'TV Guide' Still Exists? Thank God For Ad Campaigns

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The big research finding prior to developing the new TV Guide ad campaign? "That the consumer is not in love with TV - the consumer is in love with a particular show." And it took actual research to determine this? Hello? This is not a new finding. People aren't in love with the delivery vehicle. They're in love with what that vehicle brings them. Someone ought to tell the folks over at Disney who still seem to think the success of High School Musical 2 was due to love for the Disney Channel as opposed to the movie itself.

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by Steve Hall    Oct- 8-07    
Topic: Campaigns, Good, Television



Near Extinct California Condor Should Have More Sex

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A new campaign from non-profit 1% For The Planet is urging companies to donate one percent of sales to a fund that feeds environmental causes. Created by TDA Advertising & Design, three ads place mock blame on several species with the headlines, "If the dolphins are so smart, they should start a small business and save themselves'" "Problem: The California condor is going extinct. Solution: The California condor should have more sex" and Why is it that the vast majority of sycamores cannot grasp even the most basic economic principles?"

Of course the copy goes on to state humans are really the only ones who can affect change and should do so by supporting environmental causes. It's a simple campiagn with a simple message and we think it works.

by Steve Hall    Oct- 3-07    
Topic: Campaigns, Good, Magazine



Schwan's Helps Housewives Break Through Glass Ceiling

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Unleashing the anachronistic term "housewife" or perhaps simply tossing aside silly, politically correct euphemisms like "stay-at-home-mom," Frozen food home delivery company Schwan's claims (in a headline) "Research shows that 95 percent of housewives could use a housewife."

Now, AdFreak picked up on the lesbian vibe toward which this headline hints. We, contrary to what one might assume, believe that, yes, the job of a housewife, particularly if she's a doesn't-stay-at-home-mom needs all the help she can get. Why trek to the grocery store with three screaming brats when you can lock the snots in their rooms, order from Schwan's and down a gallon of Cookies 'n Cream while issuing missives via laptop to the hundreds on minions you oversee at the office from the comfort of your couch? Minneapolis agency Hunt Adkins created the campiagn.

by Steve Hall    Sep-28-07    
Topic: Campaigns, Good, Magazine, Outdoor



Advertising Age Sends Ass to Adrants

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Ya know...leave it to Che Magazine to disrupt our morning publishing schedule. Here we are trying to bring you interesting and insightful news about advertising and, in particular, Advertising Week and what happens? A hot chic wearing a way too short (oh wait, there's no such thing) skirt graces our screen. And, as if offering herself up to anyone who would have her, her phone number is hanging like a babysitter ad from her ass . As Jonah Hill exclaimed over and over in Superbad, "What the fuck?"

We suppose we have to blame Copyranter for calling this to our attention and, yes, the mighty Advertising Age itself whose Adages blogger Ken Wheaton sent it to Copyranter.

Check out more Che Magazine shenanigans here, here, here, and here,

by Steve Hall    Sep-27-07    
Topic: Campaigns, Magazine, Racy



Hugo Fragrances Hauls Out Mutual of Omaha Mating Ritual Dance

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We're having a really, really tough time deciding whether this new video promoting the Hugo Fragrances XY for Men and XX for Women is insightfully witty or over-the-top horrific. Using the male stalks female in the wild analogy, the video lets us observe the mating rituals of a man and a woman in a museum. The video leads to a website which features Jonathan Rhys Meyers and Bette Franke sparring in a boxing ring. All to promote dueling fragrances.

by Steve Hall    Sep-21-07    
Topic: Bad, Campaigns, Celebrity, Good, Video



QVC Insider Reveals Mystery Behind iQdoU

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A QVC employee has risked life and limb to let us in on what's happening behind the iQdoU? campaign.

The source blithely reports QVC will be unveiling its new logo on the 23rd, a Q that represents a package being opened to reveal the QVC inside.

Sounds complex.

QVC employees were shown the new logo just yesterday.

by Angela Natividad    Sep-20-07    
Topic: Campaigns, Outdoor, Strange, Word of Mouth



Gisele Returns to Roots with Ipanema Sandal Campaign

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Adfreak has drawn our eyes to a new line of sandals called Ipanema, designed by Gisele Bundchen, whose modeling career has lasted longer than a lot of her counterparts' lifespans.

The Ipanema line is part of an effort to help save the rain forest in South America, the continent Gisele calls home. We like the throwback flavor of the television ad, which plays up the history of the Brazilian natives with less focus on Gisele's own attention-drawing features.

Not to say those assets don't factor into the print variant of the campaign.

by Angela Natividad    Sep-19-07    
Topic: Campaigns, Cause, Celebrity, Good, Promotions



Budweiser Turns NFL Fans into Stars by Proximity

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This is the type of campaign that's always fun to talk about. To give back to the fans and kick off football season in Canada, NFL has teamed up with Budweiser to bring passionate personalities closer to the sport they love.

Ever wish you could be a cheerleader bodyguard for the Dallas Cowboys, or a leap guard for the Packers? Here's to hoping you win more than a shirt.

Toronto's Downtown Partners put together the Superfans campaign to ensure just that. One of the TV spots for the effort features Ed Anzalone, a big Jets fan, berating an oblivious neighbor for allegedly talking down about his team of choice.

It and two other Superfan ads now appear during NFL broadcasts in Canada.

by Angela Natividad    Sep-19-07    
Topic: Campaigns, Good, Sponsorship



Twisted Print Campaigns Sell Shoes, Deodorant, Noodles, Beer

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2wenty 4our has an interesting collection of print ads that are eye catching in different ways. There's a campaign for Planetaria Mixers that makes cakes so fast you can trow them at bothersome door-to-door salesmen and religious fanatics. There's a Spanish campaign for some sort of deodorant that has women running away from their lovers in their underwear.

There's a campaign for Zu Shoes whose shoes are so hot they leave a trail of spent men behind. There's a Cup O Noodles campaign that oddly places the product in a little cubby embedded in people's stomach. And, of course, there's a beer campaign from Sol which leaves men transfixed by female ass.

by Steve Hall    Sep-16-07    
Topic: Campaigns, Good, Magazine



I'll Ride That Mustache Off Your Damn Face!

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We have to hand it to Axe. For years, they've managed to keep the central idea of their brand alive. With each outing, the message is the same: Axe attracts women and serves them up to the whims of men. Of course, that's not at all true but it makes for a great ad campaign.

The latest entry in the campaign is The Axe Naughty to Nice Program which plays out the continuing scenario of women going crazy in the presence of men wearing Axe products. This time it's about women who turn into lust-crazed vixens and commit crimes. The Naughty to Nice Program aims to rehabilitate these women.

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by Steve Hall    Sep-12-07    
Topic: Campaigns, Good, Video










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