Christian Slater's Job is to Save Ellis Island

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While it might be callous to say Christian Slater has nothing better to do than appear in...oh...we're just going to say it: the once great Christian Slater has nothing better to do than appear in a save Ellis Island campaign - along with other celebrities - called We Are Ellis Island. The campaign goal is to build support for saving the island and its crumbling architecture.

Callousness aside, the campaign is a nice effort at calling attention to a place through which millions of soon-to-be Americans passed and the legacy it left for the decedents of those who did pass through. Sponsored by Arrow and featuring Katharine McPhee, Joe Montana, Kristin Cavallari, Christian Slater, Richard Belzer, Elliot Gould, cast members of The Sopranos and others, two commercials, a print campaign and individual videos bring Ellis Island stories to life.

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by Steve Hall    Aug-20-07    
Topic: Campaigns, Celebrity, Commercials, Good, Magazine, Television



Greenpeace Fights Cape Wind Foes With New Campaign

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Greenpeace has launched a new pro-wind power campaign aimed at Cape Cod NIMBY's and other opponents to the Cape Wind project which aims to build wind turbines off the shore in Nantucket Sound off the shore of Cape Cod. Apparently, 80 percent of Massachusetts resident (likely all those living inland where the turbines will not be visible) favor the construction of the wind farm but Massachusetts Representative William Delahunt and Senator Edward Kennedy oppose the project.

The $40,000 campaign, which counters a recent anti-Cape Wind radio campaign, breaks this week for two weeks and then the week of September 10

by Steve Hall    Aug-20-07    
Topic: Campaigns, Cause, Commercials



Window Blinds Save Suburban Cocktail Party

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Who said suburban cocktail parties had to be boring? Or kids always jump on their parents' beds in the morning? Or your candlelit bath isn't as relaxing as it could be. Not Levelor who with four new spots created by Woodbine says their shades can make any situation simply by closing or raising their blinds. Check out one of the spots here.

by Steve Hall    Aug-16-07    
Topic: Campaigns, Commercials, Good



Coke's 'Happiness Factory' Does Second Life Press Play

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Brentter has the full story on Coke's Weiden + Kennedy-created Happiness Factory film which made its "global premiere" in Second Life yesterday. The three and a half minute film (oops, sorry. we're drinking the Kool-Aid here)...um...commercial follows the travails of a Coke factory worker who travels across Happiness Land in a quest to get the factory working again.

We passed on the story yesterday since anything remotely related to Second Life makes us laugh...uh...sorry. We should have said "take less seriously." After dumping millions into Second Life six to 12 months ago, didn't marketers conclude it was a waste of money? Call us callous but YouTube has greater reach than SL by far. Oh but, oops. The vid is on YouTube also...with a whopping 434 views. Hmm.

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by Steve Hall    Aug-15-07    
Topic: Brands, Campaigns, Commercials, Online, Social



Keira Knightley Gets Nude (Sort of) For Chanel

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Finally! It's been, like, forever since we've been able to slather over a celebu-campaign. It's like they all decided to heed that research that claims celebu-tising doesn't work. Or, we're so immune to it all, we've missed any recent campaign that might have barfed itself up from the bowels of desperate marketers and their agencies who can't find anything meaningful to say so they grab a celeb and slap on a logo.

Anyway, the latest celebu-campaign comes courtesy of Chanel which has photographed Keira Knightley wearing nothing but a top hat over her breasts and a shirt draped across her lap. Stunningly beautiful as she is, we can't help but wonder, as we do with all her appearances, how much photoshopping the girl received this time around. After all, the marketers behind her not so recent appearance on a King Aurthur movie poster didn't think she had enough curves up top and manufactured some for her.

We're not saying anything's manufactured in this poster nor are we going to taunt the agency which created the ad. We're just going to sit back and drink in the beauty that is Keira Kightley and appreciate her - and Chanel - for sharing it with us.

by Steve Hall    Aug-14-07    
Topic: Brands, Campaigns, Celebrity



Windorphins Prove that Outdoor Still Works

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We were stalking the streets of NYC one night when we saw this compromised poster that said "Windorphins are like a ticker tape parade for your soul." A ticker tape parade is too exciting to turn down so we dashed drunkenly home and plugged windorphins.com into our browser.

After 10 or 11 tries we arrived at the site and discovered that Windorphins are a "natural byproduct of eBay" and are the hormonal result of a victory. The site features studies, celebrity comparisons ("Who's got more Windorphins?"), an opportunity to make your own "Windorphs" (like Weemees, except in your bloodstream!) -- and of course a place to conduct searches on eBay.

The campaign wasn't super-imaginative but we're fairly sure it's more successful than a lot of online efforts out there, mainly because eBay advertises outdoor. Which brings up a good point: just because you're running an online campaign doesn't mean you should only advertise over the internet.

by Angela Natividad    Aug- 9-07    
Topic: Brands, Campaigns, Good, Online, Outdoor



Newsflash! Jeep Secretly Landed on Moon With Astronauts

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Brent Terrazas has provided us with an analysis of the new Cutwater-created campaign for Jeep, part of which includes a :60 spot called Heritage that shows us the 66 year history of by digitally manipulating images of past Jeep models with historical images from the time of the model. You'll see Jane Goodall, Elvis, Godzilla, lunar landings, Woodstock, the Road Runner, Devo, Lost, and more. The effects, courtesy of PLANK and The Mill, are just as eye tricking as Cutwater's recent Rayban work. We like.

by Steve Hall    Aug- 3-07    
Topic: Campaigns, Good, Opinion



Gorbachev Lets Loose (or Not) for Louis

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When politics and pop culture meet, it's always a little fun to watch the synergy. Adverlab points us to this spot for Louis Vuitton, which slid from the Lolita-esque Scarlett Johanssen series to a celebrity survey that includes Mikhail Gorbachev, the Soviet Union's first (and last) president.

The New York Times observes that Gorbachev "appears the last comfortable [...] holding on to a door handle, as if the bag contained polonium 210."

Upon examining Gorbachev's expression, and then the bag, we've concluded there's definitely not a bowling ball in it. (Although it may well be perestroika.)



Perry Ellis Goes Back to Beach, Confuzzles Our Fashion Sense

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Fashion advertising, more so than any other form, is in the eye of the beholder. Just ask D&G. While we don't fawn over fashion mags as much as, say, Anna Wintour fawns over next season's collections but we're quite sure Perry Ellis, whose Fall 2007 press release gushes, "the legendary American fashion brand known for pushing the envelope in its seasonal advertising campaigns, is taking yet another unexpected turn..." is doing no such thing with this new print campaign.

We could be wrong. And since we don't claim to get it right all the time like Bob Garfield does, that's always a possibility but we don't think so in this case. That comic book thing from the last campaign? We never got it. Way too hipsteresque for our jaded sense of the world.

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by Steve Hall    Jul-26-07    
Topic: Brands, Campaigns



Even Rugby Players Love Each Other in Paris

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Leveraging for the billionth time Paris' position atop the cities of love list, the Regional Tourism Committee of Paris in London has launched a campaign for the Rugby World cup that proves even rugby players feel the love. Of course any game that requires fully grown men to forcefully embrace and thrust themselves into each other must certainly have something to do with love. The only thing missing from this campaign is a Snickers bar.

by Steve Hall    Jul-22-07    
Topic: Campaigns, Magazine, Strange










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