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Meet HI NRG, a vodka-based energy drink whose campaign site Dance Responsibly features three videos that have captured violations of our sensory rights.
Inspired by the self-policing "drink responsibly" sash alcohol brands are so fond of wearing, HI NRG claims to give you so much energy that it too must be had responsibly. Lest you diverge, the stern dance police will (you hope, we're sure) whip you back into shape.
And because it wouldn't be a legit marketing strategy without one, the site also features a CGM campaign for $3,000, almost a third lower than the going bedroom-dancing rate of $10,000, a figure that seems to fall out of CGM coffers like candy out of a big fat pinata.
Because neither the pleather-porting sex kitten cops nor the dance-themed campaign were enough of a back-decade rip-off, the drink had to call itself HI NRG too.
The campaign was put together by Kojo Interactive. We really can't think of a more devastating attempt to manifest the 90s. Wait, Alicia Silverstone just turned the corner.
One thing that's awesome about viral video is it gives brands a platform to loosen their politically-correct, manifesto-rich ties and shake out saltier inclinations.
Raw Talk from the Raw Bar, a video for Legal Seafoods restaurant, takes full advantage, running amock with sailor-caliber curses and sub-par seafood punning.
Whether the mouthy food or the mouthy company comprises the referenced "typical shellfish bastards" is your call.
Vlan! points us to some ads for the Smart car, a vehicle that, however practical, looks just as awkward as the expressions crystallized in these winning moments for icons like Saddam and Bush.
Awkward.
Smart's slogan: "Open your mind."
We wonder who they're talking to. We're pretty sure none of these foiblers suffered from lack of imagination - they all did some zany things that ended up upsetting most everybody in the world.
Could it be that we're supposed to identify with them? If that's so, the tags on the ads aren't deeply encouraging. For example, the line just above Clinton's frowny face reads, "Interns and cigars. Not smart." No shit, Sherlock.
We really dig this effort for PCA by Saatchi and Saatchi, Sydney, meant to discourage drunk driving by encouraging pre-meal meditations on jail.
Text reads, "Prison food doesn't taste this good." We don't know if the earnest forks prevented drunk driving but we're pretty sure they yielded a bit of implicit jail-rape humour, which make for handy ice-breakers for when dinner talk starts to wear thin.
By gad, can it be? Why yes, it can! It's another CGM contest, this time for Malibu Rum's new Tropical Banana. All you have to do to win the cash prize is artistically interpret Banana Boat's "Day-O," made somehow less potent in a remix by DJ RJD2.
Be quick, yellow comrades - deadline's mid-June.
Hooray for acting like an ass on camera for cash. Though to be fair, if somebody handed us a check for $25,000 for dressing up like bananas and gyrating to a bad remix, we probably wouldn't drum up any angst. And if there's liquor in the deal (there would have to be), better still.
Forging on with the twisted but potentially viral Never Hide campaign, the folk at Feed Company befuddle us with Bikini Body Builder vs. Rubik's Cube.
Watch it. Really. Your life probably won't change but at least you'll have some reasonably amusing fodder to toss across the bar whilst drinking like a fish:
"So, like, there's this bikini bodybuilder, right..."
"Ew, gross! Those girls look like guys, ugh!"
"No, let me finish! She was wearing Ray Bans and that Borat swimsuit--"
"The balls-hugger?"
"--and dancing around to some African drums--"
"God, STFU!"
"--and solving a Rubik's Cube!"
Silence.
When a hot rock star dies young, idolatry takes an immortal leap. Hoping to piggy-back this star-crossed love is Doc Martens, who tapped Saatchi & Saatchi, London for this U.K.-based poster campaign.
Fallen stars Kurt Cobain, Sid Vicious, Joey Ramone and Joe Strummer compose the centerpiece of this print and poster collabo.
Writer Andrew Petch tells AdCritic, "We wanted to communicate that Dr. Martens boots are 'made to last,' and we discovered that these idolized musicians wore them. Showing them still wearing their Docs in heaven dramatized the boots' durability perfectly."
Well, let's hope customers think "durability" and not "premature death."
OK, OK. We get it. Big tobacco company's suck but trying to apply old demographic assumptions tobacco companies may have made about African Americans in the past to today's African Americans is stretching it a bit but that's the premise of the latest Truth campaign Whadafxup spot. While we dig Truth spokesman Derrick Beckles' new look as he interviews MTV's Nick Cannon, these spots continue to grate.
We're not defending tobacco companies but we're sure if a little digging was done, every company would be guilty of some sort of stereotyping of its audience. After all, marketing isn't about individuality (yet) and the purpose of demographic targeting is to categorize, label and assign certain attributes whether or not those labels correctly reflect the actual brand's customer.
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Today's knitting circle is the Tupperware party, and Brooke Shields is an integral part of said party, at least for the Chain of Confidence campaign.
This is a new social media effort geared toward connecting women and celebrating friendship, because that's what you call it when bored chicks get together for a long period of time and gossip about one another while painting their toenails and fussing with plastic containers of varying shapes, sizes and colours.
WHITTMANHART Interactive designed the campaign to "[challenge] women to tell their own inspirational stories of how friendship increases their confidence." Does it really?
While one member of the Adrants team thinks it's just "some retro oddity," the rest of us (meaning me) are pretty infatuated with this sultry Peep campaign which marks its 21st annual Fashion Cares AIDS benefit in Toronto.
Check out the video, a veritable voyeur's fairy tale in BDSM costume. Sort of reminds us of that PSP white-on-black (and vice-versa! Don't kill us) effort except without the console tacked on.
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