Here's a series of commercials for Vancouver's Vancity Savings Credit Union which promotes environmentally friendly financial products with goofy scenarios such as a married couple using aerosol spray while discussing the wife's use of the credit union's credit card that donates to environmental causes, and an Eskimo couple debating whether or not global warming is a myth.
See the enviro VISA, the climate change mortgage and -- our favorite -- the mixer mortgage.
Created by TBWA\Vancouver, the commercials are shot by OPC director Brian Lee Hughes using his usually quirky style and mood. They're not the best we've seen from him but their brand of humor seems to click with us.
Today, the European Union has launched an anti-smoking campaign consisting of several videos that highlight the nastiness of smoking such as brown teeth, gray skin, raspy voice and smoky stench. Several videos mock these side effect of smoking by making them the price of entry and acceptance by creating products that actually create these side effect.
A man who tries to enter a saloon is turned away until he used a product that browns his teeth. A singer's producer doesn't like what he hears until she sprays her through that makes her sound like an old lady who'd been smoking for 40 years. A woman who looks too healthy uses skin cream to mask her skin with a seemingly more attractive gray color.
Lingerie company La Senza has chosen Sports Illustrated cover girl and Czech supermodel Petra Nemcova for its new spokesmodel for a soon to be launched ad campaign. Nemcova will replace the decidedly more curvaceous Gemma Atkinson who appeared in the brand's campaign for the past six months.
Oh so she's the hottie from the Date Movie Paris Hilton Carl's Jr. spoof. Yes, we're talking about the very beautiful, big eyed, Sophie Monk, who, like every other hot celeb, has joined PETA's GoVeg campaign. She follows Alicia Silverstone who recently joined the campaign. So here's Sophie doing the American Beauty thing on a bed of red peppers.
Oh, and you've got to love the name of PETA's blog: The PETA Files. Witty, huh?
Here's the next round of Sunsilk's Hairapy Lovebites series in which women discuss important issues such as how to plan for a puppy shower, whether or not it's appropriate to show your boobs off at work, the social status of a pedicurist, how a great haircut can cure all of life's problems and how the perfect guy is, without doubt, always a figment of one's imagination.
We watched all five episodes all the way through. That, my friends, is a better endorsement than any paragraph full of pointlessly fawning rhetoric. It felt like a TV show, not advertising. Yet, we clearly knew it was from Sunsilk. OK, OK. So we already knew that because the vids were sent to us by Jun Group Productions. But still.
Unlike Oldsmobile which tried to distance itself from its aging audience with the "It's Not Your Father's Oldsmobile" campaign, Beam Global Spirits is embracing the older generation for its Canadian Club whiskey by exclaiming, "Damn Right YOur Dad Drank It." Created by Energy BBDO, the campaign will launch in November with radio, out-of-home, POS and print. Ads will appear in Rolling Stone, Sports Illustrated and Sporting News, with additional placements in Playboy, Men's Journal, Esquire, Outside and Men's Fitness in December and into 2008.
Hauling out imagery 60's and 70's imagery from actual Beam Global employees and positioning Dad as a once cool manly man, ads state "Your Mom Wasn't Your Dad's First," "Your Dad Was Not a Metrosexual" and "Your Dad Never Got a Pedicure."
Are we seeing a full-on return to the glory days of the hard liquor cocktail when beer was for factory workers and wine was for sissies? Can we now go back to the three martini lunch, pinch asses in the afternoon and have three more martinis at night while watching Mad Men? We might not get any work done but it sure sounds like fun.
In a new campaign, jeweler Clara Williams thinks it has clarified the difference between New York's East Side and West Side. Euro RSCG crated the campaign to highlight the jeweler's selection of customized jewelery. No doubt Gossip Girl will have something to say about this.
The parade of celebrity endorsers continues with Anne Hathaway in talks with Lancome to follow Kate Wnslet and Clive Owen. Jennifer Connelly is said to be next in line for Balenciaga and Victoria Beckham is rumored to become the face of Marc Jacobs. We'll look at anything with Anne Hathaway in it. Jennifer Connelly, not so much. After her fully endowed turns in The Rocketeer and Career Opportunities, we lost interest a bit. OK, Requiem for a Dream wasn't bad. And Posh? Well, she hasn't been posh since she was Posh (and we mean the first time around).
Apparently, American Airlines was on to something when it launched its "We Know Why You Fly" campaign a few years ago. We're told the campaign has increased awareness of the airline from 50 percent to 85 percent "in some key markets and among business travelers." Of course, "some key markets" could be Ketchikan, Alaska and Bangor, Maine but let's not rain of their celebratory parade.
Arnold has repurposed its wall of rain spot which ran last year in Europe last year into an Americanized, full-on, politically correct, environmentally friendly campaign about Timberland's use of organic materials in its boots and how it's jumping on the carbon offset bandwagon. Carbon dioxide emissions associated with the campaign will be offset by Timberland's purchase of wind power from Western Massachusetts' Jiminy Peak Mountain Resort wind project. We're told the move will be equivalent to not driving 109,000 miles or planting approximately 44 acres of trees.