Orange Enlists Poke, Which Launches Never-Ending Web Paaaagge...

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UK mobile telecom Orange hired Poke to come up with a never-ending take on the microsite.

The Good Things Should Never End site includes "100s of wind-up phone chargers [...] as giveaways," hidden in its nooks and crannies, says Poke's Iain Tait, putting method to the madness of spending your workday descending this flash-based world of wonder.

Kudos for the Easter Eggs. They're so under-used.

by Albert Kugel    Nov- 8-07    
Topic: Campaigns, Online, Promotions, Strange



Don Fielding's Mysterious Sponsor Revealed

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We were going to make some sort of "more whimper than bang!" type joke right about hereish, but all we can really hear right now is the endless sound of sucking.

That's because Dan Fielding's Domestic God sponsor is the one and only Electrolux. The big news was revealed on the snarling comedian's MySpace after a three-month scavenger hunt for the sponsor in which you had to consume almost as much Dan Fielding propaganda as the guy himself does.

According to this video, Dan Fielding is a comic book character sponsored by Electrolux. Per the plot, his girlfriend leaves him because of his mess. No big shocker there.

Fielding also goes to lengths to highlight how his favorite books, authors and movies -- listed on MySpace -- all have to do with identity deception.

Yeah, because the inclusion of JT LeRoy didn't give that one away.

by Angela Natividad    Nov- 5-07    
Topic: Campaigns, Celebrity, Games, Online



Vincent Gallo to Headline Belvedere Vodka Campaign

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Page Six tells us Vicent Gallo of Brown Bunny and Buffalo 66 fame will be shot by Terry Richardson for the new Belvedere Vodka ad campaign. Gallo has hawked Levis in the past and will now bring his signature messiness to the premium vodka. We're not quite sure this is a good move but hey, what do we know? We just write about this stuff.

by Steve Hall    Nov- 2-07    
Topic: Campaigns, Celebrity



Restaurant Campaign Says Chew 'Chew Chew' Style

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There once was a time restaurants where just a place you went to eat food. The came the chain and all the thematics that came along with it. Now, you can't operate a restaurant without investing heavily in a theme that will set you apart from every other restaurant in your are.

To help set Wisconson's Bridge Street Station apart from the competition, DDB helped tap into the owner's love for burgers and trains and gave the restaurant a railroad theme. Complete with the headline, "Chew, Chew," the campaign consists of ads, posters, branded take out boxes, signage, sound cards that delivered a steam engine's trademark "chew chew" sound, direct and table tents.

It's nicely done. Check out all the creative here.

by Steve Hall    Nov- 1-07    
Topic: Campaigns, Direct, Good, Magazine, Point of Purchase, Poster



Halo is Not Only A Game, It's A Vacuum Cleaner

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When we received this press release about the Halo Vaccuum, we at fist thought it was some twisted new multi-tasking version of the game. Alas, it's just a regular vacuum but a very special one. One that kills germs with ultraviolet light. Created by BooneOakley, the campaign initially had the headline, "It doesn't just suck. It Kills." But, apparently, that was a bit too harsh and the ads ended up carrying a tamer headline like, "Is it a vacuum cleaner that kills germs? Or a germ-killer that vacuums." We think they should have gone with their initial thinking.

The campaign consists of print, TV and a Times Square billboard. We have no idea what Consumer Reports will think when they get their hands on this thing but to us it at least looks pretty cool. And we'd love knowing all those nasty critters living in the bowels of our carpet were meeting their maker rather than disgusting us.

by Steve Hall    Oct-30-07    
Topic: Campaigns, Good, Magazine, Outdoor, Television



Gyro Worldwide Celebrates Philadelphia's Ugliness

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We admire an agency that'll create a campaign, publish the fact they've done so, highlight the fact its city has the ugliest people and do it all without any client approval or charging a penny. Yup, Philadelphia's Gyro Worldwide has embraced the fact its city was just named the ugliest city in America by Travel & Leisure Magazine readers.

Before Philadelphia was crowned the ugliest, John Waters, during an episode of John Favreau's Dinner For Five, tried to get the mayor of the former ugliest city, Baltimore to embrace its hideousness and create a tourism campaign out of the fact. He reasoned the rest of the country would flock to Baltimore like paparazzi to Britney Spears' cooch.

more »

by Steve Hall    Oct-29-07    
Topic: Agencies, Campaigns, Good



League of the Blind Turns 'Blind Calls' into Generous Gestures

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Our name starts with A. So when people we know slam or rub their phones against something, we're often the unfortunate recipients of an accidental call. Because of this, we've heard a lot of conversations we didn't exactly want to hear, including:

- A business acquaintance fight with his girlfriend
- Our best friend having sex
- Something that sounded really painful involving a cat (maybe?) and a bird

To save us from this mishap and help raise money on the side, Belgium's League of the Blind turned this common occurrence into a marketing campaign.

more »

by Angela Natividad    Oct-26-07    
Topic: Campaigns, Cause, Good



Lufthansa Highlights Cultural Rumors With Video Contest

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Lufthansa has launched RumorTravels, a campaign which highlights the prevailing stereotypes about countries around the world and why "You'll never know if you don't go." In several videos, countries such as Sweden, Germany and France are imagined by would be travelers.

There's also a contest which encourages people to submit rumors about a foreign country in the form of a video or a story for chance to win two round trip tickets from the U.S. to anywhere in Europe. We'll take Sweden.

by Steve Hall    Oct-26-07    
Topic: Campaigns, Good, Promotions, Video



Oddly Quirky Commercials Celebrate Environmentally Friendly Bank

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Here's a series of commercials for Vancouver's Vancity Savings Credit Union which promotes environmentally friendly financial products with goofy scenarios such as a married couple using aerosol spray while discussing the wife's use of the credit union's credit card that donates to environmental causes, and an Eskimo couple debating whether or not global warming is a myth.

See the enviro VISA, the climate change mortgage and -- our favorite -- the mixer mortgage.

Created by TBWA\Vancouver, the commercials are shot by OPC director Brian Lee Hughes using his usually quirky style and mood. They're not the best we've seen from him but their brand of humor seems to click with us.

by Steve Hall    Oct-26-07    
Topic: Campaigns, Commercials, Good, Strange



Anti-Smoking Campaign Offers Products to Make You Gross

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Today, the European Union has launched an anti-smoking campaign consisting of several videos that highlight the nastiness of smoking such as brown teeth, gray skin, raspy voice and smoky stench. Several videos mock these side effect of smoking by making them the price of entry and acceptance by creating products that actually create these side effect.

A man who tries to enter a saloon is turned away until he used a product that browns his teeth. A singer's producer doesn't like what he hears until she sprays her through that makes her sound like an old lady who'd been smoking for 40 years. A woman who looks too healthy uses skin cream to mask her skin with a seemingly more attractive gray color.

more »

by Steve Hall    Oct-26-07    
Topic: Campaigns, Good, Online, Video








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