Apparently, American Airlines was on to something when it launched its "We Know Why You Fly" campaign a few years ago. We're told the campaign has increased awareness of the airline from 50 percent to 85 percent "in some key markets and among business travelers." Of course, "some key markets" could be Ketchikan, Alaska and Bangor, Maine but let's not rain of their celebratory parade.
Arnold has repurposed its wall of rain spot which ran last year in Europe last year into an Americanized, full-on, politically correct, environmentally friendly campaign about Timberland's use of organic materials in its boots and how it's jumping on the carbon offset bandwagon. Carbon dioxide emissions associated with the campaign will be offset by Timberland's purchase of wind power from Western Massachusetts' Jiminy Peak Mountain Resort wind project. We're told the move will be equivalent to not driving 109,000 miles or planting approximately 44 acres of trees.
Here's a music and video campaign called Not For Sale. The object of the game is to raise money to stop the global slave trade, which is a $32 billion industry, apparently.
We're very moved but, having come from a country whose favourite export is mail order brides and domestic helpers, we're feeling a little nonplussed.
For each girl that's bought out of slavery, another handful leaps in, encouraged by angling parents and crappy governments (which, instead of using its money for roads or transport, may fund stupid shit like Imelda Marcos' shoe fetish, a social tragedy romanticized by fashionistas worldwide).
In the end, trying to end slavery is about persuading corrupt governments to stop swilling their countries and make more productive decisions. But that'll probably happen around the same time Bush stops throwing America's dollar value at the War on Terror.
Radiohead, which according to Chuck Klosterman is somehow both over- and underrated as a band, has decided to take a stand against third-party online music dealers (cough-cough-iTunes) by letting fans decide what to pay for its latest album Rainbows.
Manager Bryce Edge explained, "We're prepared to take a risk and we might come out looking very foolish. But we believe if your music is great, then people will pay for it."
The 10 tracks are available on the Radiohead website and costs allegedly vary from nothing to 100 pounds (not the weight; the currency). In fact, we can't even open it because it keeps crashing from the mad rush of fans trying to get to the goods.
You know you've got a winning YouTube video campaign when you have guys leaving comments like, "I want to see her doing you from behind" and "I confess I just busted a nut." And so continues the travails of Amy, the big breasted cheerleader for The Comebacks who has recruited her near equally big breasted friend, Cindy, to help call attention to the movie by having...a locker room catfight. Maybe it's just us but we have a feeling this video promotion is going to be far more popular than the movie itself. Then again, who thought American Pie would amount to much?
According to recent research, it seems Kentucky has succeeded at convincing people it's not a backwater, hillbilly state where all they do is make moonshine. Following it's three year "Kentucky Unbridled Spirit" campaign, the state is now seen as "better place to visit" (90%), "more friendly" (81%), and "more modern" (81%)
Commenting on the study but smartly acknowledging that advertising can't do all the work, Kentucky Tourism Commissioner Randy Fiveash said, "A brand by itself will not get more visitors to Kentucky. However, 'Kentucky Unbridled Spirit' is an attention-getter that makes people feel good about Kentucky, and then leads them to look more closely at our attractions. Once they see what we have to offer, we have them hooked, and they want to keep coming back"
After our stokage, then disappointment, over the latest Bravia ad -- snippets of which look suspiciously like this Kozyndan panoramic (sent to Passion about two years ago) -- Sony gave us the following statement.
The big research finding prior to developing the new TV Guide ad campaign? "That the consumer is not in love with TV - the consumer is in love with a particular show." And it took actual research to determine this? Hello? This is not a new finding. People aren't in love with the delivery vehicle. They're in love with what that vehicle brings them. Someone ought to tell the folks over at Disney who still seem to think the success of High School Musical 2 was due to love for the Disney Channel as opposed to the movie itself.
A new campaign from non-profit 1% For The Planet is urging companies to donate one percent of sales to a fund that feeds environmental causes. Created by TDA Advertising & Design, three ads place mock blame on several species with the headlines, "If the dolphins are so smart, they should start a small business and save themselves'" "Problem: The California condor is going extinct. Solution: The California condor should have more sex" and Why is it that the vast majority of sycamores cannot grasp even the most basic economic principles?"
Of course the copy goes on to state humans are really the only ones who can affect change and should do so by supporting environmental causes. It's a simple campiagn with a simple message and we think it works.
Unleashing the anachronistic term "housewife" or perhaps simply tossing aside silly, politically correct euphemisms like "stay-at-home-mom," Frozen food home delivery company Schwan's claims (in a headline) "Research shows that 95 percent of housewives could use a housewife."
Now, AdFreak picked up on the lesbian vibe toward which this headline hints. We, contrary to what one might assume, believe that, yes, the job of a housewife, particularly if she's a doesn't-stay-at-home-mom needs all the help she can get. Why trek to the grocery store with three screaming brats when you can lock the snots in their rooms, order from Schwan's and down a gallon of Cookies 'n Cream while issuing missives via laptop to the hundreds on minions you oversee at the office from the comfort of your couch? Minneapolis agency Hunt Adkins created the campiagn.