Designer's Dark Side Illuminated in AIGA Campaign

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Gleefully celebrating the seemingly unintentional dark side of graphic designers what with terminology such as bleed, ghosting, muting and more, Colle+McVoy created a campaign for the American Institute of Graphic Arts, a part of which is a picture riddle game to find 25 dark pieces of terminology.

In addition to the micro site, posters of the ad have been developed and are being sent to design schools to enhance recruitment efforts. T-shirts are also available to those who purchase them by clicking on the bottom left corner of the screen in the "shop" section.

by Steve Hall    Jun-25-07    
Topic: Campaigns, Good



Make Fastrack to Fuck Buddies with Furry Four-Legged Friends

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Match.com has this incredible knack for drawing our attention - mainly because they can't hold together a consistent ad campaign, as evidenced here and here and here and here and here. Here they even try being somebody else for awhile.

Anyway, we recently came across this banner ad that uses the pun "Heavy petting" to invite users to enter their pet preferences for a different take on the whole matching thing. We were later brought to this puppy love landing page.

Animal humor always weirds us out when it's too closely related to the topic of hooking up. But more importantly, didn't True already pull out the pet prattle?

by Angela Natividad    Jun-25-07    
Topic: Bad, Campaigns, Online



Wegman's LPGA Obesity Prevention PSAs Urge Exercise

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We're not quite sure this creative is very good...at all, but the message is an important one: get your lazy ass off the couch, off the Wii and out from behind your Webkinz and MySpace pages and exercise your lard-laden, muffin top-sporting, double chinned body for an hour a day. Of course, they said it a lot nicer than we just did so take a look.

by Steve Hall    Jun-21-07    
Topic: Campaigns, Cause, Commercials



One Generation Promises Another It Will Care For Environment in PSA

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Created by Brainchild Creative and given the XFX treatment by Phoenix Editorial & Designs comes a campaign for California's Flex Your Muscles energy efficiency PSA. Employing non-professionals and using a loose scripts, the "California" spot features parents promising to leave their children the beauty they know to be California. Closing with the tag, Global warming isn't just a fact. It's a choice, the spot urges people to realize what they do today has a serious effect on future generations. Three other spots, Climate, Drought and Floods complete the campaign.

The first two spots, California and Climate broke June 11. The second two spots, Drought and Floods will break July 2

by Steve Hall    Jun-19-07    
Topic: Campaigns, Cause, Commercials, Good, Television



Watches Fall From Sky in New VodaPhone Campaign

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Last Sunday at 9:20PM, all 200 UK television stations aired a :90 commercial for Vodaphone which likened the provider's mobile Internet service to saving time by dropping watches and watch parts from London and Glascow's sky. The commercial, voiced by Dame Judy Dench, was created by Bartle Bogle Hegarty.

Also part of the campaign is a homepage takeover effort that, at the same time, the pages of eBay, Google, Pricerunner, MSN, Rightmove and YouTube fold up and turn into a single image of a phone. Digital outdoor boards simultaneously flickered on with the campaign's message at 9PM, 20 minutes prior to the broadcast of the commercial. BBH creative and blogger Simon Veksner brought the campaign to our attention.

by Steve Hall    Jun-19-07    
Topic: Brands, Campaigns, Commercials, Good



No, Really. Seriously. Pontiac Will Seduce You

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According to this new Accentmarketing-created Hispanic campaign, an exclusive sponsorship of the 2007 CONCACAF Gold Cup soccer tournament, Pontiac is the new aphrodisiac. Entitled "Designed for Seduction," the TV campaign will also incorporate an online promotion, "The Pontiac Play of the Game," which lets people vote for the best tournament play to win prizes.

Explaining the campaign's approach, Pontiac Marketing Director Mark-Hans Richer (or whoever wrote the press release) said, "For fans of the Gold Cup competition, passion for their favorite teams is everything and we wanted to be a part of that. Our latest 'Diseñados Para Seducir' campaign takes that same level of passion and applies it to sleek, sexy performance vehicles."

Ah, yes. Pontiac. We Build Excitement.

by Steve Hall    Jun-17-07    
Topic: Brands, Campaigns



Dear Motorola, Dancing With Strangers Is Not Normal

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There's a problem with this new video campaign for Motorola's S9 wireless headphones which captures the fictional dance crew, Wirebreakers, challenging members of the public to dance offs in random locations such as a putting range, art gallery, public library and a squash court. Most people, when confronted by a strange person appearing suddenly in front of then with arms flailing and legs wiggling , will either beat the crap out of the approachee, stare or run for fear of their lives. The last thing they'll do, as portrayed in the first video of the campaign, is to actually begin dancing with the approachee as if they were long time acquaintances.

The campaign will consist of eight videos in total, released over the course of the summer. Be warned. A strange dude may approach you at any time and challenge you to a dance off.

by Steve Hall    Jun-17-07    
Topic: Campaigns, Video



Hidden Violence and Abuse Hidden in New Anti-Abuse Campaign

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An ongoing campaign from abuse and violence cause group Safe Horizon is illustrating most abuse is hidden from view with ads that hide their messages in a jumble of letters. While the notion of making an ad harder to read could be questioned, the concept, which incorporates the twisted words Disrespected, Abuse, Humiliated, Punched, Kicked, Slapped, and Insulted, aligns nicely with the difficulty of the issue.

The pro-bono campaign, which can be viewed within two PDFs here and here, was created by creative team Rachel Howald and Ahmer Kalam from Howald & Kalam, LLC and will appear in various outdoor media in New York City, daily newspapers and nationally in magazines such as Essence, Redbook and People en Espanol.

by Steve Hall    Jun-17-07    
Topic: Campaigns, Good, Magazine, Outdoor



Playboy Says 'Fur Out, Love In'

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The heart-shaped placards in this Brazilian Playboy ad created by Neogama BBH should really read, "Flesh Out, Saline In." It would do a far better job explaining what's going on in this leftist campaign for the magazine which takes on everything from fur to pollution to bullfighting. See the whole campaign here.

by Steve Hall    Jun-15-07    
Topic: Campaigns, Good, Magazine, Racy



Jennifer Aniston Doesn't Excite in Glaceau Water Campaign

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We simply can not put our finger on it but we haven't thought of Jennifer Anniston as attractive or sexy since back in the Friends days when, it seemed, nothing she wore could cover her permanently erect nipples. And even though she's doing the naked pretzel thing in this new ad campaign for Glacea Smartwatter, we're still not feeling it the way we did back then. It's very nice photography but it's just not exciting us that much about the product. Which, of course, is just fine because who really wants to get that excited about a bottle of water?

by Steve Hall    Jun-12-07    
Topic: Campaigns, Celebrity










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