United Colors of Benetton Returns From Dead With New Campaign

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The United Colors of Who? Oh, Benetton. Sorry. It's just been years since we've seen anything from the clothier. In fact, we figured they went out of business but no. They are back and this time they are taking on the cause of domestic violence. Each ad stylishly coordinates their clothing line's colors with the bruises on women's faces to drive home the message. Damn. Did we just say "drive home the message?" Sorry, we thought we left that in the conference room years ago after realizing a message can't actually be driven and that saying stuff like that makes one appear to be an idiot. OK so maybe mobile billboards are an exception but we digress.

Benetton is back and they have a message. And as a bonus, maybe the campaign itself will deliver its own version of violence in the form of a slap upside the head of fashionistas who are more concerned with how they look than the plight of women around the world. Damn, that was bitchy.

UPDATE: Surprise, surprise. They're fake. Yawn.

by Steve Hall    May-30-07    
Topic: Brands, Campaigns, Cause, Good, Magazine



Hillary Explores Theme Song Options, Almost Smiles Once or Twice

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Hillary, who for the 2008 presidential campaign is pushing viral in a big way, recently invited would-be voters to help her pick a campaign song.

Here she discusses the results and even sort of invites people to laugh at her, except with Hillary one never feels comfortable laughing about anything.

If we were Hillary we'd play the Darth Vader theme everywhere we went and act really pompous (think Xerxes, 300).

Hit the Hillary Clinton website to find out which song won. It probably wasn't the Darth Vader theme, but that would have cost way too much anyway. Sanjaya's looking for a gig, though.

by Angela Natividad    May-25-07    
Topic: Campaigns, Celebrity, Good, Trends and Culture



Mylanta Campaign Borrows From Harry Potter

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Looks like someone watched a Harry Potter movie right before concepting this ad campaign for Mylanta. Just as Harry blew up his aunt until she floated away in the second (I think) Harry Potter movie, Colenso BBDO, who, we're told, created the campiagn, has people blowing up with gastrointestinal gas and floating away. Mylanta, of course, is there to rescue. See all the ads here.

by Steve Hall    May-24-07    
Topic: Campaigns, Good, Magazine



Svedka Operates Beyond Realm of Human Understanding

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We don't claim to understand Svedka's ad campaigns. To be honest, we don't even really want to, because it would force us to think too hard, and that would probably be playing right into the hands of the more efficient stainless-steel race.

What we know: there are fembots. The fembots are political. They might even take over. And for some reason beyond us, there's a gay theme.

That's all we need to know, really. But Copyranter finds all these (potentially vodka-induced) loose ends really frustrating.

by Angela Natividad    May-24-07    
Topic: Campaigns, Commercials, Strange



Ray Ban Will Do Anything to Keep You Watching

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Here we have another Ray Ban video for the Never Hide campaign. Continuing down the path of arbitrary-but-watchable, a couple makes out all over town.

Yeah, that's the whole ad. And before you go, "WTF, dude, why is that watchable?" we have to ask, would you turn away or keep staring if you saw this in real life?

by Angela Natividad    May-24-07    
Topic: Brands, Campaigns, Strange, Video



Candystand Brings Steve-O Out to Play

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Candystand keeps us occupied through the night with a new ad featuring Steve-O of Jackass.

Watch Steve-O get buried in sand. We're kind of amused, but not as much as we were when he pierced his ass cheeks together.

Off the subject of Steve-O, how is it Candystand can push mojito flavoured gum but Cocaine gets castrated?

by Angela Natividad    May-24-07    
Topic: Campaigns, Celebrity, Commercials



UK Mac vs PC Ads Even Less Palatable than US Variations

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Update. We're not too keen on the UK variations on Apple's Mac vs PC campaign, but user comments suggest they're really rather awesome in a UK kind of way.

Guess you have to be there. On this side of the pond, however, the variations really make you appreciate the kind, if condescending, chemistry between Justin Long and that-other-guy.

The ads feature actors Mitchell and Webb of a sitcom called Peepshow, whose vibe can perhaps be most easily compared to Larry David's painfully awkward Curb Your Enthusiasm.

by Angela Natividad    May-23-07    
Topic: Bad, Brands, Campaigns, Commercials



Texting Makes Good if You're Scantily Clad

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Shake Well Before Use points us to a campaign for plus-sized lingerie shop Bravissimo.

The firm, which specializes in unmentionables in D-JJ cups, conducted a traditional media campaign with multiple calls to action, including television, web and text-based ones. Wouldn't you know it, texting accounted for a whopping 45 percent of responses.

As the Silly Girl points out, we can't help but wonder how much of that figure was comprised of men expecting some raunchy text action. Because come on, look at the ad. It just reeks of 1-(900).

by Angela Natividad    May-22-07    
Topic: Campaigns, Mobile/Wireless



Why Date When You Can Engineer? Introducing the Manquarium

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We totally dig how girl power in marketing is manifested in self-imposed inaugurations and, now, opportunities to actually build men.

This is for the Venus Manquarium campaign. Fembot future, here we come.

by Angela Natividad    May-19-07    
Topic: Campaigns, Online, Strange



Bud Light Hangs With Beach Blanket Bimb...Uh...Beauty

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No sooner to we take beer marketers to task for foisting idiotically staged and sexually charged commercials, do we stumble upon these Cannonball Agency-created, Cutters-edited ads for Bud Light's Have Soome Fun With It Campaign. Oh sure, some might say these are just as idiotic and sexually charged as every other beer marketer's work but we'd disagree. There's just something intriguingly different about these ads that different enough to maintain interest. Feel free to disagree because we know some well. But you all know we love a good debate.

by Steve Hall    May-18-07    
Topic: Brands, Campaigns, Commercials, Good, Racy








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