Huffington Misses Point, Not for the First Time

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Sigh. According to a Huffington Post rep, Madame Arianna met co-chairman Rich Silverstein of Goodby, Silverstein and Partners -- allegedly single-handedly responsible for "Got Milk?", and asked him how the Democrats could get people to respond to their finger-pointing and whining -- er, issue framing.

Silverstein suggested a "visual blog" that metaphorically TiVos the last six years and plays them back "without comment" so the American people can connect the devastating dots.

With Silverstein's help, Huffington gives us three posters that consist of, well, finger-pointing and whining. Granted, in a very sassy typeface. See creative: Names, Slogans and Events. The tagline is, "Haven't we had enough?"

more »

by Angela Natividad    Nov-26-07    
Topic: Bad, Campaigns, Online, Poster



More On How Nike Athletes Draw Strength from Adversity ... yawn.

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These images (1 at left, 2, 3) are part of a Nike campaign called I AM FORGED BY THE ELEMENTS (yeah, all caps). It was put together by Cole & Weber United and will run in Sports Illustrated and on ESPN.

The ads illustrate the carnal athlete who perceives inclement weather conditions as partners rather than as obstructions.

Inspirational and all, in Nike's usual style. No big shocker there. Maybe we'd feel differently about the whole thing if we flipped open a health magazine during one of our psycho winter diet binges and saw a shot of some dude pumping iron in the snow. Tough call outside of context, though.

by Angela Natividad    Nov-20-07    
Topic: Brands, Campaigns, Magazine



Subservient Santa Gets Souped-Up with Kid-Friendly, Pig Latin Variants

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Signature Marketing Solutions has brought back the Subservient Santa from last year. We asked him to kill his reindeer friend and we enjoyed his pretended adamance.

This year Santa comes in kid-friendly and naughty versions. Knowing what we know about kids, we hope they made the "naughty" one kid-friendly.

A slew of new languages also includes Pig Latin. Glad that version of Latin never went out of style.

by Angela Natividad    Nov-20-07    
Topic: Campaigns, Online



Converse Dresses Down for High Impact User Campaign

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Tomorrow on VH1, MTV and Comedy Central, among others, Converse will be launching the first leg of "Disruption."

Guided by Anomaly, the campaign consists of nine :15 and :30 spots that marry "disruptive" -- or at least interesting -- messages to a passel of new artists.

We dig its simplicity, lack of major time investment on users' parts, and the jam-pack of little factoids. For a taste, see Three Chords. It's powerful, in its own little way. The featured little girl is from a band called Care Bears On Fire.

A contender for the Velvet Underground? Why not -- at least post-Nico.

by Angela Natividad    Nov-20-07    
Topic: Campaigns, Good, Online, Video



Peppy Pepperoni, Overwrought Onion Resent Flavored Crust Pizza

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Pity the peppy pepperoni and the odoriferous onion who, in a backhanded celebration of Hungry Howie's flavored crust pizza, have to take a backseat to the chain's "completely unique," eight flavored delight which surrounds its pizza's, Yes, once again, pizza makers will do anything to get people to eat the lowly crust. But at least Howie's, in light of every other pizza chain tweaking its crusts, can do it in a "yea, whatever" way that you have to admit is at least a little bit funny, right? Tattoo Projects created.

by Steve Hall    Nov-20-07    
Topic: Campaigns, Commercials, Good



Ad for Tancredo Perpetuates Fear and Loathing of Alien-Kind

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Gotta love a politician who points a derisive finger at "aliens" that molest our hallowed borders and threaten the American dream (taking our jobs! Terrorizing innocent people worldwide!).

"Because someone needs to say it." You said it all right, Tom. You said it like the fucking Red Scare.

by Angela Natividad    Nov-19-07    
Topic: Campaigns, Commercials, Social, Worst



Zooming Camera, Ballpoint Pen Make Love to Male Bodyparts

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Over the course of this online video for Samsung, we got uncomfortably intimate with a hairy stranger's body. And so did somebody with a ballpoint pen.

Sketchy feelings aside, "How We Met" is a story about how two lovers met. It's part of Samsung's Zoom in to See effort. According to The Viral Factory, it's earned 31 YouTube honors and has been favorited 9,646 times.

Guess Samsung felt the need to bust out with the YouTube numbers after LG got all competitive with theirs.

Anyway, cute spot. We would never have guessed it was a teaser for the G800 camera phone (with "unique 3x optical inner zoom," OMG!!!11111), and well, neither would we have cared.

by Angela Natividad    Nov-19-07    
Topic: Campaigns, Online, Video



Here's Something That Involves Mobile Phones, Horny Pigs and Germans

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This microsite is for Debitel AG and it was built by Robert & Horst. We've deduced it has something to do with getting a new mobile number every 30 seconds. Maybe.

The million-dollar question is, why does the lei'd pig get laid until she's red-faced after a disembodied voice says "Hello"? That really puzzles the shit out of us.

Update: Adrants reader Angela from Germany has kindly elaborated. The text reads, "Every thirty seconds a cheap number." But the expression used for "cheap number" also means "quickie," which is why the pigs get down and dirty after 30 seconds go by.

Thanks, Angela.

O_O

by Angela Natividad    Nov-18-07    
Topic: Campaigns, Mobile/Wireless, Online, Strange



Student Track Stars Win Wendy's Promo for Heisman Moment

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Remember that Wendy's/Takkle promo called My Wendy's High School Heisman Moment?

We just heard word that the contest is over. Winners include Lauren Phipps of St. Louis, MO and Briggs Orsbon of Convoy, OH. In exchange for their willingness to bare their moment of glory, they'll be going to NYC for Heisman Weekend this December.

If we'd known that playing sports in high school could lead to this kind of exhibitionist glory, we'd have been playing strip tennis for YouTube instead of spending our afternoons making drinks at Starbucks. Oh, well. R is for Regret.

by Angela Natividad    Nov-16-07    
Topic: Brands, Campaigns, Online, Promotions, Video



For McCain, British Potatoes Go on Parade

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To reinvigorate love of starchy spud fare, McCain, makers of "the best damn chips in England" according to our in-house British consultant, tapped the expertise of Glue London, which developed the campaign; Aardman Animations; and Rubber Republic, which did the seeding.

The result was Potato Parade. For a friend, you could get a dancing line of spuds to spout praise and glory with little wooden signs.

Last year Benetton taught us that potatoes come from seeds, so madd props to Rubber Republic for "seeding" an all-singing, all-dancing parade.

Okay, that joke was just lame.

by Angela Natividad    Nov-16-07    
Topic: Brands, Campaigns, Online, Promotions










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