QVC Insider Reveals Mystery Behind iQdoU

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A QVC employee has risked life and limb to let us in on what's happening behind the iQdoU? campaign.

The source blithely reports QVC will be unveiling its new logo on the 23rd, a Q that represents a package being opened to reveal the QVC inside.

Sounds complex.

QVC employees were shown the new logo just yesterday.

by Angela Natividad    Sep-20-07    
Topic: Campaigns, Outdoor, Strange, Word of Mouth



Gisele Returns to Roots with Ipanema Sandal Campaign

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Adfreak has drawn our eyes to a new line of sandals called Ipanema, designed by Gisele Bundchen, whose modeling career has lasted longer than a lot of her counterparts' lifespans.

The Ipanema line is part of an effort to help save the rain forest in South America, the continent Gisele calls home. We like the throwback flavor of the television ad, which plays up the history of the Brazilian natives with less focus on Gisele's own attention-drawing features.

Not to say those assets don't factor into the print variant of the campaign.

by Angela Natividad    Sep-19-07    
Topic: Campaigns, Cause, Celebrity, Good, Promotions



Budweiser Turns NFL Fans into Stars by Proximity

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This is the type of campaign that's always fun to talk about. To give back to the fans and kick off football season in Canada, NFL has teamed up with Budweiser to bring passionate personalities closer to the sport they love.

Ever wish you could be a cheerleader bodyguard for the Dallas Cowboys, or a leap guard for the Packers? Here's to hoping you win more than a shirt.

Toronto's Downtown Partners put together the Superfans campaign to ensure just that. One of the TV spots for the effort features Ed Anzalone, a big Jets fan, berating an oblivious neighbor for allegedly talking down about his team of choice.

It and two other Superfan ads now appear during NFL broadcasts in Canada.

by Angela Natividad    Sep-19-07    
Topic: Campaigns, Good, Sponsorship



Twisted Print Campaigns Sell Shoes, Deodorant, Noodles, Beer

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2wenty 4our has an interesting collection of print ads that are eye catching in different ways. There's a campaign for Planetaria Mixers that makes cakes so fast you can trow them at bothersome door-to-door salesmen and religious fanatics. There's a Spanish campaign for some sort of deodorant that has women running away from their lovers in their underwear.

There's a campaign for Zu Shoes whose shoes are so hot they leave a trail of spent men behind. There's a Cup O Noodles campaign that oddly places the product in a little cubby embedded in people's stomach. And, of course, there's a beer campaign from Sol which leaves men transfixed by female ass.

by Steve Hall    Sep-16-07    
Topic: Campaigns, Good, Magazine



I'll Ride That Mustache Off Your Damn Face!

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We have to hand it to Axe. For years, they've managed to keep the central idea of their brand alive. With each outing, the message is the same: Axe attracts women and serves them up to the whims of men. Of course, that's not at all true but it makes for a great ad campaign.

The latest entry in the campaign is The Axe Naughty to Nice Program which plays out the continuing scenario of women going crazy in the presence of men wearing Axe products. This time it's about women who turn into lust-crazed vixens and commit crimes. The Naughty to Nice Program aims to rehabilitate these women.

more »

by Steve Hall    Sep-12-07    
Topic: Campaigns, Good, Video



Nike Introduces the Greatest Team We've Never Heard Of

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Hoping, perhaps, to bring back the days of Mia Hamm, Wieden + Kennedy just launched a new Nike campaign for the Women's World Cup with the headline, "The greatest team you've never heard of," which introduces women's soccer's next greats. Illustrating the dedication of the team, the copy in one ad reads, "Together [they] have missed out on 13 proms, 74 birthdays, 21 Thanksgivings and 989 boyfriends." And in an effort to familiarize us with the team, copy in another ad reads, "[the team] includes a tattooed surfer, a scholar, a college football fanatic, a humanitarian and a trucker hat-wearing scuba diver."

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by Steve Hall    Sep-12-07    
Topic: Brands, Campaigns, Creative Commentary, Good, Magazine



Racy Ads + Free Speech + Conservative Viewpoints = Great Cable Ratings

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Once again, advertising has caused an uproar over nothing. CNN's Mike Galanos covers the new (and really great if we do say so ourselves) Clearasil campaign and is upset over the ads which show a guy trying to pick up his friend's mom and a daughter who says "You should see me now" while her mother shows naked baby pictures of her to her boyfriend. While Galanos prudely prattles on, Melissa Henson from the Parents Television Council talks about how marketers use too much sex to sell and Debbie Wolf from the People Against Censorship says the moral minority shouldn't control what gets seen on TV and everyone should just lighten up and laugh.

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by Steve Hall    Sep-11-07    
Topic: Campaigns, Opinion, Policy, Racy, Trends and Culture



The LA County Fair Bimbos Are Back!

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The LA County Fair Bimbos are back again to celebrate this year's event. As we wrote last year; normally reserved for upstate New York or any flyover state, county fairs are full of cotton candy, barf-inducing tea cup rides, tractor pulls, all form of pig - both cooked and live, trucker hats, beer guts, "git r done" accents no one can understand and lots of girls who think they look hot with their gut bulging between their belly shirt and their way-too-tight low rider jeans.

This year the sisters are back with their equally bimbo-esque mom to tell all about how much fun riding bumper cars and eating pie can be. Enjoy.

by Steve Hall    Sep-11-07    
Topic: Campaigns, Commercials, Good



Parker Bullshits, Ads Suck, Hyundai Un-Hyundais

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- Calling AMC's Mad Men, Dr. Ernst Dichter's The Hidden Persuaders and current motivational research "mostly bullshit," George Parker manages to get himself into Advertising Age and promote his new book, The Ubiquitous Persuaders which, if his past book, MadScam, is any indication, won't be bullshit at all.

- Magazines and newspapers aren't doing anything wrong. It's just that the ads inside them all suck.

- Hyundai's new campaign leaves behind the brand name hoping to leave behind associated cheapness.

- Has anyone else noticed how "bloggy" Advertising Age is getting and how it's now OK to "print" words like fuck and bullshit? We just thought we'd wonder publicly a bit about that.

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Virgin America Presents Virgin America's Virgin Americans

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Virgin America has launched a campaign with a self-deprecating look and feel, slightly a la Perrier. By poking fun of its own neurotic clientele and unique flight experience (the vibrating chairs, the plugs, the as-you-order food), Virgin demonstrates it can laugh at itself while laughing ever-more-loudly at the competition, which just doesn't promote in the cool-as-shit way it does.

The animation used in the campaign was popularized by jaded kids floating shorts from Sick Animation or episodes of Adventure Time, which use the medium that first taught us about society to bitchslap it across the face.

Our favorite spot is "Plugs." The campaign was created by Anomaly, our new heroes for the next 10 minutes.

by Angela Natividad    Sep-10-07    
Topic: Campaigns, Commercials, Good, Online










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