Crowdsourcing meets sci-fi meets a quasi-virtual world in Mountain Dew's exploding head-inducing campaign, DEWmocracy.
Supported by traditional advertising, DEWmocracy paints a dismal future filled with corporate suits that travel in the backs of pick-up trucks, and where high fructose corn syrup is considered a magical elixir capable of overthrowing big brother.
Through the site, the Dew ultimately aims to put consumers on an adventure to come up with its newest flavor and packaging, while grabbing as much marketing data on its brave virtual freedom fighters.
Fresh with ideas from his performance in Battlefield Earth, Forest Whitaker helped entertainment concept firm Protagonist in creating this brave dew world.
It must suck being a premium vodka maker when you're not one of the two or three brands that, for whatever unknown reason, seem to take off and get adopted by those enjoy emptying their wallet just to get drunk. While Grey Goose sold 700,000 cases in 2006, Belvedere sold just 380,000.
In a new $20 million Berlin Cameron-created campaign, Belvedere is crashing the party with ads featuring Vincent Gallo and his posse literally crashes uptown parties with downtown attitude. There's also a Terry Richardson-shot print campaign with lots of red lipstick and provocative stares.
You've gotta love a country that isn't politically correct 24/7 by shying away from the fact people drink alcohol. Oh sure, Americans drink all kinds of alcohol on a regular basis but we like to equate drinking to some artificial social status or lifestyle and we never, ever talk about getting a hangover. After all, everyone in America has been beaten over the head with the "drink responsibly" message.
While Sky Vodka did tout it's hangover-free qualities several years back but, for the most part, we don't like to talk about the simple fact alcohol makes you drunk and gives you a hangover if you drink too much of the stuff.
Japanese bra maker Maruko is getting witty in a new Asatsu-DK-created campaign that fixates on the bronski, the act of getting one's face smooshed between a pair of breasts. While certainly a pleasurable experience, the two guys in these two ads look more like they've endured a Holocaust camp than the pleasures of a big pair of soft, fleshy breasts.
This is certainly a new addition to the long list of quirky approached bra makers have taken to get their product noticed. Wonderbra has proven its ability to confine breasts in motion with a spoof of the Cadbury Gorilla commercial and the fact their push up bras make women's breasts so big they cause problems. Playtex has asked women to submit funny stories about their experiences with their bras. Vanity Fair has playfully used lighting tricks to cover the female nipple. Chantelle Push-Up bras push up more than just beasts.
Sloggi just bares as much ass as it can. Bravissimo gets people past the over D cup stigma with properly fitted F, G and GG bras. Hanes signed Ghost Whisperer star Jennifer Love Hewit, the only woman who is as equally obsessed about breasts as men are. Victoria's Secret has gone the route of glamorizing the bra to the point it deserves its own television spectacle. And U.K. bra company Shock Absorber created a website where people can go watch breasts bounce.
Toma Leche? -- the Hispanic Got Milk? campaign -- conducted its own UGC campaign to celebrate the relaunch of that one ad with the giggling islanders. Entrants had to videotape themselves laughing. Or something.
The winner, Steve Josefson from Sherman Oaks, won $1,000 and 100 gallons of milk. He also gets a starring role in some future ad.
Banking on last year's success, Starbucks is recycling its Pass the Cheer campaign and last year's microsite, It's Red Again.
A Wieden+Kennedy-orchestrated print campaign, which by now should look pretty familiar, will be running in the December issues of Bon Appetit, CN Traveler, Esquire, InStyle, Lucky, O, and The New York Times Magazine. See more cavity-sweet creative: Mint Messenger and What is Cheer?
If we didn't know better, we'd say the copywriters consisted of elves. Or, at the very least, Paul McCartney. (Come on. He wrote Silly Love Songs, didn't he?)
After the success of last year's Elf Yourself campaign, Toy New York and EVB have revived it for this year's OfficeMax holiday effort. (The URL is, helpfully, the same.)
Apparently it generated over 11 million self-made elves and -- get this -- "kept users glued to the site for the equivalent of over 600 years," says the pressie.
This year we get more elves (up to four self-made dancing elves at a time; make stunted green-garbed children out of your whole family!) -- and a grizzled, miserable man, too. Check out Scrooge Yourself. Pretty self-explanatory, that.
Sigh. According to a Huffington Post rep, Madame Arianna met co-chairman Rich Silverstein of Goodby, Silverstein and Partners -- allegedly single-handedly responsible for "Got Milk?", and asked him how the Democrats could get people to respond to their finger-pointing and whining -- er, issue framing.
Silverstein suggested a "visual blog" that metaphorically TiVos the last six years and plays them back "without comment" so the American people can connect the devastating dots.
With Silverstein's help, Huffington gives us three posters that consist of, well, finger-pointing and whining. Granted, in a very sassy typeface. See creative: Names, Slogans and Events. The tagline is, "Haven't we had enough?"
These images (1 at left, 2, 3) are part of a Nike campaign called I AM FORGED BY THE ELEMENTS (yeah, all caps). It was put together by Cole & Weber United and will run in Sports Illustrated and on ESPN.
The ads illustrate the carnal athlete who perceives inclement weather conditions as partners rather than as obstructions.
Inspirational and all, in Nike's usual style. No big shocker there. Maybe we'd feel differently about the whole thing if we flipped open a health magazine during one of our psycho winter diet binges and saw a shot of some dude pumping iron in the snow. Tough call outside of context, though.
Signature Marketing Solutions has brought back the Subservient Santa from last year. We asked him to kill his reindeer friend and we enjoyed his pretended adamance.
This year Santa comes in kid-friendly and naughty versions. Knowing what we know about kids, we hope they made the "naughty" one kid-friendly.
A slew of new languages also includes Pig Latin. Glad that version of Latin never went out of style.