investment on users' parts, and the jam-pack of little factoids. For a taste, see Three Chords. It's powerful, in its own little way. The featured little girl is from a band called Care Bears On Fire.

A contender for the Velvet Underground? Why not -- at least post-Nico.

by Angela Natividad    Nov-20-07    
Topic: Campaigns, Good, Online, Video



Peppy Pepperoni, Overwrought Onion Resent Flavored Crust Pizza

howies_peperoni.jpg

Pity the peppy pepperoni and the odoriferous onion who, in a backhanded celebration of Hungry Howie's flavored crust pizza, have to take a backseat to the chain's "completely unique," eight flavored delight which surrounds its pizza's, Yes, once again, pizza makers will do anything to get people to eat the lowly crust. But at least Howie's, in light of every other pizza chain tweaking its crusts, can do it in a "yea, whatever" way that you have to admit is at least a little bit funny, right? Tattoo Projects created.

by Steve Hall    Nov-20-07    
Topic: Campaigns, Commercials, Good



Ad for Tancredo Perpetuates Fear and Loathing of Alien-Kind

tom_tancredo.png

Gotta love a politician who points a derisive finger at "aliens" that molest our hallowed borders and threaten the American dream (taking our jobs! Terrorizing innocent people worldwide!).

"Because someone needs to say it." You said it all right, Tom. You said it like the fucking Red Scare.

by Angela Natividad    Nov-19-07    
Topic: Campaigns, Commercials, Social, Worst



Zooming Camera, Ballpoint Pen Make Love to Male Bodyparts

howwemet_.jpg

Over the course of this online video for Samsung, we got uncomfortably intimate with a hairy stranger's body. And so did somebody with a ballpoint pen.

Sketchy feelings aside, "How We Met" is a story about how two lovers met. It's part of Samsung's Zoom in to See effort. According to The Viral Factory, it's earned 31 YouTube honors and has been favorited 9,646 times.

Guess Samsung felt the need to bust out with the YouTube numbers after LG got all competitive with theirs.

Anyway, cute spot. We would never have guessed it was a teaser for the G800 camera phone (with "unique 3x optical inner zoom," OMG!!!11111), and well, neither would we have cared.

by Angela Natividad    Nov-19-07    
Topic: Campaigns, Online, Video








Stanton Optical


Featured FREE Resource: