Good God Kate Upton is hot!! OK, now that we have that out of our system we can tell you about Kate Upton's "perfect pitch." The campaign is all about pitching a perfect game and what better representation of perfection is there than than Upton herself?
The 2012 Sports Illustrated Swimsuit cover girl is helping 2K Sports promote MLB 2K12. Along for the ride are Justin Verlander, CJ Wilson, Jay Bruce and David Price all of whom could care less about the game but would love to have Upton and her bulging cleavage wrapped around them.
"Go up...and then around. Up...and then around." Anything you say, Kate. Anything you say.
What took so long? After all, Dos Equis Most Interesting Man has been out there for quite some time. But it seems it's taken a couple of years for the campaign to get spoofed...by another brewer. Check out Breckenridge Brewery's Least Interesting Man created by Cultivator Advertising and Design. He will bore you to death. But he does drink good beer.
Will Dos Equis have anything to say about this homage?
There's an infographic for everything, right? Why not for the Best Ad Campaigns of All Time? Wonder no more. College Online has put one together. Nifty how the infographic has become simple link bait for entities that really have nothing at all whatsoever to do with the subject of said infographic.
But...who really care? It's all about pageviews, retweets, likes, plusses, etc., right? So who can really blame anyone?
Following up on its Live Drive and helping Mitsubushi set new Guinness world Records, 180LA is out with another project for the car maker called Ride the Storm. For five days, a team of drivers chased storms across six states in three cars. Shot documentary-style by Emmet and Brendan Malloy and guided by Weather underground, the team traversed treacherous winter weather all to prove Mitsibushi's can handle the bad weather.
Check out a video summary of the adventure below.
In what seems mildly akin to a bunch of 60's hipsters frolicking in LSD-infused splendor while hippy dippy music with shades of The Good, The Bad and the Ugly plays in the background, James Franco films his first ad campaign. Shooting for 7 For All Mankind Jeans, Franco, along with ad agency Lipman have released a teaser that will ultimately end with a full feature length film to debut in May.
The campaign will feature print and digital and will culminate with the full-length feature film. The campaign will feature Henry Hopper (son of the late actor Dennis Hopper), Lily Donaldson, and Nathalie Love (daughter of Teen Vogue's editor Lisa Love).
So go grab your favorite mild-altering substance and give this thing a view. You might actually feel yourself right there on the beach with birds flying overhead.
LA-based agency 72andSunny is hard at work on the next Carl's Jr. commercial. The ad will feature Sports Illustrated Rookie of the Year model Kate Upton. Of the selection of Kate, 72andSunny Creative Director Justin Hooper said, "Kate's probably the hottest girl we've ever worked with. We love each of the women we've worked with, but there's something about Kate that's so All-American, so beautiful and very classic."
And of her participation in the campaign, Upton said, "It's the Southwest Patty Melt, and it's one of their classics, but now they're adding a little spice. Adding some jalapeños and making it a little bit hotter. I'm a '50s girl with a little cardigan on, a really sweet kind of a girl. But then I take a bite and all of a sudden, I'm sweating, and I'm taking off all of my clothes and I'm in my lingerie!"
Hmm. Can't wait to see that. But we'll have to. The spot is lated to air in late February.
- Russian model Irina Shayk sheds her top for a new Replay Jeans campaign.
- Dita Von Teese is teasing again. This time for Target Australia which is launching a new line of lingerie.
- Asics, which used air blown ping pong balls to create a sneaker has now moved on to balloons.
- Skechers, after parting ways with Kim Kardashian for this year's Super Boiwl has decided to, instead...hire a dog.
- This is awesome. Put all kinds of different things in a microwave and film them blowing up all to suggest eating at Moe's Southwest Grill is a much better place to get your food.
- Amazing new Italian commercial for Fiat.
As we get closer to the Super Bowl, the daily onslaught of brands releasing teasers and sneak previews of their planned Super Bowl antics continues to increase. The latest comes to us from Bridgestone who will pit its "rulers of rubber" against sporting superstars.
An entire series of behind-the-scenes lead up videos have been produced and can be viewed on the brand's YouTube page. A Facebook page will serve as the brand's digital hub of the new campaign. Visitors will find 3D animated versions of "rubberized" performance balls, pucks and tire models with interactive product demonstrations. Additional celebrity videos will be released leading up to the Feb. 5 game, as well as extra online entertainment which will debut Super Bowl Sunday.
- If you're into Juicy Couture...or at least their advertising.
- The Whitehouse enters the world of Google+.
- Slate has a minimum of kind words in its piece about Crispin Porter + Bogusky and its loss of the Burger King account.
- Peter Berg is out with new work for MINI, Another Day, Another Adventure
- Is Imogen Thomas the new face of Caprice lingerie?
- Lego launches a social media community.
- If tweeting, blogging, Liking and Plus-ing isn't enough for you while watching the Super Bowl now you can also play Chevy Game Time. Yea, there's an app for that.
- Check out the new brainstorming tool, Thinkerbot, from Nail Communications
Did you know? Bing is for doing? Hmm. I thought it was about deciding. Isn't that what they told us when they first launched? I'm confused. Apparently, now it's all about winter athletes doing amazing things. Like Kevin Pearce, a snowboarder who was on his way to the 2010 Winter Olympics until an accident left him in a coma.
Don't worry, this is advertising. And in advertising there's always a happy ending. Kevin recovered and went on to become a sports commentator and an advocate for the National Down Syndrome Society and the prevention of Ttraumatic brain injuries.
The ad will air this weekend during the NFC Championship, and again during the X Games coverage on ESPN. Future ads will focus on other athletes including Bobby Brown, Kaitlyn Farrington and Gretchen Bleiler. We like Gretchen Bleiler.