JBS, which focuses on men's underwear, recently fell into the disfavor of Norwegian consumer association Forbrukerombudet, which determined its current run of ads are discriminating toward women.
Before the effort that got them in so much trouble (see left), JBS conducted a whole campaign in which women wore men's underwear, under the premise that dudes just don't like looking at other dudes.
Most of the imagery in the last campaign was pretty cute, and maybe woman-empowering in some weird way. More realistically, the spots probably brought the homefront to mind - at some point or another a girlfriend is likely to don her man's accoutrements. We just like doing that kind of stuff.
Rather than launching a multi-million dollar campaign urging people to treat female athletes with respect and to judge them simply on their athletic abilities, Nike could have a spent a lot less money simply by targeting marketers, many of whom love to focus on female athletes' physical qualities more so than their athletic abilities. Or to all those celebrity handlers who love to get their girls in a Maxim or FHM spread.
Oh, and is it just us or is their something weird about this image of the Nike Women website and accompanying text which reads, "Are you looking at my titles?" Nike coyly playing into the very thing their trying to dissuade?
Following Vera Wang, Jay-Z, Pharrell Williams, Mark Cuban, Mark Burnett and others, tennis champ Serena Williams is HP's nexy "achiever" in the company's "The Computer is Personal Again" campaign. Coming courtesy of Goodby, Silverstein & Partners, the campaign breaks today with a spot on USA, ESPN and online at SportsIllustrated.com, ESPN.com and Yahoo.
On August 31, a Serena-focused website will debut with all sorts of goodies like a blog, ring tones, videos, clothing and a documentary. Yes, it's all about achievement.
Subaru makes good cars. At least that's what Consumer Reports says year after year. But why do most their cars look, well, so pedestrian. While that's one person's opinion, it seems, according to a recently launched campaign for the Impreza (which does actually look better than past models) created by DB Canada, German engineers are jealous of Subaru's performance.
The campaign consists of an onslaught of television, out-of-home, online, print, direct and cinema. The cinema ad broke late July and the rest is coming soon to Canadians country-wide.
The cinema ad, which you can view here, features four German engineers out for a joy ride in the Imprezza. They cruise the test track to the tune of Falco's Amadeus until they are met with the disapproving eyes of their senior engineer who mutters disgust in German.
Hot off his last eye-popper, Kanye's making yet another political statement with the art on his third album, Graduation.
Created by Murakami (best known for his cavity-sweet Louis Vuitton line), the cover features Kanye's mascot flying fast in a pair of legendary McFlys. For a pair of shoes that never actually existed in the mainstream, the McFlys are making a runaway comeback like nobody's business - activists and all.
A glance over the comments section of Rumors Daily betrays mixed feelings about the album art. Generally speaking, we love Kanye and the McFlys. But others, like Malik, call this a "horrible drawing" that makes the beloved shoes look like "some K Swiss shit."
Not to hate on Murakami or Kanye, but they kind of do.
While it might be callous to say Christian Slater has nothing better to do than appear in...oh...we're just going to say it: the once great Christian Slater has nothing better to do than appear in a save Ellis Island campaign - along with other celebrities - called We Are Ellis Island. The campaign goal is to build support for saving the island and its crumbling architecture.
Callousness aside, the campaign is a nice effort at calling attention to a place through which millions of soon-to-be Americans passed and the legacy it left for the decedents of those who did pass through. Sponsored by Arrow and featuring Katharine McPhee, Joe Montana, Kristin Cavallari, Christian Slater, Richard Belzer, Elliot Gould, cast members of The Sopranos and others, two commercials, a print campaign and individual videos bring Ellis Island stories to life.
Greenpeace has launched a new pro-wind power campaign aimed at Cape Cod NIMBY's and other opponents to the Cape Wind project which aims to build wind turbines off the shore in Nantucket Sound off the shore of Cape Cod. Apparently, 80 percent of Massachusetts resident (likely all those living inland where the turbines will not be visible) favor the construction of the wind farm but Massachusetts Representative William Delahunt and Senator Edward Kennedy oppose the project.
The $40,000 campaign, which counters a recent anti-Cape Wind radio campaign, breaks this week for two weeks and then the week of September 10
Who said suburban cocktail parties had to be boring? Or kids always jump on their parents' beds in the morning? Or your candlelit bath isn't as relaxing as it could be. Not Levelor who with four new spots created by Woodbine says their shades can make any situation simply by closing or raising their blinds. Check out one of the spots here.
Brentter has the full story on Coke's Weiden + Kennedy-created Happiness Factory film which made its "global premiere" in Second Life yesterday. The three and a half minute film (oops, sorry. we're drinking the Kool-Aid here)...um...commercial follows the travails of a Coke factory worker who travels across Happiness Land in a quest to get the factory working again.
We passed on the story yesterday since anything remotely related to Second Life makes us laugh...uh...sorry. We should have said "take less seriously." After dumping millions into Second Life six to 12 months ago, didn't marketers conclude it was a waste of money? Call us callous but YouTube has greater reach than SL by far. Oh but, oops. The vid is on YouTube also...with a whopping 434 views. Hmm.
Finally! It's been, like, forever since we've been able to slather over a celebu-campaign. It's like they all decided to heed that research that claims celebu-tising doesn't work. Or, we're so immune to it all, we've missed any recent campaign that might have barfed itself up from the bowels of desperate marketers and their agencies who can't find anything meaningful to say so they grab a celeb and slap on a logo.
Anyway, the latest celebu-campaign comes courtesy of Chanel which has photographed Keira Knightley wearing nothing but a top hat over her breasts and a shirt draped across her lap. Stunningly beautiful as she is, we can't help but wonder, as we do with all her appearances, how much photoshopping the girl received this time around. After all, the marketers behind her not so recent appearance on a King Aurthur movie poster didn't think she had enough curves up top and manufactured some for her.
We're not saying anything's manufactured in this poster nor are we going to taunt the agency which created the ad. We're just going to sit back and drink in the beauty that is Keira Kightley and appreciate her - and Chanel - for sharing it with us.