Virgin America has launched a campaign with a self-deprecating look and feel, slightly a la Perrier. By poking fun of its own neurotic clientele and unique flight experience (the vibrating chairs, the plugs, the as-you-order food), Virgin demonstrates it can laugh at itself while laughing ever-more-loudly at the competition, which just doesn't promote in the cool-as-shit way it does.
The animation used in the campaign was popularized by jaded kids floating shorts from Sick Animation or episodes of Adventure Time, which use the medium that first taught us about society to bitchslap it across the face.
Our favorite spot is "Plugs." The campaign was created by Anomaly, our new heroes for the next 10 minutes.
W+K Amsterdam has whipped up some not so magical spots for EA's Harry Potter and the Order of the Phoenix video game. In the two spots, three characters take on the roles of Hermione, Harry and Ron and try, first, to run through a wall in their school and, second, to hide from their teachers in the teachers lounge. Sadly, their school isn't quite like Hogwarts. And it isn't in a movie. And the school must suck if it hasn't been able to properly educate these three idiots on the difference between fantasy and reality.
If you're a skater, you might like this new campaign for the new Playstation3 game "skate" from EA Games which, in one spot, features pro riders Mike Carroll, Rob Dyrdek, Terry Kennedy, Ryan Gallant and Danny Way. If you're not a skater, you're probably gonna think the semi-forced hipsterims such as "hate on" and "wouldn't be trippin' too much" make the spot, well, lame. Or, if you're just a regular person who happens to see this on TV, you're thumb will probably be on the fast forward button whizzing by the spot in a move analogous to EA Games tossing its TV dollars into a burning flame.
And if you're sick of listening to us bitch about this campaign, you can just go to the campaign website where you can hang with outtakes, teasers and additional footage of the skater boys doing their thing with their thumbs. Created by Heat, the commercial were shot by The Malloys and edited by Phoenix Editorial & Design's Bob Frisk.
George Clooney wants us all to know he needs to make a living and the press should stop giving him shit about appearing in ads. Specifically, ads for Nestle which, in the past, has been maligned for its baby milk marketing practices in third world countries. George tells us all to shut up at the Venice film festival last week telling reporters, "I'm not going to apologize to you for trying to make a living every once in a while. I find that an irritating question." OK, George, we got the message loud and clear
When we think of Maggie Gyllenhaal, the first thing that comes to mind isn't usually an Agent Provocateur campaign full of black lingerie and provocative sexual imagery. Granted, she did offer herself up as an office fantasy to James Spader in Secretary and played a trampy, hardnosed, harlot-like, character in SherryBaby but we still think of her as the wise-ass younger sister to real-life brother Jake in the atmospherically fantastic Donnie Darko. So it is with a bit of WTF we react to her appearance in the lingerie maker's latest campaign.
In the campaign, she seems to carry an air of 20's flapper but that's crossed with a dose of S&M, coy cuteness, subservient subjugation and playful elegance. It's got something for everyone.
Perhaps one of the most unsexy bra brands is doing exactly what an unsexy bra brand should do. It's talking about the mundane, utilitarian purpose of a bra. While Victoria's Secret goes on and on about it's intimate apparel, Playtex, along with brands like Bravissimo, is has left the coy, playful, tantalizing, metaphor-ridden approach behind and has focused on what a a bra actually does: comfortably supports the part of a woman's body that needs supporting.
Granted, this no-nonsense approach isn't new even for the company that pioneered bra advertising on TV way back in 1954 but the company has updated, modernized and uniquely positioned its brand to...oh, who are we kidding? We just wanted to write about bras again. OK, who else has got a recently launched bra campaign we can use to fill our daily salaciousness quota here at Adrants?
JBS, which focuses on men's underwear, recently fell into the disfavor of Norwegian consumer association Forbrukerombudet, which determined its current run of ads are discriminating toward women.
Before the effort that got them in so much trouble (see left), JBS conducted a whole campaign in which women wore men's underwear, under the premise that dudes just don't like looking at other dudes.
Most of the imagery in the last campaign was pretty cute, and maybe woman-empowering in some weird way. More realistically, the spots probably brought the homefront to mind - at some point or another a girlfriend is likely to don her man's accoutrements. We just like doing that kind of stuff.
Rather than launching a multi-million dollar campaign urging people to treat female athletes with respect and to judge them simply on their athletic abilities, Nike could have a spent a lot less money simply by targeting marketers, many of whom love to focus on female athletes' physical qualities more so than their athletic abilities. Or to all those celebrity handlers who love to get their girls in a Maxim or FHM spread.
Oh, and is it just us or is their something weird about this image of the Nike Women website and accompanying text which reads, "Are you looking at my titles?" Nike coyly playing into the very thing their trying to dissuade?
Following Vera Wang, Jay-Z, Pharrell Williams, Mark Cuban, Mark Burnett and others, tennis champ Serena Williams is HP's nexy "achiever" in the company's "The Computer is Personal Again" campaign. Coming courtesy of Goodby, Silverstein & Partners, the campaign breaks today with a spot on USA, ESPN and online at SportsIllustrated.com, ESPN.com and Yahoo.
On August 31, a Serena-focused website will debut with all sorts of goodies like a blog, ring tones, videos, clothing and a documentary. Yes, it's all about achievement.
Subaru makes good cars. At least that's what Consumer Reports says year after year. But why do most their cars look, well, so pedestrian. While that's one person's opinion, it seems, according to a recently launched campaign for the Impreza (which does actually look better than past models) created by DB Canada, German engineers are jealous of Subaru's performance.
The campaign consists of an onslaught of television, out-of-home, online, print, direct and cinema. The cinema ad broke late July and the rest is coming soon to Canadians country-wide.
The cinema ad, which you can view here, features four German engineers out for a joy ride in the Imprezza. They cruise the test track to the tune of Falco's Amadeus until they are met with the disapproving eyes of their senior engineer who mutters disgust in German.