Anonymous Content lends a slightly tinted angle to this green campaign for SOS Live Earth. Here a bunch of kids air their views on global warming.
It's always interesting to hear kids discuss big global issues because they generally take what they've been taught and express it with confidence. Absolute truth: another one of those imaginary friends that died with college. Our favourite quotes:
"Humans aren't the main threat. the main threat is water vapour."
"The world will last forever, because God won't let us down."
Ain't that a relief.
How much do you love your carbonated sperm-killing cola of choice?
Enough to turn it into body art? Mountain Dew and agency Seed Gives Life hope so.
By implication, anyway. A new campaign called Green Label Art is promoting a series of limited-edition Mountain Dew bottles, inspired by tat culture. See video.
Rumour has it a local burger joint whose name escapes us conducted a campaign in which people were invited to tattoo their logo somewhere on their bodies in exchange for free food for life. In just a few months so many people called the bluff that the campaign had to end.
Sucks for those who didn't cash in. Well, a memory's worth a thousand ice-breaking conversations, isn't it?
Oh, awesome. Again for its Palio model, Fiat succeeds in confusing us more than it did yesterday.
Got two minutes? Watch an old man throw knives at a cow. Then hit the campaign website, where you can watch all sorts of other bizarre Brazilian fare.
Because it has nothing to hide (no nasty chemicals or cancer-causing agents), skincare brand Elave pitches product in the buff.
We've never seen so many different types of naked people doing all sorts of really ... well, mundane stuff. Where do we apply?
How do you sell an overpriced Sleep Number bed? With drugs, of course, and a gigantic eyeball, which we're beginning to suspect is a more effective marketing tool than we thought. Or at least a more popular one, anyway.
Wakey'z Drug Mall, which hopes through pretty pink pills to demonstrate people need fewer artificial means of finding rest, was created by McKinney, Durham. We're not quite convinced but reserve our judgment to see what else they do with the bloodshot drug-peddling cartoon character.
Meet HI NRG, a vodka-based energy drink whose campaign site Dance Responsibly features three videos that have captured violations of our sensory rights.
Inspired by the self-policing "drink responsibly" sash alcohol brands are so fond of wearing, HI NRG claims to give you so much energy that it too must be had responsibly. Lest you diverge, the stern dance police will (you hope, we're sure) whip you back into shape.
And because it wouldn't be a legit marketing strategy without one, the site also features a CGM campaign for $3,000, almost a third lower than the going bedroom-dancing rate of $10,000, a figure that seems to fall out of CGM coffers like candy out of a big fat pinata.
Because neither the pleather-porting sex kitten cops nor the dance-themed campaign were enough of a back-decade rip-off, the drink had to call itself HI NRG too.
The campaign was put together by Kojo Interactive. We really can't think of a more devastating attempt to manifest the 90s. Wait, Alicia Silverstone just turned the corner.
One thing that's awesome about viral video is it gives brands a platform to loosen their politically-correct, manifesto-rich ties and shake out saltier inclinations.
Raw Talk from the Raw Bar, a video for Legal Seafoods restaurant, takes full advantage, running amock with sailor-caliber curses and sub-par seafood punning.
Whether the mouthy food or the mouthy company comprises the referenced "typical shellfish bastards" is your call.
Vlan! points us to some ads for the Smart car, a vehicle that, however practical, looks just as awkward as the expressions crystallized in these winning moments for icons like Saddam and Bush.
Awkward.
Smart's slogan: "Open your mind."
We wonder who they're talking to. We're pretty sure none of these foiblers suffered from lack of imagination - they all did some zany things that ended up upsetting most everybody in the world.
Could it be that we're supposed to identify with them? If that's so, the tags on the ads aren't deeply encouraging. For example, the line just above Clinton's frowny face reads, "Interns and cigars. Not smart." No shit, Sherlock.
We really dig this effort for PCA by Saatchi and Saatchi, Sydney, meant to discourage drunk driving by encouraging pre-meal meditations on jail.
Text reads, "Prison food doesn't taste this good." We don't know if the earnest forks prevented drunk driving but we're pretty sure they yielded a bit of implicit jail-rape humour, which make for handy ice-breakers for when dinner talk starts to wear thin.
By gad, can it be? Why yes, it can! It's another CGM contest, this time for Malibu Rum's new Tropical Banana. All you have to do to win the cash prize is artistically interpret Banana Boat's "Day-O," made somehow less potent in a remix by DJ RJD2.
Be quick, yellow comrades - deadline's mid-June.
Hooray for acting like an ass on camera for cash. Though to be fair, if somebody handed us a check for $25,000 for dressing up like bananas and gyrating to a bad remix, we probably wouldn't drum up any angst. And if there's liquor in the deal (there would have to be), better still.
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