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Unleashing the anachronistic term "housewife" or perhaps simply tossing aside silly, politically correct euphemisms like "stay-at-home-mom," Frozen food home delivery company Schwan's claims (in a headline) "Research shows that 95 percent of housewives could use a housewife."
Now, AdFreak picked up on the lesbian vibe toward which this headline hints. We, contrary to what one might assume, believe that, yes, the job of a housewife, particularly if she's a doesn't-stay-at-home-mom needs all the help she can get. Why trek to the grocery store with three screaming brats when you can lock the snots in their rooms, order from Schwan's and down a gallon of Cookies 'n Cream while issuing missives via laptop to the hundreds on minions you oversee at the office from the comfort of your couch? Minneapolis agency Hunt Adkins created the campiagn.
Ya know...leave it to Che Magazine to disrupt our morning publishing schedule. Here we are trying to bring you interesting and insightful news about advertising and, in particular, Advertising Week and what happens? A hot chic wearing a way too short (oh wait, there's no such thing) skirt graces our screen. And, as if offering herself up to anyone who would have her, her phone number is hanging like a babysitter ad from her ass . As Jonah Hill exclaimed over and over in Superbad, "What the fuck?"
We suppose we have to blame Copyranter for calling this to our attention and, yes, the mighty Advertising Age itself whose Adages blogger Ken Wheaton sent it to Copyranter.
Check out more Che Magazine shenanigans here, here, here, and here,
We're having a really, really tough time deciding whether this new video promoting the Hugo Fragrances XY for Men and XX for Women is insightfully witty or over-the-top horrific. Using the male stalks female in the wild analogy, the video lets us observe the mating rituals of a man and a woman in a museum. The video leads to a website which features Jonathan Rhys Meyers and Bette Franke sparring in a boxing ring. All to promote dueling fragrances.
A QVC employee has risked life and limb to let us in on what's happening behind the iQdoU? campaign.
The source blithely reports QVC will be unveiling its new logo on the 23rd, a Q that represents a package being opened to reveal the QVC inside.
QVC employees were shown the new logo just yesterday.
Adfreak has drawn our eyes to a new line of sandals called Ipanema, designed by Gisele Bundchen, whose modeling career has lasted longer than a lot of her counterparts' lifespans.
The Ipanema line is part of an effort to help save the rain forest in South America, the continent Gisele calls home. We like the throwback flavor of the television ad, which plays up the history of the Brazilian natives with less focus on Gisele's own attention-drawing features.
Not to say those assets don't factor into the print variant of the campaign.
This is the type of campaign that's always fun to talk about. To give back to the fans and kick off football season in Canada, NFL has teamed up with Budweiser to bring passionate personalities closer to the sport they love.
Ever wish you could be a cheerleader bodyguard for the Dallas Cowboys, or a leap guard for the Packers? Here's to hoping you win more than a shirt.
Toronto's Downtown Partners put together the Superfans campaign to ensure just that. One of the TV spots for the effort features Ed Anzalone, a big Jets fan, berating an oblivious neighbor for allegedly talking down about his team of choice.
It and two other Superfan ads now appear during NFL broadcasts in Canada.
2wenty 4our has an interesting collection of print ads that are eye catching in different ways. There's a campaign for Planetaria Mixers that makes cakes so fast you can trow them at bothersome door-to-door salesmen and religious fanatics. There's a Spanish campaign for some sort of deodorant that has women running away from their lovers in their underwear.
There's a campaign for Zu Shoes whose shoes are so hot they leave a trail of spent men behind. There's a Cup O Noodles campaign that oddly places the product in a little cubby embedded in people's stomach. And, of course, there's a beer campaign from Sol which leaves men transfixed by female ass.
We have to hand it to Axe. For years, they've managed to keep the central idea of their brand alive. With each outing, the message is the same: Axe attracts women and serves them up to the whims of men. Of course, that's not at all true but it makes for a great ad campaign.
The latest entry in the campaign is The Axe Naughty to Nice Program which plays out the continuing scenario of women going crazy in the presence of men wearing Axe products. This time it's about women who turn into lust-crazed vixens and commit crimes. The Naughty to Nice Program aims to rehabilitate these women.
Hoping, perhaps, to bring back the days of Mia Hamm, Wieden + Kennedy just launched a new Nike campaign for the Women's World Cup with the headline, "The greatest team you've never heard of," which introduces women's soccer's next greats. Illustrating the dedication of the team, the copy in one ad reads, "Together [they] have missed out on 13 proms, 74 birthdays, 21 Thanksgivings and 989 boyfriends." And in an effort to familiarize us with the team, copy in another ad reads, "[the team] includes a tattooed surfer, a scholar, a college football fanatic, a humanitarian and a trucker hat-wearing scuba diver."
Once again, advertising has caused an uproar over nothing. CNN's Mike Galanos covers the new (and really great if we do say so ourselves) Clearasil campaign and is upset over the ads which show a guy trying to pick up his friend's mom and a daughter who says "You should see me now" while her mother shows naked baby pictures of her to her boyfriend. While Galanos prudely prattles on, Melissa Henson from the Parents Television Council talks about how marketers use too much sex to sell and Debbie Wolf from the People Against Censorship says the moral minority shouldn't control what gets seen on TV and everyone should just lighten up and laugh.