Shayk Sheds Top, Teese Teases Again, Timberlake Golfs

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- Russian model Irina Shayk sheds her top for a new Replay Jeans campaign.

- Dita Von Teese is teasing again. This time for Target Australia which is launching a new line of lingerie.

- Asics, which used air blown ping pong balls to create a sneaker has now moved on to balloons.
- Skechers, after parting ways with Kim Kardashian for this year's Super Boiwl has decided to, instead...hire a dog.

- This is awesome. Put all kinds of different things in a microwave and film them blowing up all to suggest eating at Moe's Southwest Grill is a much better place to get your food.

- Amazing new Italian commercial for Fiat.

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by Steve Hall    Jan-25-12    
Topic: Campaigns, Celebrity, Celebrity, Commercials, Racy



Bridgestone's 'Rulers of Rubber' Bring A Game to Super Bowl

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As we get closer to the Super Bowl, the daily onslaught of brands releasing teasers and sneak previews of their planned Super Bowl antics continues to increase. The latest comes to us from Bridgestone who will pit its "rulers of rubber" against sporting superstars.

An entire series of behind-the-scenes lead up videos have been produced and can be viewed on the brand's YouTube page. A Facebook page will serve as the brand's digital hub of the new campaign. Visitors will find 3D animated versions of "rubberized" performance balls, pucks and tire models with interactive product demonstrations. Additional celebrity videos will be released leading up to the Feb. 5 game, as well as extra online entertainment which will debut Super Bowl Sunday.

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by Steve Hall    Jan-25-12    
Topic: Brands, Campaigns, Super Bowl 2012



Whitehouse Hangs Out on Google+, CP+B Slammed

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- If you're into Juicy Couture...or at least their advertising.

- The Whitehouse enters the world of Google+.

- Slate has a minimum of kind words in its piece about Crispin Porter + Bogusky and its loss of the Burger King account.

- Peter Berg is out with new work for MINI, Another Day, Another Adventure

- Is Imogen Thomas the new face of Caprice lingerie?

- Lego launches a social media community.

- If tweeting, blogging, Liking and Plus-ing isn't enough for you while watching the Super Bowl now you can also play Chevy Game Time. Yea, there's an app for that.

- Check out the new brainstorming tool, Thinkerbot, from Nail Communications

by Steve Hall    Jan-23-12    
Topic: Agencies, Campaigns, Racy, Social, Super Bowl 2012



Bing Decides It's All About Doing Now

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Did you know? Bing is for doing? Hmm. I thought it was about deciding. Isn't that what they told us when they first launched? I'm confused. Apparently, now it's all about winter athletes doing amazing things. Like Kevin Pearce, a snowboarder who was on his way to the 2010 Winter Olympics until an accident left him in a coma.

Don't worry, this is advertising. And in advertising there's always a happy ending. Kevin recovered and went on to become a sports commentator and an advocate for the National Down Syndrome Society and the prevention of Ttraumatic brain injuries.

The ad will air this weekend during the NFC Championship, and again during the X Games coverage on ESPN. Future ads will focus on other athletes including Bobby Brown, Kaitlyn Farrington and Gretchen Bleiler. We like Gretchen Bleiler.

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by Steve Hall    Jan-20-12    
Topic: Campaigns



Oblivious Parents Deliver Teen Substance Abuse Message

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Here's a new approach to teen substance abuse: blame the parents. A new campaign from Energy BBDO for the Partnership at DrugFree.org called Emotional Drugs features two spots, Denial and Enabling, that center on the things parents don't (and, of course, should) do when their children are on - or at risk of using - drugs.

In Denial, a mother wonders why so many prescription pills are missing from her medicine bottle. Later, as she gets ready to leave the house, she opens her son's bedroom door to witness him and his friend acting suspiciously. Instead of connecting both activities, she denies that her son could possibly be responsible for her missing medicine. Enabling depicts a mother hosting an underage party at her home and later turning a blind eye to teens engaging in drug and alcohol use.

The message, of course, is that parents must be vigilant and take a determined and caring interest in their children's lives. They can start by reading more information about teenage addiction at ProjectKnow.com and other similar sites that deal with drug addiction issues.

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by Steve Hall    Jan-19-12    
Topic: Campaigns, Cause



IBM's Smarter Planet Campaign Focuses on Smarter Analytics

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IBM is out with a new set of Smarter Planet commercials which focus on the company's smarter analytics. The spots touch upon predictive analytics, demand planning and cloud computing. The spots were created by Ogilvy & Mather and the production was handled by Psyop/Smuggler. After watching these ads it seems as if there's nothing IBM can't do.

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by Steve Hall    Jan-18-12    
Topic: Brands, Campaigns



Kelly Brook Lends Her Curves to New Look Lingerie

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Kelly Brook, whom we've seen previously getting naked for PETA, pimping perfume and writhing with sexual desire, has lent her delicious curves to New Look which is launching a new campaign to tout a line of under things.

In the campaign, Kelly can be seen cradling her assets while sporting hot red lingerie and stockings, lounging on a couch in blue retro-wear and smiling coyly while looking pretty in pink.

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by Steve Hall    Jan-18-12    
Topic: Campaigns, Celebrity, Racy



Linday Lohan 'FCUKs" With Friction

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This new FCUK ad for FCUK Friction fragrance featuring Lindsay Lohan might as well scream "fornicate (insert the other F word) with friction." The ad's image, shot by Yu Tsai who also shot Lohan for her recent Playboy pictorial, was taken in 2010 and used as part of a story about the relationship between Kate Moss and Johnny Depp in Muse Magazine. FCUK bought the rights to the image and decided to use it for a current campaign.

Despite her various difficulties, Lohan has appeared in several recent campaigns including fashion labels Philipp Plein and Jag. Some say the star will never recapture her former glory. But it seems a few brands are willing to wager on her current notoriety.

by Steve Hall    Jan-16-12    
Topic: Campaigns, Celebrity



People Come Crying Back to Comcast Xfinity

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Everybody loves Comcast, right? Oh wait. Didin't like thousands leave a few years ago because the service sucked and isn't that why Comcast became one of the first brands to embrace social media? Well perhaps it worked because according to these new commercials from Goodby, directed by O Positive's David Shane, people seem to be regretting ever having left.

Three new spots take three different looks at the classic "I never should have left" scenario. There's lots of emotion and hand wringing. There's even tears. Good God people, it's only cable! Get a life! Oh wait, there ain't much life without the internet so we guess Comcast Xfinity is a good thing after all.

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by Steve Hall    Jan- 4-12    
Topic: Campaigns, Commercials



Royal Caribbean's Shellphone is Calling

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JWT New York is out with a new campaign for Royal Caribbean. The campaign, launched Monday and dubbed Shellphone, will consist of a series of out-of-home placements in cities such as New York, San Francisco, Chicago, Washington, D.C., Boston and Miami. Headlines include "Not 3G, Sea G" and "Our Rollover Plan: Tan Front, Then Back," The posters point to The Sea Is Calling where visotors can view a longer form video of the campaign.

We love the poster campaign. The TV, not so much.

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by Steve Hall    Dec-21-11    
Topic: Campaigns








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