Rubik's-Solving, Body-Building Bikini Babe Sells ... Gradient Sunglasses?

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Forging on with the twisted but potentially viral Never Hide campaign, the folk at Feed Company befuddle us with Bikini Body Builder vs. Rubik's Cube.

Watch it. Really. Your life probably won't change but at least you'll have some reasonably amusing fodder to toss across the bar whilst drinking like a fish:

"So, like, there's this bikini bodybuilder, right..."

"Ew, gross! Those girls look like guys, ugh!"

"No, let me finish! She was wearing Ray Bans and that Borat swimsuit--"

"The balls-hugger?"

"--and dancing around to some African drums--"

"God, STFU!"

"--and solving a Rubik's Cube!"

Silence.

by Angela Natividad    May-11-07    
Topic: Campaigns, Online, Video



Doc Martens: Will Dead Idols Revive Sleeping Brand?

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When a hot rock star dies young, idolatry takes an immortal leap. Hoping to piggy-back this star-crossed love is Doc Martens, who tapped Saatchi & Saatchi, London for this U.K.-based poster campaign.

Fallen stars Kurt Cobain, Sid Vicious, Joey Ramone and Joe Strummer compose the centerpiece of this print and poster collabo.

Writer Andrew Petch tells AdCritic, "We wanted to communicate that Dr. Martens boots are 'made to last,' and we discovered that these idolized musicians wore them. Showing them still wearing their Docs in heaven dramatized the boots' durability perfectly."

Well, let's hope customers think "durability" and not "premature death."

by Angela Natividad    May-11-07    
Topic: Campaigns, Celebrity, Magazine, Poster



Truth Campaign Stretches Truth Again

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OK, OK. We get it. Big tobacco company's suck but trying to apply old demographic assumptions tobacco companies may have made about African Americans in the past to today's African Americans is stretching it a bit but that's the premise of the latest Truth campaign Whadafxup spot. While we dig Truth spokesman Derrick Beckles' new look as he interviews MTV's Nick Cannon, these spots continue to grate.

We're not defending tobacco companies but we're sure if a little digging was done, every company would be guilty of some sort of stereotyping of its audience. After all, marketing isn't about individuality (yet) and the purpose of demographic targeting is to categorize, label and assign certain attributes whether or not those labels correctly reflect the actual brand's customer.

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by Steve Hall    May-11-07    
Topic: Campaigns, Commercials, Opinion, Trends and Culture, Worst



Where Is Brooke Now? In Tupperware World

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Today's knitting circle is the Tupperware party, and Brooke Shields is an integral part of said party, at least for the Chain of Confidence campaign.

This is a new social media effort geared toward connecting women and celebrating friendship, because that's what you call it when bored chicks get together for a long period of time and gossip about one another while painting their toenails and fussing with plastic containers of varying shapes, sizes and colours.

WHITTMANHART Interactive designed the campaign to "[challenge] women to tell their own inspirational stories of how friendship increases their confidence." Does it really?

by Angela Natividad    May-10-07    
Topic: Campaigns, Celebrity, Online



Our Peeping Tom Shakes Awake, Courtesy of Peep

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While one member of the Adrants team thinks it's just "some retro oddity," the rest of us (meaning me) are pretty infatuated with this sultry Peep campaign which marks its 21st annual Fashion Cares AIDS benefit in Toronto.

Check out the video, a veritable voyeur's fairy tale in BDSM costume. Sort of reminds us of that PSP white-on-black (and vice-versa! Don't kill us) effort except without the console tacked on.

by Angela Natividad    May-10-07    
Topic: Campaigns, Good



7 Eleven Helps Adrants Balance Editorial Coverage

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Thank you, 7 Eleven! Finally, we can feature an ad campaign that objectifies men. Rather than scantily clad women, we have scantily clad men vamping for 7 Eleven in Australia to promote the chain's frozen Slurpee. With gleeful abandon, the men in the ads are given the full beefcake treatment and portrayed as poolboy, pole dancer and maid. Contrary to what one might assume, this reverse double standard-ish campaign was not created by a bunch of giggling female creatives sitting around the conference room table but by five guys at Leo Burnett Melbourne...who probably also giggled madly while sitting around the conference room table. This ought to keep us editorially balance for at least another year, don'tcha think?

by Steve Hall    May-10-07    
Topic: Campaigns, Creative Commentary, Good, Magazine, Racy



Ask Gets Cryptic, Too Cryptic, to Push Equally Cryptic Algo

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We were trawling SF during ad:tech when we saw the ad at left, except smaller and on some kind of relief kiosk. We wondered whose it was and suspected Ask after seeing another billboard that said, "The algorithm killed Jeeves."

Bitter much? The butler was awkward. If the algo didn't kill him, Ms. Dewey would have anyway.

Anyway, Make the Logo Bigger asked the question we didn't and found all the alleged background information for this Ask.com campaign by Crispin.

The hope is people will be inspired to hunt around for the campaign online, thereby tickling the very algorithm that so escapes them. Well, one out of three ain't bad.

by Angela Natividad    May- 9-07    
Topic: Campaigns, Online, Outdoor



Orbitz: Ruining Memories, One Botched Farewell at a Time

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To push TLC, its on-the-go flight update function, Orbitz gets behind YouTube in these ads which, if nothing else, show the perfect good-bye depends as much on the timeliness of your beloved's leaving as on your demonstration of suicide-inducing sadness.

Funny funny. We like how the gay one is labeled LGBT. It really led us to believe the spot would be racier than it was.

by Angela Natividad    May- 8-07    
Topic: Campaigns, Good, Online, Video



Tanqueray Transfixes with Far-East Adventure Show

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There's just something about the phrase "master of disguise" that dissolves us into giggles.

Grey Worldwide and Asabailey Viral Advertising put together an explorer-style "branded entertainment feature" (not viral) to showcase Tanqueray's adventurous new Rangpur gin. Created for the Globe Probe and set in mystery-ridden India, the show has an Austin Powerness to it that's inexpicably appealing.

Take a seat for The Hidden Lime Groves of Rangpur. It's actually almost worth it until the Tanqueray comes out of the snake basket and you realize that you just lost 10 minutes of your life to a gin ad.

by Angela Natividad    May- 8-07    
Topic: Campaigns, Good, Online, Video



Ray Ban Appeals to the Uncool Cool

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Alongside that chic McBride run for its Never Hide campaign, Ray Ban is also pushing this funny little YouTube effort that both laughs at and laughs with the hipsters.

Really. It's a pair of dudes wandering around catching Wayfarers with their faces.

But that aside, it does a good job of taking the occasional stodginess associated with Ray Ban and demonstrating how the post-post-modern uncool-cool kids have invested it with new life.

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by Angela Natividad    May- 8-07    
Topic: Campaigns, Online, Video








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