Texting Makes Good if You're Scantily Clad


Shake Well Before Use points us to a campaign for plus-sized lingerie shop Bravissimo.

The firm, which specializes in unmentionables in D-JJ cups, conducted a traditional media campaign with multiple calls to action, including television, web and text-based ones. Wouldn't you know it, texting accounted for a whopping 45 percent of responses.

As the Silly Girl points out, we can't help but wonder how much of that figure was comprised of men expecting some raunchy text action. Because come on, look at the ad. It just reeks of 1-(900).

by Angela Natividad    May-22-07    
Topic: Campaigns, Mobile/Wireless

Why Date When You Can Engineer? Introducing the Manquarium


We totally dig how girl power in marketing is manifested in self-imposed inaugurations and, now, opportunities to actually build men.

This is for the Venus Manquarium campaign. Fembot future, here we come.

by Angela Natividad    May-19-07    
Topic: Campaigns, Online, Strange

Bud Light Hangs With Beach Blanket Bimb...Uh...Beauty


No sooner to we take beer marketers to task for foisting idiotically staged and sexually charged commercials, do we stumble upon these Cannonball Agency-created, Cutters-edited ads for Bud Light's Have Soome Fun With It Campaign. Oh sure, some might say these are just as idiotic and sexually charged as every other beer marketer's work but we'd disagree. There's just something intriguingly different about these ads that different enough to maintain interest. Feel free to disagree because we know some well. But you all know we love a good debate.

by Steve Hall    May-18-07    
Topic: Brands, Campaigns, Commercials, Good, Racy

Kids Air Views on Global Warming for SOS


Anonymous Content lends a slightly tinted angle to this green campaign for SOS Live Earth. Here a bunch of kids air their views on global warming.

It's always interesting to hear kids discuss big global issues because they generally take what they've been taught and express it with confidence. Absolute truth: another one of those imaginary friends that died with college. Our favourite quotes:

"Humans aren't the main threat. the main threat is water vapour."

"The world will last forever, because God won't let us down."

Ain't that a relief.

by Angela Natividad    May-17-07    
Topic: Campaigns, Cause, Commercials, Trends and Culture, Video

Mountain Dew Gets All Tatted Out with Sexy New Bottles


How much do you love your carbonated sperm-killing cola of choice?

Enough to turn it into body art? Mountain Dew and agency Seed Gives Life hope so.

By implication, anyway. A new campaign called Green Label Art is promoting a series of limited-edition Mountain Dew bottles, inspired by tat culture. See video.

Rumour has it a local burger joint whose name escapes us conducted a campaign in which people were invited to tattoo their logo somewhere on their bodies in exchange for free food for life. In just a few months so many people called the bluff that the campaign had to end.

Sucks for those who didn't cash in. Well, a memory's worth a thousand ice-breaking conversations, isn't it?

by Angela Natividad    May-17-07    
Topic: Campaigns, Online, Packaging, Trends and Culture

Cows Have Emotions. Feeling Like a Palio Yet?


Oh, awesome. Again for its Palio model, Fiat succeeds in confusing us more than it did yesterday.

Got two minutes? Watch an old man throw knives at a cow. Then hit the campaign website, where you can watch all sorts of other bizarre Brazilian fare.

by Angela Natividad    May-17-07    
Topic: Campaigns, Online, Strange

Elave Goes Bare to Push Purity


Because it has nothing to hide (no nasty chemicals or cancer-causing agents), skincare brand Elave pitches product in the buff.

We've never seen so many different types of naked people doing all sorts of really ... well, mundane stuff. Where do we apply?

by Angela Natividad    May-17-07    
Topic: Campaigns, Good, Online

Drugs, Big Eyeball Inspire Mattress Purchase


How do you sell an overpriced Sleep Number bed? With drugs, of course, and a gigantic eyeball, which we're beginning to suspect is a more effective marketing tool than we thought. Or at least a more popular one, anyway.

Wakey'z Drug Mall, which hopes through pretty pink pills to demonstrate people need fewer artificial means of finding rest, was created by McKinney, Durham. We're not quite convinced but reserve our judgment to see what else they do with the bloodshot drug-peddling cartoon character.

by Angela Natividad    May-16-07    
Topic: Campaigns, Online

Dance Responsibly, or the Vodka-Buzzed Dance Cops Will Get You


Meet HI NRG, a vodka-based energy drink whose campaign site Dance Responsibly features three videos that have captured violations of our sensory rights.

Inspired by the self-policing "drink responsibly" sash alcohol brands are so fond of wearing, HI NRG claims to give you so much energy that it too must be had responsibly. Lest you diverge, the stern dance police will (you hope, we're sure) whip you back into shape.

And because it wouldn't be a legit marketing strategy without one, the site also features a CGM campaign for $3,000, almost a third lower than the going bedroom-dancing rate of $10,000, a figure that seems to fall out of CGM coffers like candy out of a big fat pinata.

Because neither the pleather-porting sex kitten cops nor the dance-themed campaign were enough of a back-decade rip-off, the drink had to call itself HI NRG too.

The campaign was put together by Kojo Interactive. We really can't think of a more devastating attempt to manifest the 90s. Wait, Alicia Silverstone just turned the corner.

by Angela Natividad    May-16-07    
Topic: Bad, Campaigns, Online, Packaging

Legal Seafoods Gets Raw with Crack-Worthy Crustaceans


One thing that's awesome about viral video is it gives brands a platform to loosen their politically-correct, manifesto-rich ties and shake out saltier inclinations.

Raw Talk from the Raw Bar, a video for Legal Seafoods restaurant, takes full advantage, running amock with sailor-caliber curses and sub-par seafood punning.

Whether the mouthy food or the mouthy company comprises the referenced "typical shellfish bastards" is your call.

by Angela Natividad    May-16-07    
Topic: Campaigns, Online, Strange, Video

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